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Combining Shopify and WordPress is a Store Owner’s Dream
If you have a small business or even a big one, you need to have a platform that customers love. In today’s market, it’s all about ease of use. If you’re running an online shop, customer experience has to be at the forefront. Customers want to complete purchases with a few clicks…and who’s to blame them? You can…
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TikTok & Instagram Reels: 4 Clever Ways to Use Ephemeral Content To Promote Your Business
Did you know that Instagram and TikTok are the fifth and sixth most-used social media platforms globally? While TikTok may have started as a social networking platform for teens, it’s a critical marketing platform for businesses today. It’s become such a force to be reckoned with that Instagram released a new Reels feature in 2020…
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How to Use a Trending Topic in Your Content
We live in a climate that readily shares industry trends whether you are scrolling through Twitter or watching the news. Trending topics give you the opportunity to find new and relevant information to share with your audience. When you are creating content using a specific trend these are a few important factors to consider: Is…
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How Trending Topics Buff Up Your Content
Trends are a part of our everyday life. Whether you’re browsing social media, streaming a TV show, or having a discussion with friends, trending topics are integrated into the fabric of our social and digital conversations. As you are creating content, using trends is integral to reaching new audiences, showing your industry expertise, and developing a…
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Google Keen 101: What Is It and How to Use It
What are you keen on? Google wants to power your passions with its latest digital product: Keen. Since Google launched this digital content curator in June 2020, the media has been referring to it as Google’s answer to Pinterest. You may remember that Google has tried to venture into social media before with Google+ —…
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The 4 Phases of WordPress’s Gutenberg Project
Since the Gutenberg block editor was first released in late 2018, the WordPress community has been buzzing. Introducing this new block editor was just the first part of a four-phase plan to modernize WordPress. Known as the Gutenberg project, this plan will help WordPress maintain its prominence in the website management space as its competitors…
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How to Create a Giveaway Contest that Drives Traffic to Your Site
There are few things as enticing as a contest. Everyone likes winning something, and it’s hard to deny the power of “free.” Business owners understand this concept and now hold raffles on their website and social media as a way to drive traffic to their website. Many people find that after they create an eCommerce…
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How to Leverage Social Proof to Boost Sales
Social proof is a psychological phenomenon where people are more likely to make a decision based on the opinions of others. We encounter examples of social proof in our lives every day, even if we don’t recognize it. If your friend has ever suggested a product or service that you purchased without much thought, you’ve…
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How Small Businesses are Adapting to COVID-19
As the world continues to adjust to the uncertainty of COVID-19, small businesses are adapting to the changing climate. We’ve seen restaurants transition into to-go or curbside pick-up, gyms hosting virtual classes, and a surge of digital products and services on eCommerce websites. Small businesses are pivoting their business models and strategies with creative solutions…
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What do Error Pages Mean?
We’ve all been there. You’re in the zone, creating amazing content, coding like a pro, or crafting a compelling blog post, when suddenly you’re met with the dreaded error page. Website errors can be frustrating, but don’t let them get you down. In fact, error pages can be your friends if you know how to…