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As a website owner, you understand the importance of keeping your domain name registered and active to maintain your online presence. However, it can be challenging to keep track of the renewal dates and prevent accidental lapses. Which can lead to losing your domain to someone else. With Domain Expiration Protection, you can relax and focus on your business, knowing that your domain is always protected. Our service ensures that your domain is protected if there are any issues with your payment at renewal. Don’t risk losing your online identity.  

What is domain expiration protection?

Domain Expiration Protection (or DEP) is a service provided by Bluehost that prevents your domain name from expiring accidentally. This service will automatically protect your domain if there are issues when we process your renewal payment.  

Why is domain expiration protection important?

Prevents unintentional domain expiration

The primary benefit of domain expiration protection is that it prevents your domain name from expiring unintentionally. This can happen for various reasons, such as your credit card information changing, or missing the notification about your renewal date coming up. Without domain expiration protection, your website could go down, and you could lose access to your domain name permanently. 

Maintains SEO rankings

Your website’s search engine optimization (SEO) rankings depend on the age and authority of your domain name. If your domain name expires, you will lose the history and authority associated with that domain. This can lead to a drop in your website’s SEO rankings, which can negatively impact your online visibility and traffic. 

Protects your brand

Your domain name is an essential part of your brand identity. If your domain name expires, it can be picked up by someone else, who could use it for malicious purposes or redirect it to a competitor’s website. By protecting your domain name, you can ensure that your brand identity remains intact. 

Saves time and money

If your domain name expires, you will have to go through the process of re-registering it, which can be time-consuming and expensive. Additionally, if someone else registers your domain name after it expires, you may have to pay a premium to buy it back. By investing in domain expiration protection, you can save yourself time and money in the long run. 

How to get domain expiration protection

  1. Log into your Bluehost account 
  2. Click on the Domain tab on the left.

3. Under “Expiration Protection is off” click on Turn On.

4. Click on the BUY Now button 


Domain Expiration Protection is an essential service for anyone who owns a website. It can prevent your domain name from expiring unintentionally, maintain your SEO rankings, protect your brand identity, and save you time and money.

If you have not already invested in domain expiration protection, now is the time to do so. By protecting your domain name, you can ensure that your website remains accessible to your visitors and maintain your online presence. 

  • Minal Agarwal

    Minal is the Director of Brand Marketing at Bluehost. With over 15 years of business experience in the technology industry, she strives to create solutions and content that fulfill a customer's needs. She is a dog mom and a stickler for calendaring.

    Masters in Marketing Management
    Previous Experience
    Strategic Partnerships, Customer Success, Events and Community
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