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UX Matters: How To Create a Dynamic User Experience FAQs
We were so excited to have our webinar led by Sr. UX Designer Adam Deleeuw and UX Writer Genevieve Mount. This webinar taught all of the fundamentals of a visitor’s User Experience (UX) and how every choice made on a website can influence how they interact with the website. Our UX team created their own…
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What Is a Developer & How to Hire a Developer to Build Your Site
So, you’ve decided to start a business. You’ve done a little bit of research and you know that it will entail launching a website, and possibly creating a new software application. And now you’re starting to feel like you’re in over your head. Maybe it’s because you lack a single technical bone in your body,…
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How to Select the Best Legal Structure for Your Business: Sole Proprietor, LLC, Partnership, or Corporation
Once you have a great business plan and a catchy name, it’s time to start registering your company. No matter what kind of business you’re running, you must register formally as a legal entity for tax, liability, and organizational purposes. New owners are often perplexed by the varying legal structures their businesses can assume. With…
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Operations Management: How to Choose and Manage Your Suppliers for an eCommerce Business
eCommerce companies come with a lot of advantages over traditional brick and mortar stores. From decreased startup costs to a lower barrier of entry, expenses are lower and marketing is easier. However, even with all the benefits of eCommerce websites, no business owner can escape the need to source and manage suppliers. Operations and supply…
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How to Register a Business Name (and Avoid Legal Issues)
What’s in a name? Well, when it comes to a business name, it’s more than you might think. Even the most experienced entrepreneurs struggle with this initial step of the business building process. Choosing a name that will be forever associated with your company comes with immense pressure. If you pick the wrong name, your…
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Practical Tips for Hiring Your First Employee Effectively
Hiring your first employee is a significant milestone in your business’s growth. You go from self-employed to business owner, from employee to employer, and from dreamer to shot-caller. Hiring help allows you to focus less on busy work and more on developing your business. If you’ve been the only one steering your company since the…
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New Survey Finds Small Businesses Are Resilient and Adaptable, Despite Global Pandemic
The ongoing 2020 pandemic has taken a major toll on all levels of the U.S. economy, from major corporations on Wall Street to mom and pop shops on Main Street. Forced closures, stringent social distancing protocols, and stay-at-home orders have made it incredibly difficult for businesses to operate. In some cases, this crippling combination has…
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Social Media Tools To Help Enhance Your Website
Social media has continued to be a creative titan that allows people to engage, share, and develop innovative content. In the past few years, we’ve seen an explosion of new social media apps like TikTok and Snapchat which continue to give people creative ways to connect with each other around the world. Social media has…
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How to Start a Business From Scratch During COVID
Global shutdowns due to the COVID-19 pandemic have forced many businesses to close their doors. At the same time, the rapidly changing economic landscape is opening new avenues for entrepreneurs. As of July 2020, 18 million Americans were unemployed. It’s not ideal, but losing your job can give you the time, opportunity, and motivational kick…
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How to Avoid Virtual Fatigue from Zoom Overload & Stay Focused With Remote Work
Working in your pajamas from the comfort of your home is nice. The commute is quite convenient, and so is the short walk to your kitchen to grab a bite at lunchtime. But, remote work also has its drawbacks. If you’re having trouble keeping your eyes open and your brain focused, you might be experiencing…