Have you ever wondered how much money TikTok creators make? With millions of videos being uploaded every day, it’s clear that TikTok isn’t just a platform for viral dances. Instead, it’s a powerful tool for creators to turn their content into cash.
What started as a place for short dance videos has transformed into a monetization tool, allowing creators to turn their passion into profit. But how does it work? How much does TikTok pay and what’s the secret to earning a steady income from TikTok?
In this guide, we’re diving into everything you need to know about TikTok’s payment structure, from the Creator Fund to brand partnerships, live gifts and more. Whether you’re just starting or looking to level up your earnings, this post will help you understand ways to monetize your TikTok presence and boost your income. Ready to level up?
Let’s get started!

How does TikTok pay creators?
TikTok influencers are individuals who have built significant followings on the platform and can influence their audience’s opinions, behaviors or purchasing decisions. These influencers often create viral content and engage with their followers regularly. TikTok pays influencers primarily through several monetization avenues, each with its own criteria and payout structure. So, understanding how much does TikTok pays through each medium can help you make the most of your content. Here’s a breakdown of the main methods TikTok uses to pay creators:
1.TikTok Creator Fund
TikTok launched the Creator Fund in 2020, a program designed to reward creators for their content. TikTok compensates creators based on the engagement and performance of their videos, which can include likes, comments, shares and views. TikTok uses the fund and creators earn based on how well their videos perform. The more engagement you get, the higher your potential earnings.
Eligibility: To join the Creator Fund, you must meet certain criteria, including being over 18, having at least 10,000 followers. In addition, accumulating at least 100,000 video views in the past 30 days. You also need to be based in a supported country.
How much does TikTok pay through the Creator Fund program?
Creators earn based on video performance, specifically views and engagement (likes, comments and shares). The amount TikTok pays per 1,000 views (RPM – Revenue Per Mille) can range from $0.02 to $0.04, depending on factors like location, video quality and engagement levels. For example, a video with 100,000 views might earn around $2 to $4, though it’s important to note that factors like the level of engagement and the video’s quality can influence this amount.
Discover your potential with the Bluehost TikTok calculator
Use our TikTok earnings calculator to estimate your potential income.
Min Earnings: $0.00
Max Earnings: $0.00
Avg Earnings: $0.00
Payout process: Once eligible and accepted into the Creator Fund, TikTok will pay you through your TikTok app. The payments are typically issued monthly and creators can transfer their money directly into their bank accounts.
2.TikTok Creator Rewards program
The TikTok Creator Rewards Program is essentially an evolution of the earlier Creativity Beta Program, which TikTok launched to test new monetization strategies for creators. TikTok introduced the Creativity Program Beta on February 20, 2023. This revamped creator fund aimed to generate higher revenue potential and unlock more opportunities for creators.
Building upon the TikTok Creativity Program Beta, TikTok announced the Creator Rewards Program on March 5, 2024. This program continues to focus on longer-form content, requiring videos to be over one minute to be eligible for monetization. Therefore, the Creator Rewards Program is a matured version of the Creativity Beta program, providing a more scalable monetization ecosystem for TikTok creators.

Unlike the Creator Fund, which pays creators based on views and engagement, the Creator Rewards Program offers additional monetization opportunities, including special challenges and campaigns. The program is designed to reward creators for engaging with TikTok’s special campaigns, brand partnerships and other promotional activities. Payment rates can vary depending on the campaign and the creator’s performance. This program provides creators with an updated structure for earning money directly from their videos.
Key features of the TikTok Creator Rewards program
1.Earnings per view:
The Creator Rewards Program pays creators based on revenue per mille (RPM), which refers to how much TikTok pays per 1,000 views. The payment structure is more dynamic than the previous Creator Fund, offering greater earning potential for creators.
The amount per view can also vary depending on factors such as the type of content, audience engagement and geographic location. In some cases, earnings may be higher than the typical Creator Fund. Typically, creators participating in the TikTok Creator Rewards Program can expect earnings to range from $0.4 to $1 per 1,000 views. However, the RPM can fluctuate based on the above factors.
2. Eligibility requirements:
To become eligible creators for the Creator Rewards Program, you must meet certain criteria, including:
- 10,000 followers.
- 100,000 views in the last 30 days.
- 18 years or older.
- Compliance with TikTok’s service and community guidelines
3. Payment system:
Payments are typically made monthly and are transferred to creators via PayPal once the minimum payout threshold is met. Earnings are based on factors such as engagement (likes, comments, shares) and the overall quality of the video.
4. Availability:
The program is currently available in selected countries like the United States, the UK, France, Germany, Japan, South Korea, Canada, Australia and Brazil.
While creators can track their earnings through TikTok’s Creator Studio or the TikTok app, the exact amount per view or interaction can fluctuate, making it difficult to provide a precise figure. However, the Creator Rewards Program is designed to provide more consistent payouts than the Creator Fund, which was known for its unpredictability.
How do I join the TikTok Creator Rewards program?
To join the TikTok Creator Rewards Program, follow these steps:
- Build your account: Ensure you have at least 10,000 followers and 100,000 views in the last 30 days. These are the main requirements to become eligible for monetization.
- Meet the age requirement: You must be at least 18 years old to qualify.
- Sign Up: Open your TikTok Creator Rewards Program account using the steps below:
- Step 1: Open the TikTok app and navigate to your profile.

- Step 2: Click on the menu icon in the top right corner. Once done, go to Creator Tools and select Creator Rewards Program

- Step 3: Apply for the Creator Rewards Program by following the on-screen instructions and submit your application.

- Step 4: After submitting your application, you’ll receive an approval notification if you meet all the necessary criteria.

- Step 5: Start creating and sharing content.

- Get approval: After submitting your application, you’ll receive an approval notification if you meet all the necessary criteria.
In summary, the TikTok Creator Rewards program is an excellent medium to turn your passion into profit. However, keep your content strategy consistent and systematic for better results.
TikTok Creator Fund vs. Creator Rewards
Feature | TikTok Creator Fund | TikTok Creator Rewards Program |
Launch date | 2020 | 2024 |
Availability | Available in selected countries (US, UK and others) | Available in selected countries (US, UK and others) |
Eligibility requirements | 10,000 followers | 10,000 followers |
100,000 views in the last 30 days | 100,000 views in the last 30 days | |
18 years or older | 18 years or older | |
Original, engaging content | Original, engaging content | |
Payment structure | Based on views (RPM or Revenue per Mille) | Based on views (RPM or Revenue per Mille) |
Average earnings | $0.02–$0.04 per 1,000 views | $0.4–$1 per 1,000 views |
Payment method | PayPal | PayPal |
Payment frequency | Monthly | Monthly |
Payment threshold | Minimum payout of $10 | Minimum payout of $10 |
Earnings factors | Video views | Video views |
Engagement (likes, shares, comments) | Engagement (likes, shares, comments) | |
Video quality | Video quality | |
Content type | Suitable for all types of content | Suitable for all types of content |
Geographic availability | Limited to certain regions | Limited to certain regions |
Revenue per 1,000 views (RPM) | Generally low RPM | Higher RPM compared to Creator Fund |
Creator flexibility | Lower flexibility, often seen as inconsistent | More consistent payouts with better earning potential |
Earnings calculation | Dependent on views and engagement | Dependent on views and engagement, but with better earning opportunities |
Key differences
- Creator Rewards Program offers higher payouts per 1,000 views (RPM) than the Creator Fund, making it more lucrative.
- The Creator Fund was initially more inconsistent in terms of payouts, while the Creator Rewards Program has improved stability and earning potential for creators.
- Creator Rewards also has a more consistent payout structure, with a better balance between video views and engagement, giving creators more control over their earnings.
Who benefits from each program?
With both Creator Fund and Creator Rewards Program offering almost similar features, let’s understand which program is suitable for you.
TikTok Creator Fund:
- It is best for creators who consistently produce high-engagement content and have a strong following. This program works well for those with viral videos that rack up lots of views.
- Ideal for creators who prefer a more passive income model based on their content’s performance over time.
- Suitable for creators across various niches who have a broad audience and consistently hit the view thresholds.
TikTok Creator Rewards program:
- Great for creators who are highly engaged in TikTok’s community and want to participate in campaigns, challenges and brand promotions.
- Best for those looking for a more active approach to earning money, often tied to specific events or campaigns.
- Ideal for creators who excel at creating viral content during TikTok-promoted events or special promotions.
This comparison should help you decide which program might be more beneficial depending on your content style and engagement strategy!
Additional monetization methods on TikTok
1. TikTok LIVE gifts
TikTok LIVE gifts are virtual gifts that viewers can send to creators during their live streams. These gifts are purchased with real money by the viewers, who then present them to the creators as tokens of appreciation or support. Creators can convert these virtual gifts into diamonds (a form of in-app currency), which can later be exchanged for real-world currency through PayPal.
- How it works: When you go live on TikTok, your viewers can send you virtual gifts, which they purchase with TikTok Coins. These gifts range from small tokens to large presents and creators can convert these gifts into real money.
- How much does TikTok pay through LIVE gifts? While the amount you can earn varies depending on the number of viewers and the generosity of your audience, some creators report making hundreds of dollars from a successful live stream.
- Payout process: Once you accumulate enough virtual gifts, you can exchange them for cash. TikTok deducts a small service fee, but creators can withdraw their earnings once they hit the payout threshold.
- Live stream earnings: Estimated earnings for TikTok LIVE sessions, including how engagement impacts payments.
2.Brand partnerships and sponsored content
As you build followers on TikTok, brands may approach you for sponsored posts, or you can contact companies directly. This is also called influencer marketing which is one of the most lucrative ways to earn on TikTok.
- How it works: Brand sponsored content is when brands pay you to create a video featuring their product or service. The payment varies depending on your follower count, engagement and the specifics of the brand deal.
- Earnings potential: Nano influencers (1,000–10,000 followers) can expect to earn $50–$250 per sponsored post, while micro-influencers (10,000–50,000 followers) can make anywhere from $250 to $1,000. Larger influencers with millions of followers can earn thousands per post.
- TikTok Creator Marketplace: TikTok’s Creator Marketplace helps brands and influencers connect for paid collaborations, making it easier for creators to find partnerships.

Other monetization methods on TikTok
- Affiliate marketing: Many creators monetize their content by promoting products through TikTok’s affiliate marketing program. They earn a commission for each sale made through their affiliate link.
- Merchandise sales: Creators can use TikTok to promote their merchandise, directing their audience to platforms like Shopify or Printful to make purchases. Notably, TikTok has launched TikTok Shop, allowing creators to sell merchandise directly on the TikTok app.
Key factors that affect your TikTok earnings
Several factors can influence how much you earn on TikTok, from video performance to engagement and even your geographic location. Here’s a breakdown of the key factors that directly impact your TikTok earnings:
- Video engagement: More likes, comments, shares and re-watches increase visibility and earnings from the Creator Fund and brand deals.
- Video views: The more views your videos get, the higher your earnings, with viral videos generating the most revenue.
- Content quality: High quality content videos are favored by TikTok’s algorithm, increasing the chances of getting on the “For You” page and boosting earnings.
- Followers and niche: A larger, engaged following leads to more reach and higher earnings, especially if you’re in a profitable niche like fashion, beauty or finance.
- Location and region: Earnings vary by country, with higher rates in regions with strong ad demand (for example, the US) and regional content preferences can affect your video’s reach.
- Consistency: Posting regularly helps maintain visibility and engagement, improving your chances of steady earnings.
- TikTok’s algorithm: Getting featured on the “For You” page (FYP) boosts visibility, increasing both views and earnings.
If you’re serious about growing your TikTok brand and monetizing it further, consider integrating your TikTok presence with a professional website. Using a reliable platform like Bluehost’s WordPress Content Creator solutions can help you manage and promote your content beyond TikTok, attracting more opportunities for growth and monetization.
Also read: How to Use TikTok for Business in 2024: A Comprehensive Guide
How Bluehost can help content creators build a website to promote their brands
As a content creator, having a personal website is a powerful way to establish a strong online presence and provide your followers with a consistent, branded experience. Bluehost, a hosting provider officially recommended by WordPress, can help you build a professional website to support your content and generate predictable income streams.
Many notable TikTokers run their own websites to expand their reach. For example, one of TikTok’s highest paid content creators, Charli D’Amelio, owns a website named, charlidamelio.com. She uses it to connect fans to her merchandise and collaborations.

Likewise, if you are a TikTok creator looking to expand your reach start with a solid foundation by choosing a reliable web hosting provider. Bluehost hosting solutions offer excellent website hosting that can power your course site with fast, secure and scalable performance. Whether you’re just getting started or looking to scale, Bluehost provides everything you need to support your online presence.
Along with web hosting, use Bluehost WordPress Content Creator Solution to fasten your website creation journey. Designed for content creators, the solution offers tools like drag-and-drop builders, customizable templates and seamless integrations that help you set up a professional website to showcase your products and expand your reach. With features like advanced analytics and eCommerce support, you’ll have everything you need to turn your TikTok influence into a thriving business.
Also read: Simplifying Success with WordPress Solutions for Content Creators
Key features of the Bluehost WordPress Content Creator Solution:
- AI assistance: Get your website ready within no time using our AI assistant website builder.
- Content optimization: Content is the king to engage your audience. Therefore, optimize your content using Yoast SEO to boost traffic.
- Affiliate program: Set up affiliate programs using YITH WooCommerce Affiliates.
- Marketing: Use CreativeMail Email Marketing and YITH WooCommerce Email Templates to send personalized mails to your target audience.
- Payment integration: Integrate payment gateways like PayPal and Stripe to your website so that your customers can seamlessly purchase your official merchandise and pay in a single click.
WordPress powers millions of websites and is highly adaptable for content creators. Moreover, Bluehost’s all-in-one solution simplifies the process of starting your website journey. This lets you concentrate on growing your TikTok presence while building a long-lasting business.

Growing your TikTok account
Building an engaged audience on TikTok requires consistent effort, creative content and interaction with your followers. Here are effective strategies to grow your TikTok following and engagement:
- Post consistently: Post regularly (at least once a day or a few times a week) to stay visible in the algorithm and attract new followers.
- Engage with your target audience: Respond to comments, DMs and engage in live streams. Hosting Q&A sessions or polls encourages active participation.
- Leverage trending challenges and hashtags: Participate in trending challenges and use popular hashtags to increase your chances of appearing on the For You Page (FYP).
- Collaborate with other creators: Collaborate with creators in your niche to expose your content to new audiences and attract followers from their communities.
- Post at optimal times: Pay attention to when your audience is most active (typically evenings or weekends) to boost engagement and views.
- Use engaging thumbnails and captions: Create eye-catching thumbnails and compelling captions to grab attention and drive engagement.
- Cross-promote on other platforms: Share your TikTok videos on Instagram, YouTube or Twitter to attract followers from different platforms.
Content ideas to maximize earnings on TikTok
- Tutorials and how-to content: Share educational tips, tutorials or life hacks that are informative and shareable.
- Behind-the-scenes and day-in-the-life: Offer a personal, behind-the-scenes look into your life or creative process to connect with your audience.
- TikTok challenges and trends: Participate in trending challenges, adding your unique twist to boost your chances of going viral.
- Product reviews and recommendations: Create videos featuring products or services through affiliate marketing or brand partnerships.
- Engaging TikTok lives: Host LIVE streams to interact directly with your audience and earn TikTok LIVE gifts.
- Funny and relatable content: Post humorous, relatable videos with high potential for shares and engagement.
- Niche content: Focus on a specific niche (for example; fitness, tech, fashion) to attract a dedicated audience and increase brand opportunities.
By following these tips and content ideas, you can effectively grow your TikTok account, increase engagement and maximize your earnings potential.
Real-world examples: How much do top creators make?
TikTok has become a lucrative platform for creators, enabling them to monetize their content in various ways. Here are some examples of how much TikTok pays to the creators:
1. Khaby Lame

- Followers: 163 million
- Estimated earnings per video: $259,000, potentially up to $750,000 for high-profile brand collaborations.
- Annual earnings: Likely in the multi-million-dollar range, thanks to successful brand partnerships with companies like Hugo Boss and Netflix
2. Charli D’Amelio

- Followers: 155 million
- Estimated earnings per video: Around $246,000.
- Annual earnings: $17.5 million, from TikTok’s Creator Fund, sponsored posts and her personal brand ventures
3. MrBeast (Jimmy Donaldson)

- Followers: Over 40 million
- Estimated earnings per video: $151,000.
- Annual earnings: Contributing to his $100 million+ fortune, MrBeast’s TikTok revenue stems from his viral challenges and collaborations across platforms like YouTube and TikTok
4. Addison Rae

- Followers: 88 million
- Estimated earnings per video: $150,000 to $200,000, depending on brand deals.
- Annual earnings: $8 million, from a combination of TikTok, brand partnerships and ventures like her Netflix role and beauty line
5. Bella Poarch

- Followers: 94 million
- Estimated earnings per video: $150,000.
- Annual earnings: Between $5 million and $7 million, earned from TikTok, brand deals and her music career
Final thoughts
TikTok offers multiple ways for creators to earn money, including the Creator Fund, live gifts and brand partnerships. To maximize earnings, TikTok users need to produce engaging content, stay consistent and tap into additional revenue streams outside of TikTok.
Now that you understand how TikTok compensates its creators, it’s time to take your content creation to the next level. Growing your TikTok account involves posting regularly, communicating with followers and creating content that resonates with your audience. By combining these efforts with a personal website powered by Bluehost WordPress Content Creator Solutions, you can build a long-term, predictable income stream while expanding your online presence beyond TikTok.
FAQs
Around $20–$40 from the Creator Fund, but it varies based on engagement and location.
Yes, through brand deals and sponsored content, even with fewer followers.
At least 1,000 followers, 18 years old and eligibility for the Creator Fund or Live Gifts.
Earnings can be withdrawn via PayPal or linked bank account once you hit the payout threshold.