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Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it’s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with new, social-savvy prospects. In the following infographic, we’re illustrating how the Facebook advertising program has evolved over the years. We’ll touch on a few notable milestones and outline how Facebook targeted advertising works, what sponsored stories are, and how small businesses can benefit from advertising on Facebook.


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