Machielle Thomas Resources

Machielle Thomas writes and curates web and email content for marketing professionals, small business owners, bloggers, and more.

8 WooCommerce Plugins That Will Get You Ready for Black Friday

When you think of Black Friday, you might picture long lines of consumers waiting for stores to open at midnight. But, online shopping has quickly taken over this shopping holiday.  In 2019, 93.2 million shoppers...

How to Maintain a Professional Environment When Having a Virtual Interview

The 2020 pandemic has forced many of us to stay inside. Social activities we once did in person are now done over screens.  Virtual happy hour, anyone?  As the world keeps turning, people are still...

What Is a Target Audience and How To Define Yours Through Target Market Analysis

On Project Runway, judges will frequently ask contestants about the customer who will purchase their designs. “Who is this girl? Where is she going?” The judges know the designers need to identify who their customer...

Manage Your Online Reputation: How To Get Product Reviews

What do you do when someone tells you about a fantastic new product?  If you’re like most people, you immediately pull out your phone and check online reviews to see what the hype is all...

WordPress Hosting Guide

So you’re thinking about building a website. Our WordPress Hosting guide can help. If not building one, then at least improving upon the one you already have. Either way, the good news is that your...

Brick and Mortar Retail vs eCommerce: How to Pick a Business Model

Customers don’t pay much attention to the type of business you’re operating.   As long as your service or product solves one (or more) of their problems, shoppers are more than happy to buy from you....

Understanding the Difference Between Federal and State Tax IDs and How to Apply for Each

Tax identification numbers (IDs) are a common source of confusion and frustration for new business owners.  While it might just seem like one more bureaucratic piece of red tape keeping you from starting a business,...

How to Create a Brand Ambassador Program

Long before the age of social media, people depended on their community to tell them where to get the freshest bread or the best shoe shine. As it turns out, our consumer behavior hasn’t changed...

How to Create a Business Plan

Starting a business is an exciting, yet often overwhelming undertaking.  After the initial exuberance of having that brilliant business idea pop into your head, your next question is likely to be: Now what?  Developing a...

12 Tips to Run a Small Business Online

In the digital age, you don’t need a brick and mortar storefront to run a business. Many successful companies operate almost entirely online. Digital operations are especially appealing for small and medium-sized businesses (SMBs), which...

3 Tips for Managing Your Side Hustle While Working Full- Time

Working is stressful. You have to deal with office politics, and impress your boss and customers. And, sometimes you have to put in more hours than you signed up for.  What’s even more challenging than...

What Is a Developer & How to Hire a Developer to Build Your Site

So, you’ve decided to start a business.  You’ve done a little bit of research and you know that it will entail launching a website, and possibly creating a new software application.  And now you’re starting...