Blog Editorial Guidelines

At Bluehost, our top priority is your online presence. That’s why we’re transparent about our products and services and uphold editorial guidelines that ensure integrity. We do this to ensure you can use our tools, services and advice with complete trust and understanding.

Bluehost blog vision  

To empower a digital future where knowledge is accessible, creativity thrives and everyone has the tools and confidence to build their online presence. 

Bluehost blog mission  

To help individuals and businesses confidently build and grow online with trusted expertise and practical guidance at every stage of their digital journey. 

Key principles  

All users deserve comprehensive and accurate insights about our web hosting offering, domain registration process, WordPress website development and digital marketing services.  

We are committed to producing content that is accurate, actionable and trustworthy. To do that, we follow these core principles: 

• Accuracy: We fact-check every article and rely on credible, primary sources to ensure reliability. 

• Clarity: We use plain, approachable language, explain technical terms and keep content easy to follow. 

• Inclusivity: We support digital inclusivity by creating content accessible to all readers, following accessibility best practices. 

• Transparency: We openly disclose partnerships, affiliates or conflicts of interest. 

• Actionability: Our content provides clear, step-by-step value that readers can immediately apply. 

Editorial integrity  

Our editorial integrity is the backbone of everything we produce. 

• Independent content creation: Our team of writers and editors create all editorial material in-house. This includes tutorials, reviews, in-depth guides and updates on trends and changes to our product setup. 

• Transparency: When reviewing tools or services, we explain our process, data sources and any relevant affiliations. 

• Authenticity: We prioritize real-world application and firsthand knowledge to deliver content you can trust. 

• Continuous improvement: We review and update content regularly to reflect the latest standards, tools and industry practices. 

Use of emerging technologies  

We recognize the vast potential of Artificial Intelligence (AI). Thus, we harness AI tools and technologies to assist in research and content development. This ensures that we are at the forefront of the latest advancements in the digital realm.  

However, we make sure every piece of content is guided by strong manual oversight. All AI-assisted content is manually reviewed and edited by our experienced editorial team. This way, we use AI for efficiency but keep accuracy, authenticity and relatability at the heart of our content. 

Fact-checking and corrections  

Each piece of content undergoes fact-checking to ensure it is accurate, current and relevant. Before publication, we ensure that all information reflects the most up-to-date data available.  

The content then goes through multiple layers of review and refinement by our writers, editors and proofreaders. To maintain clarity and comprehensiveness, our writers draw on primary and trusted secondary sources such as expert interviews, official repositories and authoritative data sets. 

Content types 

Our content includes: 

• Tutorials & how-to guides: Provide step-by-step instructions to help you succeed. 

• In-depth articles & comparisons: Deliver detailed, unbiased insights that help you make informed decisions. 

• News & updates: Timely coverage of WordPress, our company, eCommerce and hosting developments. 

• Opinion & thought leadership: Share unique perspectives that inspire, challenge or empower the community. 

Commitment to readers 

By following these guidelines, we aim to create content that is informative, trustworthy and actionable- empowering every reader to build confidence in their online journey.