A successful dropshipping business can generate substantial revenue and profit if you have profitable products in your online store. The best dropshipping products have high demand and low supply. To find these, you must conduct in-depth product research.
Your success as a dropshipper also depends on the niche you choose. Some niches have more demand and are more profitable. This is why to succeed in the competitive dropshipping market, you must train yourself to identify excellent products in your niche.
Let’s explore how to spot profitable products. We’ll also go over how to source high-quality dropshipping products and discuss the top trending products in different niches.
We’ve established that finding the right product to dropship is crucial. During product research, you’ll come across many appealing products, but not all of them are good for your eCommerce business.
In addition to using product research tools, you must learn to spot products you can sell online. Finding a winning product requires a great strategy and some trial and error.
Let’s take a look at the actions you can take to find the best dropshipping products for your business.
1. Research your target market
Create an ideal buyer persona before finding an actual product to sell online. To do this, ask yourself who you’re targeting with your product. What are their pain points? Where do they live? How old are they? Are they employed?
One way to do this is to visualize the market size with a tool like Facebook Audience Insights.
2. Conduct a product profitability analysis
You must assess the profitability of each product you sell. After all, you’re trying to make a profit, right? To quickly conduct a profitability analysis, subtract the costs of the product, advertising, shipping and packaging from the selling price. If you still have a healthy profit afterward, then you’re probably in good shape.
3. Check the competition
High competition could push your prices down. You’ll have to sell high volumes to make a profit, which can be challenging. To find out whether there is high competition, check the best sellers section on sites like Amazon, eBay and AliExpress.
4. Find reliable suppliers
If you think a product is profitable and there is little competition, then it’s time to look into finding reliable suppliers. Partnering with several suppliers for the same product is important. If one runs out of stock, product fulfillment can continue uninterrupted. We’ll discuss this aspect of dropshipping in more detail later in this article.
5. Order samples and analyze the quality
This is a vital step. Selling low-quality products leads to numerous returns and negative reviews for your business. That’s why you should order the product from the supplier first and inspect it yourself to guarantee your customers will get what’s advertised.
6. Check Google Trends
Google Trends shows how a particular topic is doing. It can tell you whether a niche’s popularity is increasing or diminishing. Ideally, you should use the insights you gain from Google Trends to invest in stable products.
7. Check the top-ranking products on AliExpress
AliExpress has filters that allow you to sort your search results by things like best-selling and popularity. These filters help you point out items doing well on the platform. This is a great jumping-off point to find products you’d like to evaluate further.
8. Use TikTok hashtags
Users who buy products they discover on TikTok use the hashtag #TikTokMadeMeBuyIt to post them on the social media platform. To find them, search the hashtag alongside a niche keyword to find trending dropshipping products.
9. Analyze Amazon best sellers
Amazon has a dedicated best sellers page where you can find all the best-selling products from every category. Select the niche category and browse to identify products that have received numerous positive reviews in a short period.
Qualities of a good dropshipping product
Up to this point, you have learned how to identify products you think you may be able to dropship.
Hopefully, you’ve also created a list of candidates you’re interested in selling. Now, it’s time to determine whether these products are of a high enough quality for you to start running your online marketing campaigns.
The best dropshipping products will check off most of these questions:
Products with a minimum advertised price (MAP) have a minimum price set by the manufacturer or supplier. Other online retail stores can’t sell below this price. In other words, a MAP prevents competitors from undercutting you.
You should have established this in the previous section by researching your audience and creating a buyer persona. A good product should solve a problem, which creates demand. Use tools like Google Trends and Facebook Audience Insights to check product demand.
Products with accessories might lead to follow-up purchases and could help you generate more sales.
Small and easy-to-ship products allow you to offer free shipping without eating too much into your profit margins.
If a product is scarce, customers have no choice but to buy from you. Scarce products are not readily available in places people normally might shop, such as Walmart or Target.
A reliable supplier is at the heart of your business. An excellent product is only complete if you have a supplier who can ship it to the customer. We’ll look at where and how you can find a dropshipping supplier in the next section.
So you’ve identified a product with a high chance of succeeding. The next step is to find reliable dropshipping suppliers who can handle fulfillment. This is where supplier directories come in.
Below are some of the best supplier directories and websites that sell various types of products. They provide advanced search and filtering capabilities to help dropshippers quickly find the best suppliers for their eCommerce business.
- Spocket: Headquartered in Canada, Spocket has suppliers all over the EU and the U.S. You’ll get the most out of using this supplier if your target market is in those regions.
- AppScenic: AppScenic is highly automated and allows you to import products to your WooCommerce or Shopify store directly from its dashboard. It can also forward orders to your suppliers automatically.
- Doba: Doba is an American company that allows you to create and manage lists of products on its platform. You can then import them to your store in one click.
- AliExpress: AliExpress is a Chinese company that gives you access to millions of products from mostly Chinese suppliers.
- Inventory Source: Inventory Source is a software company that allows you to find and integrate different suppliers with your online store. You can also automate order fulfillment using its software.
If you wish to build a strong brand with your dropshipping store, niching down is the way to go. Specializing in one product line helps you gain customer trust. This is because customers are more likely to buy from you if you have a strong track record of delivering high-quality products in a particular field.
In this section, we provide dropshipping product ideas and include Google Trends data from January 2020 to July 2023. We’ve highlighted these niches in particular because they are evergreen.
1. Baby products
In 2021, over 3.6 million births were recorded in the U.S. alone, signifying a growth of about 1% from the previous year.
In their first year, babies grow fast. They constantly need new things to replace what they’ve outgrown. Think of things like toys, clothes, food products and accessories. Parents have to keep up by purchasing these products.
This is why opening a baby product dropshipping store is a great idea. However, you must ensure the quality of your products is excellent. Customers are careful when getting baby products because they are concerned about their children’s safety.
With high-quality products, you can charge more, and your opportunity for better profits is higher.
Here are some ideas in the baby product niche for you to consider:
- Custom onesies
- Diaper backpacks
- White noise machines
- Personalized blankets
2. Women’s clothing
The women’s clothing niche is diverse. Diversity is great for an online business because it means there are many products you can specialize in. Specializing allows you to build a strong brand. For instance, you can build a brand that focuses on dresses only.
Another advantage of selling women’s clothing is that it’s often seasonal, meaning each season comes with different trends and products for people to buy. Changing seasons allows you to refresh your catalog with new products every few months.
Here are popular products in the women’s clothing niche:
3. Beauty products
The cosmetic market is estimated to be worth over $93.05 billion globally. Compared to 2021, the market experienced more than 15% growth in 2022.
What can you do about this? You can create a store dedicated to helping people care for their appearance. To provide more value for your customers, you can have a blog and YouTube channel where you test out different skincare routines and products.
Here are the top dropshipping products in beauty:
- Electric hair curlers
- Bath bombs
- Blackhead removers
- Face rollers
- Nose hair trimmers
As a side note: Avoid any products that can trigger allergic reactions in your customers. If you sell them, make sure to inform your customers that there could be side effects.
4. Gaming accessories
Gaming accessories are popular and always in demand. In 2023, the gaming market is worth an estimated $385 billion. And that number is expected to grow annually at a rate of 7.89% to a value of $522 billion by 2027.
The best time to get into this niche is now because establishing a gaming dropshipping store will see you grow with the industry if you have a good enough strategy.
The best products to sell in this niche are accessories and gear. These enhance the gaming experience and provide more comfort for gamers. Also, since gamers love their equipment, they buy accessories that can protect their equipment’s lifespan.
Here are the top dropshipping products in the gaming accessories niche:
- Gaming keyboards, mice and other controllers
- Earphones and headphones
- Laptop cooling stands
- Anti-glare glasses
- Posture correctors
5. Car accessories
People love their cars, and you can’t blame them because cars are expensive. Most people can’t afford to replace their cars annually. So what do they do? They care for the cars they own to extend their lifespans and enhance comfort by buying accessories.
According to Vantage Market Research, the value of the car accessories market in 2022 was $442 billion. With a CAGR of 6.3%, it estimates that the same market will be worth more than $720 billion by 2030.
If you wish to sell physically smaller products that are easier to ship, you should focus on interior accessories.
Accessories you can sell in this niche are:
- Infotainment systems
- Door edge protective film
- Car cleaning gel
- Anti-fog film for rearview mirrors
Every home has a kitchen, and every kitchen needs accessories. The good thing is that there are countless things that people can buy for their kitchens. The revenue generated from kitchenware in 2023 is approximately $17 billion. And about $6 billion of that figure is from the U.S. alone.
To increase the odds of success with your dropshipping store, find products that solve a problem for a customer in the kitchen. For instance, a product that could cut onions without making you cry would be great. Wouldn’t you buy it?
Here are the best dropshipping products in the kitchen niche:
- Food slicers
- Grain dispensers
- Vintage spoons
- Vegetable cutters
- Unique-shaped ice cube trays
7. Cell phone accessories
The global cell phone accessories market is estimated to be over $310 billion in 2023. And if the data gathered by Next Move Strategy Consulting is accurate, then that market value is only going to go up over the next decade
Due to the number of big brands in this industry, competition can be fierce, especially because customers tend to trust companies they’re familiar with.
Even so, if you get creative enough, there is still room for a small dropshipping store to be successful selling cell phone accessories.
You just need to be flexible, creative and fast, i.e., go to market faster than your competitors.
Here are some of the best dropshipping products in this niche for you to consider:
- Battery charger phone cases
- Phone repair toolkits
- Phone stands
- Charging cable protectors
- Phone screen magnifiers
8. Tech gadgets
Tech gadgets spice up our lives. We have them in different shapes and sizes and for various reasons. They include things like earbuds, headphones, virtual reality headsets, cameras and phones.
The tech gadget niche is one of the most profitable evergreen niches with high-profit margins. Plus, many of the items that fall into this category are high-ticket.
Tech gadgets are part of the broader consumer electronics market, which is valued at $1.02 trillion in 2023. It’s projected that revenue in the global consumer electronics market will rise to $1.2 trillion by 2028.
To capture a slice of that revenue, consider these dropshipping products in the tech gadgets niche:
- Self-cleaning water bottles
- Phone sanitizers
- USB lighters
- Portable air conditioners
Building a profitable dropshipping business is possible with the right digital marketing strategies and dropshipping business ideas. Countless entrepreneurs across the globe use the dropshipping business model to start and run successful businesses.
To help you get started on your entrepreneurship journey, take the following steps:
- Find a suitable niche that you are knowledgeable in or interested in learning more about.
- Identify your target audience by figuring out who needs the products you wish to sell.
- Use product research tools and social media to identify the best dropshipping products in that niche.
But that’s only half the battle. Before you can start selling your products, you need to build an eCommerce store.
Bluehost offers affordable WooCommerce hosting that lets you quickly set up and reliably host a WooCommerce dropshipping store. Our plans come with website analytics, Yoast SEO and various customer-oriented features designed to help your store thrive in no time.
Contact us today to learn how Bluehost can help support the growth of your dropshipping business.
Best dropshipping products: FAQs
The most profitable dropshipping niches are those with high demand and low supply. Alternatively, high-ticket dropshipping products like furniture and electronic appliances are also ideal if your budget is on the higher side.
You can find the best dropshipping product suppliers on supplier directories like Doba, Spocket, AliExpress and AppScenic.
Yes. You can dropship on Amazon or eBay as long as you have a valid account. These platforms are great because they have organic traffic. In other words, you don’t need to spend money on advertising or influencers because the websites naturally have millions of people visiting daily.
One way to check if a product is profitable is by deducting the cost of buying the item from the cost of selling the item. When doing this calculation, you should also deduct any overheads like shipping, advertising and the cost of packaging material. If even after subtracting these costs you’re left with a positive balance, you’re likely in a good position to sell this product on your eCommerce store.
To ensure their success, the dropshipping products you choose should have a stable or upward trend on Google Trends.
Also, they shouldn’t be too popular on sites like Amazon, eBay and AliExpress, as this could signify fierce competition. To determine the popularity of a product, check the reviews on the websites named above and the number of independent vendors selling it.