Key highlights
- Know the top 25 trending things to sell online in 2025 that match real consumer demand and market growth opportunities.
- Learn how to identify and capitalize on niche markets with personalized, eco-friendly and tech-savvy products that resonate with today’s buyers.
- Explore practical steps for setting up a successful online store using Bluehost’s eCommerce Essential plan, including domain registration, hosting and WooCommerce integration.
- Understand how Bluehost’s ecommerce plans provide essential features like SEO optimization, secure payment gateways and marketing automation to grow your own online business.
- Uncover effective marketing and customer engagement strategies, including promotions, gift cards, loyalty programs and email campaigns that boost sales and retention.
Ever scrolled through your feed and seen someone turn a simple idea into a thriving online store? A friend selling custom t-shirts, a creator launching their own skincare line and thought, “Maybe I could do that too”?
You’re not alone. With living costs climbing and job security feeling more uncertain, more people are looking for flexible ways to earn outside the 9-to-5 grind. The good news? Selling online isn’t just for influencers or big brands anymore. You don’t need a marketing degree or a viral video, just a product people actually want.
In this blog, we’ll cover 25 of the best things to sell online, products with real potential to turn your idea into steady income. Whether you’re starting from scratch or looking to scale a side hustle, this list is your launchpad
Top 25 trending things to sell online
The growth of eCommerce is picking up pace. With global online retail sales projected to hit $11 trillion by 2028, there’s never been a better time to enter the market. Thanks to platforms like Amazon, Etsy and even Instagram Shops, you can start small with just one product.
Below, we’ve curated 25 product ideas that reflect real buying trends in 2025. These are the trending products people are actively searching for online.
- Custom t-shirts
- Jewelry and accessories
- Skincare and beauty products
- Makeup and cosmetics
- Health supplements and vitamins
- Kitchen appliances
- Home décor items
- Shoes and boots
- Craft supplies
- Pet accessories
- Baby products
- Car and bike accessories
- Bedding and home textiles
- Phone accessories
- Laptop/computer accessories
- Toys and educational games
- Musical instruments
- Sports & fitness gear
- Bags, wallets and luggage
- Alcoholic beverages
- Perfumes and colognes
- Handmade wooden crafts
- Gardening tools and outdoor items
- Personal hygiene items
- DIY seasonal gifts
Want to turn one of these product ideas into a store? Bluehost makes it simple with AI site builders, SEO tools and secure checkout. Start building today. Let’s take a closer look at the top 25 trending products to sell online in 2025 and why they are popular.
1. Custom t-shirts
Custom t-shirts never go out of style. They’re simple, versatile and offer endless creative possibilities. Whether it’s a funny quote, a niche meme or a bold graphic, people love wearing something that feels personal.
Thanks to print-on-demand services, you don’t need to hold inventory or invest in equipment. Platforms like Printful, Teespring and Printify let you design and sell your shirts, while they handle printing and offer free shipping.
In 2025, niche designs are winning. Think hyper-specific communities, inside jokes, local pride or causes people care about. If you can speak to a group’s identity, your design has a shot at going viral.
| Criterion | Description |
| Target audience | Creators, influencers, fans of niche communities, meme lovers |
| Profit potential | Medium to high — print-on-demand lowers upfront costs |
| Setup difficulty | Easy – no tech skills required |
| Inventory model | Print-on-demand — no upfront stock |
| Trend driver | Personalization, hyper-niche identities, meme culture |
| Marketing channels | Instagram Reels, TikTok trends, Etsy, SEO blog posts |
| Top platforms | Printful + WooCommerce (via Bluehost), Teespring |
| Example ideas | “Introvert Club” t-shirts, “Plant Dad” graphics, local pride slogans |
Also read: 7 Best Print on Demand Sites + How They Work
2. Jewelry and accessories
Jewelry and accessories remain a popular choice for online sellers. They’re small, easy to ship and can fit a wide range of styles and budgets. From handmade pieces to trendy fashion jewelry, there’s something for everyone.
You can have custom engravings, birthstones or unique designs that tell a story. People love buying jewelry that feels meaningful or helps them express who they are.
Plus, social media platforms like Instagram and Pinterest make it simple to show off your quality products with eye-catching photos and connect with customers who care about style and individuality.
| Criterion | Description |
| Target audience | Fashion buyers, gift shoppers, handmade fans |
| Profit potential | Medium to high with unique, customizable pieces |
| Setup difficulty | Moderate, requires sourcing and store setup |
| Inventory model | Handmade, made-to-order, small batch, dropshipping |
| Trend driver | Personalization, storytelling, sustainability |
| Marketing channels | Instagram, Pinterest, influencers, Etsy |
| Top platforms | Etsy, Shopify, WooCommerce, Amazon Handmade |
| Example ideas | Engraved pendants, birthstone rings, charm bracelets |
3. Skincare and beauty products
Skincare and beauty products are in consistent demand. People want quality products that help them look and feel their best. Many are willing to try new brands and natural formulas. Organic and natural products have become particularly gained popularity due to the rising awareness of the negative impact of harmful chemicals.
To sell online, you can focus on clean, eco-friendly or specialty products like anti-aging serums, face masks or cruelty-free makeup. These options are especially popular with buyers who care about ingredients and sustainability.
| Criterion | Description |
| Target audience | Beauty enthusiasts, eco-conscious buyers, natural product fans |
| Profit potential | High, especially for organic and specialty skincare |
| Setup difficulty | Moderate, requires sourcing quality products and certifications |
| Inventory model | Stock inventory or dropshipping with trusted suppliers |
| Trend driver | Clean beauty, sustainability, natural and cruelty-free products |
| Marketing channels | Instagram, TikTok, beauty blogs, influencer reviews |
| Top platforms | Shopify, WooCommerce, Amazon, Etsy |
| Example ideas | Anti-aging serums, face masks, cruelty-free makeup |
4. Makeup and cosmetics
Makeup and cosmetics continue to be top sellers online. People love experimenting with new looks. You can offer everything from foundation and lipstick to eye shadows and brushes. Search trends like vegan and cruelty-free products are especially popular right now.
Social media platforms like TikTok and Instagram are powerful places to showcase makeup tutorials and product demos. If you can tap into those communities, you’ll find a ready audience eager to try what you offer.
| Criterion | Description |
| Target audience | Makeup lovers, beauty trend followers, eco-conscious buyers |
| Profit potential | High, especially for vegan and cruelty-free products |
| Setup difficulty | Moderate, requires sourcing quality and safe products |
| Inventory model | Stock inventory or dropshipping with reliable suppliers |
| Trend driver | Vegan products, cruelty-free, social media tutorials |
| Marketing channels | TikTok, Instagram, YouTube, beauty influencer reviews |
| Top platforms | Shopify, WooCommerce, Amazon, Etsy |
| Example ideas | Foundations, lipsticks, eye shadows, makeup brushes |
5. Health supplements and vitamins
Health supplements and vitamins are growing fast as more people focus on wellness and self-care. You can choose to sell natural and organic supplements or target specific needs, such as fitness recovery or digestive health.
Quality and transparency are key, as customers want to know what they’re putting into their bodies. Clear labeling and honest social media marketing also help build trust. Be sure to check local regulations for selling certain items, especially food products.
| Criterion | Description |
| Target audience | Wellness seekers, fitness enthusiasts, health-conscious buyers |
| Profit potential | High, with demand for natural and targeted supplements |
| Setup difficulty | Moderate, requires compliance with regulations and quality control |
| Inventory model | Stock inventory with trusted suppliers |
| Trend driver | Wellness focus, transparency, organic and natural products |
| Marketing channels | Instagram, health blogs, influencer endorsements |
| Top platforms | Shopify, WooCommerce, Amazon |
| Example ideas | Fitness recovery supplements, digestive health vitamins |
6. Kitchen appliances
Kitchen appliances keep growing in popularity, especially as more people look for ways to simplify meal prep. From air fryers to blenders and espresso machines, these gadgets make every day cooking easier and more fun.
You can focus on compact, multi-purpose appliances that fit modern lifestyles. You can offer smart kitchen devices that connect with apps or voice assistants, as these are trending.
| Criterion | Description |
| Target audience | Home cooks, busy families, tech-savvy kitchen enthusiasts |
| Profit potential | Medium to high, especially for smart and multi-purpose devices |
| Setup difficulty | Moderate, requires sourcing reliable products and warranty management |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Convenience, smart technology, compact and multi-use appliances |
| Marketing channels | YouTube reviews, Instagram demos, home and lifestyle blogs |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Air fryers, smart blenders, espresso machines |
7. Home décor items
Home décor items are a great way to make people’s spaces feel personal and cozy. There’s a huge variety that appeals to different tastes.
You can choose to sell online handmade, eco-friendly pieces or focus on trendy styles like minimalist or boho chic. People love decorating their homes with items that tell a story or reflect their personality.
Social media is full of home makeover ideas, which makes it easier to showcase your products.
| Criterion | Description |
| Target audience | Homeowners, renters, interior design enthusiasts |
| Profit potential | Medium to high, especially for unique and handmade items |
| Setup difficulty | Moderate, requires sourcing or crafting and inventory management |
| Inventory model | Handmade, stocked inventory or dropshipping |
| Trend driver | Personalization, eco-friendly materials, trending styles |
| Marketing channels | Instagram, Pinterest, home makeover blogs |
| Top platforms | Etsy, Shopify, WooCommerce |
| Example ideas | Handmade wall art, minimalist decor, boho chic accents |
8. Shoes and boots
Shoes and boots are the style statements. People look for footwear that fits their lifestyle and personality. Footwear comes under the apparel category and typically experiences high return rates. You can offer everything from everyday casual styles to specialized options like hiking boots or vegan leather shoes.
Online shoppers often rely on detailed photos and customer reviews to make their choices. Showcasing quality can make all the difference.
| Criterion | Description |
| Target audience | Fashion-conscious buyers, outdoor enthusiasts, vegans |
| Profit potential | Medium to high, depending on niche and brand reputation |
| Setup difficulty | Moderate, requires inventory management and quality control |
| Inventory model | Stock inventory with possible returns handling |
| Trend driver | Lifestyle fit, ethical materials, durability |
| Marketing channels | Instagram, YouTube reviews, fashion blogs |
| Top platforms | Shopify, WooCommerce, Amazon |
| Example ideas | Casual sneakers, hiking boots, vegan leather shoes |
9. Craft supplies
In 2025, crafting remains a popular way to relax and create something unique. Craft materials help people bring their creative ideas to life.
You can focus on eco-friendly or specialty supplies that appeal to niche groups like scrapbookers, knitters or jewelry makers. You can sell craft supplies to passionate communities who love sharing projects and inspiration.
| Criterion | Description |
| Target audience | Hobbyists, DIY enthusiasts, niche crafting communities |
| Profit potential | Medium, driven by dedicated and repeat customers |
| Setup difficulty | Easy to moderate, depends on sourcing and variety offered |
| Inventory model | Stock inventory, sometimes dropshipping |
| Trend driver | Eco-friendly materials, niche crafting trends |
| Marketing channels | Pinterest, Instagram, crafting blogs |
| Top platforms | Etsy, Shopify, WooCommerce |
| Example ideas | Scrapbooking kits, knitting yarns, jewelry-making tools |
10. Pet accessories
If you have a pet, you know how easy it is to spoil them and many others feel the same way. Pet accessories are more than just nice-to-have.
Think durable collars, comfy beds or toys that keep pets entertained to sell online. Many potential customers are also looking for personalized or eco-friendly options that show they care. Also, people these days are more conscious of their pets’ health. This has opened a huge new market for pet supplements, like joint supplements, multivitamins, pet CBD oils, fish oils, etc.
If you can offer quality and practicality, you’ll find plenty of customers ready to shop.
| Criterion | Description |
| Target audience | Pet owners, pet lovers, eco-conscious consumers |
| Profit potential | Medium to high, boosted by personalized and health-focused products |
| Setup difficulty | Moderate, requires quality sourcing and compliance for supplements |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Personalization, pet health, eco-friendly materials |
| Marketing channels | Instagram, pet blogs, Facebook groups |
| Top platforms | Shopify, WooCommerce, Amazon |
| Example ideas | Durable collars, pet beds, supplements, CBD oils |
Also read: Step-by-Step Guide to Build a Pet Grooming Website
11. Baby products
If you’ve ever shopped for a baby, you know how quickly they grow and how many things they need. Baby products are always in high demand because parents want safe, reliable items that make life easier.
From clothes and diapers to feeding gear and toys, new parents look for a wide range of essentials online. Parents also appreciate honest reviews and clear information, so offering those can help build trust and repeat customers.
| Criterion | Description |
| Target audience | New parents, caregivers, gift shoppers |
| Profit potential | High, driven by essential needs and repeat purchases |
| Setup difficulty | Moderate, requires safety compliance and reliable sourcing |
| Inventory model | Stock inventory with careful quality control |
| Trend driver | Safety, reliability, convenience |
| Marketing channels | Parenting blogs, Instagram, Facebook parenting groups |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Baby clothes, diapers, feeding gear, educational toys |
Also read: The Best Dropshipping Products to Start Selling Today
12. Car and bike accessories
In 2025, eco-friendly and smart tech accessories are catching on. People love upgrading their vehicles to fit their lifestyle. From add-ons like phone mounts to safety gear like helmets and LED lights, car and bike accessories are all about convenience and style.
Think of solar-powered chargers or smart tire pressure monitors. Selling these online means highlighting how your products solve problems or add value. If you know what riders and drivers really need, you can tap into a community ready to spend on gear.
| Criterion | Description |
| Target audience | Vehicle owners, eco-conscious drivers, tech enthusiasts |
| Profit potential | Medium to high, especially for smart and eco-friendly gadgets |
| Setup difficulty | Moderate, requires reliable sourcing and product knowledge |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Convenience, smart tech, sustainability |
| Marketing channels | Automotive blogs, Instagram, YouTube reviews |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Phone mounts, solar chargers, smart tire pressure monitors |
13. Bedding and home textiles
Comfort starts at home and bedding is a big part of that. From cozy sheets and duvet covers to stylish cushions and throws, home textiles help people create a space that feels inviting and personal.
Buyers look for quality that lasts and easy-care options for busy lives. Natural fabrics like organic cotton and linen are especially popular, along with designs that blend comfort and style.
Focusing on softness, durability and trendy patterns can attract customers who want their homes to be both beautiful and comfortable.
| Criterion | Description |
| Target audience | Homeowners, renters, comfort seekers |
| Profit potential | Medium to high, driven by quality and trendy designs |
| Setup difficulty | Moderate, requires sourcing durable and quality fabrics |
| Inventory model | Stock inventory, sometimes dropshipping |
| Trend driver | Comfort, durability, natural fabrics |
| Marketing channels | Pinterest, Instagram, home décor blogs |
| Top platforms | Etsy, Shopify, WooCommerce |
| Example ideas | Organic cotton sheets, linen throws, stylish cushions |
14. Phone accessories
Almost everyone has a phone and that means phone accessories are always in high demand. From protective cases and screen protectors to chargers and stylish pop sockets, these items make a big difference in daily life.
Think of smartphone accessories like eco-friendly cases, wireless chargers or customizable designs. With new phone models coming out regularly, there’s a steady flow of customers looking to upgrade or replace their accessories.
| Criterion | Description |
| Target audience | Smartphone users, tech enthusiasts, trend-conscious buyers |
| Profit potential | Medium to high, driven by frequent upgrades and trends |
| Setup difficulty | Easy to moderate, depends on sourcing and variety |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | New phone releases, eco-friendly materials, customization |
| Marketing channels | Instagram, TikTok, tech blogs |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Protective cases, wireless chargers, pop sockets |
15. Laptop/computer accessories
With so many people working and learning from home, laptops and computer accessories are more important than ever. Items like ergonomic stands, wireless mice and USB hubs help make workspaces more efficient.
Tech-savvy buyers also look for accessories that boost productivity or add convenience. Think of portable chargers, noise-canceling headphones or sleek keyboard covers.
If you focus on quality and functionality, you can attract remote workers, students and professionals looking to upgrade their setup.
| Criterion | Description |
| Target audience | Remote workers, students, tech enthusiasts |
| Profit potential | Medium to high, driven by productivity and convenience |
| Setup difficulty | Moderate, requires sourcing quality tech accessories |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Ergonomics, productivity, tech upgrades |
| Marketing channels | LinkedIn, tech blogs, YouTube reviews |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Ergonomic stands, wireless mice, noise-canceling headphones |
16. Toys and educational games
The Toys & Games category tops the list as one of the best-performing product categories. Parents and caregivers are always on the lookout for toys that are both fun and meaningful. Educational games that help kids learn while they play are especially popular right now.
These trending products stand out. They combine creativity, problem-solving and screen-free entertainment. Think building sets, puzzles and interactive kits that encourage learning and development.
| Criterion | Description |
| Target audience | Parents, caregivers, educators |
| Profit potential | High, driven by demand for educational and developmental toys |
| Setup difficulty | Moderate, requires sourcing safe and approved products |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Screen-free entertainment, creativity, learning focus |
| Marketing channels | Parenting blogs, Instagram, Facebook parenting groups |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Building sets, puzzles, interactive learning kits |
17. Musical instruments
Picking up a musical instrument is a popular way to learn something new or even start a side hustle. There is always a beginner looking for an affordable guitar or someone wanting a compact keyboard to practice at home. And they want instruments they can carry to lessons or record with on their laptops. Digital products and innovative accessories that connect to apps are also trending.
If you can offer quality gear that fits these needs, you’ll attract potential customers who want music to be part of their daily life.
| Criterion | Description |
| Target audience | Beginners, hobbyists, music learners |
| Profit potential | Medium to high, driven by demand for affordable and portable instruments |
| Setup difficulty | Moderate, requires sourcing quality instruments |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Portability, app integration, affordability |
| Marketing channels | YouTube tutorials, Instagram, music forums |
| Top platforms | Shopify, WooCommerce, Amazon |
| Example ideas | Affordable guitars, compact keyboards, digital accessories |
18. Sports & fitness gear
More people are making fitness a part of their routine, whether at home, outdoors or at the gym. Buyers look for durable, easy-to-use equipment like resistance bands, smart wearables and portable weights, especially those balancing busy schedules.
If you offer gear that fits comfort and versatility, you’ll connect with customers ready to invest in their health.
| Criterion | Description |
| Target audience | Fitness enthusiasts, busy professionals, home workout fans |
| Profit potential | Medium to high, boosted by demand for versatile and durable gear |
| Setup difficulty | Moderate, requires sourcing quality and safe products |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Convenience, durability, smart wearable technology |
| Marketing channels | Instagram, fitness blogs, YouTube fitness channels |
| Top platforms | Amazon, Shopify, WooCommerce |
| Example ideas | Resistance bands, smart watches, portable weights |
19. Bags, wallets and luggage
Everyone needs a reliable bag, wallet or piece of luggage that fits their lifestyle. In 2025, buyers are leaning toward functional designs with smart compartments, sustainable materials and a bit of style.
Travel is picking up again, so luggage with features like lightweight frames and security locks is especially popular. Focusing on quality and practicality can attract customers who want gear that looks good and works hard.
| Criterion | Description |
| Target audience | Travelers, commuters, fashion-conscious shoppers |
| Profit potential | Medium to high, especially for quality and functional designs |
| Setup difficulty | Moderate, involves sourcing durable and stylish products |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Functionality, sustainability, style |
| Marketing channels | Instagram, travel blogs, fashion websites |
| Top platforms | Shopify, WooCommerce, Amazon |
| Example ideas | Lightweight luggage, wallets with smart compartments, eco-friendly bags |
20. Alcoholic beverages
For many of us, a good drink is part of relaxing after a long day or celebrating with friends. Buying alcoholic beverages online is becoming more common, especially for craft beers, unique spirits and wines you can’t find at the local store.
If you can offer something different, like small-batch brews or local favorites, you’ll catch the attention of people who want to try new flavors without leaving home. Gift sets and subscription boxes are also a hit for the holiday season or special occasions.
Just remember, selling alcohol online comes with rules you’ll need to follow. But if you get that sorted, there’s definitely a market for people who enjoy discovering their next favorite drink.
| Criterion | Description |
| Target audience | Enthusiasts, gift buyers, craft beer and spirits fans |
| Profit potential | Medium to high, especially for unique and local offerings |
| Setup difficulty | High, due to legal regulations and shipping restrictions |
| Inventory model | Stock inventory or partnership with distributors |
| Trend driver | Craftsmanship, local flavors, subscription gifting |
| Marketing channels | Social media, influencer partnerships, holiday campaigns |
| Top platforms | Specialized liquor platforms, Shopify (where legal) |
| Example ideas | Small-batch brews, unique spirits, wine gift sets |
21. Perfumes and colognes
A great scent can boost confidence and leave a lasting impression. Buying perfumes and colognes online is getting easier, especially for people who want to explore without pressure from salespeople.
In 2025, more shoppers are looking for unique or natural fragrances that fit their personality. If you make it simple to find and try different options like sample sizes or clear scent descriptions, you’ll help customers find their signature smell without guesswork.
| Criterion | Description |
| Target audience | Fragrance lovers, gift shoppers, natural product enthusiasts |
| Profit potential | Medium to high, driven by demand for unique and personalized scents |
| Setup difficulty | Moderate, requires sourcing diverse and quality products |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Personalization, natural ingredients, sample options |
| Marketing channels | Instagram, beauty blogs, influencer reviews |
| Top platforms | Shopify, WooCommerce, Amazon |
| Example ideas | Natural perfumes, sample packs, custom fragrance blends |
22. Handmade wooden crafts
Wooden crafts are making a strong comeback as people look for natural, rustic touches in their homes and gifts. Items like picture frames, birdhouses, chalkboard calendars and desk accessories offer both function and charm.
Buyers appreciate handcrafted wooden products that bring warmth and personality to their spaces. These pieces work well as gifts or home accents and often carry a story behind them.
If you enjoy woodworking or can source quality handmade wooden items, you can tap into a market that values craftsmanship and authenticity.
| Criterion | Description |
| Target audience | Home decorators, gift buyers, craft enthusiasts |
| Profit potential | Medium, driven by demand for authentic and handcrafted items |
| Setup difficulty | Moderate, requires woodworking skills or reliable sourcing |
| Inventory model | Stock inventory or made-to-order |
| Trend driver | Craftsmanship, rustic style, sustainability |
| Marketing channels | Etsy, Instagram, craft fairs |
| Top platforms | Etsy, Shopify, WooCommerce |
| Example ideas | Picture frames, birdhouses, chalkboard calendars, desk accessories |
23. Gardening tools and outdoor items
More people are getting into gardening and spending time outdoors. Having the right tools makes a big difference.
People want gardening gear that’s easy to use and fits into their busy routines. Whether that’s compact tools for balcony gardens or durable gloves for weekend projects. Eco-friendly and space-saving options are especially popular for city dwellers.
If you can offer products that make gardening feel doable and enjoyable, you’ll connect with people who want to add a little green to their lives.
| Criterion | Description |
| Target audience | Urban gardeners, hobbyists, outdoor enthusiasts |
| Profit potential | Medium, driven by demand for convenience and eco-friendly tools |
| Setup difficulty | Moderate, requires sourcing durable and user-friendly products |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Eco-friendliness, space-saving designs, ease of use |
| Marketing channels | Instagram gardening groups, YouTube tutorials, Pinterest |
| Top platforms | Etsy, Amazon, Shopify |
| Example ideas | Compact garden tools, eco-friendly gloves, balcony planters |
24. Personal hygiene items
Everyone cares about personal hygiene, but finding the right trending products can be tricky. Most people are looking for effective, gentle and sustainable healthier alternatives that they can trust.
From natural deodorants to eco-friendly soaps, buyers want items that fit their lifestyle and values. To attract customers, you can focus on honest ingredients and products that actually work.
| Criterion | Description |
| Target audience | Health-conscious individuals, eco-friendly product seekers |
| Profit potential | Medium, fueled by demand for natural and effective products |
| Setup difficulty | Moderate, requires careful product selection and sourcing |
| Inventory model | Stock inventory or dropshipping |
| Trend driver | Sustainability, ingredient transparency, effectiveness |
| Marketing channels | Instagram wellness influencers, eco blogs, health forums |
| Top platforms | Shopify, Amazon, WooCommerce |
| Example ideas | Natural deodorants, eco-friendly soaps, sustainable hygiene kits |
25. DIY seasonal gifts
Giving something handmade adds a personal touch that store-bought gifts can’t match. DIY seasonal products are perfect for people who want to show they care without breaking the bank.
Buyers generally look for kits and supplies that make crafting easy and fun. You can offer holiday-themed candles, personalized ornaments or custom gift baskets. These are the best handmade products that bring creativity and warmth to celebrations.
If you offer well-packaged, simple-to-follow kits or unique materials, you’ll help customers create memorable gifts that stand out.
| Criterion | Description |
| Target audience | Crafters, gift givers, budget-conscious shoppers |
| Profit potential | Medium, driven by demand for personalized and affordable gifts |
| Setup difficulty | Easy to moderate, depending on kit complexity |
| Inventory model | Stock inventory or made-to-order |
| Trend driver | Personalization, affordability, holiday and seasonal themes |
| Marketing channels | Pinterest, Instagram, craft blogs |
| Top platforms | Etsy, Shopify, WooCommerce |
| Example ideas | Holiday candles, personalized ornaments, custom gift baskets |
What products are no longer trending in 2025?
The online marketplace moves quickly. Products that were flying off the shelves last year can lose momentum as tastes shift and new innovations emerge. For anyone who wants to sell products online, it’s crucial to keep an eye on what’s cooling off, so you don’t get stuck with slow-moving inventory.
Here are some products that are seeing a drop in demand this year, based on recent market research and Google Trends:
- Fast fashion clothing: Mass-produced, low-cost clothing is losing ground to sustainable and ethical fashion brands. Shoppers in 2025 prioritize quality, longevity and transparency over cheap, disposable styles.
- Novelty mugs and trinkets: While once a fun impulse buy, novelty mugs and small decorative trinkets aren’t as popular anymore. Consumers are favoring meaningful or multi-use products over clutter.
- Single-use plastic products: With increased awareness of environmental issues, items like disposable cutlery, plastic straws and other single-use plastics are seeing declining sales data.
- Low-quality headphones and earbuds: As true wireless earbuds and premium sound gear become more affordable, cheap, low-quality audio accessories are falling behind.
- Traditional alarm clocks: With smartphones replacing many single-use gadgets, traditional alarm clocks have become less relevant for most people.
Also read: How to Open an Online Store: A Beginner’s Guide
How to find trending products online?
Finding trendy products is all about understanding market demand, spotting shifts in consumer interests and acting before a product becomes mainstream.
Here are some effective ways to conduct market research for products that are gaining traction and have real potential in 2025:
1. Use Google Trends to track interest
Google Trends is a free, powerful tool that shows what people are searching for right now. You can enter keywords related to your product ideas and see how their peak popularity changes over time. Look for steady growth or sudden spikes in search volume. Both can signal opportunities. The “Related queries” section is also helpful to uncover rising topics you might have missed.
2. Explore popular online marketplaces
Websites like Amazon, eBay and Etsy offer insights to help you start selling products online. Amazon’s Best Sellers list highlights top-performing products in various categories.
Similarly, eBay’s Trending Deals and Etsy’s Editor’s Picks reveal what’s grabbing the target audience’s attention. Checking these regularly can keep you updated on fast-moving items and niche trends.
3. Monitor social media and influencer buzz
Platforms like Instagram, TikTok and Pinterest can be goldmines for spotting trends in emerging markets. Follow hashtags related to your niche products and watch what influencers are promoting. If a product starts gaining traction in these spaces, it could soon hit wider popularity.
Remember, finding a trending product is just the start. What comes next is really about connecting with your customers, building a standout brand and finding the right way to manage your inventory.
To make all that happen smoothly, you need a reliable platform that makes setting up your eCommerce store simple, managing your products easily and reaching customers effectively. Bluehost offers all the tools and support designed to help you launch and grow your own online store with confidence. With tools and support tailored for online sellers, Bluehost can help you turn your product ideas into a successful online business model, no matter where you’re starting from.
How can Bluehost help in selling trending products in 2025?
Starting an online store today isn’t just about finding the right products. It’s about having the right support and tools that help you sell products online without any technical skills.
Bluehost is officially recommended by WordPress, the platform powering over 40% of the web. That means you’re choosing a hosting provider trusted by the very people who build and run millions of successful online stores. If you’re feeling overwhelmed by the number of ecommerce platforms to choose from, just remember that there is no one-size-fits-all. With over 5 million WordPress users relying on Bluehost, you know you’re in good hands.
Bluehost’s eCommerce Premium solution is designed to make your journey easier. The eCommerce Premium plan gives you everything you need to start your own website with WooCommerce setup, built-in SSL for security and marketing credits to help you get noticed.
Here is what the eCommerce Premium plan offers you.
| Feature | Description |
| Powerful eCommerce site-building and testing tools | Use the staging environment to safely test updates before they go live, ensuring your eCommerce store runs smoothly without disruptions. |
| Fast performance with NVMe storage | Your store will load quickly, offering a better online shopping experience and helping you keep visitors engaged. |
| Built-in security with a free SSL certificate | HTTPS encryption, included at no extra cost, lets you protect your customers’ sensitive information and build trust. |
| Automatic updates and traffic spike protection | Bluehost manages WordPress and PHP updates for you, so your eCommerce store stays secure and accessible. |
| 24/7 expert support and risk-free trial | Access help anytime from the expert team and try the service with a 30-day money-back guarantee. |
Let’s get your eCommerce business up and running.
Step 1: Choose a niche and products
Starting out, it’s tempting to sell everything under the sun, but that usually leads to scattered efforts and mixed results. Instead, pick a clear niche. Something specific that you’re interested in or see growing demand for.
Think about problems you’ve faced or trends you notice in your daily life. For example, maybe you’ve struggled to find sustainable kitchen tools or noticed a growing interest in personalized fitness gear.
When selecting a product category or niche, use free tools like Google Trends to see what’s gaining momentum. You can also check out best-selling items on Amazon and Etsy to spot hot products. Choosing the right niche products early on saves time, cuts costs and makes marketing your products more effective.
Step 2: Set up an eCommerce website
Setting up your own online store is simple with Bluehost’s eCommerce Essentials plan. Here’s how to get started:
1. Register your free domain
When you sign up, Bluehost gives you a free domain name for the first year. Choose a domain that matches your brand to help customers find you easily. Use Bluehost Domain solution to quickly search and register the perfect domain for your store.
2. Select Bluehost’s eCommerce Premium solution
- Go to our eCommerce Premium page.
- Click the ‘Buy Now’ button to start the signup process.
There are lots of great eCommerce platforms out there to choose from, but we’d recommend WooCommerce. As part of this package, you’ll get complete WooCommerce features optimized for online sellers.
Note: Prices mentioned are accurate as of May 21st, 2025. For the latest pricing, please visit our official Bluehost website.
Step 3: Add products and optimize for SEO
Now that your eCommerce store is set up, it’s time to fill it with product offerings and make sure people can actually find them.
Here’s how the Bluehost eCommerce Premium solution helps you get noticed:
- With Yoast SEO included in the plan, you get easy guidance to make your product pages search engine friendly. This means more people will find your store when they search online.
- YITH PDF Tab Manager helps you organize all the essential details like specs and reviews in a clean way that customers appreciate.
- Want to boost sales? YITH Product Add-Ons lets you offer extras or upgrades at checkout, encouraging shoppers to spend a little more.
- And with YITH AJAX Search & Filters, your customers can quickly find exactly what they’re looking for.
Also read: How to Add Custom Product Fields in WooCommerce: A Complete Guide
Step 4: Set up payment gateways & shipping
Secure payment processing and flexible shipping costs come standard with Bluehost’s eCommerce plans. Here’s what you get:
- Secure, easy payment options through PayPal and Stripe so customers can pay however they prefer, confidently and without hassle.
- Manage all your shipping needs with YITH Shippo. Create labels, compare carrier price points and provide customers with real-time tracking information.
- Avoid stockouts and overselling with Ecomdash, which manages your inventory across multiple sales channels.
Also read: Best WooCommerce Payment Gateways for Online Store in 2024
Step 5: Launch & market your store
Getting customers in the door and keeping them engaged is where the magic happens. Bluehost offers tools to help you do just that:
- Use CreativeMail to design and automate email marketing campaigns that keep your brand front and center in customers’ inboxes.
- Drive urgency and excitement with WonderCart, which makes running eCommerce sales, discounts and promotions a breeze.
- Let customers buy gift cards with YITH WooCommerce Gift Cards, perfect for encouraging future purchases and gifting occasions.
- Reward loyal shoppers with YITH Points & Rewards, turning one-time buyers into repeat customers and brand advocates.
And throughout it all, our support team is available around the clock to solve any issues.
Final thoughts
Launching an online store in 2025 is an exciting journey filled with endless opportunities. With the right products and a solid eCommerce platform, you can turn your passion into a profitable online business.
Bluehost eCommerce Premium Solution makes that journey smoother by providing advanced features designed to take your store to the next level. With enhanced performance, exclusive marketing tools and priority support, it’s the perfect partner to help your own online business grow faster and smarter.
Ready to build a store and start selling online? Get started today with Bluehost eCommerce Premium.
FAQs
The top products to sell online in 2025 include custom t-shirts, eco-friendly skincare, digital downloads, home décor and phone accessories. These products align with rising consumer trends and are popular across eCommerce platforms.
Use tools like Google Trends, Amazon Best Sellers, Etsy’s Picks and Instagram hashtags to discover what consumers are actively searching for. Track patterns over time and look for products with consistent growth signals.
Bluehost eCommerce Premium solution provides easy WooCommerce setup, built-in security, fast NVMe storage, search engine optimization tools and 24/7 expert support. This makes it easier to launch and grow a successful online storefront.
Optimizing product listings involves using clear, keyword-rich descriptions, high-quality images and organized information with Yoast SEO. These elements improve search engine rankings and help customers make informed buying decisions.
Use Bluehost’s eCommerce Premium solution with pre-built themes, drag-and-drop editing and AI content tools. You can launch a fully functional store without technical skills.
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