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Small Business Trends To Know To Prepare Your Company for 2021
The year 2020 changed business in unprecedented ways. Companies had to adapt to new working environments and new customer demands. Specific industries like events and travel took a hit, while others like eCommerce saw unexpected growth. Now that we move into 2021, we can learn from the past year and prepare for emerging trends in…
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Powerful SEO Advice: How To Use Google Question Hub
In 2018, Google created Google Question Hub to help content marketers find unanswered questions in Google’s database. Question Hub was initially available in Nigeria, India, and Indonesia. The United States received access to Question Hub in January of 2021, opening up significant opportunities for content marketers. Keep reading to learn: The State of Content Marketing…
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Inspire Your Website Visitors With CTA Buttons That Drive Sales
You might think you’ve done everything in your power to optimize your website. But for some reason, your conversion rates still aren’t going up. Your visitors just aren’t doing what you want them to do. How do you entice your readers to become subscribers to your newsletter, contact a sales agent, or make a purchase?…
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Spotlight: How to Generate More Opportunities with Keyword Domain Names
Search Engine Optimization (SEO) lies at the center of organic marketing strategies. So what if there was a way to generate more targeted leads to your website without ads? Well, it’s possible with the use of keyword domain names. Businesses use keyword domain names, including exact domain match and partial match, to increase leads from…
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Staying Protected: Will a VPN Make You More Secure Online?
Have you ever logged into a public WiFi network at a coffee shop? Or maybe you’ve logged into a work network or your bank account on a home network. We’re living more of our lives online, managing work, finances, and other essential documents. It’s more important than ever to protect your online privacy so valuable…
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Harvesting a Dream, Meet: EXAU Olive Oil
Step into the world where the city of Calabria, Italy blends with California to create EXAU Olive Oil. The inspiration for the name derives from the phrase “oleum ex albis ulivis,” which the ancient Romans used to describe the five tiers of olives reserved for nobility. This company was a labor of love from Giuseppe…
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How To Use The Donations Block To Build Your Finances
Although most people associate donations with nonprofits or charities, anyone can accept a donation for almost anything. If you run a website of any kind, here’s the good news: You can accept donations on your website to support yourself and your online business. If you use WordPress, it’s a simple matter of adding a donate…
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Why You Need a Business Profile on Social Media
For many business owners, social media is seen as a Pandora’s box of additional responsibilities and expenses that would take a toll on their already thinly-stretched resources. As with any form of marketing, you get what you put in when it comes to social media. But the returns are a lot higher than you might…
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Best Practices for Compressing & Resizing Images
Resize, compress, upload. It’s all about reducing your image file size as much as possible without sacrificing quality. Here’s how in a few simple steps. Table of Contents Step 1: Pick the right file format Step 2: Know your size & compression targets Step 3: Choose your compression/resize tool type Step 4: Narrow it down…
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What Are Pointer Records and Why You Should Set Them Up for Your Website
The internet lets anyone be whoever they want to be. This fact gets exploited by hackers and spammers, which causes problems. That’s why there are obstacles put in place to ensure identification. When your company sends out an email blast, some servers might reject the message if it can’t verify the website or IP address…