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As a small business, you need email marketing tools that not only cater to your budget but are also powerful. With a plethora of top email marketing services at your fingertips, you’ll be spoilt for choice in finding the perfect fit for your unique requirements. From the best email marketing platform to the most cost-effective email marketing services, we’ve got you covered. 

So, don’t let the cost of email marketing services deter you! Dive into our comprehensive guide on email marketing tools for small businesses and unlock the secrets to skyrocketing your brand’s online presence. Stay tuned, and let’s embark on this exciting journey to propel your small business to new levels of success with the best email marketing services!

Importance of choosing the best email marketing services

Investing in the best email marketing platform allows you to successfully communicate with your target audience, raise conversion rates, and build brand loyalty.

The best email marketing solutions not only help you streamline your marketing efforts but also give vital insights into your consumers’ behavior and preferences. This allows you to adjust your content and techniques to resonate with your target audience, resulting in a greater return on investment.

Furthermore, by comparing email marketing service prices, you might locate a low-cost option that nevertheless provides functionality and performance.

Understanding the cost of email marketing services is critical for small businesses with limited budgets. 

Fortunately, there are various email marketing platforms for small business owners that provide affordable prices and a diverse set of capabilities. 

By selecting the best email marketing services within your budget, you may save money while increasing the effectiveness of your marketing initiatives.

Best email marketing services for small businesses


Looking to boost sales and revenue, enhance your audience’s customer journey, and broaden your marketing channels while safeguarding your business’s reputation? Consider trying Campaigner.

Campaigner simplifies the process of designing eye-catching emails with fully customizable templates, allowing you to craft personalized messages that deliver genuine value to your customers. Additionally, its robust email automation functionality enables you to develop distinctive customer journeys that drive conversions.

With the Reputation Defender feature, Campaigner ensures optimal health, identifies errors before sending emails, and assists in pinpointing risky contacts that can threaten your reputation.

For those considering exploring other marketing platforms, Campaigner also provides a solution through Campaigner SMS, a marketing automation service that allows you to establish workflows.

What’s even better is that Campaigner offers a 30-day free trial, allowing you to test all of its 60+ advanced features and experience how it can elevate your marketing strategy.

Ratings: 4.5/5

Price: $59

Brevo (formerly Sendinblue)

Brevo provides an ideal balance between cost-effectiveness and user-friendly service, complete with features comparable to more renowned platforms like ActiveCampaign.

With a well-rounded CRM system, Brevo excels in automation, integration, and segmentation, giving it a competitive edge over other platforms. However, its interface may be slightly more complex than alternatives like Mailchimp.

Brevo also serves as an outstanding tool for SMS marketing and offers a variety of templates to craft your emails.

The platform enables the creation of custom workflows that automate email sending based on your contacts’ website behavior. For instance, an automated email can be triggered if a customer adds a product to their cart but fails to complete the purchase.

Brevo’s free account allows for up to 300 daily emails and unlimited contacts. If you require a higher email volume, paid plans begin at $25 per month.

Ratings: 4.4/5

Price: $25


In the realm of email deliverability, SMTP stands out with its consistently remarkable results, placing it among the industry’s top contenders. This impressive performance has led over 100,000 businesses worldwide to rely on SMTP for their email delivery needs over the past twenty years.

SMTP, a subsidiary of digital media giant Ziff Davis, Inc., operates as an email marketing software agency within the MarTech sphere. Over time, it has built an outstanding reputation for its robust and scalable infrastructure, ensuring that servers avoid blacklists and emails successfully land in subscribers’ inboxes.

SMTP clients benefit from comprehensive reporting, email relay API, and dependable support from a dedicated in-house team. Additional services include Reputation Defender, dedicated IP, and on-demand statistics aggregation. Many satisfied customers have reported noticeable enhancements in deliverability, brand engagement, and client retention.

With a broad selection of plans tailored to businesses of all sizes and types, SMTP caters to everyone from small startups to large enterprises. Plans begin at $25 per month for 50,000 emails and essential features, while growing businesses can opt for up to 500,000 emails per month at a $300 monthly fee.

Ratings: 4.5/5

Price: $25


For small eCommerce stores, Omnisend is worth considering. With over 70,000 eCommerce brands placing their trust in this platform, Omnisend provides a range of user-friendly eCommerce marketing tools, including powerful email marketing capabilities.

Omnisend is particularly well-suited for image-rich email campaigns, boasting an extensive template library. Each template can be easily customized with its intuitive drag-and-drop content editor.

To ensure your expertly designed email achieves the desired open rate, Omnisend offers segmentation and optimization features such as A/B testing. By utilizing customer profile data and shopping history, you can create audience segments that may boost your conversion rates by up to 60%.

Additionally, Omnisend delivers precise sales tracking and attribution to measure the effectiveness of your email campaigns. Through advanced reporting, you can gain a deeper understanding of how subscribers interact with your emails and identify best practices to enhance future campaigns.

Ratings: 4.4/5

Price: $16


ConvertKit offers the adaptability and fluidity necessary for efficient email campaign creation and execution. With its exceptional performance and enhanced productivity, this platform allows you to utilize automation features to save time and create a customer funnel effortlessly. Boasting ease of use, power, and functionality, ConvertKit is more affordable compared to other software options.

Unlike traditional email marketing platforms that require coding and HTML knowledge, ConvertKit delivers a smooth, drag-and-drop experience for crafting professional emails that drive conversions. Additionally, the platform includes an automation feature that enables you to visualize the entire layout of your marketing funnel.

Ratings: 4.5/5

Price: $9


GetResponse is an email marketing platform suitable for small and medium-sized businesses, as well as those starting a new venture. Even large corporations like Ikea and UNICEF rely on GetResponse to create impactful, streamlined emails using a user-friendly tool.

This service is both cost-effective and simple to use, offering a variety of functions, integrations, and in-depth statistics. However, its weaker aspect lies in the underdeveloped automation processes.

One aspect that sets GetResponse apart as an excellent email marketing service to invest in is its versatility in addressing other marketing needs. These include, but are not limited to, landing page creation and optimization, conversion funnels, and marketing automation. This added flexibility makes GetResponse a valuable asset for businesses seeking a comprehensive marketing solution.

Ratings: 4/5

Price: $13.12


Small businesses and startups may consider ActiveCampaign, an affordable email marketing platform tailored to their needs, offering ease of use and a range of features specifically designed for SMEs.

ActiveCampaign includes its own CRM system for managing leads, which enables the automatic organization of sales and marketing efforts. The platform’s process automation is a notable advantage, providing users with insightful reports that reveal the effectiveness of their email marketing campaigns.

A standout aspect of ActiveCampaign is its ability to personalize the customer acquisition experience. The platform’s official website categorizes potential users based on industry, product, and role, enabling a fully customized email marketing service tailored to each user’s unique requirements. This level of personalization makes ActiveCampaign an attractive option for those seeking a tailored email marketing solution.

Ratings: 4.6/5

Price: $29


AWeber is an ideal choice for those in the web marketing industry seeking a dependable tool on a limited budget.

As stated on their official website, AWeber’s mission is to “provide powerfully simple email marketing for small businesses that accomplish 90% of the work for you, leaving 10% for you to enjoy!” Who wouldn’t appreciate a little fun while working?

AWeber’s detailed and user-friendly reports are particularly beneficial for beginners, while more advanced users can leverage split-testing features.

Some of AWeber’s distinctive offerings include a pre-built template library, an AI-driven design assistant, a drag-and-drop email and landing page creator, a campaign marketplace, and automated campaign functionalities. These features make AWeber an attractive option for businesses seeking a versatile and affordable email marketing solution.

Ratings: 4.2/5

Price: $12.50


Drip is an impressive email marketing platform that boasts exceptional WooCommerce integration, making it an ideal choice for eCommerce websites. With its advanced marketing automation tools and intelligent email segmentation, Drip streamlines your marketing efforts.

In addition to its features, Drip offers extensive support through live chat, webinars, comprehensive online courses, and thorough documentation.

While it may not be the most affordable option based on your specific email marketing needs, the investment in Drip can yield significant returns in optimizing your marketing strategies.

Ratings: 4.4/5

Price: $39


OptinMonster stands out as a top-notch conversion optimization software platform, enabling the seamless conversion of website visitors into email subscribers and customers.

This platform offers a range of easy-to-integrate tools, such as lightbox popups, slide-in modules, welcome mats, and coupon wheels.

Compatible with all popular email marketing services, OptinMonster efficiently expands your email subscriber base.

Loaded with features that facilitate automated user targeting and personalized campaign display, OptinMonster allows for tailored messaging on various pages of your site. Additionally, campaigns can be shown based on user activity and geographical location, further enhancing the platform’s versatility and effectiveness in boosting conversions.

Ratings: 4.2/5

Price: $9


Intercom serves as a dynamic live chat platform that offers a multitude of features beyond simple chat functionality. By integrating chatbots and incorporating them into your overall marketing strategy, it enhances your communication capabilities.

With Intercom, you can effortlessly send versatile in-app messages that encompass more than just plain text. Incorporate images, videos, emojis, and various apps to elevate your marketing efforts. The platform offers a wide range of messaging styles that can be easily employed without requiring a developer’s assistance.

Additionally, Intercom provides an array of optional extensions, such as product tours, cutting-edge lead generation, and complex customer engagement tools.

Ratings: 4.5/5

Price: $39

Smash Balloon

Smash Balloon provides a suite of four distinct WordPress plugins, enabling you to integrate social feeds from Facebook, Instagram, Twitter, and YouTube directly onto your website.

These plugins not only maximize the efficiency of your social media efforts but also streamline your email marketing monitoring process. They allow for the automatic inclusion of posts from your account or even specific hashtag-related content, as appropriate.

Moreover, numerous customization options are available for your social feeds. One notable example is the ability to design a shoppable Instagram feed, which automatically adds clickable product images from your Instagram account to your website.

Ratings: 4.1/5

Price: $49


RafflePress stands out as an exceptional and free WordPress Contest plugin designed to promote user engagement.

This plugin offers a variety of interaction opportunities, such as site page visits, email list sign-ups, participation in polls or surveys, video watching, and more. Additionally, you can design custom actions, such as requesting reader comments.

By introducing a competitive element for your audience, their engagement with your content can be significantly amplified. Furthermore, you can establish actions that encourage readers to share your content across social media platforms.

Ratings: 3.8/5

Price: $39.50


Mailchimp is a highly acclaimed and widely recognized email marketing service platform. Catering to freelancers, small-to-medium businesses, and cost-sensitive startups, it ranks among the top email services.

Featuring an intuitive interface, the basic version of Mailchimp is available for free and boasts extensive compatibility with other platforms, such as Facebook and WordPress.

However, Mailchimp necessitates a double-confirmation process for user registration, both on the website and through email. While this might deter some potential subscribers and lead to a reduced email list, it significantly minimizes the occurrence of bounced emails and safeguards against the risk of email delivery servers being blacklisted.

Ratings: 4.8/5

Price: $13


MailerLite stands out as not only an exceptional free landing page builder but also a powerful email marketing tool, as its name implies. It provides an extensive array of advanced features for email marketing, ranging from subscriber collection to workflow automation.

One noteworthy aspect of MailerLite is its three campaign creation editors. It offers a user-friendly drag-and-drop editor with interactive content blocks that require no coding expertise, as well as a rich-text editor for those who wish to experiment with text formatting. For users interested in crafting custom campaigns, an HTML editor is also available.

Additionally, MailerLite incorporates monetization features, enabling integration with eCommerce platforms and the sale of digital products. This allows users to create, promote, and sell within a single platform.

Ratings: 4.7/5

Price: $9


For those who are keen on harnessing the power of email personalization, Moosend is an excellent choice. This platform offers sophisticated personalization and automation capabilities to enhance customer experiences and boost the value of your email content.

While Moosend includes essential personalization features, it goes above and beyond by incorporating robust cart abandonment emails and tailored product suggestions. Additionally, it provides weather-based recommendations, which can be particularly effective for cross-selling or upselling specific products.

Naturally, as a reliable email marketing platform, Moosend also incorporates fundamental features like A/B testing and data analytics. By utilizing these analytics, you can pinpoint top-performing elements and develop strategies to maximize engagement.

Ratings: 4.6/5

Price: $9

Constant Contact

Constant Contact provides a variety of features to assist with email marketing and social media campaigns. Their toolkit encompasses numerous branded email templates, website sign-up forms for expanding your subscriber base, and real-time reporting.

To access advanced functionalities such as sending automated emails like abandoned cart reminders, you’ll need to opt for their pricier Pro plan. This plan also includes auto-generated segments, allowing you to categorize your email list based on engagement levels.

While Constant Contact may seem relatively basic, it can be the perfect solution for small businesses in need of a straightforward tool to kickstart their marketing efforts, which is why it has earned a spot on this list.

Ratings: 4.4/5

Price: $12


The landscape of email marketing services for small businesses in 2024 is rife with opportunity and innovation. The best email marketing services provide a compelling blend of features, affordability, and ease-of-use.  Investing in the right email marketing tools for your small business can significantly impact your growth, customer engagement, and overall success. So, take the time to explore the options and make an informed decision that will propel your small business to new heights in 2024 and beyond.


1. What costs should you expect to pay for an email marketing tool?

The costs for an email marketing tool can vary widely, depending on factors like features, scalability, and integrations. Prices can range from free for basic plans to hundreds of dollars per month for more advanced plans or larger subscriber lists.

2. What are the main features to look for in an email marketing service?

Key features to look for in an email marketing service include template designs, list management, automation, personalization, analytics, A/B testing, and integration with other platforms.

3. For what types of businesses are these email services suitable?

Email marketing services are suitable for a wide range of businesses, from small startups to large corporations. They can benefit freelancers, eCommerce platforms, bloggers, and non-profit organizations, among others.

4. Is there a future for email marketing?

Yes, there is a future for email marketing. Despite the growing popularity of social media and messaging apps, email remains an essential communication channel for businesses, enabling targeted and personalized marketing campaigns.

  • Devin Sears

    Devin is a Senior Event Marketing Manager for the Bluehost brand. He is our brand steward for all things Bluehost and WordPress. You'll always see him supporting Bluehost at WordCamps around the world!

    Brigham Young University
    Previous Experience
    Social Media, Customer Experience, Field Marketing, Sponsorships, Event Coordinator
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