Best WordPress Landing Page Plugins for 2023

A website’s landing page is critical to the success of lead-generation efforts. These are standalone web pages customized to highlight a specific product or service. Creating an effective and engaging landing page can quickly become an expensive activity if you don’t have the right tools for the job. However, with the right landing page plugin for WordPress, you can create beautiful and professional-looking landing pages. Here, in this article, we will discuss the best landing page plugins for WordPress websites. But before that let’s understand why you need a landing page plugin.

Why do you need WordPress landing page plugins?

The main aim of landing pages is to offer visitors something valuable and convert them into loyal customers. However, creating a landing page from scratch and without any support can be challenging and time-consuming. Therefore, to make the process easier and create high-converting landing pages, you can install the best landing page plugin for your WordPress site. Besides convenience, here are some reasons why you need a landing page plugin.

• Allows you to create customized, responsive, and visually appealing landing pages
• Create landing pages for different business needs. For instance, you can create landing pages specifically for conversions or user experience
• Plugins have pre-built templates and intuitive drag-and-drop design that aligns with your branding and marketing objective

List of best landing page plugins for WordPress to grow business online

1. Thrive Architect

Thrive Architect, a popular WordPress landing page plugin, is perfect for creating conversion-focused landing pages and other funnel pages. You get a drag & drop page editor with all the conversion-focused page elements like testimonials, pricing tables, contact forms, mobile-responsive tables, call-to-action buttons, and advanced control over mobile responsiveness. The visual editor is easy-to-use and front-end style, meaning, you can visualize the page as you build it. Also, you can add the email sign-up form to your landing page and connect the form to popular email marketing services like Mailchimp.

2. OptimizePress 3.0

OptimizePress is a purpose-driven landing page plugin that powers your entire sales funnel. It focuses completely on creating landing pages that can improve your conversion. The plugin’s version 3.0 has been rebuilt and now has refined drag & drop editors. The new editor is named ‘The Lightning Builder’ and the name is certainly well deserved. Additionally, they have a new range of landing page templates including long-form sales pages, squeeze pages, lead capture pages, ‘thank you’ pages, webinar pages, video landing pages, and more. Besides these, there are some templates designed in sets to help you maintain consistency across your sales funnel. Moreover, a WordPress theme focused on lead generation is also included in this plugin. And, with some of the plans, you get access to a funnel builder or checkout builder. With the funnel builder, you can build a sales funnel from scratch or the pre-built templates. And then you can dig into analytics and run A/B tests on the funnel pages for boosting conversions.

3. Elementor

Elementor is another widely preferred WordPress page builder plugin that can be used for product pages, landing pages, and marketing funnels. It has a great drag & drop editor that can be used to make custom page layouts. One of the reasons for Elementor’s popularity is its free version, which offers limitless design possibilities. However, if you are looking for more professional tools that can speed up your workflow and allow you to edit multiple aspects of your website, you can go for Elementor Pro which offers features like- custom fonts, motion effects and mouse effects, slides and carousels, popup builder, social proof widgets, and call-to-action widgets.

4. Avada

Avada has all the tools and features needed to create an elegant and professional look for your website. It has an exhaustive library of creative design elements and a single-post layout builder that you can use for creating aesthetically engaging and pleasing landing pages. Moreover, if you want to share detailed customer testimonials with your visitors or showcase a product in action on your web page, you can choose any of the several pre-built templates available. Avada even allows you to customize 404 error pages. So, even when your website visitors stumble upon a page that doesn’t exist anymore or is under construction, they will be greeted with a personalized message, encouraging them to continue browsing your website rather than abandoning it.

Boost Conversions with Customized Landing Pages

All the landing page plugins for WordPress listed above are intuitive, fast, and easy to use, making them top-notch options for creating an effective landing page. You can choose any of them depending on the type of landing page you want to create and the features and functionalities you need. With some of these best WordPress landing page plugins at your disposal, it is easy to create visually appealing and high-converting landing pages that drive engagement, capture leads, and boost your online presence. You can even use these plugins in combination with popular SEO plugins to get even better results. However, if you’re still not sure how to create an effective WordPress landing page, you can head to Bluehost’s tutorials section and access relevant resources. Alternatively, you can leave your queries in the comment section below, and we’ll be happy to assist. Bluehost offers a comprehensive solution for all your website needs, combining top-grade domain name services, reliable hosting options including WordPress Hosting and VPS Hosting, and additional WordPress services such as custom website design services. With Bluehost, you can find everything you need to establish and enhance your online presence in one place.