You’ve heard the phrase “content is king” and it’s with good reason that content has been crowned the royal leader in the world of digital marketing. Content marketing is indeed one of the best ways to drive traffic to your website, gain loyal brand followers, and, ultimately, get the conversions you need. In fact, you’ll be interested to know that studies show that year over year growth in unique website traffic is nearly 8 times higher for content marketing leaders as compared to followers.
The benefits for investing in content marketing are diverse and include things like building your onsite content, gaining visibility on search engines, getting more referral traffic, improving your brand reputation, and solidifying your fan base, to name a few.
While there are many benefits to content marketing, it may seem overwhelming and even puzzling when it comes to knowing how to get started. Here is a quick guide to help you on your way to ruling in the content marketing world.
Start with goals
As with any marketing strategy, content marketing should start out with goal setting. Before you know where you are going, you need to know where you want to go. To help you set goals, ask questions that will help you identify your goals. Is the goal of your content marketing efforts to increase website traffic? Is it blog engagement? Lead generation? Sales? Customer loyalty? When you know what you want, you will know what type of content you need to produce.
Learn about your audience
Before you start writing content, you need to define your primary target audience. Decide who is most likely to want and need what your website offers and then cater your content to match the needs of your audience. After all, the type of content you write for, say, a 30-40 year old mom will be much different than teenage boys, or vice versa.
Decide on your content formats
There are many different types of content formats including blogs, newsletters, social media, guest posting, ebooks, webinars, infographics, podcast, and more. The content formats you decide to invest in at first will largely depend on your bandwidth as a company and your expertise.
If you only have a few people on your content team, then don’t be afraid to start slow and build. However, if you have the capability and budget to handle more than one or two types of content formats, then go for it. The more content you produce, the more opportunities you will have to get your message out there.
After you have set your goals, defined your audience, and decided on your content formats, it’s time to create a content strategy. This includes brainstorming a list of topics to cover, creating an editorial calendar, and diving out assignments for your writers, website managers, and social media managers. Let your content calendar play out for a month, and then reevaluate to make any necessary tweaks.
Measure your performance
Without data tracking, it’s impossible to know which pieces of content are performing well and which are flopping. In order to truly measure your performance, you need to activate all of your data analytics. Once your data analytics accounts are activated, consider investing in a marketing data platform (something like TapClicks). This is beneficial because you can integrate multiple analytics platforms and see all of your data real-time in one convenient location. It’s the perfect way to measure the success of your content marketing campaigns.
Content marketing is truly one of the best ways to grow your business. As you go through the process of getting started, make sure you set goals, have a content marketing plan, and have a way to measure your goals.
For more information on content marketing and other ways to grow your website, visit the Bluehost blog today.