A dog’s love shows up in simple, unforgettable ways, a gentle nudge on a tough day, the uncontainable excitement of a wagging tail when you walk through the door and a steady companionship that becomes part of everyday life. For many pet parents, these small moments are more than fleeting gestures; they’re the memories that define the bond with their four-legged family members.
For Cody Boterman and Juliana, those memories became a calling. What began as a simple desire to help a foster dog enjoy healthier, safer treats blossomed into Canine Candy Biscuits.
TL:DR; Canine Candy Biscuits is a dog treat brand known for its clean ingredients, small-batch dog treats and mission to help rescue dogs. Every biscuit is handmade with purpose: nourishing dogs with wholesome, trustworthy food and supporting rescue dogs that give them a second chance.
With a small business website powered by Bluehost, Cody and Juliana now support pet parents across the country who want nothing but the best for their furry family members.
The journey: How a foster dog inspired a mission
Back in 2019, Cody began fostering dogs who needed stability and care. He wasn’t planning to start a business, he simply wanted to help dogs that had been through difficult experiences. His home became a calm, reliable space where they could settle and rebuild confidence.
Then came Titan.
Titan was gentle, loyal and full of potential. But behind those warm eyes was a dog struggling with severe food sensitivities. Every store-bought treat made his symptoms worse. Seeing Titan react this way made Cody rethink what was available for dogs with similar issues.
That challenge became the start of a new direction, a determination to make treats that were safe, simple and better suited for dogs like Titan.
At the same time, Juliana, working at a local brewery, noticed something others overlooked. The Brewer’s spent grains left behind after brewing were rich in fiber and protein, full of nutrients dogs could genuinely benefit from. She saw possibility in what most people threw away. Together, she and Cody began experimenting late into the evenings, turning simple ingredients into wholesome, allergy-friendly treats.
Their kitchen soon became a place of late-night experiments, handwritten recipes and eager taste tests from foster pups. Every batch was crafted without wheat, corn or soy, just clean, trustworthy ingredients like coconut flour and spent grains that supported digestion and gave dogs a natural energy boost.
What started as a simple desire to help one dog quickly grew as friends, neighbors and fellow pet parents noticed the difference and began asking for treats of their own. Before long, a heartfelt mission had evolved into a small homemade dog treat business built on love, integrity and a commitment to dogs with food sensitivities.
The first steps: From home recipes to local market favorites
While refining their recipes, Cody and Juliana transformed their kitchen into a lively test lab filled with sticky notes, foster pup taste tests and endless rounds of baking. Each biscuit was crafted with care using wholesome, allergen-free ingredients and innovative spent grains. These added protein, fiber, vitamins and minerals without any corn, wheat or soy.
Word spread quickly. Friends told friends and pet parents at local parks started asking about the biscuits their dogs were suddenly obsessed with. Soon, Cody and Juliana found themselves setting up small tables at farmers markets, community fairs and adoption events. Their dog treats weren’t just tasty, they stood out for their quality, thoughtfulness and the story behind each ingredient.
Those early market days taught them an important lesson: when a product is made with genuine care and integrity, people notice. Dogs tugged their humans toward the booth and pet parents returned week after week, grateful to finally find treats that were both delicious and safe for dogs with food sensitivities.
Through every step, recipe testing, labeling and interacting with customers, they approached their work like professionals, ensuring each treat met the highest standards. As demand grew beyond their local circle, what began in a kitchen naturally called for an online home to share their story and treats with a wider audience.
Going online: Creating a home for the brand’s story & products
As Canine Candy Biscuits grew at local markets, Cody and Juliana noticed more pet parents asking how they could get treats between events or learn more about the ingredients that made their dogs feel so good.
Those questions made something clear: to keep expanding their small dog treat business and reach pups far beyond their community, they needed more than a farmers’ market table. They needed a reliable online home, one that could share Titan’s story, showcase their allergy-friendly recipes and make their treats accessible to pet parents across the country.
That’s when they turned to Bluehost WordPress hosting. Even without prior experience building a website, Cody and Juliana found the setup smooth and approachable. WordPress gave them the creative freedom to design a space that truly felt like their brand. It was warm, honest and rooted in the same love and transparency that defines every biscuit they bake. For the first time, their mission, their story and their products had a digital home that could grow with them.
By combining their mission-driven brand with dependable hosting tools, Canine Candy Biscuits exemplifies how small business website success grows from a strong digital foundation.
And with WooCommerce powering their online store, selling their treats became effortless and dependable. They could manage inventory, package nationwide orders and keep their small-batch, allergen-friendly biscuits available for returning customers who relied on their clean, safe ingredients. WooCommerce gave them the confidence to scale, without losing the handmade heart behind every recipe.
To make sure the right pet parents could actually find that digital home, they leaned on Yoast SEO, a powerful WordPress plugin that helped them optimize every page, story and product description.
With simple guidance and real-time suggestions, Yoast made it easier for their website to show up in search results. So when people search for dog biscuits in Colorado, Canine Candy Biscuits appears right at the top. Their story doesn’t just live online; it gets discovered.
Juliana shares it best: “We know that we want to expand the brand moving forward. We know having a host like Bluehost allows that growth and allows that expandability.”
With WordPress and WooCommerce working quietly behind the scenes, Cody and Juliana are free to focus on what matters most, crafting wholesome dog treats, experimenting with nutritious spent grains and connecting with pet parents who see their dogs as family.
Growth & community: Building a loyal family of pet parents
As more pet parents discovered Canine Candy Biscuits, the brand began to evolve beyond just selling treats. Cody and Juliana weren’t just running a homemade dog treat business, they were building a heartfelt connection with people who cared deeply about what went into their pets’ food. They understood the concerns of pet food business owners and the importance of following regulations that ensure treats are safe and nutritious.
Through their website, they could reach pet parents across the country, sharing new product drops like Blueberry Parfait, Peanut Butter and seasonal flavors, along with behind-the-scenes moments from their kitchen. Each update felt like a conversation with the community of dog lovers who trusted their freshly made biscuits and the integrity of the ingredients.
But the heart of their growth came from giving back. From the start, they knew Canine Candy Biscuits had to be about more than treats. A portion of every sale goes directly to a “Rescue of the Season,” supporting local dog rescues and adoption organizations. Each season, a new rescue receives help, ensuring dogs waiting for their forever homes get the support they deserve.
For Cody and Juliana, this community isn’t just customers, it’s a network of pet parents united by compassion, responsible care and a shared love for dogs, showing that a small business can make a big difference.
Advice for others: Lessons from Cody & Juliana’s entrepreneurial path
Cody and Juliana’s journey with Canine Candy Biscuits shows that every successful business begins with a simple idea, a spark of passion or a desire to create something meaningful. Their experience offers lessons for anyone starting their own business, especially a homemade dog treat business or any small business: focus on what matters, stay true to your vision and remain adaptable.
Challenges and uncertainty are part of the process, but persistence and a willingness to learn can turn even a small idea into something impactful.
Here’s what Cody and Juliana want other small business owners to know:
- Start small and stay true: Focus on your passion and your target customers, letting authenticity guide your decisions.
- Plan the operational side: Organize finances, track income and complete essential steps like obtaining a business license or registering your business. Remember, requirements vary depending on your products and sales area.
- Test and refine: Experiment with products, gather feedback and prepare to sell in your chosen area using cost-effective methods.
- Choose the right digital foundation: A reliable hosting environment is essential for bringing your idea to life online. Whether you’re building a simple website or preparing for eCommerce growth, choosing a dependable hosting like Bluehost WordPress hosting solution helps ensure strong performance, security and long-term scalability.
- Be consistent: Showing up every day builds trust, loyalty and attracts potential customers over time.
Their story proves that with patience, integrity and a commitment to quality, even a small homemade dog treat business can grow into a meaningful venture. It nourishes animals, supports rescues and brings joy to families everywhere.
Build your dream business with Bluehost
Dreams grow when nurtured with care, determination and the right tools. Canine Candy Biscuits started as a kitchen idea and blossomed into a dog treat business spreading joy to pets and their families. Cody and Juliana’s journey shows that with passion, focus and the right support, even the smallest idea can reach hearts everywhere.
Behind every successful venture is a platform that makes the journey easier. With Bluehost, they found a reliable partner to handle the technical side, letting them focus on what mattered most: crafting wholesome, dog treats. WordPress gave them the flexibility to tell their story, while WooCommerce made managing nationwide orders seamless.
Bring your ideas to life. Build your small business website today with Bluehost and let your passion reach the world.
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