Machielle Thomas Resources

Machielle Thomas writes and curates web and email content for marketing professionals, small business owners, bloggers, and more.

How To Write a Blog Post in 2021

Knowing how to start a blog isn’t the endpoint — it’s the first bridge. With over two billion search results for “how to write a blog post,” figuring out which link to click to learn...

What Is Upselling?

Most business owners have the same end goal in mind — make money. There are a million ways to boost revenue in your business, and upselling is one of the most practical sales techniques.  Some...

The Ultimate Guide to Building a Graphic Design Portfolio Website

A portfolio is an important business asset for every freelance graphic designer. A graphic designer web portfolio showcases your design ability, style, credibility, thought process, and versatility. However, a graphic design portfolio isn’t just for...

The 6-Step Financial Planning Process For E-Commerce Website Owners: A Detailed Guide

Low overheads and typically high profit-margins make e-commerce businesses relatively easy to start. Unfortunately, the vast majority of online stores still fail. Two of the biggest reasons why e-commerce websites fail is a lack of...

8 Best Ways to Make Money on YouTube: A Social Media Strategy Guide

If you’ve been trying to find out how to make money online, then you should consider building a YouTube channel. According to YouTube, the platform has over two billion active users each month that consume...

Business Model Examples and The Companies That Used Them Successfully

It can be a challenge for startup businesses to define the problem they want to solve for their customers. You need to know what your customers value and offer a product or service that can...

Get Inspired: Using The Bluehost Domain Name Generator

The first steps in building a new website are deciding on a domain name and completing your domain registration.  Your domain name plays a vital role in the success of your business. An excellent domain...

Types of Digital Marketing and How Digital Marketing Works

When you run a business you need to figure out how to reach potential customers who want the products or services you offer. Traditional marketing can work, but it’s old-fashioned and limited. There are newer,...

A Step-by-Step Guide on How To Start an Online Store With WooCommerce

In the world of retail, online shopping has quickly become one of the most important methods of expanding a business.  Whether you’re hoping to start your own business to sell your own products that you’ve...

How To Write Better Product Descriptions for Your Online Store

eCommerce isn’t just here to stay. It’s taking over retail.  Experts predict that annual eCommerce sales will exceed $6 trillion dollars by 2023.  Retail conglomerates and small businesses alike turn to online stores to sell...

The Ultimate Guide to Building a Small Business Website in 7 Steps

With the 2020 pandemic decreasing face-to-face interactions, small businesses have found it’s more important than ever to connect with customers via websites and social media.  Although small businesses increased online interactions by 51% in 2020,...

How To Manage Your Team Using the 5 Common WordPress User Roles

The WordPress platform is one of the best-known website building tools in the world. As of 2021, it’s powering nearly 40% of all websites. The software is designed to help companies and individuals build and...