Your website’s performance directly impacts your business success. Whether you’re running an online store, building your professional presence, or growing your small business, every second of loading time matters to your visitors and your bottom line.
At Bluehost, we believe every plan should deliver excellent performance, from Starter to Pro and beyond. That’s why we’re excited to announce the biggest performance upgrade in our hosting lineup’s history. We’re raising the bar across our entire range of plans, and the best part? Every improvement comes at no additional cost to you.
More Power, Smarter Optimization, Zero Extra Cost
We’re rolling out a comprehensive performance enhancement that combines two approaches: significantly more processing power across all plans, and new intelligent features that automatically optimize your site without requiring any code changes.
These aren’t small tweaks. We’re talking about substantial improvements designed to make your website faster, more responsive, and better equipped to handle your business growth.
Double the Processing Power Where It Matters Most
Let’s start with the big news: our Starter and Plus plans now include double the processing power they had before. If you’re running a WooCommerce store on a Starter plan, this means faster page loads, quicker checkout processes, and better performance during traffic spikes. Plus plan customers hosting multiple sites will notice improvements across all their properties.
We’ve also enhanced the processing capabilities of our Business plans and introduced three new scaling options for growing businesses. Premium, Enhanced, and Elite plans provide clear upgrade paths as your business expands.
What does processing power actually mean for your website? Think of it as giving your site a stronger engine. More processing power means your website can handle more tasks simultaneously—visitors browsing, orders processing, pages loading—without slowing down.
The practical benefits are immediate. Your WordPress admin area will feel more responsive when you’re editing content or managing plugins. WooCommerce stores will handle more products and customers without performance degradation. And when that marketing campaign drives unexpected traffic to your site, it’ll stay responsive instead of grinding to a halt.
Automatic Optimizations That Just Work
Alongside the processing power increases, we’re rolling out three new optimization features that work behind the scenes to make your site faster.
First up is Google Fonts optimization. Many WordPress themes load Google Fonts in ways that slow down your site. Multiple DNS lookups, separate connections, and sometimes even blocking requests that hurt your Lighthouse scores. Our new system automatically serves Google Fonts from your own domain through Cloudflare’s infrastructure, eliminating these bottlenecks. Some sites see dramatic improvements in performance grades with this change alone, and it enhances user privacy by removing dependencies on Google’s servers.
We’re also introducing automatic image compression. Images are often the largest files on websites, and this feature intelligently compresses them using advanced techniques without any noticeable quality loss. Once an image is optimized, all future requests get the smaller, faster version. No code changes required.
Finally, we’ve implemented HTTP/2 connection improvements that make your website’s many assets load more efficiently. Through advanced multiplexing, multiple requests can share connections, which is especially beneficial for sites with lots of content.
The best part about all these optimizations? They’re automatic and require zero technical work from you. They work seamlessly with your existing website, regardless of what themes, plugins, or content management system you’re using.
Real Results We’re Already Seeing
We’ve been testing these improvements extensively. Before our upgrades, sites showed inconsistent performance with occasional spikes in loading times during peak usage. After our upgrades, we’re seeing more stable, consistently faster performance across all hosting platforms.
The 99th percentile loading times, which represent your site’s performance during its worst moments, have improved significantly. Our Speed Index measurements, which track how quickly your site’s content becomes visible to visitors, show measurable improvements across the board.
Who Benefits Most
Small businesses on Starter plans will notice the biggest difference. The doubled processing power makes a huge impact for basic business sites and simple online stores. Growing businesses on Plus plans will appreciate the enhanced ability to support multiple sites, more traffic, and additional functionality.
E-commerce sites of all sizes will see faster checkout processes and quicker product page loads. Any WordPress site using Google Fonts will benefit from automatic optimization of a common performance bottleneck. And sites with lots of images will load faster without any manual optimization work.
For businesses ready to scale, our new Premium, Enhanced, and Elite plans provide the resources needed for more demanding applications and higher traffic volumes.
What Happens Next
For new customers, all improvements are automatically included with new hosting accounts. Sign up for any plan and you’ll immediately get the enhanced processing power and optimization features.
If you’re an existing customer, we’re gradually rolling out the processing power increases to accounts through careful planning to ensure zero service disruption. Most customers will see their upgrades applied automatically over the coming weeks. The Cloudflare optimization features are being enabled across all accounts that can benefit from them.
While these optimizations work automatically, you can control them through the Performance section of the Bluehost plugin inside wp-admin of your Bluehost sites.
Our Commitment to Your Success
This performance upgrade represents our ongoing commitment to providing exceptional hosting experiences at every price point. We’re constantly listening to customer feedback and investing in infrastructure improvements that benefit everyone.
These changes are just the beginning. We’re already working on additional performance enhancements and new features that will continue to keep Bluehost at the forefront of web hosting technology.
Your success is our success, and faster websites mean better outcomes for your business. Whether you’re just starting out or scaling rapidly, we’re here to make sure your hosting never holds back your ambitions.
Questions about these upgrades? Our support team is ready to help you understand how these improvements benefit your specific site and business goals.
