Key highlights
- Know the top 25 best things to sell online in 2025, including Christmas products and holiday-ready items in high demand.
- Learn how to identify and tap into niche markets with personalized, eco-friendly and tech-savvy products that resonate with today’s buyers during the festive season.
- Explore practical steps for setting up a successful holiday sales online store using Bluehost’s eCommerce Essential plan, including domain registration, hosting and WooCommerce integration.
- Understand how Bluehost’s ecommerce plans support your online business with SEO tools, secure payments and marketing automation to attract holiday shoppers.
- Uncover effective marketing and customer engagement strategies, including promotions, gift cards, loyalty programs and email campaigns that boost sales and retention.
Who doesn’t get excited with the twinkling lights, hot cocoa in hand and the phone lighting up with new online orders? But the holiday season isn’t just about cozy nights and gift wrapping! It’s the time when smart sellers turn festive trends into real profits.
Every year, shoppers hunt for unique Christmas gifts, holiday decorations and feel-good products that spread Christmas cheer. From ugly Christmas sweaters and custom mugs to wooden crafts and Christmas candles, the right ideas can turn your small online store into a holiday favorite.
If you’re dreaming of launching your first online business or want to add some sparkle to your existing one, this is your moment. In this blog, we’ll explore 25 of the best things to sell online for Christmas. Go beyond profitable products with consistent demand, perfect for capturing the spirit (and sales) of the festive season.
Holiday market snapshot 2025
The holiday season is the perfect time to turn creative ideas into profit. If you’ve been wondering what the best things to sell online are this year, this quick overview will help you spot the winners early.
| Trend category | Hot-selling product type | Why it’s trending in 2025 | Holiday store tips (Powered by Bluehost) |
|---|---|---|---|
| Festive fashion | Ugly Christmas sweaters, Christmas T-shirts | High search volume around Christmas Eve | Build your online store fast with Bluehost WooCommerce Store. |
| Personalized gifting | Custom mugs, name ornaments | Gift-giving and personalization trend | Use Bluehost’s AI Builder to design your gift store effortlessly. |
| Pet-friendly holidays | Christmas pet costumes, treats | Pet owners love festive matching outfits | Add WooCommerce to your Bluehost store to manage seasonal orders easily. |
| Eco-holiday decor | Wooden Christmas crafts, reusable wrapping | Growing interest in sustainable shopping | Showcase eco-collections using Bluehost’s SEO tools for higher visibility. |
| Digital surprises | Advent calendars, printable stickers | Cost-effective, easy-to-ship gifts | Bluehost’s high-speed hosting ensures a smooth checkout experience. |
These categories show just how much consumer preferences are shifting toward personalization, sustainability and festive creativity. If you plan to sell online, this is your moment to act while holiday shopping is at its peak.
Want to turn one of these product ideas into a store? With Bluehost’s WooCommerce Online Stores, you can bring your product catalog to life. We make it simple with our AI site builders, SEO tools and secure checkout. Start building today.
Ready to dive deeper? Here’s a detailed breakdown of the top selling products online for Christmas 2025.
25 best trending products to sell online 2025
The growth of eCommerce is picking up pace. With global online retail sales projected to hit $11 trillion by 2028, there’s never been a better time to enter the market. Thanks to platforms like Amazon, Etsy and even Instagram Shops, you can start small with just one product.
This holiday season, shoppers are looking for unique, personalized and practical products. Gifts that feel special and purchases that add real value.
Below, we’ve curated 25 product ideas that reflect real buying trends in 2025. These are the trending products people are actively searching for online.
- Custom Christmas t shirts
- Jewelry and accessories
- Skincare and beauty products
- Makeup and cosmetics
- Health supplements and vitamins
- Kitchen appliances
- Home décor items
- Shoes and boots
- Craft supplies
- Pet accessories
- Baby products
- Car and bike accessories
- Bedding and home textiles
- Phone accessories
- Laptop/computer accessories
- Toys and educational games
- Musical instruments
- Sports & fitness gear
- Bags, wallets and luggage
- Alcoholic beverages
- Perfumes and colognes
- Handmade wooden crafts
- Gardening tools and outdoor items
- Personal hygiene items
- DIY seasonal gifts
Let’s explore each in detail:
1. Custom Christmas t shirts
Custom Christmas t shirts never go out of style. They’re simple, versatile and offer endless creative possibilities for that Christmas vibe. Whether it’s a funny quote, a niche meme or a bold graphic, people love wearing something that feels personal.
Thanks to print-on-demand services, you don’t need to hold inventory or invest in equipment. Platforms like Printful, Teespring and Printify let you design and sell your shirts, while they handle printing and offer free shipping.
In 2025, niche and seasonal designs are winning. Think holiday cheer, local pride or Christmas party themes. If you can capture that festive vibe, your designs can gain traction quickly.
| Criterion | Description |
| Target audience | Creators, influencers, fans of niche communities, meme lovers |
| Profit potential | High, especially during Christmas sales |
| Setup difficulty | Easy – no tech skills required |
| Inventory model | Print-on-demand, no upfront stock |
| Trend driver | Personalization, hyper-niche identities, meme culture |
| Marketing channels | Instagram Reels, TikTok trends, Etsy, SEO blog posts |
| Top platforms | Printful + WooCommerce (via Bluehost), Teespring |
| Example ideas | “Introvert Club” t-shirts, “Plant Dad” graphics, Christmas t-shirts, custom mugs, family Christmas pajamas |
Also read: 7 Best Print on Demand Sites + How They Work
2. Jewelry and accessories
Jewelry and accessories remain high-demand products for holiday shoppers. They’re small, easy to ship and perfect as Christmas gifts or stocking stuffers. From handmade pieces to trendy fashion jewelry, there’s something for everyone.
You can have custom engravings, birthstones or unique designs that tell a story. People love buying jewelry that feels meaningful or helps them express who they are.
Plus, social media platforms like Instagram and Pinterest make it simple to show off your quality products with eye-catching photos and connect with customers who care about style and individuality.
| Criterion | Description |
| Target audience | Fashion buyers, gift shoppers, handmade fans |
| Profit potential | Medium to high with unique, customizable pieces |
| Setup difficulty | Moderate, requires sourcing and store setup |
| Inventory model | Handmade, made-to-order, small batch, dropshipping |
| Trend driver | Personalization, storytelling, sustainability |
| Marketing channels | Instagram, Pinterest, influencers, Etsy |
| Top platforms | Etsy, WooCommerce, Shopify, Amazon Handmade |
| Example ideas | Engraved pendants, birthstone rings, charm bracelets |
3. Skincare and beauty products
Skincare and beauty products are in consistent demand all year, but they especially shine during Christmas sales and holiday gifting. People want quality products that help them look and feel their best.
Many are willing to try new brands and natural formulas. Organic and natural products have particularly gained popularity due to the rising awareness of the negative impact of harmful chemicals.
To sell online, you can focus on clean, eco-friendly or specialty products like anti-aging serums, face masks or cruelty-free makeup. These options are especially popular with buyers who care about ingredients and sustainability.
| Criterion | Description |
| Target audience | Beauty enthusiasts, eco-conscious buyers, natural product fans |
| Profit potential | High, especially for organic and specialty skincare |
| Setup difficulty | Moderate, requires sourcing quality products and certifications |
| Inventory model | Stock inventory or dropshipping with trusted suppliers |
| Trend driver | Clean beauty, sustainability, natural and cruelty-free products |
| Marketing channels | Instagram, TikTok, beauty blogs, influencer reviews |
| Top platforms | Shopify, WooCommerce, Amazon, Etsy |
| Example ideas | Anti-aging serums, face masks, cruelty-free makeup |
4. Makeup and cosmetics
Makeup and cosmetics are among the best products to sell online during the holiday season, thanks to high search volume and gift-giving trends. Limited-edition palettes, Christmas-themed packaging or holiday glam collections can attract attention on social media platforms.
By tapping into growing trends like vegan or cruelty-free makeup, you’ll meet customer expectations while standing out during the holiday shopping rush.
| Criterion | Description |
| Target audience | Makeup lovers, beauty trend followers, eco-conscious buyers |
| Profit potential | High, especially for vegan and cruelty-free products |
| Setup difficulty | Moderate, requires sourcing quality and safe products |
| Inventory model | Stock inventory or dropshipping with reliable suppliers |
| Trend driver | Vegan products, cruelty-free, social media tutorials |
| Marketing channels | TikTok, Instagram, YouTube, beauty influencer reviews |
| Top platforms | Shopify, WooCommerce, Amazon, Etsy |
| Example ideas | Foundations, lipsticks, eye shadows, makeup brushes |
5. Health supplements and vitamins
As the holiday treats roll in, health-conscious buyers look for balance – driving high demand for health supplements and vitamins. You can choose to sell natural and organic supplements or target specific needs, such as fitness recovery or digestive health.
Quality and transparency are key, as customers want to know what they’re putting into their bodies. Clear labeling and honest social media marketing also help build trust. Be sure to check local regulations for selling certain items, especially food products.
| Criterion | Description |
| Target audience | Wellness seekers, fitness enthusiasts, health-conscious buyers |
| Profit potential | High, with demand for natural and targeted supplements |
| Setup difficulty | Moderate, requires compliance with regulations and quality control |
| Inventory model | Stock inventory with trusted suppliers |
| Trend driver | Growing interest in self-care and holiday gift sets promoting wellness |
| Marketing channels | Instagram, health blogs, influencer endorsements |
| Top platforms | Shopify, WooCommerce, Amazon |
| Example ideas | Essential oils, spa kits, protein powders, bath bombs as holiday gifts |
6. Kitchen appliances
Holiday cooking means kitchen appliances fly off the shelves. From air fryers and blenders to espresso machines, these high-demand products are must-haves during Christmas Eve dinners and family gatherings.
Smart kitchen devices, especially those tied to holiday recipes and meal prep, rank among the best things to sell online this festive season.
| Criterion | Description |
| Target audience | Home cooks, busy families, tech-savvy kitchen enthusiasts |
| Profit potential | Medium to high, especially for smart and multi-purpose devices |
| Setup difficulty | Moderate, requires sourcing reliable products and warranty management |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Convenience, smart technology, compact and multi-use appliances |
| Marketing channels | YouTube reviews, Instagram demos, home and lifestyle blogs |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Air fryers, smart blenders, espresso machines |
7. Home décor items
Home décor shines during the holiday season, when people decorate for Christmas parties and gatherings. Think Christmas ornaments, holiday candles or festive wall art. There’s a huge variety that appeals to different tastes.
You can choose to sell online for Christmas some handmade, eco-friendly pieces or focus on trendy styles like minimalist or boho chic. People love decorating their homes with items that tell a story or reflect their personality.
Social media is full of home makeover ideas, which makes it easier to showcase your products.
| Criterion | Description |
| Target audience | Homeowners, renters, interior design enthusiasts |
| Profit potential | Medium to high, especially for unique and handmade items |
| Setup difficulty | Moderate, requires sourcing or crafting and inventory management |
| Inventory model | Handmade, stocked inventory or dropshipping |
| Trend driver | Personalization, eco-friendly materials, trending styles |
| Marketing channels | Instagram, Pinterest, home makeover blogs |
| Top platforms | Etsy, Shopify, WooCommerce |
| Example ideas | Handmade wall art, minimalist decor, boho chic accents |
8. Shoes and boots
Shoes and boots are the style statements and are always in steady demand, especially during the holiday shopping season.
People look for footwear that fits their lifestyle and personality. Footwear comes under the apparel category and typically experiences high return rates. Offering winter boots or holiday party shoes can attract holiday shoppers preparing for the festive season.
Online shoppers often rely on detailed photos and customer reviews to make their choices. Showcasing quality can make all the difference.
| Criterion | Description |
| Target audience | Fashion-conscious buyers, outdoor enthusiasts, vegans |
| Profit potential | Medium to high, depending on niche and brand reputation |
| Setup difficulty | Moderate, requires inventory management and quality control |
| Inventory model | Stock inventory with possible returns handling |
| Trend driver | Lifestyle fit, ethical materials, durability |
| Marketing channels | Instagram, YouTube reviews, fashion blogs |
| Top platforms | Shopify, WooCommerce, Amazon |
| Example ideas | Casual sneakers, hiking boots, vegan leather shoes |
9. Craft supplies
Craft supplies continue to be one of the best things to sell online in 2025. As the holiday season approaches, people are diving into DIY Christmas crafts and wooden Christmas decorations for their homes.
From glitter paper to wooden Christmas crafts, embroidery threads and resin kits – these products to sell online attract DIY enthusiasts and creative shoppers looking to make holiday gifts or ornaments for Christmas celebrations.
If you identify high demand products like eco-friendly art supplies or trending Christmas items, you can build a loyal customer base with consistent demand all year round.
| Criterion | Description |
| Target audience | Hobbyists, DIY enthusiasts, niche crafting communities |
| Profit potential | Medium, driven by dedicated and repeat customers |
| Setup difficulty | Easy to moderate, depends on sourcing and variety offered |
| Inventory model | Stock inventory, sometimes dropshipping |
| Trend driver | Growing trend in handmade holiday décor and Christmas gifts |
| Marketing channels | Pinterest, Instagram, crafting blogs |
| Top platforms | Etsy, Shopify, WooCommerce |
| Example ideas | DIY ornament kits, Christmas stickers, resin molds, yarn sets |
10. Pet accessories
Pet owners love spoiling their furry friends – especially during Christmas sales. From cozy Christmas pet costumes to personalized bowls and chew toys, pet accessories are high demand products in every holiday season.
With a focus on quality products, sustainability and design, pet items make excellent holiday gifts that attract repeat customers. You can easily sell Christmas t-shirts for pets, beds or treats on your ecommerce store.
| Criterion | Description |
| Target audience | Pet owners, pet lovers, eco-conscious consumers |
| Profit potential | Medium to high – boosted by holiday shoppers |
| Setup difficulty | Moderate, requires quality sourcing and compliance for supplements |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Personalization, sustainability, holiday cheer |
| Marketing channels | Instagram, pet blogs, Facebook groups |
| Top platforms | Shopify, WooCommerce, Amazon |
| Example ideas | Personalized collars, Christmas pet costumes, eco-friendly toys |
Also read: Step-by-Step Guide to Build a Pet Grooming Website
11. Baby products
Baby essentials like clothes, bibs and toys enjoy steady demand and are perfect products to sell online throughout the year. During holiday shopping, parents and relatives search for adorable Christmas gifts and stocking stuffers for babies.
This product category thrives in both functional and emotional value, especially when aligned with consumer preferences for organic and high-quality materials.
| Criterion | Description |
| Target audience | New parents, caregivers, gift shoppers |
| Profit potential | High – holiday sales boost revenue |
| Setup difficulty | Moderate, requires safety compliance and reliable sourcing |
| Inventory model | Stock inventory with careful quality control |
| Trend driver | Safety, reliability, convenience |
| Marketing channels | Parenting blogs, Instagram, Facebook parenting groups |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Baby blankets, bib sets, Christmas pajamas, sensory toys |
Also read: The Best Dropshipping Products to Start Selling Today
12. Car and bike accessories
Car and bike accessories are profitable products to sell online for a growing online business. These high demand products range from car mounts to safety helmets and portable vacuums.
With holiday sales driving gift purchases, many buyers look for practical Christmas presents for car enthusiasts. Combine smart features with style and you can tap into a competitive market with steady online sales.
| Criterion | Description |
| Target audience | Vehicle owners, eco-conscious drivers, tech enthusiasts |
| Profit potential | Medium to high – boosted during holiday shopping |
| Setup difficulty | Moderate, requires reliable sourcing and product knowledge |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Convenience, smart tech, sustainability, gift giving |
| Marketing channels | Automotive blogs, Instagram, YouTube reviews |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Phone mounts, solar chargers, smart tire pressure monitors |
13. Bedding and home textiles
Home décor items like bedding, cushions and throws add comfort and warmth – making them perfect holiday gifts and Christmas presents. With more holiday shoppers decorating for Christmas Eve, this product category sees a surge in online sales.
Think luxurious fabrics, elegant designs or even Christmas tree-themed bedsheets and holiday décor collections.
| Criterion | Description |
| Target audience | Homeowners, renters, comfort seekers |
| Profit potential | Medium to high – holiday season spikes demand |
| Setup difficulty | Moderate, requires sourcing durable and quality fabrics |
| Inventory model | Stock inventory, sometimes dropshipping |
| Trend driver | Comfort, durability, natural fabrics |
| Marketing channels | Pinterest, Instagram, home décor blogs |
| Top platforms | Etsy, Shopify, WooCommerce |
| Example ideas | Flannel bedsheets, Christmas stockings, embroidered cushions |
14. Phone accessories
Phone accessories are among the best selling products online, thanks to their consistent demand and low shipping costs.
From custom cases and Christmas mugs-inspired PopSockets to festive chargers, these are fun stocking stuffers that appeal to holiday shoppers. Keep an eye on search trends via Google Trends to identify trending products and colors during the festive season.
| Criterion | Description |
| Target audience | Smartphone users, tech enthusiasts, trend-conscious buyers, holiday shoppers |
| Profit potential | Medium – fast-moving eCommerce products |
| Setup difficulty | Easy to moderate, depends on sourcing and variety |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | New phone releases, eco-friendly materials, customization |
| Marketing channels | Instagram, TikTok, tech blogs |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Protective cases, wireless chargers, pop sockets |
15. Laptop/computer accessories
As remote work continues to grow, laptop accessories are high demand products across the global market. During holiday sales, ergonomic gadgets and custom sleeves are popular Christmas gifts for professionals and students alike.
Offer stylish, durable options to attract customers who value productivity and design. If you focus on quality and functionality, you can attract remote workers, students and professionals looking to upgrade their setup.
| Criterion | Description |
| Target audience | Remote workers, students, tech enthusiasts |
| Profit potential | Medium to high, driven by productivity and convenience |
| Setup difficulty | Moderate, requires sourcing quality tech accessories |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Ergonomics, productivity, tech upgrades |
| Marketing channels | LinkedIn, tech blogs, YouTube reviews |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Laptop stands, USB hubs, Christmas stickers for laptops |
16. Toys and educational games
The Toys & Games category tops the list as one of the top-selling products online every Christmas season. Parents and caregivers are always on the lookout for holiday gifts that are both fun and meaningful.
Games, puzzles and building kits become popular Christmas items that deliver joy during holiday celebrations and Christmas parties.
These trending products stand out. They combine creativity, problem-solving and screen-free entertainment. Think building sets, puzzles and interactive kits that encourage learning and development.
| Criterion | Description |
| Target audience | Parents, caregivers, educators |
| Profit potential | High, driven by demand for educational and developmental toys |
| Setup difficulty | Moderate, requires sourcing safe and approved products |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Screen-free entertainment, creativity, learning focus |
| Marketing channels | Parenting blogs, Instagram, Facebook parenting groups |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Building blocks, puzzle sets, DIY Christmas crafts |
17. Musical instruments
Musical instruments make thoughtful Christmas gifts and are ideal for holiday shoppers looking for memorable presents. Small, affordable instruments like ukuleles or digital keyboards are trending products to sell during holiday sales.
Digital products and innovative accessories that connect to apps are also trending. If you can offer quality gear that fits these needs, you’ll attract potential customers who want music to be part of their daily life.
| Criterion | Description |
| Target audience | Beginners, hobbyists, music learners |
| Profit potential | Medium to high, driven by demand for affordable and portable instruments |
| Setup difficulty | Moderate, requires sourcing quality instruments |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Creativity, experiential holiday gifts |
| Marketing channels | YouTube tutorials, Instagram, music forums |
| Top platforms | Shopify, WooCommerce, Amazon |
| Example ideas | Ukuleles, portable keyboards, percussion sets |
18. Sports & fitness gear
Health and wellness are a growing trend that remains strong in the global market. Fitness gear such as resistance bands, yoga mats or smartwatches sells exceptionally well during holiday shopping as people prepare for new year resolutions.
If you offer gear that fits comfort and versatility, you’ll connect with customers ready to invest in their health.
| Criterion | Description |
| Target audience | Fitness enthusiasts, busy professionals, home workout fans |
| Profit potential | Medium to high, boosted by demand for versatile and durable gear |
| Setup difficulty | Moderate, requires sourcing quality and safe products |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Convenience, durability, smart wearable technology |
| Marketing channels | Instagram, fitness blogs, YouTube fitness channels |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Resistance bands, smart watches, portable weights |
19. Bags, wallets and luggage
Bags and luggage are timeless high demand products – especially as holiday shoppers prepare for travel and gift giving. In 2025, buyers are leaning toward functional designs with smart compartments, sustainable materials and a bit of style.
Travel is picking up again, so luggage with features like lightweight frames and security locks is especially popular. Limited-edition travel kits and Christmas gifts like engraved wallets are ideal products to sell online for both men and women.
| Criterion | Description |
| Target audience | Travelers, commuters, fashion-conscious shoppers |
| Profit potential | Medium to high, especially for quality and functional designs |
| Setup difficulty | Moderate, involves sourcing durable and stylish products |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Functionality, sustainability, style |
| Marketing channels | Instagram, travel blogs, fashion websites |
| Top platforms | Shopify, WooCommerce, Amazon |
| Example ideas | Lightweight luggage, wallets with smart compartments, eco-friendly bags |
20. Alcoholic beverages
From festive wines to craft spirits, alcoholic beverages are excellent holiday treats and Christmas presents. Buying alcoholic beverages online is becoming more common, especially for craft beers, unique spirits and wines you can’t find at the local store.
If you can offer something different, like small-batch brews or local favorites, you’ll catch the attention of people who want to try new flavors without leaving home. Subscription boxes and tasting kits make profitable products during Christmas sales, especially when marketed as holiday gifts.
Just remember, selling alcohol online comes with rules you’ll need to follow. But if you get that sorted, there’s definitely a market for people who enjoy discovering their next favorite drink.
| Criterion | Description |
| Target audience | Enthusiasts, gift buyers, craft beer and spirits fans |
| Profit potential | High during holiday celebrations |
| Setup difficulty | High, due to legal regulations and shipping restrictions |
| Inventory model | Stock inventory or partnership with distributors |
| Trend driver | Craftsmanship, local flavors, subscription gifting |
| Marketing channels | Social media, influencer partnerships, holiday campaigns |
| Top platforms | Specialized liquor platforms, Shopify (where legal) |
| Example ideas | Small-batch brews, unique spirits, wine gift sets |
21. Perfumes and colognes
A great scent can boost confidence and leave a lasting impression and they are one of the best selling Christmas items in the eCommerce business.
In 2025, more shoppers are looking for unique or natural fragrances that fit their personality. If you make it simple to find and try different options like sample sizes or clear scent descriptions, you’ll help customers find their signature smell without guesswork.
| Criterion | Description |
| Target audience | Fragrance lovers, gift shoppers, natural product enthusiasts |
| Profit potential | Medium to high, driven by demand for unique and personalized scents |
| Setup difficulty | Moderate, requires sourcing diverse and quality products |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Personalization, natural ingredients, sample options |
| Marketing channels | Instagram, beauty blogs, influencer reviews |
| Top platforms | Shopify, WooCommerce, Amazon |
| Example ideas | Natural perfumes, Christmas candles, sample packs, custom fragrance blends |
22. Handmade wooden crafts
Handmade wooden Christmas crafts like ornaments, Christmas decorations or rustic wall art are timeless holiday décor favorites.
Buyers appreciate handcrafted products that bring warmth and personality to their spaces. These profitable products connect emotion and craftsmanship – a combination that boosts online sales every festive season.
If you enjoy woodworking or can source quality handmade wooden items, you can tap into a market that values craftsmanship and authenticity.
| Criterion | Description |
| Target audience | Home decorators, gift buyers, craft enthusiasts |
| Profit potential | Medium, driven by demand for authentic and handcrafted items |
| Setup difficulty | Moderate, requires woodworking skills or reliable sourcing |
| Inventory model | Stock inventory or made-to-order |
| Trend driver | Craftsmanship, rustic style, sustainability |
| Marketing channels | Etsy, Instagram, craft fairs |
| Top platforms | Etsy, Shopify, WooCommerce |
| Example ideas | Picture frames, Christmas ornaments, carved figurines, Advent calendars |
23. Gardening tools and outdoor items
As sustainability becomes a growing trend, more people are turning to home gardening. Compact tools and eco-friendly kits are great holiday gifts for nature lovers, offering steady demand throughout the year.
People want gardening gear that’s easy to use and fits into their busy routines. Eco-friendly and space-saving options are especially popular for city dwellers.
If you can offer products that make gardening feel doable and enjoyable, you’ll connect with people who want to add a little green to their lives.
| Criterion | Description |
| Target audience | Urban gardeners, hobbyists, outdoor enthusiasts |
| Profit potential | Medium, driven by demand for convenience and eco-friendly tools |
| Setup difficulty | Moderate, requires sourcing durable and user-friendly products |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Eco-friendliness, space-saving designs, ease of use |
| Marketing channels | Instagram gardening groups, YouTube tutorials, Pinterest |
| Top platforms | Etsy, Amazon, Shopify |
| Example ideas | Compact garden tools, eco-friendly gloves, balcony planters |
24. Personal hygiene items
Everyone cares about personal hygiene, but finding the right trending products can be tricky. Personal care and health and wellness products like soaps, lotions and aromatherapy kits are great products to sell online that align with growing interest in natural living.
During Christmas sales, self-care kits become thoughtful holiday gifts. To attract customers, you can focus on honest ingredients and products that actually work.
| Criterion | Description |
| Target audience | Health-conscious individuals, eco-friendly product seekers |
| Profit potential | Medium, fueled by demand for natural and effective products |
| Setup difficulty | Moderate, requires careful product selection and sourcing |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Sustainability, ingredient transparency, effectiveness |
| Marketing channels | Instagram wellness influencers, eco blogs, health forums |
| Top platforms | Shopify, Amazon, WooCommerce |
| Example ideas | Natural deodorants, eco-friendly soaps, sustainable hygiene kits |
25. DIY seasonal gifts
DIY Christmas crafts and custom mugs are trending across social media platforms. These are creative holiday décor or gift giving options that spark holiday spirit.
When you conduct market research using Google Trends and search volume data, you’ll notice a growing interest in products like Christmas t-shirts, candles, mugs and more. These are perfect for selling through your ecommerce store during the festive season.
If you offer well-packaged, simple-to-follow kits or unique materials, you’ll help customers create memorable gifts that stand out.
| Criterion | Description |
| Target audience | Crafters, gift givers, budget-conscious shoppers |
| Profit potential | Medium, driven by demand for personalized and affordable gifts |
| Setup difficulty | Easy to moderate, depending on kit complexity |
| Inventory model | Stock inventory or made-to-order |
| Trend driver | Personalization, affordability, holiday and seasonal themes |
| Marketing channels | Pinterest, Instagram, craft blogs |
| Top platforms | Etsy, Shopify, WooCommerce |
| Example ideas | Holiday candles, personalized ornaments, candy canes, custom gift baskets |
What products are no longer trending in 2025?
The online marketplace moves quickly. Products that were flying off the shelves last year can lose momentum as tastes shift and new innovations emerge. For anyone who wants to sell online and build a lasting online store, it’s crucial to keep an eye on what’s cooling off. This ensures you don’t get stuck with slow-moving inventory.
Here are some products that are seeing a drop in demand this year, based on recent market research and Google Trends:
- Fast fashion clothing: Mass-produced, low-cost fashion is losing ground to sustainable and ethical brands. Shoppers in 2025 prioritize quality, longevity and transparency over cheap, disposable styles.
- Novelty mugs and trinkets: Once a fun impulse buy, novelty mugs, small decorative pieces and one-off trinkets aren’t resonating as much. Consumers are favoring meaningful, multi-use products with staying power.
- Single-use plastic products: With eco-conscious buyers growing in number, items like disposable cutlery, plastic straws and other single-use plastics are seeing a clear decline in online sales.
- Low-quality headphones and basic earbuds: As true wireless earbuds and premium audio gear become more affordable, cheap, low-quality audio accessories are falling behind in demand.
- Traditional alarm clocks: With smartphones replacing many single-use gadgets, classic alarm clocks have become less relevant for many buyers.
Also read: How to Open an Online Store: A Beginner’s Guide
How to find trending products online?
Finding trending products online is about understanding market demand, recognizing shifts in consumer behavior and acting fast before a trend goes mainstream. The right product research tools can help you spot opportunities before competitors do.
1. Use Google Trends to track interest
Google Trends is one of the best market research tools to discover what people are currently searching for. Enter keywords related to your product niche and track how their popularity changes over time. Look for consistent growth or sudden spikes – both indicate potential winners. The “Related queries” tab can also help you identify new rising products or untapped topics in your industry.
2. Explore popular online marketplaces
Marketplaces like Amazon, eBay and Etsy offer valuable insights for those wanting to start selling products online.
- Amazon Best Sellers lists the most-purchased items across categories.
- eBay Trending Deals shows what’s in high demand.
- Etsy Editor’s Picks highlight unique, creative items loved by the audience.
Regularly checking these can help you identify hot-selling products and upcoming eCommerce trends early.
3. Monitor social media and influencer buzz
Platforms like Instagram, TikTok and Pinterest can be goldmines for spotting trends in emerging markets. Follow hashtags related to your niche products and watch what influencers are promoting. If a product starts gaining traction in these spaces, it could soon hit wider popularity.
Remember, finding a trending product is just the start. What comes next is really about connecting with your customers, building a standout brand and finding the right way to manage your inventory.
To make all that happen smoothly, you need a reliable platform that makes setting up your eCommerce store simple, managing your products easily and reaching customers effectively.
Bluehost offers all the tools and support designed to help you launch and grow your own online store with confidence. With tools and support tailored for online sellers, Bluehost can help you turn your product ideas into a successful online business model, no matter where you’re starting from.
How can Bluehost help in selling trending products in 2025?
The holiday season isn’t just about twinkling lights and cheerful tunes – it’s the biggest shopping event of the year. Whether you’re planning Christmas discounts, launching festive bundles or promoting your best-selling items, your online store needs to be ready for the rush.
That’s where Bluehost steps in to make your eCommerce journey smooth, fast and secure.
With Bluehost’s eCommerce Premium, you get everything you need to set up, manage and scale your online store this Christmas. As an officially recommended hosting provider by WordPress, we power thousands of WooCommerce stores worldwide, helping entrepreneurs like you sell confidently during peak seasons.
Here’s how we help you turn holiday shoppers into loyal customers:
| Feature | How we help during Christmas sales |
|---|---|
| Fast performance with NVMe storage | Handle high traffic and ensure fast load times, even during flash sales and Christmas promotions. |
| Free SSL certificate | Keep customer transactions secure while building trust and improving conversions. |
| Automatic updates & traffic spike protection | Enjoy stress-free selling. Bluehost automatically manages updates and safeguards your site from sudden traffic surges. |
| Built-in WooCommerce tools | List products, manage inventory and create festive discount codes with ease. |
| Yoast SEO & marketing integrations | Optimize your product listings for Christmas keywords and run email campaigns that convert. |
| 24/7 expert support | Get real-time help whenever you need it – even on Christmas Eve. |
From holiday traffic management to secure checkout experiences, Bluehost is here for you! Turn your store into a Christmas success story and keep the momentum going into the new year.
How to create your first online store this Christmas season?
If you are new to business and looking to start your online store during Christmas, here is how you can begin with Bluehost:
Step 1: Choose your niche and festive products
Pick a product category that aligns with holiday demand – like Christmas ornaments, cozy home décor or custom gifts. Use Google Trends to identify high-demand products and track what shoppers are searching for this festive season.
Step 2: Get your domain and hosting with Bluehost
Start by choosing a domain name that reflects your brand or product line. Bluehost offers free domain registration for the first year when you sign up for its eCommerce hosting plan, giving your online business a strong start.
Step 3: Build your store with WooCommerce
With WooCommerce pre-installed on Bluehost, you can easily list products, set pricing, add festive banners and customize your store design. No coding needed – just creativity and the holiday spirit! You can even explore using our AI builder to save time and create the dream Christmas website for your launch.
Step 4: Add products and optimize for Christmas sales
Now that your eCommerce store is set up, it’s time to fill it with product offerings and make sure people can actually find them.
Here’s how the Bluehost WooCommerce Premium plan helps you get noticed during the festive season:
- With Yoast SEO, your product pages shine bright in search results – more visibility during the festive season.
- YITH PDF Tab Manager keeps product info and reviews wrapped neatly – like the perfect holiday package for customers.
- YITH Product Add-Ons lets you sprinkle upsells and extras at checkout – a little holiday magic that boosts every order.
- YITH AJAX Search & Filters help shoppers find gifts faster – smooth, merry and effortless, just how holiday shopping should feel.
Also read: How to Add Custom Product Fields in WooCommerce: A Complete Guide
Step 5: Set up payments, shipping and launch your store
Secure payment processing and flexible shipping costs come standard with Bluehost’s eCommerce plans. Here’s what you get:
- Secure, easy payment options through PayPal and Stripe so customers can pay however they prefer, confidently and without hassle.
- Manage all your shipping needs with YITH Shippo. Create labels, compare carrier price points and provide customers with real-time tracking information.
- Avoid stockouts and overselling with Ecomdash, which manages your inventory across multiple sales channels.
Also read: Best WooCommerce Payment Gateways for Online Store
Step 6: Launch & market your store
Getting customers in the door and keeping them engaged is where the magic happens. Bluehost offers tools to help you do just that:
- Use CreativeMail to design and automate email marketing campaigns that keep your brand front and center in customers’ inboxes.
- Drive urgency and excitement with WonderCart, which makes running eCommerce sales, discounts and promotions a breeze.
- Let customers buy gift cards with YITH WooCommerce Gift Cards, perfect for encouraging future purchases and gifting occasions.
- Reward loyal shoppers with YITH Points & Rewards, turning one-time buyers into repeat customers and brand advocates.
And throughout it all, our support team is available around the clock to solve any issues.
Final thoughts
The holiday season is here – a golden time for online sales and festive shopping sprees. From ugly Christmas sweaters and wooden Christmas crafts to custom mugs and holiday gifts, shoppers are ready to buy the best things to sell online.
Launch your online store with Bluehost’s WooCommerce Online Stores and make the most of the Christmas sales rush. With tools to manage your products, track holiday shoppers and optimize your store, success is just a few clicks away.
Bring your holiday spirit online, spread Christmas cheer and turn festive traffic into lasting customers.
Start your online store with Bluehost today and make this holiday season your most profitable one yet.
FAQs
The best things to sell online 2025 include Christmas gifts, holiday decorations, ugly Christmas sweaters, custom mugs, Christmas candles and wooden Christmas crafts. These items see high demand during the holiday season and perform well across online marketplaces.
Look for trending products with consistent demand using tools like Google Trends and marketplace data. Choose profitable products that align with holiday shopping behavior (stocking stuffers, Christmas pajamas and holiday treats).
Health and wellness products, pet accessories, home décor and eco-friendly gifts maintain steady demand year-round, making them smart choices for an online business beyond the festive season.
Products like Christmas ornaments, Christmas pet costumes, Advent calendars, Christmas stockings and Christmas t-shirts see a seasonal surge in online sales. They are also among the top selling products online 2025.
Type in your product ideas on Google Trends to compare search volume and growing interest. Look for keywords showing a rising curve. These indicate growing trends and opportunities for eCommerce businesses.
Avoid items with declining search trends, such as low-quality electronics, fast-fashion clothing and single-use plastic goods. These categories face reduced interest and limited online shopping growth.
Sign up for a reliable hosting platform like Bluehost, register your domain, install WooCommerce and add your product catalog. Focus on holiday decor, Christmas gifts and high-quality products to attract holiday shoppers.
Plan early to manage shipping costs, stock high-demand products and offer quick delivery options. Highlight Christmas presents and bundle deals to drive more holiday sales.
Track hashtags and viral items on Instagram, TikTok and Pinterest. These platforms reveal trending products to sell, give insights into consumer preferences and help you stay ahead of holiday patterns.
Top Christmas products to sell online include Christmas tree ornaments, Christmas mugs, Christmas crafts, wall art, Christmas stickers and candy canes. These combine festive appeal with strong holiday spirit and easy online sales potential.
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