Why seek an alternative?
Google has recently announced a significant update that will deactivate websites created through Google Business Profiles starting March 2024. After this date, users attempting to access these websites will automatically be redirected to their respective Google Business Profiles.
It’s crucial to note that this redirection feature will only operate until June 10, 2024, beyond which visitors will encounter a “page not found” error.
If your website relies on a Google Business Profile, it is strongly recommended that you promptly update your Business Profile to redirect to a new website.
Moreover, Google will remove support for domains ending with *.business.site and *.negocio.site in the website field on Google Business Profile. Businesses are strongly advised to explore alternative platforms for maintaining an effective online presence.
What to look for in an alternative?
When seeking an alternative platform to Google Business Profiles, one must explore the specific factors that can impact a business’s online presence and search ranking. Here’s a look at these factors:
Website functionality
Your new website platform should offer a user-friendly interface for creating and managing the website. This includes providing easy-to-use design tools and customizable templates while ensuring a seamless editing experience.
Website features
Local businesses should seek features that not only enhance the customer experience but also support their goals. Some features to look for are integrated eCommerce capabilities, tools for search engine optimization (SEO), analytics to track website performance, and mobile responsiveness for a polished appearance across all devices.
Ability to scale
Your chosen platform should demonstrate flexibility, capable of growing alongside the local business. This involves supporting additional pages, content, and functionality as the business expands, all without compromising on performance or user experience.
Ability to migrate
One final consideration is the platform’s support for migrating existing local website content, including images, text, and other media. A smooth migration process will prevent disruptions to your local business’s online presence and SEO rankings.
Top 3 alternatives to Google Business Profile Websites
With this update, local businesses must actively seek alternatives to Google Business Profile websites. Here are the top three contenders:
Top Option: Bluehost
Bluehost is a top web hosting provider for small businesses and it’s easy to see why. Bluehost stands out for its user-friendly interface and comprehensive hosting services. Bluehost is committed to empowering businesses in their online journey and provides a seamless platform for website creation and management.
In addition, Bluehost’s active approach extends to regular updates and customer support. This provides businesses with the latest tools and assistance needed for a successful online presence.
Key Features:
- Robust hosting: Bluehost delivers optimal website performance and accessibility. From WordPress hosting plans to eCommerce hosting plans, Bluehost caters to a wide audience.
- Easy website creation: Local business owners can effortlessly create and manage their websites with customizable templates and intuitive design tools.
- Local SEO integration: Recognizing the importance of local visibility, Bluehost comes equipped with features to enhance local SEO, facilitating effective connections with the target audience.
Second Place: HostGator
HostGator is another alternative with diverse hosting solutions tailored to meet various business needs. The platform’s focus on scalability and integrated e-commerce capabilities makes it an appealing choice for local businesses eyeing growth.
HostGator’s commitment to user satisfaction includes regular performance evaluations and tailored recommendations for continued growth.
Key Features:
- Scalability: HostGator helps your website grow alongside your local business without compromising performance.
- Integrated e-commerce capabilities: For businesses with e-commerce aspirations, HostGator provides seamless solutions to facilitate online transactions.
- Localized support: HostGator recognizes the importance of localized assistance and offers dedicated support to ensure prompt and effective issue resolution.
Third Place: Web.com
Web.com is another compelling option, particularly for local businesses striving for a robust online presence. With a focus on comprehensive features and support for local growth, Web.com fulfills the varied needs of businesses navigating the digital landscape.
The platform also offers regular webinars and tutorials, allowing businesses to make the most of their online presence.
Key Features:
- Comprehensive features: Web.com offers a suite of features, including an AI powered website builder, professional digital marketing services, and integrated eCommerce features.
- Local growth focus: Understanding the needs of local businesses, Web.com prioritizes features that contribute to local growth, including tools for local SEO and scalability tailored for local expansion.
- Migration support: Web.com facilitates a smooth transition for businesses migrating from Google Business Profile websites, ensuring minimal disruption to online presence and SEO rankings.
As Google Business Profile websites face discontinuation starting March 2024, choosing a reliable hosting platform becomes critical. Each platform brings unique strengths, catering to the diverse needs of local business owners.
That said, Bluehost is the ideal partner for local businesses navigating the changes. Make the smart choice today and transition with confidence to Bluehost for a profitable online presence.
