Server placement and web hosting platforms play a big role in your site’s performance. Yes, it is largely important that you host your website by configuring your geographical location. It will not only improve the speed of your website but also improve the overall performance of your site significantly. If your site is located in India, you will want to go for a web hosting provider in India. It is very important that you identify business needs before making any decision related to your web hosting needs.
Organizing your business website needs will make it easier for you to choose a website hosting platform that will not only help you have server space but can also make it easier for your audience to connect with you. Hence it’s important to host your website based on your business’s geographic location, as this will help you connect with your local audience without any hassle. Hosting your site locally will help your site load quickly, so your audience will be able to browse your site more easily.
Benefits of hosting your website as per the geo location in detail
1. Shorter the distance, faster the speed
The speed of your site is directly proportional to the distance from the data center. The shorter the distance, the higher the speed. Of the several important factors that affect data center performance, geographic location becomes very important. Your visitors will load the site faster because your hosting company’s data center is geographically closer. If the data center is far from visitors, your site will need to cover a distance that can cause many “jumps” on the network, which will slow down the page. Suppose your site is hosted in India, a visitor from India loads the website faster than a visitor from the USA just because of the proximity of the data center. Hence, choosing a web hosting provider, especially a shared hosting plan that is in your country makes more sense.
2. It is great for SEO
Website speed is an important factor when it comes to SEO. Even a second’s delay in page loading causes an almost 7% decrease in website conversions. For Google, page speed is one of the most important aspects when it comes to ranking for SERPs. This makes page speed and hence the geo-location of the hosting provider’s servers even more important. With a wide network of data centers and servers located close to your address, you can be confident about the fact that the geolocation and the network of data centers play a defining role in fulfilling page requests to not just visitors of your country but also those sitting worldwide. This is a huge advantage of having a provider with servers located strategically as per geography.
3. It fosters a better user experience
One cannot imagine having a bad on-page experience while on a website where they want to do a transaction. With page speed better, you can expect the page to load quickly but this guarantees a fantastic on-page experience for millions of users. Geo-locates hosting servers can ensure that the page in addition to loading quickly keeps the users hooked and does not disturb them or take them away from the website. Their journey from being a user to a customer is completed if the page experience because of speed is fantastic. E-commerce giant Amazon in fact went on to calculate that even a second’s loss can result in billions of prospective business gone. So, this means, that having a good page experience is not just beneficial to customers but also to any organization that is doing business online.
Conclusion
The physical location of your site’s data center directly affects the speed of your site. Your site’s loading speed will affect your search engine performance. With a shared hosting provider having to host as per geo-location, you can win customer trust and business. Hoping that this article was helpful for you all. If you have any doubts or queries, please share them in the comments section below.
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