Marketing Resources

Marketing your brand or business online has become a key factor in driving traffic to your website. You can strategically increase your marketing efforts using social media, online ads, SEO, and more!

Marketing Automation Tools: Choose the Best for Your Business

It is not easy to be findable in the digital age. The dense competition and the number of alternatives available make it hard for businesses to create a secure spot for themselves in the market....

SEO Fundamentals: What It Is and How It Works

If you’re a business owner, you may have heard of search engine optimization (SEO).   According to GlobalWebIndex, 81% of people use search engines to find a product or service. So website owners need to optimize their website for search engines to...

What Search Engine Marketing Is and How You Can Create an Effective SEM Strategy

The days when shoppers hopped around brick-and-mortar stores are over. According to Statista, 85% of the world’s population shop online. Out of this, about 48% of purchases start with search engines. That’s why businesses strive...

How To Measure Content Performance: 5 Things To Do About Low-Traffic Pages

Low traffic is bad for any business. Businesses need visibility to get leads and sell their merchandise. While low traffic doesn’t always mean poor quality content, it does mean low conversions. Think of it this...

How to Market E-Commerce Businesses: An Actionable Guide

Technology has changed how we live, interact, and trade. These days, location, work hours, and the stress of visiting a physical store don’t restrict buyers and sellers. The modern way of buying and selling is...

Marketing Advice — How To Price Your Discounts

Customers try to score the best deal possible when they buy a product. Customer Advocacy report 2021 shows that more than half of customers return to brands that offer discounts. You can attract more customers...

8 Essential Tips for a Successful Launch Strategy

Whether you are a new business owner or a pro in the industry, launching a new website,  product or service could determine how much your business grows. In that sense, launches can be exciting and...

6 Things You Can Do Now To Start Prepping Your Store for the Holidays (No, It’s Not Too Early)

Considering that the average consumer will spend $400 next Black Friday and even more on Christmas, according to PWC, it’s a good idea to prepare your store for the holidays if you sell things online....

How Can You Leverage Content Syndication To Grow Your Audience

Great content is one part of a winning digital marketing strategy. You still have to attract traffic to the content you spent weeks on.  Traffic isn’t easy to generate. According to a 2021 marketing report...

Managing Sales Leads: 8 Tips for Effective Sales Leads Management

About 52% of salespeople struggle with lead generation for their companies. But that’s not the only problem. Only 35% of businesses have a lead nurturing program in place. That means most companies don’t have a...

Social Media Advertising Tips To Master Your Small Business’s Strategy

Social media entices many small business owners with the dream of the next big viral campaign. The reality is organic traffic on social media is tricky to earn, and going viral is next to impossible...

Off-Page SEO: What It Is and How It Can Help Boost Your Online Presence

When it comes to optimizing for search engines, the work you do on your website is only half the effort. Your off-page SEO strategy, or the actions you take to optimize your off-site presence, can...