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9 WordPress Websites That Give Us Design Envy
What do you expect potential customers to get from your business website? If you can’t answer that question with a few carefully chosen words, chances are you’re not using your website design budget wisely. After all, how can you expect site visitors to “get” your message when you aren’t even sure what you want to
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How to Prepare Your Site for Visitors Who Don’t Arrive on Your Homepage
Hockey legend Wayne Gretzky once said, “I skate to where the puck is going to be, not where it has been.” That oft-quoted remark now borders on cliché, but small businesses can still learn a lot from The Great One if they focus on where their customers are going to be. That’s because customers will
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The Value of a First Impression
First impressions are powerful. In business, personal relationships, or social situations, your first encounter with another person has an enormous impact on how others treat you and sets the trajectory for future interactions. For small businesses, a website is often the first thing potential customers will see. And for better or worse, your website brings
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Why Your Small Business Needs an SSL Certificate
The Internet of Things has changed the way businesses and consumers think about security. According to identity theft protection services provider Lifelock, research confirms that one in four people have experienced identity theft. When you build a website for your e-commerce site, you have to take rigorous steps to protect your company and the data
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Grow Your Small Business Through Social Media
With more than 65 percent of adults using social media today, it’s integral to the success of your small business to be actively present on Facebook and Twitter. While social media is a great way to connect with brand advocates, many small business owners wonder which social networks they should join. To help you decide where
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The Ultimate Resource Guide For Women Starting a Business
According to the Small Business Association (SBA), women-owned businesses generate more than $1.2 trillion annually and employ about 7.5 million people. While the gap between female-owned and male-owned businesses continues to narrow, many women still don’t know about all the resources available to help them launch and grow a successful business.The following list of agencies, organizations
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9 Must-Have Mobile Apps for Millennials
Remember when that Apple slogan, “There’s an app for that,” flooded the airwaves? Well, today there really is an app for almost everything. Millennials cut their teeth on technology and today are tethered to their smartphones and tablets like never before. They use digital devices for everything from planning their day to meeting people to
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6 Organizations That Support Women in Business
Women face a rough road when trying to start businesses in traditionally male-dominated fields. Luckily, there are more resources today than ever before. Whether it’s addressing issues of equal compensation, finding like-minded investors to secure funding, or building a support network, here are six organizations that are doing their part to help female entrepreneurs thrive.
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WordCamp Minneapolis Recap
Message from the Organizer: Michelle Schulp Some of my favorite things to hear at an event are from the attendees that WordCamp, somehow, changed their life. Whether that’s hearing a new idea, meeting a new person, being inspired by a speaker, or getting a question answered, I want everyone to feel that same spark that
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Navigation, The Secret Weapon to Web Design
There’s no shortage of opinions and guidance on how to build an effective website. While not all this website wisdom is of equal value, it does typically all agree that an effective website is absolutely fundamental for a small business, or any business for that matter. For a website to be effective, it must be