Marketing Resources

Marketing your brand or business online has become a key factor in driving traffic to your website. You can strategically increase your marketing efforts using social media, online ads, SEO, and more!

How To Use LinkedIn For Business Promotion + LinkedIn Marketing Strategies

Setting up a booth at a trade show is a wonderful way to promote your company. You meet new leads or potential partners, you network with folks in your industry, and you get to showcase...

How to Build and Promote a Webinar

Are you looking for new strategies for marketing your business? How about a marketing strategy that can land you high-quality leads in under an hour?  If that sounds too good to be true, you haven’t...

What Is a Target Audience and How To Define Yours Through Target Market Analysis

On Project Runway, judges will frequently ask contestants about the customer who will purchase their designs. “Who is this girl? Where is she going?” The judges know the designers need to identify who their customer...

How to Use Instagram Video to Promote Your eCommerce Store + Instagram Video Ideas

Ever since the invention of moving pictures in the late 1800s, video has enthralled audiences. It’s no wonder that, more than a century later, viewers are hungrily consuming videos in their newest habitat: social media. ...

Staying Up To Date: How To Refresh Your Social Media Profile

Are you struggling to keep your business’s social media presence up-to-date and consistently refreshed? Can you remember the last time you gave your social media profiles a much-needed makeover?  Courses, books, and niche news sources...

How To Grow Your Email List in 12 Creative Ways

Learning how to grow your email list is one of the best things you can do for your business.  According to the Data & Marketing Association, 99% of consumers check their email daily. Similarly, Content...

How to Create a Brand Ambassador Program

Long before the age of social media, people depended on their community to tell them where to get the freshest bread or the best shoe shine. As it turns out, our consumer behavior hasn’t changed...

Everything You Need to Know About WooCommerce Payments

Since 2011, WooCommerce has been empowering entrepreneurs to turn their WordPress websites into online shops. The popular eCommerce plugin helps its almost four million active users create elegant websites, manage inventory, and fulfill orders.  WooCoomerce...

The New Wave of Storytelling: How to Start a Vlog For Your Business

Eighty-seven percent of businesses use videos as a marketing tool. If you haven’t embraced the power of videos yet, you can take the first step by starting a vlog for your business. We’re not talking...

How to Organically Grow Your Social Media Following for Businesses

Did you know that a third of all the time spent on the internet is spent consuming social media?  Your business needs to be active on social media because that’s where your customers are focusing...

How to Use Instagram for Your Business

Instagram isn’t just a platform for sharing photos and videos that will make your friends envious of your fabulous life. It’s also a powerful marketing tool for businesses. One billion people around the world use...