The wind picks up across Barnegat Bay. A kite lifts from the sand, tugging against its line as a first-time student steadies their grip. Just a few hours earlier, the student was nervously asking, “Can I really do this?” Now they’re gliding over the water, grinning, weightless.
This is what Danny Michelson lives for.
Once a finance professional with a 20-year finance career, Danny now runs Kainetic Adventures, New Jersey’s only IKO-certified kiteboarding school. But for him, it’s more than an outdoor adventure business. It’s a platform to help others experience the same sense of movement, freedom and joy that changed his life.
“When the idea was first brought to me, I said no and my wife said yes,” Danny recalls. “She reminded me of my dream to run an outdoor adventure company.”
That reminder was the spark. In 2021, Danny launched Kainetic Adventures, starting with kiteboarding lessons and quickly expanding into e-foiling, wing foiling and guided tours on waters.
A leap from the corporate world to the water
Danny’s career shift wasn’t planned. After years in the corporate world, he felt a growing pull toward nature, purpose and human connection. That pull eventually led him away from the finance world and straight into the waves. Danny says
“I wanted to build something rooted in passion and purpose, something that brought people outdoors and closer to themselves.”
After taking over operations from a partner company, Danny reshaped Kainetic around one mission: to make outdoor adventure sports accessible to everyday people.
“Our customers range from teens to people in their eighties,” he explains. “Watching them discover something new and often life-changing, is why we do this.”
A different kind of adventure company
Kainetic Adventures is more than just a kiteboarding school. It’s a full-scale outdoor adventure business with offerings that adapt to the wind or lack of it. “One day it could be kiteboarding, the next could be wing foil day. If there’s no wind, we teach electric hydrofoiling,” Danny explains. “Every day is different.”
Another standout feature? The team runs water transport to a local spot they’ve dubbed Kite Island, offering seasoned kiteboarders a launchpad deep in Barnegat Bay.
The digital engine driving Kainetic: Bluehost + WordPress + WooCommerce
Behind the scenes, Bluehost helps Kainetic Adventures run like a well-oiled machine. From the start, Danny knew their website would need to do more than look good; it had to work hard.
“We launched our website in 2021. It’s the center of our business. Most of our marketing and all our bookings are driven through the website,” Danny shares.
- Built on WordPress for flexibility and control
Danny chose WordPress for small business to build and manage the site. It gave him full control without needing a developer. It allows him to update class schedules, publish new blog posts and add seasonal offerings with just a few clicks. This flexibility lets him stay focused on customers, not on code writing.
- Seamless scheduling with YITH booking and appointment for WooCommerce
To handle the dynamic nature of adventure sports scheduling, Kainetic Adventures utilizes the YITH Booking and Appointment for WooCommerce plugin.
Customers can book lessons directly through the site, cutting down on emails and saving time for both sides. This system also makes it easy to manage group sizes, weather-dependent rescheduling and payment tracking from one place.
- Search-friendly, Thanks to Bluehost SEO support
With Bluehost SEO marketing solutions, Kainetic’s website ranks well for local and adventure-sport searches. That support has made it easier for new customers to find them.
“Bluehost SEO and marketing specialists helped us optimize our site so the right people find us easily when doing their online research,” he adds.
- Streamlined payments via WooCommerce integration
By integrating WooCommerce, the website facilitates secure and straightforward payment processing. Customers can pay for their bookings online, providing a hassle-free experience that aligns with the convenience today’s consumers expect.
- Reliable performance, Day after day
From speed to uptime, Danny doesn’t have to worry about tech holding him back. Bluehost’s infrastructure gives him confidence that his website and business are always open for customers.
With excellent solutions like these, your business could be next. Learn more about Bluehost WordPress hosting solutions.
What’s next for Kainetic?
On the water, momentum matters. And for Danny, the same goes for business.
As the company heads into its fifth season, Danny is focused on growth, adding more sports, attracting more first-timers and continuing to build a passionate outdoor community.
“Our future plans at Kainetic are to continue to grow, build our community and offer more sports to meet demand,” he says.
The website remains central to that vision. It’s not just where bookings happen, it’s where community is built and stories are shared.
“As we grow, we will look to our website to showcase our adventures and be a resource to our community.”
With Bluehost’s infrastructure and expanding tools at his back, Danny is already exploring new marketing features to reach even more future adventurers.
Advice for aspiring founders
Danny’s advice for aspiring founders? Start by identifying what excites you then build around it. He believes that you must be clear about your passion. Your sole objective should be to find ways to bring your vision to life, even if the path isn’t perfect.
For him, that meant aligning his love for outdoor adventure with a real need in his community. But turning that vision into a thriving business took more than passion, it required support.
“We are a small company, but partnering with a much larger company like Bluehost gives us the confidence to deliver our program as if we were a much bigger organization.”, he gleefully says.
Ready to chase the wind?
Whether you’re taking your first leap or growing a passion into a thriving business, this Bluehost customer story proves what’s possible when you have the right partner.
We empower small businesses to dream big by removing the roadblocks. We offer the right tools, support and flexibility to grow without limits.
With Bluehost, you get:
- Reliable, secure hosting to keep your site fast and accessible
- Free domain and SSL for a professional start from day one
- Built-in SEO tools to help your audience find you
- eCommerce-ready solutions to sell products or services with ease
- 24/7 expert support whenever you need guidance
- Scalable plans that adapt as your business expands
From your first idea to your biggest milestone, we’re here to help your platform grow with your vision, so nothing holds you back.
Visit Bluehost.com to start building the site that brings your vision to life, just like Kainetic Adventures did.
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