An ecommerce website with an impressive design and high traffic isn’t enough if the conversion rate is low. One of the effective ways to boost the conversion rate is to strategically add CTA (Call to Action) buttons across your ecommerce website that tell your customers what to do and what to buy.
Having a clear CTA button on every page allows you to navigate your customers to the appropriate spot in the conversion funnel. The desired action can be very direct – newsletter ‘subscription’ button, ‘sign-up’ button, ‘buy this product’ button or any other.
Placing the right CTA buttons on the right pages helps keep your customers engaged while keeping the relationship you’ve built with them intact.
Here are a few must-have CTA buttons on your ecommerce website
1. Placing social follow and share buttons
Once you take your business online, building an online community that engages with your brand should be your first step. While there are many ways to increase your followers, you should not belittle the value of your website. Links to your social communities should be easily available on your home page. Even your product pages should have ways to share the items with their friends and family via social platforms. Therefore, you need to add the social follow and share buttons accordingly.
Lastly, it is important to choose an ecommerce platform like WooCommerce that makes it easy for you to add social media icons and buttons. You can even use Bluehost’s easy drag-and-drop WordPress builder to add such functionalities easily.
2. Subscription CTA buttons
The best way to encourage a sale is to keep connecting with potential customers. But how do you do that? You ask for their email.
Once you have it, you don’t need to pay to pull that customer. That person becomes a part of your list of potential buyers. You can market to the people included in the list and build a conversion funnel to do A/B testing and optimize your list accordingly.
Multiple ways to persuade someone to subscribe and share their email address are –
- Homepage Callout
This is an easy way to attract people who visit your homepage and like what they see, sign up and then leave to browse other sites. You can even offer a discount to make the deal more appealing. This specific subscription code should also be your footer’s part, meaning, it will be on the screen, irrespective of where the customer is on your website.
- Coupon Code
Sending emails with coupon codes is one of the best ways to entice potential buyers to join your list. There’s a higher chance of customers opening an email with an offer. You can use this golden opportunity to enhance engagement with the people on your email list.
You can use such coupon codes in a regular ‘subscription call out’ on your homepage or product page or a pop-up.
3. ‘Add to cart’ and ‘Buy now’ CTA button
If you own an ecommerce website, the most important CTA buttons are – the ‘Add to cart’ and ‘Buy now’ buttons as people click these buttons to make purchases.
If the users click ‘Add to cart’ button but do not click the ‘buy now’ button, you will have an abandoned cart. Therefore, it is important to minimize the friction between ‘Add to cart’ button and ‘buy now’ button to boost the conversion rate.
4. Review CTAs – Social Proof
Social proof works as a psychological reinforcement factor when your customers are buying from your store – especially for the first time. You’d want your satisfied and happy customers to leave reviews on your website to encourage other customers who are less familiar with your business to buy from you. You can do this by –
- Adding a ‘Leave a review’ CTA on all the product pages, making it extremely visible
- Sending emails/messages to the customers to ask for a review once they have received the product
5. Welcome CTA
Not every person who visits your website is at the right stage of the buyers’ journey to turn into a conversion and buy the product, which is understandable. They may be casually exploring products, finding information, exploring deals, or have some other intent.
You can capture the email addresses of such customers who are interested in your products but are not yet ready to make a purchase and begin building an email list. You can nurture these customers over a period in multiple ways –
- Retargeting them on social media platforms, Google, etc.
- Running email nurture campaigns, a series of emails sent based on customer’s behaviour. These emails usually have targeted information that guides potential customers through the buying process.
Conclusion
Creating an effective CTA button goes beyond copy and design. It is also about aligning the buttons with your offering and sales funnel to ensure it is relevant to the intent of the audience.
Do not stop once you have mapped your CTAs appropriately. Use follow-up content to target your audience back to the middle of the funnel, keeping them engaged. Maintain the relationship with your customers and turn them into lead-generating brand ambassadors with the CTA buttons, inspiring them to spread the word.
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