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How to Choose the Right Target Market for Your Small Business
As a small business owner, you probably have a general idea of who makes up your customer base, but vague ideas aren’t enough in today’s competitive marketplace. Without delving into the demographic details, you’re basically marketing to everyone and anyone, and this “strategy” could mean wasting your advertising spend and missing opportunities to increase sales.
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When to DIY and When to Delegate Small-Business Tasks
At Bluehost, we love small-business success stories, whether the business revolves around pies, food trucks, minimalism, life coaching, or graphic design. If you run a small business or are considering starting one, we want to help you make your business a success story too. For our “New Year, New Business” series, we’ll be providing insights,
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Think Pink! How Small Businesses Can Join the Fight Against Breast Cancer
One in eight American women will be diagnosed with breast cancer in her lifetime. To put that statistic into perspective: you’re 15 times more likely to know someone with breast cancer than to be audited by the IRS (1 in 119). And you’re 375 times more likely to have a brush with the disease than
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How to Start a Food Truck and Put Your Money Where Your Mouth Is
The food truck is to 2016 what the cupcake was to 2006: the tastiest trend.Thinking about jumping on the bandwagon and starting a mobile small business of your own? Mull over these steps before you start providing meals — or treats — on wheels. Establish a Worthy Menu Whether you’re planning a menu that’s savory,
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Turn Your Website Into a Cash Cow With These 5 Tips
Now that you’ve learned how to create a WordPress website in five easy steps, it’s time to figure out how to make money with your site. You may be selling products or advertising a service, but if you don’t get much traffic to your website, it can be hard to start driving up your revenues. So
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In Case of Emergency: Why Your Small Business Needs a Crisis Management Plan
Consider this a test of your emergency preparedness. You’re in the office when the floor begins to undulate. It takes you a moment to process what’s happening — an earthquake — but by then the shaking has intensified. Suddenly, the lights flicker and go dark. Bookshelves and desks topple and jerk across the room. Windows









