Machielle Thomas Resources

Machielle Thomas writes and curates web and email content for marketing professionals, small business owners, bloggers, and more.

8 Essential Tips for a Successful Launch Strategy

Whether you are a new business owner or a pro in the industry, launching a new website,  product or service could determine how much your business grows. In that sense, launches can be exciting and...

How Can You Leverage Content Syndication To Grow Your Audience

Great content is one part of a winning digital marketing strategy. You still have to attract traffic to the content you spent weeks on.  Traffic isn’t easy to generate. According to a 2021 marketing report...

Managing Sales Leads: 8 Tips for Effective Sales Leads Management

About 52% of salespeople struggle with lead generation for their companies. But that’s not the only problem. Only 35% of businesses have a lead nurturing program in place. That means most companies don’t have a...

How To Create a Wireframe in 5 Straightforward Steps

Getting your website from concept to hosting visitors can feel overwhelming. There are a huge number of questions to answer and team members to communicate your vision to. However, approaching the creation of a website...

Social Media Advertising Tips To Master Your Small Business’s Strategy

Social media entices many small business owners with the dream of the next big viral campaign. The reality is organic traffic on social media is tricky to earn, and going viral is next to impossible...

How To Improve Your Small Business by Gathering Feedback From Employees

Paving the road to success for a business takes more than we think, but there’s an often-neglected element that could help expedite improvements for your business. That is employee insights. Most small business owners work...

How To Create a Homepage and Accompanying Website Homepage Content Using the Bluehost Website Builder

Your website’s homepage is the front page of your website and it’s often the first thing visitors see. As such, this webpage needs to leave a great impression and encourage users to explore the rest...

Christmas Website Ideas: How To Change

It’s almost that time of the year when you see everyone in Santa hats, share Christmas cards, and enjoy the festive holidays. While households are getting prepared, you as a business owner can take advantage...

5 Simple Tips To Achieve Accessibility for Websites in UX Design

Websites are fine-tuned to the user’s interests across many dimensions. The content, visual language and navigation combine to create a user experience that tells your brand’s story. Unfortunately, when it comes to accessibility for websites,...

What Is Alt Text, Why Do You Need It, and How Do You Write It?

If you’ve ever uploaded an image to your WordPress media library and wondered what ALT text is and what it’s for, you’ve come to the right place. Regardless of which content management system you use,...

Effective Sales Funnel Management

It doesn’t matter how good your product is — it’s the sales that count when it comes down to business. That’s where sales funnel management comes in: Converting customer interest into success. So, where do you...

10 Unique WordPress Plugins Beginners May Not Have Heard About Before

One of the enormous benefits of WordPress is its accessibility, making it easy for newcomers to jump on and have a go. You don’t need a background in programming or PHP to get started, not...