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WordPress is the world’s most popular site builder and content management system. Designed for publishing but used for sites ranging from small blogs to large corporations, this free and open source software allows anyone to establish an online presence – and make money. Depending on your goals and interests, you can create one, or many, different income streams with a little time and minimal expense with your WordPress skills and the tools of your self-hosted Word Press site.

How can you make money with WordPress?

WordPress was created to help all kinds of users create a basic website, and from that core code it’s possible to design sites for many different purposes with the many theme options, plugins, and extensions that are available from WordPress itself and third-party developers around the world. 

WordPress itself is free to download and install with the web hosting provider of your choice, so it’s possible to create a WordPress site or blog that can make money for the price of a domain name and a web hosting package, using only free WordPress themes and plugins. Depending on the nature of your site and your goals, you can also choose from a variety of premium themes and plugins, as well as other tools and services for setting up and monetizing specific kinds of WordPress sites, such as membership or eCommerce websites.

Your self-hosted WordPress site is your “home base” online, and you’re free to use it to develop a number of different avenues for earning money; but just as you would need to investigate local laws and regulations before setting up a physical business or service, it’s important to consider the legalities of online commerce, too. 

For example, if you’re planning to sell products or conduct business that involves collecting personal information from users, it’s important to be sure that your site follows national and international regulations regarding collecting and using that information. You might also need to investigate issues like taxes, shipping charges or local laws pertaining to your physical place of business. If you’re freelancing, you might need to look into the legalities of writing contracts and negotiating with clients.

Your WordPress site can be used to earn income from the things you create like from a blog, the services you provide, or the space you offer to others. Your site can become a business in itself, or it can become another tool to support a business you already own. While it may be hard work at first, monetizing your website is a great way to earn an extra income or it can even turn into a full-time job. For example, a local small business might find that a website provides another tool for maintaining an existing customer base.

Whatever your goals might be, your WordPress site can open doors to a global marketplace of possibilities for making money.

Below are some ideas for how to make money on WordPress

Offer WordPress development services

Whether you’re a seasoned WordPress user with development skills or a relative newcomer to the platform, you can leverage your WordPress skills to earn money. Opportunities include:

  • Building WordPress themes and plugins
  • Building custom WordPress websites
  • Teaching others how to set up a WordPress site
  • Setting up blogs or other kinds of sites for new users
  • Creating tutorials or “how to” articles and videos on WordPress

Dropship or sell physical products on your WordPress site

Your WordPress site can become an online storefront for selling just about any kind of physical or digital goods. Products ranging from e-books and digital images to T-shirts, apparel, and electronics can be marketed from your site using free eCommerce plugins, such as WooCommerce and Easy Digital Downloads. Integrate with third-party print-on-demand and shipping services to fulfill orders for physical products, or connect your site with online marketplaces and shopping sites. Once you’ve built a strong WordPress website, you’ll be able to start selling and earn money in no time at all. 

Selling physical products through an online store or dropshipping business offers many other benefits. It allows you to reach a wider audience than a brick-and-mortar store ever could. You can sell to customers all over the world, at any time of the day or night.

Additionally, online stores and dropshipping businesses require little overhead costs compared to traditional retail businesses. With no physical store to maintain, you save money on rent, utilities, and other expenses. Finally, with dropshipping, you don’t have to worry about inventory management or shipping products. The supplier takes care of those aspects, freeing up your time and energy to focus on growing your business.

Learn more about starting your own dropshipping business today.

Create a freelance business

The Internet is made for freelancing and creative entrepreneurship, and your WordPress site can help. Photographers, designers, freelance writers, and other creatives can set up portfolio sites, build professional profiles and offer a variety of goods and services with the tools of WordPress themes and plugins.

Your WordPress site can showcase your services and rates and establish you as an authority in your niche. Free and premium plugins can provide tools for creating landing pages, email and newsletter campaigns, and building forums and social networks on your site.

Become an affiliate marketer

You don’t have to offer your own goods and services to make money on WordPress. Affiliate marketing is a way of earning money by promoting other people’s products on your site. Whenever someone clicks on a link you provide in a post or page, or buys a product you recommend, you receive a commission from the sponsoring company. Affiliate networks provide extensive lists of companies with affiliate programs you can join, but to be approved, you’ll most likely have to provide a link to your site. Make sure it’s ready for visitors before you sign up.

Related: How to build an affiliate marketing website

Offering affiliate marketing services through your WordPress website allows you to earn commissions by promoting products or services from other businesses. It’s a win-win situation because you earn a commission on each sale made through your unique affiliate link, while the business gains exposure and increases their sales.

As an affiliate marketer, you don’t have to worry about creating products or handling customer service, as those tasks are handled by the business. This means you can focus on promoting products that align with your brand and audience. Additionally, affiliate marketing is a low-risk, high-reward opportunity as you only pay for results. It’s a great way to generate passive income and monetize your website or social media presence.

Offer memberships and subscriptions

Although many sites are accessible to everyone, “members only” sites are growing fast. A membership site makes the content available only to paid members, or through a variety of subscription plans. If you can provide valuable content not found anywhere else, such as exclusive news stories or a niche-specific magazine, putting it behind a paywall or creating a members-only section with a variety of WordPress plugins can be a way to generate income.

Host content from others

Another way to make money with WordPress is to make space available for others to post content. Host advertising from affiliate sponsors (or through services like Google AdSense), or create a directory or classified advertising site that charges users to post listings. Create a forum or niche-specific social network using WordPress plugins like BuddyPress, and charge membership fees to join and comment.

Sell digital products

You can create and sell digital products like e-books, online courses, or software applications that you can market to your website visitors.

Online Courses: If you have skills to share, consider creating online courses or tutorials and posting them to your WordPress site. Courses can be sold as downloadable products or offered through subscriptions and memberships to your site. Some WordPress themes are designed with e-learning in mind, and premium plugins like LearnDash and WPCourseware have all the tools you need to turn your WordPress site into a classroom.

Ebooks: Selling ebooks online through WordPress has become a lucrative business opportunity for entrepreneurs looking to monetize their expertise or creative content. One of the biggest benefits of selling ebooks is the low cost of production and distribution, as compared to physical books. This makes it easier for aspiring authors and content creators to enter the market, and for readers to access their work from anywhere in the world. Selling ebooks also offers a passive income stream, as ebooks can be sold repeatedly without the need for additional production or shipping costs. With the global ebook market projected to continue growing, selling ebooks online presents an exciting opportunity for individuals looking to turn their passion into profit.

Ready to get started making money with WordPress?

Whether you make money blogging, offer online courses, or start your own eCommerce website, there are many ways to make a living through WordPress.

One reason WordPress is so popular is that it allows users to create virtually any kind of site; and with thousands of themes and plugins to help you get started, you can make money with your WordPress website in just about any way you can imagine.

Learn more about our WordPress hosting plans and WooCommerce hosting plans to get started today.

Common questions about making money with WordPress

What are the different ways to make money using WordPress?

There are many ways to make money using WordPress, including selling digital or physical products, offering services, affiliate marketing, advertising, and more.

How do I choose the right monetization strategy for my WordPress site?

Choosing the right monetization strategy depends on your niche, audience, and goals. Research different options and test what works best for you.

Do I need any special skills or knowledge to make money using WordPress?

Basic skills in WordPress, web design, marketing, and customer service can be helpful, but you can also learn and improve along the way.

How much money can I realistically expect to make using WordPress?

Earnings vary depending on your strategy, effort, and audience. It’s possible to make a full-time income or just some extra cash.

Are there any risks or potential downsides to making money online using WordPress?

There are potential risks such as scams, fraud, competition, and technical issues. Make sure to research and take precautions to minimize them.

How do I get started with making money using WordPress?

You can get started by setting up a WordPress site, defining your niche, creating content, building an audience, and testing monetization strategies.

Can I make money using WordPress if I don’t have a large following or email list?

You don’t need a large following or email list to make money, but you need engaged and targeted traffic. Focus on quality over quantity.

How long does it take to start earning money from a WordPress site?

It depends on many factors such as your strategy, effort, niche, competition, and luck. It may take months or even years to see significant results.

Are there any legal or tax implications to making money online using WordPress?

There may be legal and tax requirements depending on your country and jurisdiction. Consult with experts and comply with the regulations to avoid issues.

  • Tiffani Anderson

    Tiffani is a Content and SEO Manager for the Bluehost brand. With over 10 years experience across all facets of content and brand marketing, she strives to combine concepts from brand marketing with engaging content through the lens of SEO.

    University of North Texas
    Previous Experience
    Content Marketing, SEO, Social Media
Learn more about Bluehost Editorial Guidelines


  1. Massimiliano Goi Reply

    Hence I can LEGALLY AND OFFICIALLY rent space of my Bluehost VPS to others so that they can create their WordPress website? (provided that they already have bought the domain somewhere)

  2. Jayesh Kukreja Reply

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  3. I really want to start my own blog. Is it user friendly in showing someone how to get that started? Thanks in advance and this was fabulous and very helpful information. ?

  4. Shah faisal Reply

    Yes I want to make my own website i have a youtube channel also and this is going good thanks

  5. I just created my WordPress blog recently and I’m thinking of how to make money from it.

    How do I make money using Google AdSense?

    P.S: I write fiction stories on my Blog

    • Kyle Bombardier Reply

      Hey Josephine! To make money with Google AdSense, just sign up at, slap some ads on your fiction blog, and drive some traffic. Keep those stories coming and watch your Adsense revenue grow. Cheers to your storytelling adventure! 🚀

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