Monderosa Coffee began with a simple love for great coffee and a curiosity sparked during an everyday elevator ride. What started on a back porch in Arkansas slowly turned into a purpose-driven coffee roastery built on craftsmanship and community.
Joshua and Dawna began roasting coffee for family and friends, focusing on quality, consistency and honest relationships from day one. As demand grew, Monderosa Coffee needed a way to share their story beyond local conversations and weekend markets.
At Bluehost, we’ve seen how small businesses reach more customers when they invest in a strong WordPress website early. With the right website and reliable hosting in place, Monderosa Coffee transformed passion into a growing online coffee business.
From a back porch to a coffee roastery
Monderosa Coffee began when Joshua and Dawna discovered home roasting after noticing a great-smelling cup of coffee at work. That curiosity quickly turned into action when they bought their first coffee roaster. Friends and family noticed the quality and began asking for coffee.
As demand increased, Joshua and Dawna realized the limits of offline growth. Relying only on word of mouth made it difficult to scale consistently.
That realization marked a turning point. To grow beyond personal networks and local conversations, they needed a new way to reach customers.
The challenge of growing beyond word of mouth
In the beginning, before building a website, 100% of Monderosa Coffee’s sales came from word of mouth. Friends, family and local customers helped spread brand awareness through shared experiences.
Their coffee earned trust quickly, but growth depended on how many people they could reach in person. There were only so many conversations possible in a single day. While farmers’ markets and local events helped build awareness, growth was tied to physical presence. The challenge wasn’t demand, but scaling efficiently without relying on constant in-person interactions.
Building the Monderosa Coffee website
Monderosa Coffee needed more than a basic website update. They needed a professional, conversion-focused site that could support real eCommerce growth and reflect their brand properly online. That’s when they partnered with Bluehost and used our Pro Website Design to redesign their WordPress site with usability, SEO and online sales in mind.
1. A website built around their brand
Our team redesigned the site using their logo, colors and product imagery to create a strong first impression. The new layout clearly communicates who they are, what they sell and why their coffee stands out.
The updated homepage guides visitors directly to shop, learn more or get in touch without confusion.
2. eCommerce experience designed to convert
The biggest change was how customers shop. We redesigned the navigation to make the “Shop Now” section easy to find. Product pages were structured with clear descriptions, strong visuals and simple purchase options. The checkout flow was streamlined to reduce friction.
The result is a smooth online coffee buying experience built for repeat customers.
3. SEO-friendly content built into the redesign
Our Pro Website Design solution includes SEO-friendly content creation. Our team optimized their pages with:
- Keyword-focused copy
- Title tags and meta descriptions
- Image alt text
This helped improve search visibility while keeping the content natural and aligned with their brand voice.
4. Built on WordPress for flexibility
The redesigned website was built on WordPress, giving Monderosa Coffee the flexibility to update products, publish blog content and grow their online store without rebuilding the site later. They can manage updates themselves or work with our team when needed.
5. Ongoing support without technical stress
After launch, Pro Design Live supported content edits and layout adjustments. The core redesign was completed through Pro Website, while ongoing refinements ensure the site continues to evolve with the business. This allows the owners to focus on roasting coffee instead of managing technical issues.
Growth of Monderosa Coffee after launching their website
After launching their website, Monderosa Coffee began seeing steady and measurable business growth. The website created a reliable way for customers to discover and purchase coffee anytime. Before going online, every sale depended on personal conversations and physical presence.
Over time, the website changed how customers found and interacted with the brand. Online sales now account for about 70% of total revenue. Customer referrals still contribute around 30%, but the balance has clearly shifted. The website allowed Monderosa Coffee to reach customers far beyond local markets.
Why Monderosa Coffee chose Bluehost for their WordPress website
Monderosa Coffee already had hosting in place before the redesign. The goal wasn’t to change platforms. It was to ensure their newly redesigned website had a stable environment to perform at its best. Once the Pro Website redesign launched, the priority shifted from building the site to maintaining a consistent online shopping experience.
At Bluehost, we see this pattern when small businesses build dependable online stores. The site runs consistently, even during busy sales periods. That consistency helped turn occasional buyers into repeat online customers. With growth stabilized, Monderosa Coffee could focus on refining their long-term business vision.
If your current website feels outdated, hard to manage or isn’t driving sales, it may be time for a professional redesign.
Bluehost Pro Website Design gives you:
- Custom WordPress website design
- SEO-friendly content
- Mobile-optimized layouts
- Conversion-focused structure
- Expert support from start to finish
If your business is growing but your website isn’t keeping up, you may be at the same turning point as Monderosa Coffee once faced. Let our experts build your website so you can focus on running your business.
Schedule your Pro Website consultation today.
1. What mattered most after launch
After going live, the priority shifted from building the website to maintaining a smooth customer experience. The team wanted confidence that customers could browse and place orders without interruption, especially during busy periods.
Managed WordPress hosting handled routine maintenance in the background, while access to support ensured help was available when needed. This allowed the focus to remain on day-to-day business operations rather than website upkeep.
2. A stable foundation for a professionally built website
The website was designed to support online sales from day one. Hosting simply ensured that the site could continue operating reliably as traffic and orders increased.
By pairing professional website design with a stable WordPress hosting environment, Monderosa Coffee gained a setup that supported growth without requiring additional technical effort.
Advice for other small business owners
Monderosa Coffee proves that a strong website can change how a small business grows. Start with a clear goal for your business website before building anything. A simple functional website helps customers learn about your story and trust your brand.
Choose a WordPress website that’s easy to manage and built to grow with your business. If you plan to sell online, build an eCommerce website from the beginning. A reliable WordPress eCommerce site helps customers shop without friction or delays.
Hosting matters more than many owners realize. WordPress hosting for small businesses supports uptime, security and long-term growth. Monderosa Coffee focused on tools that scale without adding complexity. That approach allowed them to grow an online coffee store while staying focused on quality.
Final thoughts
Monderosa Coffee’s growth accelerated when they invested in a professionally redesigned website built for eCommerce. The new site created a clear path from discovery to checkout, making it easy for customers to browse and buy from anywhere. Today, online sales drive the majority of their revenue and give the business a scalable, reliable growth channel.
A strong website does more than tell your story. It builds credibility, improves search visibility and turns visitors into customers. When your site is mobile-friendly, SEO-ready and designed to convert, it becomes a powerful sales tool.
If you’re ready to grow online, launch or redesign your site with Bluehost Pro Website Design and power it with Bluehost WordPress hosting for speed, security and dependable performance.
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