Social media used to be one of the best promotional channels bloggers can use to promote their websites and businesses. But, with more content being shared on Facebook and Twitter, the influence and the reach you have over your followers are slowly declining.
According to a recent study by Buzzsumo, Facebook Page organic reach has fallen 20% in 2017. Now, you have to pay to boost each post you publish on Facebook to get a few likes and clicks. Makes you really wonder if it’s really worth the cost. Even in the middle of this social media downfall, there is one marketing channel that maintained its level of quality and effectiveness over the years. It’s email marketing!
If you’re starting a new blog or a website, creating a proper email marketing strategy is the one thing that you should invest on even before creating your Facebook page. You can actually get started in a few simple steps. We’ll show you how.
What Is Email Marketing?
Remember when you used to receive mail, magazines, leaflets, and coupons in your mailbox outside your home? It used to be an effective marketing strategy but only the big brands could afford that kind of mass marketing.
Things took a turn after the Internet was born. People switched from snail mail to Email. Now, we get the same mail, magazines, coupons, and promotions from companies. Except it’s all in our inbox. And today, almost anyone can afford to run an email marketing campaign.
That’s what email marketing is all about. It’s a simple marketing channel that allows you to promote your blog posts, products, and services to your valued subscribers, via email.
Many Benefits Of Building An Email List
Is it really worth spending time developing an email list? Well, 59% of B2B marketers claim that email is the most effective marketing channel that generates the most revenue. It’s no surprise since 77% of consumers prefer to receive promotional messages via email than social media. Needless to say, email marketing is much more effective than most other marketing strategies you can try on a budget.
Here are some of the ways you can use your email list to your benefit:
- Promote Your Blog Posts: Whenever you publish a new blog post, tell your subscribers about it. This will help bring more traffic to your website.
- Sell Products: You can also use your email list to promote your own products or affiliate products. Email is more effective at conversions than social media.
- Connect With Followers: Your email list will help you connect with your subscribers on a personal level. Ask questions, run polls, surveys, and more.
- Rewards You In Long Term: Unlike social media, you won’t have to pay to promote your emails every time. The bigger the email list, better reach you’ll have.
So, how do you get started with email marketing? You can do that in 4 simple steps.
Step 1: Choose The Right Email Marketing Service
Building an email list doesn’t mean you have to do it all by yourself to collect one email at a time and send emails to subscribers one by one. There are email marketing services that does this job for you. You can use your email marketing service to easily manage your email list in one place. It will also allow you to create email campaigns to send emails to your entire list at once. Email automation is another important tool that comes with email marketing software. This lets you send automated emails to your subscribers, such as to automatically send a welcome email to your new subscribers. Constant Contact is an all-in-one email marketing service that supports all these features and more. Find a service that fits your budget and business.
Step 2: Install An Email Opt-In Plugin
Once you have an email marketing service in your toolkit, you can start collecting emails from your blog. You can do this by embedding email opt-in forms and pop-up messages on your website. Thanks to WordPress, this part takes only a few minutes. All you need to do is install an email opt-in plugin on your blog and then you can setup pop-up messages, embed opt-in forms, and create welcome gates to ask your website visitors to signup for your email list. OptinMonster is one of the best email opt-in plugins you can use for this job. This plugin provides you with all the tools you need to make the most of your website traffic by converting them into subscribers.
Step 3: Create A Lead Magnet
People value their email. It’s part of their private life and frankly, no one wants to receive useless emails in their inbox. As a result, they always hesitate before subscribing to an email list. Your website visitors will subscribe to your email list only if it offers some value to them. This is why you need to use incentives to bribe your subscribers into giving you their email. It’s actually like doing business. For example, you can offer a free eBook to your subscribers whenever they join your email list. These bribes are called lead magnets. You can create several types of lead magnets, like free eBooks, email courses, coupons, free product trials, and more to get people interested in joining your email list.
Step 4: Build A Landing Page
This step is optional but recommended. When you’re offering a valuable lead magnet, you can create a landing page to effectively showcase your offer and convert your visitors into leads. The landing page will also make it easier for you to direct traffic to your lead magnet. For example, you can share the link to your landing page on social media and link to it from your guest posts on other blogs to drive traffic to your landing page and get more subscribers. You can use a free page builder plugin like Elementor to create a landing page on your website without having to write any code.
Much like building a successful business, growing an email list also takes time. So, don’t expect to have an email list of 1,000 subscribers overnight.
Keep publishing more blog posts and try out different email lead magnets to lure in more subscribers. Also, avoid spamming and use your email list as a way to connect with your followers and customers.
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on Twitter @syedbalkhi.