Key highlights
- Understand how TikTok pays creators across multiple programs including the Creator Fund, Creator Rewards and LIVE gifts.
- Explore the earning potential of top creators like Khaby Lame and Charli D’Amelio for real-world income examples.
- Learn practical content strategies to grow your TikTok audience and increase engagement for higher earning opportunities.
- Uncover alternative monetization methods like affiliate marketing, brand partnerships and consulting to diversify your income.
- Know how to use Bluehost eCommerce Essentials to build a website and expand your income beyond TikTok.
Have you ever wondered how much money TikTok creators make? With millions of videos being uploaded every day, it’s clear that TikTok isn’t just a platform for viral dances. Instead, it’s a powerful tool for creators to turn their content into cash.
What started as a place for short dance videos has transformed into a monetization tool, allowing creators to turn their passion into profit. But how does it work? How much does TikTok pay and what’s the secret to earning a steady income from TikTok?
In this guide, we’ll cover everything you need to know about how TikTok pays creators.
From the Creator Fund to brand partnerships, live gifts, and more every earning method is explained. Whether you’re new or already creating, this post will help you monetize and grow your income on TikTok.
Let’s get started!
How does TikTok pay creators?
TikTok pays creators primarily through several monetization avenues, each with its own criteria and payout structure. Primarily, TikTok pays through its Creator Rewards Program, brand sponsorships, TikTok LIVE gifts, and ad revenue sharing via TikTok Pulse.
TikTok influencers are individuals who have built significant followings on the platform and can influence their audience’s opinions, behaviors or purchasing decisions. These influencers often create viral content and engage with their followers regularly.
So, understanding how much does TikTok pays through each medium can help you make the most of your content. Here’s a breakdown of the main methods TikTok uses to pay creators:
How much does TikTok pay creators?
TikTok influencers are individuals who have built significant followings on the platform and can influence their audience’s opinions, behaviors or purchasing decisions. These influencers often create viral content and engage with their followers regularly.
TikTok pays influencers primarily through several monetization avenues, each with its own criteria and payout structure. So, understanding how much TikTok pays through each medium can helps maximize your content’s potential. Here’s a breakdown of the main methods TikTok uses to pay creators:
1.TikTok Creator Fund
TikTok launched the Creator Fund in 2020 to reward creators for popular content. Under this program, creators are paid on the basis of engagement and performance, which includes likes, comments and shares. The more engagement you get, the higher your potential earnings.
Who can join?
To be eligible, you must:
- Be at least 18 years old
- Have 10,000+ followers
- Generate at least 100,000 views in the last 30 days
- Live in a supported country
How much does TikTok pay through the Creator Fund program?
Eligible creators earn based on video performance, specifically views and engagement (likes, comments and shares). The amount TikTok pays per 1,000 views (RPM – Revenue Per Mille) can range from $0.02 to $0.04, depending on factors like location, video quality and engagement levels. For example, a video with 100,000 views might earn around $2 to $4.
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Payout process: Once eligible and accepted into the Creator Fund, TikTok will pay you through your TikTok app. The payments are typically issued monthly and creators can transfer their money directly into their bank accounts.
2.TikTok Creator Rewards program (2024–present)
The TikTok Creator Rewards Program is essentially an evolution of the earlier Creativity Beta Program. TikTok launched the Beta Program to test new monetization strategies for creators. TikTok introduced the Creativity Program Beta on February 20, 2023. This revamped creator fund aimed to generate higher revenue potential and unlock more opportunities for creators.
Building upon the TikTok Creativity Program Beta, TikTok announced the Creator Rewards Program on March 5, 2024. This program continues to focus on longer-form content, requiring videos to be over one minute to be eligible for monetization.
Therefore, the Creator Rewards Program is a matured version of the Creativity Beta program. It provides a more scalable monetization ecosystem for TikTok creators.
Key benefits:
- Designed for videos longer than 1 minute
- Focuses on high-quality content and engagement
- Offers more predictable payouts than the old Creator Fund
What are the key features of the TikTok Creator Rewards program?
1.Earnings per view:
The Creator Rewards Program pays creators based on revenue per mille (RPM), which refers to how much TikTok pays per 1,000 views. The payment structure is more dynamic than the previous Creator Fund, offering greater earning potential for creators.
The amount per view can also vary depending on factors such as the type of content, audience engagement and geographic location. In some cases, earnings may be higher than the typical Creator Fund.
Typically, creators participating in the TikTok Creator Rewards Program can expect earnings to range from $0.4 to $1 per 1,000 views. This means a video with 500,000 views could earn between $200 and $500, a significant improvement over the older system. However, the RPM can fluctuate based on the above factors.
2. Eligibility requirements:
To become eligible creators for the Creator Rewards Program, you must meet certain criteria, including:
- 10,000 followers.
- 100,000 views in the last 30 days.
- 18 years or older.
- Compliance with TikTok’s service and community guidelines
3. Payment system:
Payments are typically made monthly and are transferred to creators via PayPal once the minimum payout threshold is met. Earnings are based on factors such as engagement (likes, comments, shares) and the overall quality of the video.
4. Availability:
The program is currently available in selected countries like the United States, the UK, France, Germany, Japan, South Korea, Canada, Australia and Brazil.
While creators can track their earnings through TikTok’s Creator Studio or the TikTok app, the exact amount per view or interaction can fluctuate. This makes it difficult to provide a precise figure. However, the Creator Rewards Program is designed to provide more consistent payouts than the Creator Fund, which was known for its unpredictability.
How do I join the TikTok Creator Rewards program?
To join the TikTok Creator Rewards Program, follow these steps:
- Build your account: Ensure you have at least 10,000 followers and 100,000 views in the last 30 days. These are the main requirements to become eligible for monetization.
- Meet the age requirement: You must be at least 18 years old to qualify.
- Sign up: Open your TikTok Creator Rewards Program account using the steps below:
- Step 1: Open the TikTok app and navigate to your profile.
- Step 2: Click on the menu icon in the top right corner. Once done, go to Creator Tools and select Creator Rewards Program
- Step 3: Apply for the Creator Rewards Program by following the on-screen instructions and submit your application.
- Step 4: After submitting your application, you’ll receive an approval notification if you meet all the necessary criteria.
- Step 5: Start creating and sharing content.
- Get approval: After submitting your application, you’ll receive an approval notification if you meet all the necessary criteria.
In summary, the TikTok Creator Rewards program is an excellent medium to turn your passion into profit. However, keep your content strategy consistent and systematic for better results.
To help you choose the right path for monetization, let’s break down how the Creator Fund and Creator Rewards Program compare.
What’s the difference between TikTok Creator Fund vs. Creator Rewards?
As a TikTok creator, choosing the right monetization program can directly impact your earnings. While both reward content performance, they vary in how much and how reliably they pay.
Use the comparison table below to understand how these two programs stack up in 2025 and decide which one aligns best with your content strategy.
| Feature | TikTok Creator Fund | TikTok Creator Rewards Program |
| Launch date | 2020 | 2024 |
| Availability | Available in selected countries (US, UK and others) | Available in selected countries (US, UK and others) |
| Eligibility requirements | 10,000 followers | 10,000 followers |
| 100,000 views in the last 30 days | 100,000 views in the last 30 days | |
| 18 years or older | 18 years or older | |
| Original, engaging content | Original, engaging content | |
| Payment structure | Based on views (RPM or Revenue per Mille) | Based on views (RPM or Revenue per Mille) |
| Average earnings | $0.02–$0.04 per 1,000 views | $0.4–$1 per 1,000 views |
| Payment method | PayPal | PayPal |
| Payment frequency | Monthly | Monthly |
| Payment threshold | Minimum payout of $10 | Minimum payout of $10 |
| Earnings factors | Video views | Video views |
| Engagement (likes, shares, comments) | Engagement (likes, shares, comments) | |
| Video quality | Video quality | |
| Content type | Suitable for all types of content | Suitable for all types of content |
| Geographic availability | Limited to certain regions | Limited to certain regions |
| Revenue per 1,000 views (RPM) | Generally low RPM | Higher RPM compared to Creator Fund |
| Creator flexibility | Lower flexibility, often seen as inconsistent | More consistent payouts with better earning potential |
| Earnings calculation | Dependent on views and engagement | Dependent on views and engagement, but with better earning opportunities |
To sum up,
- TikTok Creator Rewards offers higher payouts and more stable earnings. It’s ideal for creators producing long-form content and participating in TikTok’s campaigns or promotional events.
- TikTok Creator Fund still works well for those creating viral short-form content or looking for passive income through consistent video performance.
Who benefits from each program?
With both Creator Fund and Creator Rewards Program offering almost similar features, let’s understand which program is suitable for you.
TikTok Creator Fund is great for:
- Creators with a wide-reaching audience and consistent video views.
- Those who prefer to earn passively based on video performance.
- Short-form creators looking for easy monetization.
TikTok Creator Rewards Program is ideal for:
- Creators focused on long-form, quality content.
- Influencers who engage in TikTok campaigns, challenges and branded promotions.
- Those seeking higher RPMs and more control over earnings than the original creator fund.
That’s not all, TikTok offers even more ways to turn your content into income. If you’re ready to diversify your revenue streams, here are more monetization options to explore.
What are the additional monetization methods on TikTok?
While TikTok’s Creator Fund and Creator Rewards Program are great starting points, they’re just the beginning. To monetize TikTok further, there are multiple revenue streams to build income from your TikTok content. Some of them can become even more lucrative than TikTok’s built-in programs.
Here’s a breakdown of the top monetization methods beyond TikTok’s native payouts.
1. TikTok LIVE gifts
TikTok LIVE gifts are virtual gifts that viewers can send to creators during their live streams. These gifts, purchased using TikTok Coins, can be converted into Diamonds and then into real money.
How it works:
When you go live on TikTok, your viewers can send you virtual gifts, which they purchase with TikTok Coins. These gifts range from small tokens to large presents and creators can convert these gifts into real money.
How much can you earn?
Earnings from LIVE gifts vary based on viewership and audience generosity. Popular creators have reported making hundreds of dollars per session, especially during high-engagement streams.
Payout process:
- TikTok deducts a service fee before you withdraw your earnings.
- Once you meet the payout threshold, you can transfer your balance via PayPal.
Tip: Engaging with your audience, responding to comments and promoting your livestream in advance can significantly boost LIVE gift revenue.
2.Brand partnerships and sponsored content
Influencer marketing is one of the most profitable ways to earn on TikTok through successful brand partnerships. As you grow your audience, brands may reach out for sponsored collaborations or you can pitch them directly. Brand sponsored content is when brands pay you to create a video featuring their product or service. The payment varies depending on your follower count, engagement and the specifics of the brand deal.
Also read: TikTok Influencer Marketing (2025 Guide): Cost, Strategy, ROI & Brand Growth
How it works:
- A brand pays you to create content promoting their product or service.
- Sponsored videos can range from simple mentions to full campaign integrations.
Earnings potential:
- Nano influencers (1,000–10,000 followers): $50–$250 per post
- Micro-influencers (10,000–50,000 followers): $250–$1,000 per post
- Mid-tier and macro influencers can earn thousands, depending on niche and reach
TikTok Creator Marketplace:
TikTok’s official Creator Marketplace connects brands and creators for paid campaigns. It streamlines partnerships, making it easier to find sponsored opportunities that match your content style.
3. Merchandise sales
If you have a loyal fanbase, selling your own merch can be a great revenue stream.
- Promote hoodies, T-shirts, stickers or digital products directly through your TikTok bio or videos.
- Use tools like Shopify, Printful or TikTok’s own TikTok Shop, which allows in-app purchases for seamless user experience.
4. Collaborations
Collaborating with other TikTok creators can boost your exposure and unlock new revenue streams.
How collaborations help you earn:
- Cross-promotion: Share audiences with creators in similar niches to increase visibility.
- Sponsored duets: Brands may pay both you and a collaborator to create a joint promotion.
- Joint campaigns: Participate in content challenges or co-hosted livestreams that come with brand incentives or shared monetization.
Pro tip: Partner with creators who complement your brand not compete with it to build authentic, high-performing content.
5. Consulting
If you’ve mastered TikTok growth strategies, offer consulting services to businesses, influencers or startups looking to grow on the platform.
How it works:
- Offer 1:1 coaching calls, content audits or strategy workshops.
- Create packages for small businesses or influencers who need help with content planning, hashtag strategy or monetization.
Who is this for?
- Experienced creators with a track record of TikTok success.
- Niche experts (e.g., fitness, fashion, real estate) who can guide others in their industry.
Many creators charge $100 to $500+ per hour depending on experience and demand.
6. Affiliate marketing program
Creators can also earn by promoting products through affiliate marketing. When followers make a purchase using your affiliate link, you earn a commission.
- Ideal for creators in product-heavy niches like tech, beauty, fashion or gadgets.
- TikTok’s built-in shopping features and external platforms (like Amazon or Impact) make affiliate marketing more accessible than ever.
Now that you know how to monetize your content, let’s look at what actually determines how much you can earn on TikTok.
What are the key factors that affect your TikTok earnings?
Several factors can influence how much you earn on TikTok, from video performance to engagement and even your geographic location. Here’s a breakdown of the key factors that directly impact your TikTok earnings:
- Video engagement: More likes, comments, shares and re-watches increase visibility and earnings from the Creator Fund and brand deals.
- Video views: The more views your videos get, the higher your earnings, with viral videos generating the most revenue.
- Content quality: High quality content videos are favored by TikTok’s algorithm, increasing the chances of getting on the “For You” page and boosting earnings.
- Followers and niche: A larger, engaged following leads to more reach and higher earnings, especially if you’re in a profitable niche like fashion, beauty or finance.
- Location and region: Earnings vary by country, with higher rates in regions with strong ad demand (for example, the US) and regional content preferences can affect your video’s reach.
- Consistency: Posting regularly helps maintain visibility and engagement, improving your chances of steady earnings.
- TikTok’s algorithm: Getting featured on the “For You” page (FYP) boosts visibility, increasing both views and earnings.
If you’re serious about growing your TikTok revenue and brand, consider integrating your TikTok presence with a professional website. Bluehost eCommerce Essentials solution is designed for creators who want to sell products, merchandise or services directly from their own website, no tech expertise required. Let’s explore the plan in detail below.
Also read: How to Use TikTok for Business in 2024: A Comprehensive Guide
How can Bluehost help content creators build a website to promote their brands?
As a content creator, having a dedicated website is a powerful step toward establishing your brand and build new income streams. Many notable TikTokers run their own websites to expand their reach.
For example, one of TikTok’s highest paid content creators, Charli D’Amelio, owns a website named, charlidamelio.com. She uses it to connect fans to her merchandise and collaborations.
Likewise, if you are a TikTok creator looking to expand your reach, start with a solid foundation by choosing a reliable web hosting provider.
Along with web hosting, use Bluehost eCommerce Essentials service to fasten your website creation journey. Designed for content creators and website owners alike, the solution offers tools like drag-and-drop builders, customizable templates and seamless integrations. These tools help you set up a professional website to showcase your products and expand your reach.
With features like advanced analytics and eCommerce support, you’ll have everything you need to turn your TikTok influence into a thriving business.
Key features of the Bluehost eCommerce Essential plan:
- AI-powered website builder: Quickly launch a custom site using drag-and-drop design with smart AI support.
- Built-in WooCommerce integration: Manage products, inventory, shipping and payments all in one place.
- Customizable store templates: Choose from modern designs to match your niche whether you sell merch, digital products or services.
- Content optimization tools: Use Yoast SEO to drive more organic traffic to your store.
- Email marketing integration: Send personalized messages and promotions with CreativeMail and YITH Email Templates.
- Affiliate tools: Set up your own influencer or fan-driven referral program using YITH WooCommerce Affiliates.
- One-click payment integrations: Seamlessly accept payments via PayPal, Stripe and more, making it easy for fans to buy your merch or book your services.
Also read: Commerce Add-ons: eCommerce Essentials Bundle
WordPress powers over 5 million websites worldwide. Moreover, as a WordPress-recommended hosting provider, Bluehost ensures your site is optimized for speed, security and performance. In addition, we offer simplifies the process of starting your website journey. This lets you concentrate on growing your TikTok presence while building a long-lasting business
Therefore, launch your TikTok Business with Bluehost and turn views into income with Bluehost eCommerce Essentials. Start with Bluehost today!
How to grow your TikTok account?
Building an engaged audience on TikTok requires consistent effort, creative content and interaction with your followers. Here are effective strategies to grow your TikTok following and engagement:
- Post consistently: Post regularly (at least once a day or a few times a week) to stay visible in the algorithm and attract new followers.
- Engage with your target audience: Respond to comments, DMs and engage in live streams. Hosting Q&A sessions or polls encourages active participation.
- Leverage trending challenges and hashtags: Participate in trending challenges and use popular hashtags to increase your chances of appearing on the For You Page (FYP).
- Collaborate with other creators: Collaborate with creators in your niche to expose your content to new audiences and attract followers from their communities.
- Post at optimal times: Pay attention to when your audience is most active (typically evenings or weekends) to boost engagement and views.
- Use engaging thumbnails and captions: Create eye-catching thumbnails and compelling captions to grab attention and drive engagement.
- Cross-promote on other platforms: Share your TikTok videos on other social media platforms like Instagram, YouTube or Twitter to attract followers from different platforms.
Once you’ve built a strong foundation of followers and engagement, the next step is creating content that actually drives income.
What are the best content ideas to maximize earnings on TikTok?
Creating high-performing content is key to boosting your visibility and revenue on TikTok. If you want to grow your audience and monetize effectively, you’ll need to post consistently and strategically. Below are some proven content ideas that can help you maximize engagement and your earnings:
- Tutorials and how-to content: Share educational tips, tutorials or life hacks that are informative and shareable.
- Behind-the-scenes and day-in-the-life: Offer a personal, behind-the-scenes look into your life or creative process to connect with your audience.
- TikTok challenges and trends: Participate in trending challenges, adding your unique twist to boost your chances of going viral.
- Product reviews and recommendations: Create videos featuring products or services through affiliate marketing or brand partnerships.
- Engaging TikTok lives: Host LIVE streams to interact directly with your audience and earn TikTok LIVE gifts.
- Funny and relatable content: Post humorous, relatable videos with high potential for shares and engagement.
- Niche content: Focus on a specific niche (for example; fitness, tech, fashion) to attract a dedicated audience and increase brand opportunities.
By following these tips and content ideas, you can effectively grow your TikTok account, increase engagement and maximize your earnings potential.
Now that you have a solid understanding of what works on TikTok, let’s look at how these strategies pay off in the real world.
Real-world examples: How much do top creators make?
TikTok has become a lucrative platform for creators, enabling them to monetize their content in various ways. Here are some examples of how much TikTok pays to the creators:
1. Khaby Lame
- Followers: 162.4 million
- Estimated earnings per video: Up to $750,000 for high-profile brand collaborations
- Annual earnings: Approximately $16–20 million
- Notable partnerships: State Farm, Hugo Boss
- Net worth: Estimated at $40 million
2. Charli D’Amelio
- Followers: 157 million
- Estimated earnings per sponsored post: Minimum of $100,000
- Annual earnings: Approximately $17.5 million
- Main revenue streams: Brand deals, reality shows, D’Amelio Brands
- Net worth: Estimated at $45 million
3. MrBeast (Jimmy Donaldson)
- Followers: 96.5 million
- Estimated monthly TikTok earnings: $175,670 – $240,668
- Annual earnings: Contributing to a net worth of approximately $500 million
- Primary income sources: YouTube, TikTok, merchandise, investments
4. Addison Rae
- Followers: 88.4 million
- Estimated earnings per sponsored post: Varies based on brand deals
- Annual earnings: Approximately $3.4 million
- Net worth: Estimated at $25 million
5. Bella Poarch
- Followers: 93.9 million
- Estimated monthly TikTok earnings: $56,452 – $77,339
- Annual earnings: Approximately $3.3 million
- Main revenue streams: TikTok, brand deals, music career
Final thoughts
TikTok offers multiple ways for creators to earn money, including the Creator Fund, live gifts and brand partnerships. To maximize earnings, TikTok users need to produce engaging content, stay consistent and tap into additional revenue streams outside of TikTok.
Now that you understand how TikTok compensates its creators, it’s time to take your content creation to the next level. Growing your TikTok account involves posting regularly, communicating with followers and creating content that resonates with your audience.
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Use Bluehost eCommerce Essentials to create a personal website, build predictable income, and grow your presence beyond TikTok.
FAQs
Around $20–$40 from the Creator Fund, but it varies based on engagement and location.
Yes, through brand deals and sponsored content, even with fewer followers.
At least 1,000 followers, 18 years old and eligibility for the Creator Fund or Live Gifts.
Earnings can be withdrawn via PayPal or linked bank account once you hit the payout threshold.
