• Social Media Tools To Help Enhance Your Website

    Social Media Tools To Help Enhance Your Website

    Social media has continued to be a creative titan that allows people to engage, share, and develop innovative content. In the past few years, we’ve seen an explosion of new social media apps like TikTok and Snapchat which continue to give people creative ways to connect with each other around the world. Social media has

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  • Combining Shopify and WordPress is a Store Owner’s Dream

    Combining Shopify and WordPress is a Store Owner’s Dream

    If you have a small business or even a big one, you need to have a platform that customers love. In today’s market, it’s all about ease of use. If you’re running an online shop, customer experience has to be at the forefront. Customers want to complete purchases with a few clicks…and who’s to blame them? You can

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  • TikTok & Instagram Reels: 4 Clever Ways to Use Ephemeral Content To Promote Your Business

    TikTok & Instagram Reels: 4 Clever Ways to Use Ephemeral Content To Promote Your Business

    Did you know that Instagram and TikTok are the fifth and sixth most-used social media platforms globally? While TikTok may have started as a social networking platform for teens, it’s a critical marketing platform for businesses today. It’s become such a force to be reckoned with that Instagram released a new Reels feature in 2020

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  • Google Keen 101: What Is It and How to Use It

    Google Keen 101: What Is It and How to Use It

    What are you keen on?  Google wants to power your passions with its latest digital product: Keen. Since Google launched this digital content curator in June 2020, the media has been referring to it as Google’s answer to Pinterest.  You may remember that Google has tried to venture into social media before with Google+ —

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  • The 4 Phases of WordPress’s Gutenberg Project

    The 4 Phases of WordPress’s Gutenberg Project

    Since the Gutenberg block editor was first released in late 2018, the WordPress community has been buzzing. Introducing this new block editor was just the first part of a four-phase plan to modernize WordPress.  Known as the Gutenberg project, this plan will help WordPress maintain its prominence in the website management space as its competitors

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  • How to Leverage Social Proof to Boost Sales

    How to Leverage Social Proof to Boost Sales

    Social proof is a psychological phenomenon where people are more likely to make a decision based on the opinions of others. We encounter examples of social proof in our lives every day, even if we don’t recognize it. If your friend has ever suggested a product or service that you purchased without much thought, you’ve

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  • How Small Businesses are Adapting to COVID-19

    How Small Businesses are Adapting to COVID-19

    As the world continues to adjust to the uncertainty of COVID-19, small businesses are adapting to the changing climate. We’ve seen restaurants transition into to-go or curbside pick-up, gyms hosting virtual classes, and a surge of digital products and services on eCommerce websites. Small businesses are pivoting their business models and strategies with creative solutions

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  • Tips for Developing Your Photography Business

    Tips for Developing Your Photography Business

    As a Dallas wedding photographer, all of the weddings I had booked for the coming months have been postponed. It was all so sudden and shocking. Here are some ideas of things you can work on to develop your photography business during this time. I’ve included a couple of suggestions to make money now, and

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  • Tips for Using WordPress Shortcodes

    Tips for Using WordPress Shortcodes

    Shortcodes are a handy but often overlooked tool for adding a multitude of specialized features to any WordPress site. These independent snippets of code can be inserted into any post, page, or widget on your site to insert dynamic features like galleries, videos, or content from outside sources. Shortcodes are easy to use, and you

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  • What is the bbPress Plugin?

    What is the bbPress Plugin?

    Adding a discussion forum can turn your WordPress site into an interactive place where users can comment, ask questions, and engage with you and your brand. Whether they’re standalone tools or part of a larger social community, forums – or boards – can create more opportunities for engagement than large social networks. Creating one or

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