Machielle Thomas Resources

Machielle Thomas writes and curates web and email content for marketing professionals, small business owners, bloggers, and more.

How To Craft the Perfect Twitter Marketing Strategy for Business Success

When crafting social media content, it can be tricky to know how to choose which platform to focus on and optimize your posts for. Each network has its own atmosphere, and you need to learn...

TikTok Marketing: Top 3 Strategies + Best Practices for Small Businesses

Whether or not you’re a business that caters to the Generation Z (Gen Z) market, it’s a good idea for your brand to become one of the earliest adopters of TikTok marketing. TikTok started as...

The How-To Guide to Social Media Hashtags for Business Marketing

An effective social media hashtag strategy that guides customers toward your business online requires a lot more than adding #ThrowbackThursday to your posts.  Whatever social media platform you use to build your business, knowing how...

The California Privacy Rights Act and How To Implement It in Your Business

On Nov. 3, 2020, 56% of California voters voted to approve Proposition 24, a ballot that created the California Privacy Rights Act (CPRA).  Keep reading to learn more about the CPRA and what it means...

Practical Small Business Advice: How To Create a Marketing Plan

You’ve got your small business up and running. Maybe you even have your website set up. But what’s next? How do you get your product to your customers? And how should you invest your time?...

Your Guide to Instagram for Small Business Best Practices To Establish Your Social Media Presence

On Oct. 6, 2020, Instagram celebrated its 10th anniversary. In the past decade, the social media landscape has evolved significantly, but Instagram remains one of the most essential social media marketing tools. Having an Instagram...

How To Get Backlinks To Your Website

You have created amazing content, but you’re not getting any organic traffic to your website. All you need to do to attract visitors is create great content, right?  Wrong.  Even if you’re creating fantastic content,...

How To Get an 800 Number To Better Your Business

If you’re in the process of determining how to get a business phone number, it may be in your best interest to consider an 800 number. Even in the present cell phone and mobile-first environment,...

How To Clear Your WordPress Cache and Why You Should

Page load speed is an essential factor for your website’s user experience. Website pages that take more than three seconds to load lose up to 40% of visitors. One of the best ways to boost...

Inspire Your Website Visitors With CTA Buttons That Drive Sales

You might think you’ve done everything in your power to optimize your website. But for some reason, your conversion rates still aren’t going up. Your visitors just aren’t doing what you want them to do....

The Low Down: What is a Nameserver & Why it Matters For Your Website

Opening your browser and surfing the net is a smooth process of typing in domain names and being taken to web pages. Behind the scenes, your requests are pinging servers worldwide that locate the right...

What WordPress User Roles Are and How to Manage Them for Your Website

When your business starts to grow, so will your team and those who need access to your WordPress website.  You might want to offer subscriptions to users on your website or find contributing bloggers to...