Key highlights
- Know how Bluehost doubled processing power on Starter and Business plans for faster sites and smoother performance during spikes.
- Learn how automatic optimizations like Google Fonts, image compression and HTTP/2 boost site speed without coding.
- Explore the real results showing quicker load times, better stability and improved Speed Index after upgrades.
Your website’s performance directly impacts your business success. Whether you’re selling online, showcasing your work or growing a small business, every second counts for your visitors and your success.
At Bluehost, we believe every plan should deliver excellent performance, from Starter to Pro and beyond. That’s why we’re excited to announce the biggest performance upgrade in our hosting lineup’s history. We’re raising the bar across our entire range of plans and the best part? Every improvement comes at no additional cost to you.
More power, smarter optimization, zero extra cost
We’re rolling out comprehensive Bluehost performance updates that focus on two major improvements:
- Increased processing power across every hosting plan.
- Smarter optimization features that automatically boost your site’s speed, with no coding required.
These aren’t minor adjustments. They’re substantial upgrades designed to make your website faster, more responsive and fully prepared to support your business growth.
Double the processing power where it matters most
Here’s the big news: Bluehost Starter and Business plans now include double the processing power they had before. Running a WooCommerce store on a Starter plan now means faster pages, smoother checkouts and stronger performance even during heavy traffic. Business plan customers hosting multiple sites will notice improvements across all their properties.
We’ve also upgraded our High-Performance plans and introduced three new scaling options: Premium, Enhanced and Elite. These provide clear upgrade paths as your business grows.
What does processing power actually mean for your website?
Think of it as giving your site a stronger engine. More power means your site can handle more visitors, process more orders and load more pages- all at the same time. Instead of slowing down under pressure, your site stays fast and responsive.
What immediate benefits can you expect?
The practical benefits are immediate.
- Your WordPress admin area will feel more responsive when you’re editing content or managing plugins.
- WooCommerce stores will support more products and customers, without performance drops.
- Reliable stability during high-traffic marketing campaigns, so your site will stay responsive and won’t grind to a halt.
What automatic optimizations come with Bluehost performance updates?
Along with increased processing power, we’ve introduced three new automatic optimizations that run in the background to make your site faster.
1. Google fonts optimization
Many WordPress themes load Google Fonts inefficiently, causing multiple DNS lookups, separate connections and even blocking requests that hurt performance scores.
Our new system automatically serves Google Fonts from your own domain via Cloudflare’s network, which:
- Removes common bottlenecks.
- Improves Lighthouse performance grades.
- Enhances user privacy by reducing reliance on Google’s servers.
2. Automatic image compression
Images are often the largest files on a website. Our new system:
- Compresses images using advanced techniques with no visible quality loss.
- Stores the optimized version so all future requests load the smaller, faster file.
- Requires no code changes or manual setup.
Also read: WordPress Image Sizes: Complete Guide to Optimize your Images
3. HTTP/2 Connection Improvements
Last but not least, we’ve implemented HTTP/2 connection improvements that make your website’s assets load more efficiently. Through advanced multiplexing, multiple requests can share connections, which is especially beneficial for sites with lots of content.
The best part about all these optimizations?
They’re automatic and require zero technical work from you.
They work seamlessly with your existing website, regardless of what themes, plugins or content management system you’re using.
What are the real results seen from Bluehost performance updates?
We’ve tested these upgrades extensively and the results show measurable performance gains across all hosting platforms:
Before upgrades
- Sites had inconsistent performance.
- Occasional spikes in loading times during peak usage.
After upgrades
- More stable and consistently faster performance.
- Significant improvement in 99th percentile loading times (worst-case scenarios).
- Better Speed Index measurements, meaning content becomes visible to visitors much quicker.
This proves that these performance updates make websites faster, more reliable and better equipped to handle traffic.
Who benefits the most from Bluehost performance upgrades?
Our upgrades are designed to help every type of customer, from small sites to growing enterprises:
1. Small businesses (Starter plans)
- Double the processing power makes basic sites and simple online stores run much faster.
- Smoother performance during traffic spikes.
2. Growing businesses (Business plans)
- Better support for multiple websites.
- Handles more traffic and added functionality with ease.
3. eCommerce stores
- Faster checkout processes.
- Quicker product page loads for better customer experiences.
4. WordPress sites using Google Fonts
- Automatic font optimization removes a common performance bottleneck.
- Improves both site speed and privacy.
5. Websites with many images
- Automatic image compression reduces file sizes.
- Faster loading without any manual optimization work.
6. Scaling businesses (Pro, Premium, Enhanced, Elite plans)
- Clear upgrade paths for demanding applications.
- Extra resources to support higher traffic volumes.
No matter your size or stage, these updates ensure your site is faster, smarter and ready to grow. To make the experience seamless, we’ve designed a simple rollout plan so every customer can benefit right away.
How will Bluehost performance updates roll out to you?
Here’s how the rollout works for new and existing customers:
1. For new customers
- All improvements are automatically included with every new hosting account.
- Sign up for any plan and you’ll instantly get enhanced processing power and optimization features.
2.For existing customers
- Processing power increases are being rolled out gradually to ensure zero service disruption.
- Most customers will see upgrades applied automatically over the coming weeks.
- Cloudflare-based optimizations (like font and connection improvements) are being enabled across all accounts that can benefit.
3.Your control options
- While optimizations work automatically, you can manage them through the Performance section of the Bluehost plugin inside wp-admin.
- Whether you’re a new or existing customer, these updates will reach your account seamlessly- no action required.
Final thoughts
These performance upgrades reflect our ongoing promise to deliver exceptional hosting experiences at every price point. We’re always listening to your feedback and investing in improvements that help your website perform at its best.
And this is just the beginning. More performance enhancements and new features are already in development to keep Bluehost at the forefront of web hosting technology.
At the end of the day, your success is our success. Whether you’re starting a new website or scaling an online business, we make sure your hosting never holds back your ambitions.
Ready to see the difference? Sign in or get started with Bluehost today and experience faster performance at no extra cost.
FAQs
Bluehost performance updates combine smarter optimization, increased processing power and new tools to deliver better performance. The key benefits include faster page speeds, improved resource allocation and the ability to scale efficiently as your business grows in today’s digital world.
Faster websites directly impact search engines. With our updates, your site loads more efficiently, improves user experience and boosts search rankings. This means better visibility in search results, higher conversions and the ability to reach a wider audience effectively.
No. All improvements are automatic and require zero code changes. Bluehost handles the technology and optimization behind the scenes so you can focus on content, business goals and delivering outcomes for your users without technical challenges.
We’re constantly investing in innovation, data-driven improvements and new solutions to help your site scale effectively. By combining smarter optimization with advanced hosting models, we ensure your website remains ready for future technology, digital trends and business demands.
Bluehost’s dedicated support team is always ready to help. Whether you need to determine technical details, explore optimization tools or solve a performance challenge, simply contact us. We’ll deliver clear solutions tailored to your business goals and audience.
