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Wendy Okiriguo Is Bringing High-End Luxury To The Beauty Industry
Giving customers the opportunity to embrace and love themselves through luxurious hair is what drives Wendy Luxe, LLC. Wendy Okiriguo created her beauty company Wendy Luxe to provide women the opportunity to look and feel their best by offering premium quality virgin hair at an affordable price. The company was launched in 2016 when Wendy…
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The Importance of Online Reviews: How To Get Google Reviews and Build Social Credibility
The importance of online reviews is more critical for your brand than you might realize. Reviews determine your company’s reputation. When you get more reviews, you will gain higher authority, search engine ranking, leads, and sales. Knowing how to get Google reviews is essential since 56% of consumers read four or more reviews before making…
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6 Great Women Inventors Who Have Made Life Easier for You
Women inventors may have had limited opportunities to showcase their abilities. But that doesn’t mean they haven’t left their mark in history. Some of these brilliant minds have imagined, made discoveries, and invented things that have made life better for us. Let’s look at the top women inventors responsible for some of the things we…
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The Listening Tree Brings Responsible Representation to The Publishing Industry
Omar and Kimberly Finley are changing the world of literature with their children’s bookstore, The Listening Tree. This bookstore nestled in the town of Decatur, Georgia was created to represent and evoke the beauty of Black stories through “responsible representation”. Each book or author that is featured in the store were inspired by the Finley’s…
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How To Deliver on Your Customer Promise
Your customers are the lifeblood of your company. How you make customers feel can make or break your business. If you want to make sure everyone in your business works together to deliver an excellent customer experience, then you need a strong customer promise. Keep reading to learn: Why your customer promise is essential How…
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Why “Doing Business As,” or a DBA, Might Be an Essential Tool for Your Small Business’s Growth
It’s easy to dream of the days when starting a business was as simple as selling lemonade in front of your house to thirsty neighbors. But when you grow up, a successful business is about more than just making sure your lemonade is the best on the block. You have to make sure you understand…
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How To Improve Employee Well-Being for Happy Employees and Better Business
Employee well-being is a concept that has been around for decades. But when the 2020 pandemic hit and normal life was upended, taking care of each other became a priority. Many companies started offering resources to help their employees cope during the pandemic, such as more health benefits, self-care practices, access to counseling, or a…
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The How-To Guide to Social Media Hashtags for Business Marketing
An effective social media hashtag strategy that guides customers toward your business online requires a lot more than adding #ThrowbackThursday to your posts. Whatever social media platform you use to build your business, knowing how to research hashtags and correctly use them in your marketing will boost your brand’s growth. This guide explains: What a…
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Small Business Experts Tell Us How To Make a Successful Business Plan for 2021
A new year brings a fresh page to plan the future of your company. But with every business resolution you make, there comes the doubt of following through. You might wonder if New Year’s resolutions are futile. Moreover, it’s hard to plan for a year like the one following 2020. How do you prepare for…
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8 Lessons Business Leaders Can Learn from MLK
The Civil Rights movement may have taken place almost 60 years ago, but Dr. Martin Luther King, Jr.’s words endure. As the United States continues to pursue the ideal of equality for all, MLK’s lessons on standing up for justice are relevant now more than ever. MLK’s impact is mostly seen in the context of…