The world of business continues to evolve and grow as we see more small businesses and retailers having success online. Improve and strengthen your eCommerce website by learning how to optimize your storefront, enhance your marketing efforts, and more!
Video is a powerful medium that allows businesses to communicate with their audience in a way not possible through other formats. As visual creatures, humans tend to have longer attention spans for videos than text. ...
The 2020 pandemic has forced many of us to stay inside. Social activities we once did in person are now done over screens. Virtual happy hour, anyone? As the world keeps turning, people are still...
Admit it: When a page on a website prompts you to sign a privacy policy, you scroll past all the text without reading it and skip straight to the little checkbox that says, “Yes, I’ve...
Public perception is a critical factor in determining the success or failure of your business. Even the hottest products and most helpful services can’t save a business from a poor reputation. Too many entrepreneurs focus...
What do you do when someone tells you about a fantastic new product? If you’re like most people, you immediately pull out your phone and check online reviews to see what the hype is all...
According to the U.S. Department of Commerce, it costs about $30,000 on average to start a business. Even if that number is higher or lower than your projected startup costs, it illustrates an important point:...
Customers don’t pay much attention to the type of business you’re operating. As long as your service or product solves one (or more) of their problems, shoppers are more than happy to buy from you....
Tax identification numbers (IDs) are a common source of confusion and frustration for new business owners. While it might just seem like one more bureaucratic piece of red tape keeping you from starting a business,...
The secret about business blogs is that, besides the obvious benefit of driving traffic to your site, your blog can actually help you create new ideas for your business. But driving traffic and fresh ideas...
Starting a business is an exciting, yet often overwhelming undertaking. After the initial exuberance of having that brilliant business idea pop into your head, your next question is likely to be: Now what? Developing a...
In the digital age, you don’t need a brick and mortar storefront to run a business. Many successful companies operate almost entirely online. Digital operations are especially appealing for small and medium-sized businesses (SMBs), which...
Working is stressful. You have to deal with office politics, and impress your boss and customers. And, sometimes you have to put in more hours than you signed up for. What’s even more challenging than...
