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6 Google Analytics Red Flags to Be on the Lookout For
Google Analytics is a versatile tool used by marketers in all industries across the globe. The analytics platform provides in-depth data on website performance, the effectiveness of a content marketing strategy, and other online marketing insights. In addition to shedding light on the effectiveness of a website or strategy, Google Analytics can also alert marketers…
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7 Reasons No One Opens Your Email Newsletters (And How To Change It)
The majority of your subscribers won’t open your emails.That’s the harsh truth about email marketing. You have to actually run a real email marketing campaign to realize this. If you have 1,000 email subscribers, only around 20% of those subscribers will open your emails. For most marketers and industries, the numbers are even lower than…
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How to Add Pages in WordPress
You’ve finally taken the plunge, selected a domain name, purchased a WordPress optimized web hosting package, and are ready to start building your site. Congratulations! It’s going to be awesome. Now that you’ve celebrated your new blog or business venture, you may be wondering what to do next and how to create a WordPress website.…
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5 Ways to Use Google Analytics Data to Optimize Your WordPress Website
Since 2005, Google Analytics has provided marketers and website owners with in-depth data about a website’s traffic, users, and content. Using this tool, marketing professionals can make informed decisions with regards to their content, website structure, and promotional strategies. When your website isn’t ranking in the search results or you’re not seeing the results you…
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How to Deck Your Online Store for the Holidays
Retailers, online and in-store know the holiday season is the best time of the year for their businesses. Customers enjoy the holiday shopping experience filled with lighted trees, adorned windows, and holiday music dancing around filling the store with cheer. If you run an online business you may feel the holiday giddiness is lost on…
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How to Keep Your Domain Information Private
In today’s day and age, terms like “identity theft”, “hack”, and “spam” can get thrown around in routine conversation about your website. There’s an increased sense of the need for better security, and overall, more privacy. Well we agree! Privacy is something that we take seriously, and in particular Domain Privacy. What’s a WHOIS? WHOIS,…
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How to Prepare Your Business for Growth
Businesses grow over time and should have a website that can scale with them. There will be more clients, products, sales, and more potential opportunities to expand business reach. But how can you prepare your business to grow with you online? To start, you can prepare your business for times of growth by developing a…
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How (and Why) to Split Test Your WordPress Website
More and more brands are discovering the value of hard data. Whether you’re looking to optimize a landing page, headlines for blog posts, calls to action (CTAs) or any other element of your WordPress site, split testing offers the data you need to improve your decision making and reach your goals. If you’re looking for…
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6 Best WordPress Plugins to Monetize Your Blog
Are you wondering how to monetize your growing blog? Building a loyal audience is just the first step. Starting your own business and monetizing your blog will give you the freedom to live your life on your own terms. But knowing just how to get started can be a challenge. No matter how you decide…
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Branding: 5 Ways To Be More Visible Online
If there was any concept that rose out of the darkness and into the mainstream recently, it’s the culture of branding. A few years ago, if you told someone you were “building a lifestyle brand,” you’d probably get an awkward smile in return. But, in today’s blog + Instagram + Facebook + SnapChat driven world,…