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Better Customer Service Means Better Conversions
Delivering superior customer service is crucial for every brand, but especially for small businesses and new ventures just entering the…
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How To Build Your Email List and Why Email is Critical for Success
E-mail is a powerful relationship-building tool for B2C marketers. Research from Infusionsoft shows that Word-of-mouth marketing, which garnered 62 percent…
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What is Open Source?
The concept behind open source software was born in the 1980s and grounded in the belief that collaboration enhances function…
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How to Identify and Market to your Target Audience
Even if you’re not a huge baseball fan, the famous line from Field of Dreams, “if you build it, they…
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How To Keep Your Data Safe and Secure in the Cloud
Cloud computing is becoming more popular with every passing day. So popular, in fact, that Gartner—one of the world’s leading…
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Competitive Analysis 101
Whether you’re a startup or well established company, getting to know your competition can provide valuable information for your business…
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Ways To Reach Your Customers
Thanks to the broad reach of social media and other digital tools, engaging customers has never been easier. That doesn’t…
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TwentyFourteen: A New Default WordPress Theme
With the release of WordPress version 3.8, we also got a new default theme. This theme was based on the…
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6 Simple Ways to Tell Your Brand Story on Your Website
For every brand online and offline today, telling captivating stories is an essential part of differentiating from competition. As competition…
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