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How Facebook Changed the Advertising World (Infographic)
Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it’s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with…
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6 Simple Ways to Tell Your Brand Story on Your Website
For every brand online and offline today, telling captivating stories is an essential part of differentiating from competition. As competition for new online customers continues to intensify day after day, more and more business owners, management teams, and marketing directors are spending time thinking about how to effectively tell their brand stories online. In the…
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Seven Powerful Call to Action Statements to Use on Your Website
What is a call to action? According to Hubspot, “a call to action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.” Calls to action should be an essential part of your online…
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Adding Your Touch to a WordPress Theme
Pre-made WordPress themes make it easy to have a great-looking site that fits your specific needs. But most of us would like our site to look and feel at least a little unique. Here are a few easy ways you can add your own touch to a WordPress theme, so your site is truly your…
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Why You Need a Website for Your Personal Brand
If you keep up on any websites or blogs that offer marketing and branding business advice, chances are you’ve probably seen the term “personal branding” mentioned in a handful of articles this year. Thanks to the huge amount of information available on the Internet today, consumers are spending more and more time doing their research…
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Custom WordPress Page Templates
If you’ve ever found a WordPress theme that you really liked, but it just needed a few tweaks to make it work for you, this tip may be really helpful. Adding an additional page template to your WordPress theme is very easy. Some themes even come with multiple page templates. If you have a specific…
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WordCamp SLC: Themes, Plugins, Hooks and More.
Last week, Bluehost was a Pillar sponsor for WordCamp in Salt Lake City. Bluehost WordPress developers Mike Hansen and Bryan Petty presented at the conference. Couldn’t make it? Don’t worry – we’ve posted their presentations below so you don’t have to miss out on great information. Videos of the presentations will be made available in…
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Social Media For Good (Infographic)
According to a recent survey, 83 percent of Americans want brands to support causes. In the same survey, it was found that 41 percent of people bought a product from a company because they knew the company was associated with a cause. As more companies and nonprofits are evolving into social enterprises (a hybrid of…
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Your Content Marketing Checklist
Content marketing is the word on every digital marketing professional’s lips, but like many new buzzwords, the meaning often gets lost in the excitement. Content marketing is simply using content, whether text, video, or other mediums, to communicate your value to online users. This can be done in a number of ways from starting a…
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Web Optimization: Where to Start
Do you see web optimization as something shrouded in mystery? Contrary to popular belief, SEO is not an ancient, unknowable magic that only a select few have understanding of (though there are those who would have you think that). Instead, search engine optimization simply involves taking certain steps to make sure your website is as…