As the holiday season approaches, Black Friday WooCommerce deals present an unparalleled opportunity for businesses to enhance their online presence and drive sales. A crucial component of a successful eCommerce strategy is robust web hosting. This year’s Black Friday deals offer substantial savings, particularly with Bluehost’s exceptional discounts.
Web hosting serves as the backbone of any online store, directly influencing website performance, security and user experience. Black Friday is an opportune moment to secure premium hosting services at significantly reduced prices. Notably, Bluehost is offering discounts above 80% on their hosting plans.
So, this is an opportunity for businesses to optimize their WooCommerce stores. Let’s explore how you can benefit from Black Friday sales.
Important statistics of Black Friday and the holiday season
The biggest shopping weekend of the year offers enormous potential for eCommerce businesses. Here are some key statistics that you can’t overlook:
In 2023, Black Friday alone generated $9.8 billion in online sales and projections indicate even higher figures for 2024. (source)
72% of merchants report that more than 20% of their annual revenue is attributed to Black Friday sales events. (source)
Among stores generating over $1 million annually, 56% initiate their Black Friday and Cyber Monday deals and marketing campaigns at least a month in advance. The other 28% plan in the month leading up to the event. Overall, 81% of stores plan ahead for Black Friday promotions. (source)
Preparing your WooCommerce store for Black Friday
Black Friday sales is one of the most lucrative shopping days of the year. So, it demands strategic planning and effective tools. Here are four key strategies to prepare your online store for Black Friday, complete with tips, relevant statistics and WooCommerce plugins to streamline your efforts.
Inventory and operations
Running out of stock during Black Friday is a missed opportunity, especially for trending eCommerce products. Proper inventory and operational planning ensure you can fulfill the surge in orders without hiccups. A 2022 study revealed that 73% of shoppers abandon carts if the product they want is out of stock. This underlines the importance of inventory readiness.
What to do this Black Friday sale:
- Stock up: Ensure your most popular items are well-stocked, based on historical sales data and current trends.
- Low inventory alerts: Enable alerts to know when a product is running low, giving you time to replenish stock.
- Spread orders: Space out inventory orders to reduce financial strain while ensuring a steady supply.
WooCommerce plugin to help
- YITH WooCommerce Catalog Mode: Temporarily hide prices for out-of-stock items to avoid customer disappointment.
- YITH WooCommerce Product Add-Ons: Offer customizable options to keep demand high for products.
- YITH WooCommerce Compare: Let customers compare products to drive informed purchases.
- YITH WooCommerce PDF Tab Manager: Create downloadable spec sheets for complex products.
- YITH WooCommerce Composite Products: Build bundles to move inventory faster while appealing to deal-seeking customers.
Also Read: Best WooCommerce Abandoned Cart Plugins to Recover Lost Sales
Marketing campaigns
Black Friday shoppers are bombarded with deals, making a standout marketing strategy crucial. Like we mentioned in the start, shoppers spend an average of $9.8 billion online on Black Friday alone. So, planning ahead ensures your promotions get noticed.
What to do this Black Friday sale:
- Decide discounts & promotions: Offer enticing deals for popular products or bundle discounts for higher AOV (Average Order Value).
- Plan campaigns early: Strategize email, social media and ad campaigns to create a buzz.
- Grow your email list: Use lead magnets like early-bird discounts or exclusive Black Friday sneak peeks.
- Create campaign content: Prepare visuals, email sequences and landing pages to ensure a cohesive customer journey.
WooCommerce plugin to help:
- YITH WooCommerce Email Templates: Customize professional, festive email campaigns.
- YITH WooCommerce Popup: Capture emails with targeted pop-ups for Black Friday offers.
- YITH WooCommerce Gift Cards: Boost sales with gift card options for hesitant buyers.
Also Read: How to Create WooCommerce Smart Coupons
Flexible payment options
Flexible and convenient payment options can make or break a sale. In 2023, only 11% of stores offered “Buy Now, Pay Later” (BNPL) options, and 22% had express checkout page for Black Friday. These features have been shown to significantly boost conversion rates and average order value.
What to do this Black Friday sale:
- Add BNPL options: Financial accessibility increases conversions, especially for big-ticket items.
- Audit payment preferences: Analyze the best WooCommerce payment gateways popular with your loyal customers and expand options accordingly.
- Track performance: Monitor conversion rates before and after implementing changes to validate effectiveness.
WooCommerce plugin to help:
- YITH WooCommerce Stripe Connect: Offer Stripe-based BNPL and other flexible payment options.
- YITH WooCommerce Multi-step Checkout: Simplify checkout processes to reduce cart abandonment.
- WooCommerce Report plugin: Detailed reports on sales, customer behavior and product analytics for data-driven decision-making.
Site performance
A slow or unresponsive website during high-traffic times can lead to lost sales. Studies show that 53% of users abandon websites that take longer than three seconds to load. Optimize your WooCommerce store for Black Friday traffic and more sales.
What to do this Black Friday sale:
- Review past performance: Analyze last year’s sales data to identify bottlenecks or areas for improvement.
- Core web vitals: Focus on page speed, interactivity and visual stability for a better user experience.
- Staging site testing: Use a staging environment to test changes and updates.
- Mobile optimization: Over 70% of Black Friday purchases in 2022 were made on mobile devices.
- Professional assistance: Hire WordPress developers for complex updates or performance tuning.
WooCommerce plugin to help:
- YITH WooCommerce Ajax search: Speed up search functionality to encourage customers to find products faster.
- YITH WooCommerce Quick View: Let users preview products without leaving the page, improving browsing speed.
- YITH WooCommerce Dynamic Pricing and discounts: Automate discounts without overloading your backend.
Preparing for Black Friday is a multifaceted effort. But with the right tools and strategies, you can maximize sales and deliver an exceptional shopping experience.
Bluehost offers the above premium WordPress plugins with its WordPress Solutions Commerce bundle. This all-in-one solution comes packed with even more premium plugins and features to simplify eCommerce management. For example, the bundle offers multi-site support along with Multichannel Inventory, Listing and Order Management.
By leveraging the suggested WooCommerce plugins, including YITH options, you’ll streamline operations, optimize marketing, enable seamless payments and ensure your site performs flawlessly under pressure.
Step-by-step guide to claim Bluehost Black Friday deals
To take advantage of WooCommerce Black Friday discounts, follow these steps:
Select your hosting plan: Go to Bluehost.com and review the available plans and choose one that aligns with your website needs. No coupon code is required; the discounts are automatically applied. For instance, the Choice Plus plan is available at $3.95/month, offering an 81% discount.
Create your account: Enter your personal and payment information to set up your Bluehost account.
Complete the purchase: Review your order details and finalize the purchase. You’ll receive a confirmation email with your account information.
Set up your website: Utilize Bluehost’s user-friendly interface to install WordPress and start building your website.
Exclusive perks and add-ons with Bluehost
In addition to the discounted hosting plans, Bluehost’s Black Friday 2024 sale includes several exclusive perks and add-ons to enhance your website’s functionality and security:
User friendly cPanel
Bluehost’s control panel is a robust and user-friendly interface that simplifies web hosting management. With this intuitive platform, you can set up your WordPress site in under five minutes, streamlining the website creation process.
The control panel allows you to efficiently manage your web pages, monitor website traffic statistics and create personalized email addresses using your domain. For example, if your domain is “example.com,” you can establish a custom email like [email protected] with ease.
Additionally, Bluehost provides FTP (File Transfer Protocol) access. It facilitates straightforward uploading and downloading of files to and from your website.
Learn more: Bluehost Control panel features
Free domain registration
With any hosting plan, Bluehost offers a free domain name for the first year. This allows you to establish your online presence without additional costs.
Free SSL certificate
All Bluehost web hosting plans come with a complimentary SSL certificate from Let’s Encrypt. It ensures secure data transmission and boosting your site’s credibility.
Free Content Delivery Network (CDN) integration
Bluehost integrates with Cloudflare’s CDN, including Argo Routing, to enhance your website’s loading speed and performance. This is done by distributing content across global servers.
AI-powered site creation tools
Utilize Bluehost’s AI-driven tools to simplify the website creation process, making it accessible even for beginners.
Professional email services
Enjoy a free 3-month trial of professional email services. It enables you to create custom email addresses that match your domain and make your brand look professional.
Web Application Firewall and DDoS protection
Protect your WordPress site from malicious attacks with Bluehost’s Web Application Firewall and Distributed Denial of Service (DDoS) protection. These features ensure robust security measures are in place.
24/7 customer support
Access round-the-clock customer support via chat and call to assist you with any technical issues or inquiries. This is to ensure your smooth hosting experience.
These additional features, combined with the substantial Black Friday discounts, make Bluehost an attractive option. This is best for individuals and businesses who are looking to boost their online presence.
Why act now? Limited-time offers and scarcity
Black Friday WordPress deal is time-sensitive, and Bluehost’s promotions are no exception. By acting promptly, you can secure premium hosting services at a fraction of the regular cost, leading to significant savings over the year.
Delaying may result in missing out on these exclusive offers.
Final thoughts: WooCommerce Black Friday deals
Bluehost’s Black Friday deals present an excellent opportunity to secure reliable hosting services at unbeatable prices. With features tailored for WooCommerce stores, including free domain registration, SSL certificates and marketing credits, it’s an investment that can drive your online business forward.
Act swiftly and take advantage of these limited time offers to position your business for success in 2024.
FAQ: WooCommerce Black Friday sales
Yes. With Bluehost, you can upgrade your hosting plan with the growth of your business. It further ensures scalability and flexibility.
After the initial discounted period, hosting plans renew at regular rates. It’s important to review the renewal prices to plan your budget accordingly.
Bluehost is transparent with its pricing. While the initial promotional rates are highly discounted, check the standard renewal rates and any additional services you may opt for.
You can use an AI chat bot plugin to provide instant responses. This amazing plugin also helps handle common questions and reduce cart abandonment caused by confusion or delays.
You can plan and schedule events using WooCommerce plugins. Highlight visible event deadlines with timers and banners on your site.
Yes, many plugins are designed for creating events like flash sales or exclusive promotions. So, you can engage your audience and drive sales effectively.
You can host customer appreciation events. It includes early access sales or exclusive discounts to thank your most loyal shoppers and encourage repeat purchases.
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