Explore different Halloween content ideas across social media, email, blog and video to help brands engage audiences this spooky season.
Learn how to turn Halloween content marketing into conversions with AI tools, interactive storytelling and themed design.
Discover creative Halloween social media posts that drive traffic and user-generated content from pumpkin carving contests to spooky polls.
Find fantastic Halloween content ideas tailored for different industries, including bloggers, eCommerce stores, small businesses and freelancers.
Know how Bluehost WooCommerce hosting can help you build, optimize and automate your holiday campaigns this Halloween.
Halloween sneaks up faster than you can say “boo.” And if you’re still scrambling Halloween content ideas, don’t worry, we’ve got you.
Halloween is a billion-dollar opportunity for businesses to stand out. With over $13 billion in projected Halloween spending (NRF, 2025), now’s the time to brew up content that’s more treat than trick.
Whether you’re conjuring up an eerie email campaign or a spooky sale, this guide reveals 50 content ideas for Halloween to turn festive energy into engagement and engagement into growth.
Ready to give your campaign a little spooky sparkle? Let’s dive in.
TL;DR: Halloween content ideas 2025
Create multi-platform content – social, blog and email – for better reach.
Run interactive Halloween contests, countdowns & “Trick or Treat” promos.
Use UGC, reels & AR filters for engagement.
Add themed SEO to blog titles & landing pages.
Host your campaigns with Bluehost WooCommerce – fast, secure & built for holiday traffic.
50 Halloween content ideas for 2025
Halloween is an entire season of creativity and community. For you, that means more opportunities to engage audiences across multiple platforms with themed campaigns, contests and stories that capture the spirit of the spooky season. Let’s turn your Halloween marketing into a scream-worthy success.
Halloween content for social media post ideas
Here are some Halloween post ideas to kick off your campaign and keep your feed festive all month long.
1. Start a countdown with daily spooky season tips or movie recs
Research shows that Halloween is increasingly treated as a seasonal “spooky season” rather than a single day, with over 1 million mentions of Halloween online in August 2025 and nearly 1.8 million in September.
A structured countdown taps into early seasonal excitement and keeps your brand visible throughout October. Share Halloween tips daily, fun facts or scary movie picks from October 1 – 31. Also, link them back to your blog or landing page for extra engagement. It is a perfect starting point for building your social media presence during Halloween.
2. Refresh your profile photo and banner with Halloween visuals
According to the National Retail Federation, total U.S. Halloween spending is projected to reach around $13.1 billion in 2025. Costume and decoration purchases are expected to surpass $4 billion.
Updating your social visuals signals you’re part of the celebration. Refresh your social media account photo and banner about two weeks before Halloween with subtle branding. For example, your logo is paired with seasonal icons like pumpkins or ghosts.
3. Run a Halloween costume contest or throwback photo contest
Among Halloween consumers, approx. 71% plan to buy costumes and decor this year. Halloween costume contests create engagement, user-generated content (UGC) and spread via participants’ networks.
Host the contest on Instagram or TikTok. Ask followers: “Best throwback costume” or “Most creative DIY costume.” Provide a branded hashtag, set a deadline (for example, October 25) and offer a prize that reinforces your business such as free service or product.
4. Host a “guess how many candies” Halloween giveaway
Holiday content analysis shows email campaigns around Halloween have a 14.7% higher open rate compared to typical promotions. Gamified contests like these build community, spark shares and grow your reach organically.
Post a photo of a jar filled with your favorite Halloween candy or branded treats. Invite followers to comment their guess. The winner gets a mid-size prize (Halloween giveaway); runners-up get small discounts. Use the contest to capture email addresses (opt-in) for your Halloween campaign.
5. Launch a “Trick or Treat” promo with surprise discount codes
During the Halloween season, in-app engagement and themed push notifications earn higher click-throughs. Pair that with surprise offers to add urgency and fun so your promo feels timely, not pushy.
Create two codes: one “Trick” (smaller discount + free shipping) and one “Treat” (larger discount + bonus). Send via your email list or social media stories mid-October, timed for when shoppers are in decision mode.
6. Share behind-the-scenes Halloween prep or team decor
Behind-the-scenes posts humanize your brand and build trust. Share a quick time-lapse or photo carousel of your team decorating for Halloween with fun caption prompts like “Which decoration should we carve next?”
Decoration spending for Halloween now rivals costumes, with home decor expected to hit $4.2 billion in 2025.
7. Post Halloween memes, GIFs or trending reels
Social behavior research shows younger audiences look at Instagram and TikTok for costume and holiday inspiration.
Create a 15-second video/reel with a trending sound and a Halloween twist tied to your business or service. Add subtitles (for mobile viewers), and include a CTA (for example, “Tag a friend who needs this costume idea!”). These formats are highly shareable and algorithm-friendly, increasing visibility beyond your immediate audience.
With Bluehost WooCommerce plans, you get free built-in CDN to ensure your spooky reels load fast, even under high traffic.
8. Create Halloween polls, quizzes or AR filters for engagement
Holiday campaigns that include interactive experiences see higher user participation and retention. Halloween polls/quizzes invite direct user interaction, which boosts engagement metrics and gives you audience insights.
Use Instagram Stories for “Which candy are you?” quiz, or Snapchat/Instagram AR filter “Which monster are you?” themed around your brand. Pair the quiz result with a relevant offer (for example, “If you’re Dracula, use free shipping code DRACULA10”).
9. Partner with influencers for themed collaborations
Influencers lend authenticity, and their themed content can drive both awareness and conversions; especially when shared during the Halloween season.
Select 2–3 micro-influencers (10k-50k followers) who align with your audience. Provide them with a “Halloween kit” (your product + branded props) and ask them to create one themed post + one story with your branded hashtag.
Costumes account for hundreds of millions of dollars in Halloween spending, showing how inclusive and fun the holiday has become. Sharing user-generated content (UGC) not only acts as social proof but also builds a sense of community. When followers see peers featured, their connection to your brand strengthens.
Run a “Costume Friday” campaign throughout October. Repost the best submissions on your main feed and stories, tag participants and offer a small prize. It’s a heartwarming way to engage your audience while growing your email list and social following.
11. Promote local Halloween events or charity drives
Trend-based blog posts perform best during seasonal peaks. For example: If you run an eCommerce store, write about “Top 10 Halloween Costumes and Decor Trends for 2025.” Pair your blog with Halloween themed visuals and Halloween SEO keywords to improve ranking potential.
Blog & website content ideas for Halloween
Once your social media is brewing engagement, it’s time to extend the magic to your website. Here are a few Halloween content ideas to boost your blog traffic and strengthen your brand image this spooky season.
12. Build a Halloween landing page for promotions
Landing pages are critical for successful Halloween marketing campaigns. With Bluehost WooCommerce hosting, you can easily create a landing page to showcase Halloween-themed discounts, bundles or limited-time offers.
Use our AI-powered WonderSuite builder to design pages quickly and feature user-generated content like testimonials. It’s an effortless way to launch seasonal campaigns that convert before the clock strikes midnight.
Jyoti is a storyteller at heart, weaving words that make tech and eCommerce feel less like a maze and more like an adventure. With a cup of chai in one hand and curiosity in the other, Jyoti turns complex ideas into conversations you actually want to have.
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