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WordCamp St.Louis 2014
Last weekend, I attended and presented at WordCamp St.Louis. This was my first time to St.Louis and I was not disappointed. The venue is nice, the city is fun, and the WordCampers were great. I was also very impressed by the wide variety of ages and skill levels; I think this shows WordPress’s ability to be
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The Comprehensive Guide to Facebook Insights
2013 saw a number trends when it comes to online marketing, one of which has been an increased demand for more in-depth website analytics for split testing and general performance monitoring. In response to this trend, Facebook has overhauled its Facebook Insights interface to include more information about how fans interact with Facebook fan pages.Facebook
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TwentyFourteen: A New Default WordPress Theme
With the release of WordPress version 3.8, we also got a new default theme. This theme was based on the theme Further, which was a premium theme on wordpress.com and is now available to everyone as a default theme at no cost. Let’s take a closer look at this new theme and its possibilities.
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How Facebook Changed the Advertising World (Infographic)
Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it’s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with
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6 Simple Ways to Tell Your Brand Story on Your Website
For every brand online and offline today, telling captivating stories is an essential part of differentiating from competition. As competition for new online customers continues to intensify day after day, more and more business owners, management teams, and marketing directors are spending time thinking about how to effectively tell their brand stories online. In the
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Seven Powerful Call to Action Statements to Use on Your Website
What is a call to action? According to Hubspot, “a call to action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.” Calls to action should be an essential part of your online
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Adding Your Touch to a WordPress Theme
Pre-made WordPress themes make it easy to have a great-looking site that fits your specific needs. But most of us would like our site to look and feel at least a little unique. Here are a few easy ways you can add your own touch to a WordPress theme, so your site is truly your
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Why You Need a Website for Your Personal Brand
If you keep up on any websites or blogs that offer marketing and branding business advice, chances are you’ve probably seen the term “personal branding” mentioned in a handful of articles this year. Thanks to the huge amount of information available on the Internet today, consumers are spending more and more time doing their research
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Custom WordPress Page Templates
If you’ve ever found a WordPress theme that you really liked, but it just needed a few tweaks to make it work for you, this tip may be really helpful. Adding an additional page template to your WordPress theme is very easy. Some themes even come with multiple page templates. If you have a specific
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WordCamp SLC: Themes, Plugins, Hooks and More.
Last week, Bluehost was a Pillar sponsor for WordCamp in Salt Lake City. Bluehost WordPress developers Mike Hansen and Bryan Petty presented at the conference. Couldn’t make it? Don’t worry – we’ve posted their presentations below so you don’t have to miss out on great information. Videos of the presentations will be made available in