Business Resources

The world of business continues to evolve and grow as we see more small businesses and retailers having success online. Improve and strengthen your eCommerce website by learning how to optimize your storefront, enhance your marketing efforts, and more!

What Is Upselling?

Most business owners have the same end goal in mind — make money. There are a million ways to boost revenue in your business, and upselling is one of the most practical sales techniques.  Some...

The 6-Step Financial Planning Process For E-Commerce Website Owners: A Detailed Guide

Low overheads and typically high profit-margins make e-commerce businesses relatively easy to start. Unfortunately, the vast majority of online stores still fail. Two of the biggest reasons why e-commerce websites fail is a lack of...

Business Model Examples and The Companies That Used Them Successfully

It can be a challenge for startup businesses to define the problem they want to solve for their customers. You need to know what your customers value and offer a product or service that can...

A Step-by-Step Guide on How To Start an Online Store With WooCommerce

In the world of retail, online shopping has quickly become one of the most important methods of expanding a business.  Whether you’re hoping to start your own business to sell your own products that you’ve...

Loans vs. Grants: The Best Funding Sources To Help Your Small Business in 2021

Small businesses were hit the hardest during the height of the 2020 pandemic. Forced closures and safety measures to prevent the spread of the virus severely affected small business owners.  Since then, both consumers and...

How To Write Better Product Descriptions for Your Online Store

eCommerce isn’t just here to stay. It’s taking over retail.  Experts predict that annual eCommerce sales will exceed $6 trillion dollars by 2023.  Retail conglomerates and small businesses alike turn to online stores to sell...

The Importance of Online Reviews: How To Get Google Reviews and Build Social Credibility

The importance of online reviews is more critical for your brand than you might realize. Reviews determine your company’s reputation. When you get more reviews, you will gain higher authority, search engine ranking, leads, and...

Why “Doing Business As,” or a DBA, Might Be an Essential Tool for Your Small Business’s Growth

It’s easy to dream of the days when starting a business was as simple as selling lemonade in front of your house to thirsty neighbors.  But when you grow up, a successful business is about...

How To Choose a Business Name That’s Right for Your Company

Every new business has the same question when starting: How do you come up with a brand name?  A name might be based on a Greek goddess like Nike or tell you what the business...

The California Privacy Rights Act and How To Implement It in Your Business

On Nov. 3, 2020, 56% of California voters voted to approve Proposition 24, a ballot that created the California Privacy Rights Act (CPRA).  Keep reading to learn more about the CPRA and what it means...

Business Fundamentals: How To Create a Professional Looking Email

Email marketing isn’t just a small business essential — it’s one of the most effective marketing channels available. Businesses report that email marketing generates 174% more return on investment than social media. But the question...

Practical Small Business Advice: How To Create a Marketing Plan

You’ve got your small business up and running. Maybe you even have your website set up. But what’s next? How do you get your product to your customers? And how should you invest your time?...