Machielle Thomas Resources

Machielle Thomas writes and curates web and email content for marketing professionals, small business owners, bloggers, and more.

Web Design Mistakes: Is Your Site Too Slow? And Other Website Mistakes Should Avoid

What are the common website mistakes that you can avoid? Before starting your next project, make sure to keep these web design mistakes in mind.

How To Update a Website for the New Year: Your Guide to Giving Your Website a Full Refresh

The new year is almost here, and for most of us, that means focusing on new resolutions, setting new goals and pursuing aspirations that will help us improve. But as we focus on ourselves and...

Human Resources: Employee Turnover and Things You Can Do To Reduce It

As a small business, you need your best employees to stay with you in ups and downs. You want to keep your workers to continue business as usual. How can you do that amidst this...

Data Security Advice: Why You Need a Strong Password Policy

Customers fear privacy leaks. In the U.S., 74% of internet users worry about their online privacy more than ever before. Enforcing a strong password policy and encouraging secure passwords are important for data security in...

10 Essential Features a Good Web Host Should Provide

After preparing your website, you need to upload that website to the internet.  How can you do that? You need a web host for that — and a quality one to avoid any headaches down...

7 Top WordPress Appointment Plugins To Streamline Online Booking and Reservations on Your Website

Running a business involves doing many things at once. That’s why it’s important to find tools and software that help you streamline crucial business tasks. You can leverage their features to automate certain aspects of...

How to Market E-Commerce Businesses: An Actionable Guide

Technology has changed how we live, interact, and trade. These days, location, work hours, and the stress of visiting a physical store don’t restrict buyers and sellers. The modern way of buying and selling is...

8 Essential Tips for a Successful Launch Strategy

Whether you are a new business owner or a pro in the industry, launching a new website,  product or service could determine how much your business grows. In that sense, launches can be exciting and...

How Can You Leverage Content Syndication To Grow Your Audience

Great content is one part of a winning digital marketing strategy. You still have to attract traffic to the content you spent weeks on.  Traffic isn’t easy to generate. According to a 2021 marketing report...

Managing Sales Leads: 8 Tips for Effective Sales Leads Management

About 52% of salespeople struggle with lead generation for their companies. But that’s not the only problem. Only 35% of businesses have a lead nurturing program in place. That means most companies don’t have a...

How To Create a Wireframe in 5 Straightforward Steps

Getting your website from concept to hosting visitors can feel overwhelming. There are a huge number of questions to answer and team members to communicate your vision to. However, approaching the creation of a website...

Social Media Advertising Tips To Master Your Small Business’s Strategy

Social media entices many small business owners with the dream of the next big viral campaign. The reality is organic traffic on social media is tricky to earn, and going viral is next to impossible...