ChatGPT, 
Claude, 
Gemini, 
Grok — all four for 
Enabling The Confidence To Think Big. That Is Our Work.
The patterns in this study point to something the market has not yet fully priced in: AI confidence compounds. Businesses using AI for two or more years are already seeing 2.2 times the revenue growth of newcomers. The 13% of businesses receiving AI referrals today are seeing double the revenue of those who are not. The 13% of businesses actively optimizing for AI search are outperforming the rest by 3.4 times.
These gaps will not stay small. Every month a small business delays building real AI fluency is a month a competitor spends compounding ahead of them. The businesses that reach 10/10 confidence are already generating nearly 5 times the revenue impact from the exact same technology available to everyone else.
The window to get ahead is still open.
Bluehost exists for this moment. Our job is to take the most important technology shift in a generation and make it practical and genuinely usable for the small business owner who has seventeen other things on her plate. The confidence to think big has always been what separates businesses that simply survive from businesses that scale. AI has raised the stakes on that truth.
We will publish this report annually. We are committed to tracking this confidence gap until it closes and to building products, resources, and experiences that make closing it possible.
Out of necessity, small business owners often outperform their resources through sheer determination and creativity. AI gives them leverage that was previously available only to large enterprises. We will make sure that leverage is actually in their hands versus sitting in a product they do not know how to use.
— SACHIN PURI, CEO, BLUEHOST GROUP