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Step-By-Step Guide on Setting up WooCommerce Conversion Tracking

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Conversions are essential for any company’s growth. Keeping a track of lead conversions helps you assess how effective your marketing strategies are. Conversion tracking also aids in the development of your company’s strategy. It gives you the information you need to keep your company flourishing. Conversion tracking also allows you to keep track of your best-selling products while also revealing what’s preventing clients from making a purchase. If you have ever wondered how to set up WooCommerce conversion tracking for your e-commerce website, this article will help you understand so. But first, let’s understand what conversion tracking is and why is it necessary for your website.

Why Should You Track WooCommerce Conversions?

WooCommerce hosting makes selling anything online simple. However, once you’ve set up your WooCommerce store, you’ll need to learn how to expand your business by understanding what works on your website. You’ll need to figure out which products are the most popular with your visitors, what they’re looking at the most, how many people make a purchase, how they found your website, and so on. You’ll need to set up conversion tracking on your WooCommerce store to collect all this information. This allows you to gain access to the information you need to make smart business decisions. Conversion tracking reveals important metrics such as your eCommerce conversion rate, average order value, shopping cart abandonment, cost per acquisition, top referral sources, and more. Aside from that, you’ll also learn about:
  • Shopping behavior – Informs you what products people are adding to carts, which products are abandoned, which pages lead to a successful purchase, and more
  • Checkout behavior – Allows you to see how users finish a checkout successfully
  • Product performance – Indicates which products are generating the most revenue for you
  • Product list performance – You can group products and view their performance as a list in this report. When you want to see how different product categories are performing on your store, this comes in helpful

Linking a Google Analytics Account

Google Analytics conversion tracking is the simplest approach to track WooCommerce conversions. It reveals where your visitors come from and what they do when they visit your site. Google Analytics is a free tracking tool that provides extensive traffic insights and analytics, allowing you to more effectively promote and manage your consumers. You’ll need a Google Analytics account and Tracking ID before you can set up Google Analytics on your website.
  • Install the Plugin
Select and install a plugin of your choice. To access the new plugin, go to ‘Settings’ > ‘Insights.’ Next, you must authenticate your Google account through WordPress for Google Analytics to access WordPress. Note: If you’re new, follow the instructions to successfully install a plugin on your website.
  • Verify Your Google Account
Log in to your Google account by clicking ‘Insights’ > ‘Authenticate’ with your Google account. You may have to manually insert the tracking code in the headers and footers using a few plugins. Go to Site Settings > Insert Headers and Footers and paste the code in the Scripts section of the Header.
  • Choose the Profile You Want to Monitor.
After granting your plugin access to your Analytics data, select the profile you want to track. Choose your website and press the ‘Continue’ button. After that, you’ll be redirected to your WordPress site.
  • Begin Tracking
Google Analytics will now begin tracking your website data, which you can access via your Google account by clicking ‘Reporting’ in your Google Analytics dashboard. This means you’ve successfully installed Google Analytics on your WordPress website.

Conclusion

Whether you’ve built your website through website builder or WooCommerce hosting, tracking conversions is an important part of running an eCommerce store, so don’t be afraid to set up WooCommerce conversion tracking on your site and begin receiving reports on your store’s performance. Although WooCommerce does not include any built-in tools for tracking conversions from other platforms, you can do so with ease by using a variety of plugins (both free and paid). We hope the above tutorial will get you up and running quickly and provide a better understanding of some simple solutions. For more information and tips, head to our WordPress Category page. If you have any questions or comments, please feel free to drop them below.
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