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How To Use LinkedIn For Business Promotion + LinkedIn Marketing Strategies
Setting up a booth at a trade show is a wonderful way to promote your company. You meet new leads or potential partners, you network with folks in your industry, and you get to showcase your company and its achievements. This is the same opportunity offered by LinkedIn. LinkedIn is not just for job seekers…
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How to Develop a Brand That Extends Beyond A Logo
Public perception is a critical factor in determining the success or failure of your business. Even the hottest products and most helpful services can’t save a business from a poor reputation. Too many entrepreneurs focus disproportionate amounts of time, energy, and money on coming up with a high-quality logo. A logo is an important part…
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Manage Your Online Reputation: How To Get Product Reviews
What do you do when someone tells you about a fantastic new product? If you’re like most people, you immediately pull out your phone and check online reviews to see what the hype is all about. The internet has dramatically increased the role social proof plays in consumer decisions. Your business’s overall reputation is largely…
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How to Add a Blog to Your Business Website
The secret about business blogs is that, besides the obvious benefit of driving traffic to your site, your blog can actually help you create new ideas for your business. But driving traffic and fresh ideas only happens if you really think, plan, and create a meaningful blog. Let’s dive in and make it happen. Discover…
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What Is a Developer & How to Hire a Developer to Build Your Site
So, you’ve decided to start a business. You’ve done a little bit of research and you know that it will entail launching a website, and possibly creating a new software application. And now you’re starting to feel like you’re in over your head. Maybe it’s because you lack a single technical bone in your body,…
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How to Select the Best Legal Structure for Your Business: Sole Proprietor, LLC, Partnership, or Corporation
Once you have a great business plan and a catchy name, it’s time to start registering your company. No matter what kind of business you’re running, you must register formally as a legal entity for tax, liability, and organizational purposes. New owners are often perplexed by the varying legal structures their businesses can assume. With…
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Operations Management: How to Choose and Manage Your Suppliers for an eCommerce Business
eCommerce companies come with a lot of advantages over traditional brick and mortar stores. From decreased startup costs to a lower barrier of entry, expenses are lower and marketing is easier. However, even with all the benefits of eCommerce websites, no business owner can escape the need to source and manage suppliers. Operations and supply…
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How to Register a Business Name (and Avoid Legal Issues)
What’s in a name? Well, when it comes to a business name, it’s more than you might think. Even the most experienced entrepreneurs struggle with this initial step of the business building process. Choosing a name that will be forever associated with your company comes with immense pressure. If you pick the wrong name, your…
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Practical Tips for Hiring Your First Employee Effectively
Hiring your first employee is a significant milestone in your business’s growth. You go from self-employed to business owner, from employee to employer, and from dreamer to shot-caller. Hiring help allows you to focus less on busy work and more on developing your business. If you’ve been the only one steering your company since the…
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Social Media Tools To Help Enhance Your Website
Social media has continued to be a creative titan that allows people to engage, share, and develop innovative content. In the past few years, we’ve seen an explosion of new social media apps like TikTok and Snapchat which continue to give people creative ways to connect with each other around the world. Social media has…