Business Resources

The world of business continues to evolve and grow as we see more small businesses and retailers having success online. Improve and strengthen your eCommerce website by learning how to optimize your storefront, enhance your marketing efforts, and more!

Why “Doing Business As,” or a DBA, Might Be an Essential Tool for Your Small Business’s Growth

It’s easy to dream of the days when starting a business was as simple as selling lemonade in front of your house to thirsty neighbors.  But when you grow up, a successful business is about...

How To Choose a Business Name That’s Right for Your Company

Every new business has the same question when starting: How do you come up with a brand name?  A name might be based on a Greek goddess like Nike or tell you what the business...

The California Privacy Rights Act and How To Implement It in Your Business

On Nov. 3, 2020, 56% of California voters voted to approve Proposition 24, a ballot that created the California Privacy Rights Act (CPRA).  Keep reading to learn more about the CPRA and what it means...

Business Fundamentals: How To Create a Professional Looking Email

Email marketing isn’t just a small business essential — it’s one of the most effective marketing channels available. Businesses report that email marketing generates 174% more return on investment than social media. But the question...

Practical Small Business Advice: How To Create a Marketing Plan

You’ve got your small business up and running. Maybe you even have your website set up. But what’s next? How do you get your product to your customers? And how should you invest your time?...

How To Get an 800 Number To Better Your Business

If you’re in the process of determining how to get a business phone number, it may be in your best interest to consider an 800 number. Even in the present cell phone and mobile-first environment,...

How to Create an Inventory Management Process You Can Be Proud Of

Small businesses are known for their ability to create meaningful relationships with their customers. A great customer experience depends on several factors, including your inventory management system.  But, as your business grows, is your inventory...

Ho, Ho, How to Prepare Your eCommerce Store For The 2020 Holiday Season

Holiday shopping has been changing for the past few years, and 2020 might leave a lasting mark on how and where consumers buy gifts. It won’t be surprising if kids forget about Santa Claus and...

Why Video Matters For Small Business & How To Get Started

Video is a powerful medium that allows businesses to communicate with their audience in a way not possible through other formats. As visual creatures, humans tend to have longer attention spans for videos than text. ...

How to Maintain a Professional Environment When Having a Virtual Interview

The 2020 pandemic has forced many of us to stay inside. Social activities we once did in person are now done over screens.  Virtual happy hour, anyone?  As the world keeps turning, people are still...

How To Write A Policy Privacy For Your Website

Admit it: When a page on a website prompts you to sign a privacy policy, you scroll past all the text without reading it and skip straight to the little checkbox that says, “Yes, I’ve...

How to Develop a Brand That Extends Beyond A Logo

Public perception is a critical factor in determining the success or failure of your business.  Even the hottest products and most helpful services can’t save a business from a poor reputation.  Too many entrepreneurs focus...