When it comes to your website, the primary purpose is to get conversions, and potential customers cannot buy anything if they never get past your homepage. It is crucial to keep your site up-to-date, not just so that it functions effortlessly and brings you sales, but so that new visitors aren’t put off by a site that looks as though it were abandoned back in 1998.
Think of your website as the door to your business. Its main purpose is to draw people inside and if it doesn’t you might as well put up a “closed for business” sign. A modern, attractive, secure, and easy-to-navigate website is critical for the success of your business, so if you haven’t updated it recently, a website redesign may be in order.
Here’s our flowchart to help you decide whether your site could use a redesign: