Kajabi vs ClickFunnels- Real Comparison and Differences in 2025

Key highlights 

• Understand key differences between Kajabi vs ClickFunnels to pick the right fit for your online business goals.
• Explore real use cases to see how coaches, creators and marketers use each marketing platform effectively.
• Learn how core features compare—from course creation to email marketing and funnel automation.
• Uncover pros and cons to simplify your decision with a side-by-side breakdown.
• Discover Bluehost as a smart alternative offering flexibility, control and growth-friendly tools for online businesses.

So, you’ve got a promising online business idea taking shape—maybe it’s an online course, a coaching program or the next big digital brand. Now comes the important decision: choosing the right platform to build, market and sell your offerings.

Two of the most popular contenders in the digital marketing space include Kajabi and ClickFunnels.

Think of Kajabi as an all-in-one platform designed to handle everything from content creation to email marketing and course delivery. In contrast, ClickFunnels is built with a sharp focus on creating high-converting sales funnels and boost conversions with precision.

In this guide, we’ll walk you through Kajabi vs ClickFunnels with a clear comparison—so you can make an informed decision and choose the best platform for your unique business goals.

Kajabi vs ClickFunnels: An overview 

Kajabi and ClickFunnels are two powerful digital marketing platforms that cater to entrepreneurs, creators and small businesses. If you’re focused on selling online courses, building sales funnel pages or streamlining sales process, both platforms have you covered.  

However, their core strengths differ. The following online course creation platform comparison shows that Kajabi functions as a comprehensive marketing platform. In contrast, ClickFunnels excels as a sales funnel builder with conversion-first tools.  

Here’s a detailed and comprehensive breakdown: 

Category	Kajabi	ClickFunnels
Primary purpose	All-in-one platform for content, courses and marketing	Funnel-focused platform for lead generation and conversions
Best for	Creators selling online courses, memberships and coaching	Marketers and businesses building optimized sales funnels
Online courses	Advanced builder with assessments, videos and certificates	Basic support via integrations; not built for online courses
Sales funnel pages	Includes prebuilt pipelines with limited customization	Drag-and-drop sales funnel builder with A/B testing
Marketing capabilities	Email campaigns, automations, marketing tools, pipelines	Sales funnels, upsells, follow-ups, audience segmentation
Website & blog	Yes – full website builder with blog	Limited – landing pages only
Pricing	Starts at $71/month	Starts at $97/month
Free trial	30-day trial	14-day trial
Support & community	Live chat, expert training, strong creator community	Chat support, active Facebook group, community forums

If you’re building a full-fledged content brand and want everything under one roof, Kajabi is a great fit. But if your priority is mastering sales funnels with powerful conversion tools, ClickFunnels offers the sharper edge.

Kajabi vs ClickFunnels: The ultimate comparison and difference in 2025 

Choosing the right platform depends on your business goals, whether that’s selling online courses or optimizing your sales process.  

Here’s a tabular breakdown of the key features and which platform excels: 

Feature	Who wins?	Why
Website building	Kajabi	Full-featured website builder with blogs, sales page and domains
Course creation	Kajabi	Native course tools: modules, quizzes, certificates
Email marketing	Kajabi	Built-in automation & segmentation at all pricing tiers
Integration	ClickFunnels	Broader third-party app and CRM support via Zapier
Affiliate marketing	ClickFunnels	Advanced affiliate tracking & tiered commissions
Conversion optimization	ClickFunnels	A/B testing, scarcity tools, upsells/downsell features
AI features	Kajabi	Offers mature AI content generation for emails & pages
Memberships & community	Kajabi	Built-in member portals, paywall tiers and community forums
Funnel Building & automations	ClickFunnels	Specialized funnel creation tools with deep automation options
Customer support	Kajabi	24/7 chat, onboarding, faster and more reliable service

Kajabi is clearyly leading with its diverse features catering to unique needs. Now let’s dive into how Kajabi and ClickFunnels handle each parameter in more practical detail 

1. Kajabi vs ClickFunnels: Website building  

Kajabi acts like a complete digital marketing platform for your online business. It offers robust website-building tools: 

• Drag-and-drop page editor 
• Built-in blog support 
• Custom domains 
• SEO settings 
• Pre-built themes for coaching, online courses and digital products 

You can create a multi-page branded website without needing another CMS. It’s ideal for content-driven businesses. 

ClickFunnels, however, prioritizes sales funnels and conversion-focused pages. You can still create basic pages, but there’s no built-in blog functionality or robust CMS options. It’s great for entrepreneurs who only want a landing/sales page or checkout flow. 

For example: If you’re starting a coaching business and want a complete website Kajabi makes it easy. It offers pre-designed templates and built-in hosting to get you started quickly.  

ClickFunnels, on the other hand, is more suited if you only need a high-converting landing page for a product launch or event registration. 

Who wins: Kajabi has the edge for businesses looking to build a complete online presence. Unlike ClickFunnels, which is tailored to funnel pages, Kajabi provides a full website builder with blog support, SEO tools and customizable pages — ideal for course creation enthusiasts and coaches who want to host both content and marketing under one roof. 

2. Kajabi vs ClickFunnels: Course creation  

Kajabi is purpose-built for course creation and knowledge businesses. Key tools include: 

• Multimedia module support (video, audio, files) 
• Assessments & quizzes 
• Certificates of completion 
• Drip scheduling and tiered pricing access 
• Course progress tracking 

Everything is streamlined in one dashboard. You can launch a course from scratch without relying on third-party tools. 

ClickFunnels doesn’t offer a full-featured LMS. You can create “members-only” areas or product flows, but to offer structured online courses, you’ll likely need tools like Thinkific or Teachable. 

For example: For anyone creating a video-based course, Kajabi allows you to upload content and organize it into modules. You can also issue course completion certificates and create multiple paywalled access groups—all within one platform. 

With ClickFunnels, you’d likely need to integrate with another tool like Teachable to deliver a full course experience. 

Who wins: Kajabi clearly has the edge in the course creation department. Built with educators in mind, it offers native tools for video uploads, progress tracking, quizzes and certificates. ClickFunnels lacks a dedicated course builder, so creators would need third-party integrations to match what Kajabi offers out of the box. 

3. Kajabi vs ClickFunnels: Email marketing  

Kajabi includes powerful email marketing capabilities, even on lower-tier plans: 

• Beautiful pre-built email templates 
• Automations and triggers 
• List segmentation 
• Visual campaign builder 
• Performance analytics 

You can build a lead magnet, trigger an email flow and nurture contacts — all without integrations. 

ClickFunnels offers email through its Follow-Up Funnels (formerly Actionetics) feature, but it’s limited unless you’re on higher-tier plans. It works well for sales funnel follow-ups but lacks the depth and design capabilities Kajabi provides. 

For example: If you’re promoting a new online course through a lead magnet, Kajabi lets you build a freebie opt-in form without third-party tools. It also allows you to automate a welcome email sequence seamlessly. 

ClickFunnels can do this too, but you may need a higher-tier plan to access advanced email automation features like tagging and segmentation. 

Who wins: Kajabi wins with a smarter built-in email marketing system. It includes automation, segmentation and branded templates even on basic plans. ClickFunnels requires a higher-tier plan for advanced email capabilities, making Kajabi a better option for small businesses and solopreneurs prioritizing marketing automation. 

Also read: Email Marketing Best Practices to Boost Engagement in 2025 

4. Kajabi vs ClickFunnels: Integration  

ClickFunnels wins in this department with its Zapier integration and native connections to: 

• Stripe, PayPal 
• CRMs (Salesforce, HubSpot) 
• Webinar platforms 
• Facebook Ads, analytics tools 

Kajabi supports major tools like Stripe, Mailchimp, ConvertKit and Zoom — but prefers doing most things natively (email, hosting, payments), which minimizes dependency. 

For example: Suppose you’re running webinars and need to connect your platform with Zoom, your CRM and a payment processor.  

ClickFunnels offers wide integration support via Zapier. Kajabi also supports major tools but often handles core functions—like payments and email—natively, which can simplify your setup. 

Who wins: ClickFunnels has the edge when it comes to third-party integrations. Its wide compatibility with Zapier, CRMs and webinar platforms makes it a flexible solution for users who depend on external tools. Kajabi takes a native-first approach, which simplifies setup but limits external connectivity. 

5. Kajabi vs ClickFunnels: Affiliate marketing 

ClickFunnels provides an advanced affiliate center with features like: 

• Multi-tier commission structures 
• Promo material hosting 
• Real-time affiliate tracking and reporting 

Kajabi supports affiliate marketing as well, allowing you to assign commissions, track sales and pay affiliates directly — but it’s simpler. 

For example: If you want others to promote your products, both platforms allow you to run affiliate programs. Kajabi makes it easy to invite affiliates and pay commissions within the dashboard.  

ClickFunnels provides more advanced tracking features, ideal if you’re running high-volume or multi-level campaigns. 

Who wins: ClickFunnels wins here with more advanced affiliate marketing tools. It supports multi-tier commissions and gives you better control over affiliate tracking. Kajabi offers a simpler affiliate system, which works well for small-scale programs but lacks the scalability of ClickFunnels for high-volume campaigns. 

Also read: Affiliate Marketing for Beginners: How To Get Started in 2025 

6. Kajabi vs ClickFunnels: Conversion optimization  

ClickFunnels was built for conversion-first funnels. It includes: 

• A/B testing 
• Countdown timers 
• One-click upsells and downsells 
• Behavioral automations 

Kajabi has basic funnel-building through its Pipelines but lacks sophisticated testing or urgency tools. 

For example: Need to test two headlines on a sales page to see which converts better? ClickFunnels has built-in A/B testing and other tools like timers and one-click upsells to boost conversions.  

Kajabi includes basic funnel tools, but advanced split testing is more limited. 

Who wins: ClickFunnels has the clear edge in conversion-focused features. Built specifically for sales funnels, it comes packed with A/B testing, urgency timers and upsell/downsell flows. Kajabi has basic funnel tools, but they’re more geared toward nurturing than optimizing for sales. 

Also read: Conversion Rate Optimization Best Practices 

7. Kajabi vs ClickFunnels: AI features 

Kajabi leads with real, usable AI features like: 

• Smart copy suggestions for landing pages and emails 
• Auto-generated product descriptions 
• Email content templates 

These are available now and continue to evolve. 

ClickFunnels has teased AI in funnel optimization, but most features are still in development or limited to beta users. 

For example: If you’re short on time and need help writing your course descriptions or sales emails, Kajabi’s AI tools can draft content suggestions for you.  

ClickFunnels is gradually introducing AI-enhanced features too, though they’re still rolling out. 

Who wins: Kajabi leads with more mature AI tools for content creators. Its smart writing assistant for emails, landing pages and product descriptions gives users a head start in content creation. ClickFunnels is still catching up, with limited AI functionality at the time of writing. 

8. Kajabi vs ClickFunnels: Memberships and community 

Kajabi stands out with its ability to create full membership portals and community spaces under your brand. Kajabi supports: 

• Member-only content access 
• Private communities (like Facebook Groups, but owned by you) 
• Multiple membership tiers 
• Progress tracking 

ClickFunnels allows restricted access via member areas, but true community-building tools require plugins or external services. 

For example: Want to build a private member area with different pricing tiers? Kajabi supports multiple paywalled access groups, community forums and progress tracking.  

ClickFunnels can host member areas too but may require additional tools for full community features. 

Who wins: Kajabi has the edge for building online communities and membership portals. With features like paywalled content, community discussions and member progress tracking — all native to the platform — Kajabi is the better choice for coaches and educators. ClickFunnels requires integrations to match these features. 

9. Kajabi vs ClickFunnels: Funnel building and automations  

This is ClickFunnels’ domain. It was built specifically for sales funnels, offering everything from squeeze pages to upsell flows. ClickFunnels is the gold standard in sales funnel creation. You can: 

• Build multi-step flows 
• Trigger conditional automations 
• Tag user behavior 
• Visualize entire customer journeys 

Kajabi provides a simpler funnel builder with fewer options — great for email sequences but not upsells or complex workflows. 

For example: Selling a digital product? With ClickFunnels, you can create a full funnel: opt-in page → sales page → order form → upsell → thank-you page, all optimized for conversion.  

Kajabi also supports funnel creation through its Pipeline builder, but ClickFunnels offers more flexibility with automation rules and tagging. 

Who wins: ClickFunnels dominates in funnel building and automation. Its deep customization, advanced tagging and behavioral triggers make it the best tool for businesses prioritizing lead generation, digital product sales and webinar signups. Kajabi’s funnels are functional but not nearly as customizable. 

10. Kajabi vs ClickFunnels: Customer support  

Kajabi offers 24/7 chat support across all plans and even provides onboarding calls and a detailed knowledge base. Kajabi provides: 

• Onboarding calls 
• Help center & training webinars 
• Engaged community of creators 

ClickFunnels support varies based on your plan. Users often mention slower response times and fewer onboarding resources. 

For example: If you need real-time assistance setting up your site or connecting a domain, Kajabi offers 24/7 live chat—even on its basic plan.  

ClickFunnels provides solid support too, but response times and availability can depend on your subscription level. 

Who wins: Kajabi stands out with superior support and onboarding. With 24/7 live chat, guided onboarding and an active user community, Kajabi ensures you’re never stuck—regardless of your plan. ClickFunnels support quality often depends on pricing tier and user feedback suggests slower response times. 

Kajabi vs ClickFunnels: Pricing breakdown (Updated 2025) 

Looking to scale your eCommerce business with powerful creation features and seamless funnel-building tools? Both Kajabi and CickFunnels let you create multiple paywalled access groups—but which one offers better value for your money?  

Let’s break it down with a clear Kajabi vs ClickFunnels pricing comparison table below.: 

Plan category	Kajabi	ClickFunnels
Entry plan	Kickstarter – $71/month (annual)   1 website, 1 product, 1 community, 250 contacts	Startup – $97/month (annual: $81/month)  3 Workspaces, 3 Users, Unlimited Funnels
Mid plan	Basic – $119/month (annual)   3 products, 10,000 contacts, unlimited emails & pages	Not available
Popular plan	Growth – $159/month (annual)   15 products, 25,000 contacts, Kajabi AI, 24/7 support	Not available
Top-tier plan	Pro – $319/month (annual)   100 products, 100,000 contacts, custom code, branding	Pro – $297/month (annual: $248/month)  10 Workspaces, 10 Users, Unlimited Everything

Note: The prices are subjected to change. Here, the pricing mentioned is accurate as of 15th May 2025. For more details, visit the official website.  

Kajabi offers a more granular pricing structure tailored to course creation niche and digital product businesses, with plans that scale alongside your content and audience. ClickFunnels keeps it simple with two powerful plans—perfect if your priority is building and scaling funnels without complexity. 

Kajabi vs ClickFunnels: What do they have in common? 

While Kajabi and ClickFunnels cater to different business models, they share several useful tools for digital entrepreneurs. If you’re comparing the two, here’s what you can find similar on both platforms:

• You can build high-converting sales pages with drag-and-drop ease—great for promoting your digital products or online services.
• You can launch automated campaigns using each platform’s built-in email marketing tool.
• You can streamline your marketing automation using tagging, triggers and pre-set workflows.
• You can integrate Google Analytics to track user behavior and funnel performance.
• You can sell digital products like eBooks, online courses or coaching packages on both platforms.
• You can use a website builder on both—Kajabi offers a full site builder, while ClickFunnels focuses on unlimited landing pages for funnel stages.

Both Kajabi and ClickFunnels provide powerful digital marketing tools that help you connect with your audience and grow your online presence. After knowing what these platforms share in common, let’s learn how they overlap each other:

Why prefer Kajabi over ClickFunnels for online courses? 

Kajabi is built for creators and educators who want an all-in-one solution. If that sounds like you, here’s why Kajabi may be the better fit:

• You want to sell digital products like online courses, coaching sessions and membership sites—all in one place.
• You’re focused on building a branded experience with a professional website builder and integrated blogging tools.
• You want to use built-in email marketing and automation without relying on external apps.
• You value tools for managing membership sites, including access tiers, progress tracking and member communities.
• You want more design control for creating beautiful sales pages tailored to your niche.
• You prefer managing everything—marketing, content, sales and analytics—under one platform.
• You can leverage the integrated digital marketing tools to manage your entire business from one place. 

Example: A wellness coach launching a video-based fitness course with gated access and weekly live sessions would benefit more from Kajabi’s all-in-one approach.

Why prefer ClickFunnels over Kajabi for your online business? 

ClickFunnels is purpose-built for conversions. If your business thrives on funnels and ad campaigns, here’s why ClickFunnels might suit you better:

• You want a dedicated sales funnel builder to create upsells, downsells and conversion-optimized flows.
• You rely on detailed funnel metrics and want full integration with Google Analytics for tracking.
• You need to create unlimited landing pages quickly for multiple offers or campaigns.
• You want an email marketing tool focused on action-based triggers inside funnels (follow-up funnels).
• You want to build fast-loading, mobile-optimized sales pages tested for conversions.
• You’re interested in advanced features like funnel cloning, affiliate programs and A/B split testing.

Example: A digital marketer running ads to multiple lead magnets or webinars would find ClickFunnels more agile and conversion optimized.

Kajabi vs ClickFunnels: Pros and cons 

Choosing between Kajabi and ClickFunnels depends on your business model and growth priorities. While both platforms offer robust tools for creators and marketers, each excels in different areas. Here’s Here’s a detailed ClickFunnels as well as Kajabi review on the pros and cons of each platform:

Kajabi pros

• Website building: Build a complete branded website with blogging and SEO using Kajabi’s built-in website building tools.
• Online course delivery: Launch the best course platform 2025 which is packed with videos, quizzes and student progress tracking.
• Community management: Engage users through Kajabi’s native community features, ideal for online coaches and memberships.
• All-in-one functionality: Replace multiple third-party tools with built-in CRM, automation and an email marketing tool.
• Design flexibility: Customize pages using modern, mobile-friendly customizable templates for funnels, courses and pages.

Kajabi cons

• Sales funnel complexity: Limits funnel-building capabilities—Kajabi is not optimized for creating advanced sales funnels.
• Physical product support: Excludes tools for managing inventory or shipping, making it less ideal for eCommerce businesses.
• Pricing point: Requires a higher monthly investment, especially for creators just starting out.

Also read: The Ultimate Kajabi Review: Pros, Cons and Why You Might Want to Consider WordPress Instead  

ClickFunnels pros

• Sales funnel creation: Create powerful, conversion-optimized sales funnels with drag-and-drop opt-in page builders.
• Product versatility: Sell both digital products and physical products, giving you more flexibility for online sales.
• Third-party flexibility: Integrate easily with your favorite third-party tools for email, payment and automation.
• Page customization: Design with proven, conversion-focused customizable templates for every stage of the sales funnels.
• Lead generation: Capture leads using optimized landing pages and sales funnels paths tailored to grow your audience.

ClickFunnels cons

• Full website building: Lacks robust website building tools, limiting your ability to create a traditional business site.
• Community support: Misses native community ClickFunnels features, making it harder to build engaged user groups or memberships.
• Course hosting: Falls short as a true online course platform, requiring extra platforms to host and manage courses.

Bottom line: 

• Kajabi is best for educators and course creators looking for an all-in-one platform. 
• ClickFunnels excels in conversion-focused funnel building and affiliate marketing. 

Kajabi vs ClickFunnels: Use cases 

To help you make a more informed decision, let’s understand a few generic use case scenarios of businesses using ClickFunnels vs Kajabi. This will show you how each platform works in different situations, highlighting the strengths and unique features of both tools. 

An online coach using Kajabi

Imagine you’re an online coach who wants to create and sell coaching programs and courses. You need a platform to manage everything from course creation to email marketing and payments. Kajabi is perfect for this, as highlighted in this detailed Kajabi review use case:

• You can easily create and structure your courses with videos, quizzes and assignments.
• You can set up a membership site for your clients to access exclusive content.
• You can use the email marketing tools to nurture your leads and send them automated follow-up emails.
• You can collect payments through integrated payment gateways like Stripe and PayPal.

A content creator selling digital products using Kajabi

If you’re a content creator who sells digital products like eBooks, webinars or downloadable guides, Kajabi is your all-in-one solution. This sales funnels builder comparison shows Kajabi stands out for its ease of use and integrated marketing tools.

• You can easily create digital products and sell them directly on your website.
• You can send personalized messages to customers and potential leads.
• You can promote new products or offer discounts through these automated emails.
• You can easily set up your website with Kajabi’s drag-and-drop builder.

A digital marketer using ClickFunnels

If you’re a digital marketer focused on lead generation and maximizing your sales conversions, ClickFunnels is designed for you.

• You can create landing pages that grab attention and collect leads through opt-in forms.
• You can set up sales funnels that guide your leads through every step—from free offers to high-ticket purchases.
• You can track performance using built-in Google Analytics and continuously improve your sales process based on real data.

An eCommerce business using ClickFunnels

Let’s say you run an eCommerce store and your goal is to generate more sales. You need a platform to help you create effective sales funnels that drive customers to purchase. ClickFunnels is the go-to solution here.

• You can build optimized sales funnel pages with upsells, downsells and order bumps to increase revenue.
• You can use A/B testing to test different landing pages and funnels, ensuring that your conversion rates are always improving.
• You can automate follow-up emails, reminding customers about abandoned carts or promoting special offers.

While Kajabi and ClickFunnels are great for entrepreneurs, there are alternatives worth exploring. Bluehost WordPress eCommerce Essentials offer flexible and customizable options, giving you the freedom to build and grow your online business your way. 

Bottom line: The Bluehost WordPress eCommerce Essentials alternative 

If you’re seeking a more cost-effective, customizable solution, Bluehost WordPress eCommerce Essentials can be your perfect pick!  

With our AI site creator and WonderBlocks feature, designing your website is as easy as stacking building blocks. You can customize everything to match your brand, giving you the freedom to create a site that’s truly yours.  

Additionally, we offer the flexibility and control of an open-source platform without breaking the bank. To help you build and grow your online course creation business, here are some powerful tools and plugins the solution offers: 

• WooCommerce Paid Courses: Tools to create, manage and sell online courses. 
• Jetpack Forms (Free): Capture contacts, leads and questions from your posts and pages. 
• Yoast SEO Free: SEO tools designed to automate technical SEO and make content optimization easy. 
• CreativeMail Email Marketing: Advanced email marketing automation tools to streamline your campaigns.  

Also read: Commerce Add-ons: eCommerce Essentials Bundle 

Final thoughts   

Choosing between Kajabi and ClickFunnels? It all comes down to your goal.  

Want to sell courses with built-in email marketing functionality and pre-written email sequences? Kajabi is your go-to! Looking to generate leads and build sales funnels fast? ClickFunnels offers a more streamlined process!  

Looking for a flexible, budget-friendly alternative to Kajabi or ClickFunnels? Explore Bluehost eCommerce Essentials for powerful course tools, plugin control, and complete design freedom.  

At the end, this online course creation platform comparison highlights that success comes from choosing the right platform. It can give you everything you need to scale while perfectly fitting your unique business needs!  

Pro tip: No matter which you choose, your success starts with reliable hosting. Power your site with Bluehost—built for performance, speed and growth.  

Ready to launch? Get started today!  

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