Top eCommerce Tools to Streamline and Grow Your Online Store in 2025  

Key highlights  

• eCommerce tools are important for managing, automating and growing any eCommerce business. The top eCommerce tools help save time, eliminate manual work and make your platform more efficient. 
• Analytics and reporting tools like Google Analytics and Mixpanel help you understand customer behavior and guide smart business decisions. 
• Bluehost WonderSuite AI Website Builder makes launching a professional WooCommerce store seamless—even for first-time entrepreneurs on any eCommerce platform. 
• Email marketing tools like Creative Mail and Omnisend automate your eCommerce marketing and help with abandoned cart recovery. 
• Bluehost eCommerce Premium bundles website building, payment integrations, inventory control, email marketing and SEO tools. You also get 24/7 expert support. This all-in-one solution makes it easy to launch, optimize and scale your store effortlessly. 

Introduction  

Ever sit down to work on your store, only to lose an hour wrestling with settings and plugins? 

You start with big plans—maybe to update your product photos or launch a Google Ads campaign. But soon, you’re buried in a maze of tools: dashboards, emails, updates, pop-ups. Sound familiar? 

You’re not alone. Managing an online store is hard work and the endless stream of “must-have” eCommerce tools doesn’t make it any easier. Every tool promises more sales, less stress and easier growth—but which ones deliver? 

You deserve tools that make your day simpler, not more complicated. This guide is here to help. We’ve handpicked the top eCommerce tools for 2025 that actually solve real problems. This means you can get back to building, selling and enjoying your business. 

Ready to make your eCommerce store run smoother, faster and brighter? Let’s get started. 

What is an eCommerce tool?  

An eCommerce tool is software or an application that helps online businesses manage and streamline operations such as payments, shipping, analytics, marketing and customer support. These tools are designed to automate key tasks and support business growth, making it easier to run a successful online store. 

The best online store management software and customer service tools for eCommerce make it easier to run a successful eCommerce business. 

Why choosing the right eCommerce tools matter? 

Choosing the right tools ensures your eCommerce platform remains efficient, scalable and competitive in today’s market. The best tools allow you to automate daily tasks, streamline operations and free up your time to focus on growth. In a competitive market, the right technology stack can be the difference between a business that struggles and one that thrives. The right eCommerce solutions also help you adapt quickly as your business scales or customer needs evolve. 

What are the key benefits of using the right eCommerce tools? 

Selecting the right eCommerce tools can transform the way you run your online store, boosting efficiency and helping you scale with confidence. 

• Business operations are automated, saving time and effort.
• Errors and manual tasks are reduced on your eCommerce platform. 
• Customer support is improved, leading to higher satisfaction. 
• Sales, eCommerce marketing and customer behavior can be tracked with eCommerce analytics tools. 
• Smarter business decisions are made with real-time insights. 

What are the top 24 eCommerce tools for your online store?  

The top eCommerce tools are used to manage, automate and grow online stores efficiently. By selecting the right tools for your eCommerce platform, daily operations are improved and customer experiences are enhanced. The most essential categories of eCommerce tools include: 

No.	Tool Name	Category	Best For	Features / Highlights
1	Bluehost WonderSuite	Website Builder	Beginners, WordPress users	Guided onboarding, WooCommerce integration, automated setup, 24/7 support, curated eCom tools
2	Wix	Website Builder	Creative design, fast launch	Drag-and-drop, customizable templates, product galleries, inventory tracking, social integrations
3	Shopify	Website Builder	All-in-one solution, easy integrations	Large app ecosystem, simple setup, beautiful templates, payments, shipping, scalable
4	Google Analytics	Analytics	Tracking site traffic & customer behavior	Traffic, user journeys, conversions, referral/sales funnel, actionable reports
5	Woopra	Analytics	Real-time customer journey insights	Real-time tracking, multi-channel events, customer path analysis, personalized marketing
6	Mixpanel	Analytics	Deep user engagement/retention analysis	Advanced segmentation, funnel analysis, repeat purchase/loyalty tracking
7	Bluehost WonderCart	Shopping Cart & Checkout	Fast, simple checkout for WordPress/WooCommerce	One-click checkout, personalized paths, easy integration, works with major payment gateways
8	Ecwid	Shopping Cart & Checkout	Plug-and-play cart for any website	Social media/website integration, multi-payment/shipping, no site rebuild required
9	Square	Payment Gateway	Online + offline payment processing	Unified payments, inventory tools, analytics, customer data
10	Klarna	Payment Gateway	Flexible pay (BNPL, installments), engagement	Buy-now-pay-later, major eCom platform integration, sales/engagement boost
11	Bluehost Creative Mail	Email Marketing	WooCommerce/WordPress store owners	Integrated dashboard, campaign automation, analytics, workflows
12	Omnisend	Email Marketing	eCom marketing automation/segmentation	Ready templates, automation, analytics, multi-platform integration
13	Klaviyo	Email Marketing	Personalization, advanced segmentation	Customer data, personalized/triggered campaigns, automation, conversion optimization
14	Yoast SEO	SEO Tool	On-site SEO for WordPress/WooCommerce	On-page optimization, meta tags, structure, included with Bluehost, easy-to-use
15	Bluehost SEO Checker	SEO Tool	Store-wide SEO audits, actionable improvements	Real-time SEO analysis, meta/keyword tips, automated suggestions, boost visibility
16	Google Search Console	SEO Tool	Free SEO tracking, site health, indexing	Search visibility, indexing, error reporting, mobile usability
17	SEMrush	SEO Tool	All-in-one SEO & digital marketing	Site audits, competitor/keyword research, on-page recommendations, content optimization
18	Zendesk	Customer Support	Multi-channel support, ticket management	Email, chat, social, automation, reporting, all-in-one customer service
19	Freshdesk	Customer Support	Full suite, ease of use, AI/automation	Ticketing, live chat, calls, automation, loyalty building
20	Tidio	Customer Support	Live chat + chatbots, 24/7 automation	Real-time chat, chatbots, data collection, marketing automation, future campaign prep
21	Zoho Inventory	Store Management	Cloud-based, small business inventory	Multi-channel, auto stock updates, order tracking, supply chain optimization
22	TradeGecko (QuickBooks Commerce)	Store Management	Inventory/order/customer sync across channels	Analytics, marketing automation, multi-channel, growth optimization
23	Brightpearl	Store Management	All-in-one ops, CRM, inventory/order management	Inventory, fulfillment, CRM, automation, catalog management
24	Cin7	Store Management	Advanced inventory, supply chain	Inventory, sales, suppliers in one, auto stock updates, purchase/fulfillment automation

Let’s explore what makes these tools essential for every growing eCommerce business: 

eCommerce website builder tools 

Choosing the right website builder is the foundation of a successful online store. The best eCommerce website builder tools make it easy for anyone to design and launch a professional site on their preferred eCommerce platform. 

1. Bluehost WonderSuite 

Bluehost WonderSuite is designed for those seeking an innovative, beginner-friendly way to launch an online store. It integrates seamlessly with WordPress and WooCommerce, offering guided onboarding, automated setup and helpful recommendations as you build. With Bluehost WonderSuite, store owners benefit from reliable hosting, 24/7 support and access to a curated set of eCommerce tools—helping you grow with confidence from day one. 

Discover how Bluehost WonderSuite can make launching your online store easier than ever. 

Also read: Introducing Bluehost WonderSuite: WordPress made Wonderful 

2. Wix 

Wix is chosen for its drag-and-drop website builder, which allows complete design freedom on your eCommerce platform. With Wix, customizable templates are available for every industry. eCommerce features are built in, such as product galleries, inventory tracking, social media integrations and secure payments. Small business owners who want a quick launch and easy editing process often select Wix for its simplicity and creative flexibility on their eCommerce platform. 

Also read: Is Wix Free? Complete Guide to Free Plans and Premium Features 

3. Shopify 

Shopify is widely recognized as one of the most popular eCommerce platforms for its easy-to-use interface and large app ecosystem. Its powerful eCommerce features include product management, order processing and marketing integrations. With Shopify, store setup is simplified and beautiful templates are offered for any business type. Extensive integration is supported, making it easy for both beginners and growing businesses to manage their products, payments and shipping. Shopify is considered one of the best eCommerce platforms for entrepreneurs who want an all-in-one solution with minimal technical setup. 

Analytics tools for eCommerce 

Tracking and understanding your store’s data is considered essential for growth. With the right eCommerce analytics and reporting tools, key insights are uncovered, business decisions are improved and performance is optimized These tools can be used on any eCommerce platform, helping store owners leverage data to improve sales and customer experiences. According to Shopify’s 2025 Retail Report, brands that actively use eCommerce analytics see up to 23% higher conversion rates compared to brands that don’t. 

4. Google Analytics 

Google Analytics is widely used for tracking website traffic, user behavior and conversion paths. Detailed reports on customer journeys, referral sources and sales funnels are generated. By using Google Analytics, online store owners are enabled to measure what’s working and adjust strategies quickly 

5. Woopra 

Woopra specializes in real-time analytics focused on customer journeys. Events and actions across the website, emails and support channels are tracked seamlessly with Woopra. Personalized marketing and support can be improved by understanding each customer’s unique path. 

6. Mixpanel 

Mixpanel is designed to provide deep insights into user engagement, retention and product performance. Advanced segmentation and funnel analysis are supported, allowing patterns and drop-off points to be identified. Mixpanel is often used by stores aiming to boost repeat purchases and customer loyalty. 

Shopping cart and checkout eCommerce tools  

A smooth and secure checkout experience is considered vital for maximizing sales. The right shopping cart solution can significantly enhance your eCommerce platform’s performance, offering customers a smooth checkout and advanced eCommerce features. 

7. Bluehost WonderCart 

Bluehost WonderCart is designed to simplify and speed up the purchase process. It provides one-click checkout and personalized purchase paths, helping customers complete orders quickly and easily. Bluehost WonderCart is built exclusively for WordPress + WooCommerce, ensuring smooth checkout customization, fast payments and reduced cart abandonment—without requiring additional paid plugins. 

8. Ecwid 

Ecwid is known for its easy integration with existing websites and social media platforms. Ecwid provides a flexible shopping cart solution that can be used without the need to rebuild your entire site. Multiple payment and shipping options are supported, making checkout simple for both store owners and customers. 

Payment gateway tools for eCommerce  

Reliable payment processing is considered an essential eCommerce feature for every online business. The best payment gateways enable secure transactions and customer trust on any eCommerce platform. 

9. Square 

Square is chosen for its seamless payment processing across both online and offline sales. Inventory management tools and advanced features, such as analytics and customer data tracking, are included. Square is ideal for eCommerce brands that want a comprehensive solution for running their business model on one platform. 

10. Klarna 

Klarna is used by online stores looking to offer flexible payment options, such as buy-now-pay-later or installment plans. Allowing shoppers to choose how and when they pay increases customer engagement. Klarna supports major eCommerce platforms, making it an excellent option for businesses that want to nurture customer relationships and boost sales. 

Email marketing eCommerce tools  

Email marketing tools are considered essential for eCommerce brands that want to build customer relationships and boost sales. Using the right marketing tools on your eCommerce platform can make a significant impact. 

11. Bluehost Creative Mail 

Bluehost Creative Mail is built for eCommerce websites on WordPress. Integration with WooCommerce and other platforms is provided, allowing store owners to create and send email marketing campaigns directly from their dashboard. Automated workflows and campaign analytics are included, supporting the growth of your own online store and keeping customers engaged. 

12. Omnisend 

Omnisend is explicitly designed for eCommerce marketing. Automation, segmentation and ready-made templates are provided, making it easier to launch targeted marketing campaigns. Omnisend integrates with popular eCommerce platforms and provides detailed analytics to track customer behavior and optimize your marketing efforts. 

13. Klaviyo 

Klaviyo is widely chosen for advanced segmentation, customer data analysis and powerful email automation. Through personalized recommendations and triggered campaigns, customer lifetime value and engagement are increased. Klaviyo is used by eCommerce businesses focused on maximizing conversions and customer engagement. 

Also read: Best Email Marketing Tools for Small Businesses in 2025 

SEO tools for eCommerce  

Search engine optimization (SEO) tools are essential for eCommerce businesses that want to attract organic traffic and increase online store visibility. With the right SEO tools, product descriptions can be improved and keyword research can be performed. These tools also enable marketing automation for long-term growth. 

14. Yoast SEO 

Yoast SEO is a leading WordPress plugin for on-site optimization—and it comes included as part of Bluehost’s hosting packages. Seamlessly integrated with Bluehost, Yoast SEO makes it easy for eCommerce store owners to optimize product pages, enhance meta tags and improve site structure for better search rankings. 

15. Bluehost SEO Checker 

The Bluehost SEO Checker is a user-friendly tool designed to help you analyze and improve your website’s SEO performance. It provides real-time SEO analysis, offering actionable tips to enhance your site’s visibility in search engine results. This tool is especially beneficial for eCommerce businesses aiming to increase their online presence and drive sales. 

16. Google Search Console 

Google Search Console is a free tool used to track customer behavior, monitor search visibility and fix site errors. Search performance, page indexing and mobile usability are reported. Every online store, from startups to major eCommerce platforms, can benefit from using Google Search Console to improve website performance and search rankings. 

17. SEMrush 

SEMrush is used by leading eCommerce brands for all-in-one SEO and digital marketing efforts. Site audits, on-page SEO recommendations and competitor research tools are provided. With SEMrush, businesses manage content, monitor keywords and analyze traffic for their eCommerce website or online business. 

Customer support eCommerce tools  

Effective customer support tools are considered essential for eCommerce businesses. They help build strong customer relationships and deliver a positive shopping experience. With the right customer service features, questions are answered quickly and trust in your online store is increased. 

18. Zendesk 

Zendesk is widely used by eCommerce sites for its robust ticketing system and multi-channel support. Zendesk allows you to manage customer inquiries from email, chat and social media—all within one platform. Automated workflows and reporting tools are included, allowing businesses to track customer behavior and improve service quality. 

19. Freshdesk 

Freshdesk is chosen for its user-friendly interface and comprehensive suite of customer service tools. Freshdesk helps you organize support tickets, live chats and phone calls efficiently. Automation and AI-powered features resolve customer issues quickly, boosting engagement and building loyalty for online businesses. 

20. Tidio 

Tidio combines live chat and chatbot solutions, enabling real-time customer support and marketing automation. Customer data is collected for future campaigns and common questions are handled instantly. Tidio is ideal for small businesses and eCommerce brands looking to offer 24/7 assistance on their site. 

Store management eCommerce tools  

Store management tools are essential for running a fully functional online store. With the right inventory management system and reporting tools, businesses manage daily operations efficiently and scale for growth. 

21. Zoho Inventory 

Zoho Inventory is a cloud-based inventory management tool designed for small businesses. It supports multi-channel selling, automated stock updates and order tracking. With Zoho Inventory, businesses manage inventory and streamline their supply chain, ensuring a positive customer experience. 

22. TradeGecko (QuickBooks Commerce) 

Now part of QuickBooks Commerce,  TradeGecko provides a comprehensive inventory management system built for eCommerce stores. You can easily track orders, inventory and customer relationships across all your sales channels. With built-in marketing automation and analytics tools, TradeGecko makes it simple to manage growth and optimize your day-to-day operations. 

23. Brightpearl 

Brightpearl provides an all-in-one platform combining inventory management, order fulfillment and customer relationship management. Businesses manage product catalogs, automate workflows and track customer data from one dashboard. Brightpearl is well-suited for eCommerce sites that need an integrated solution for both online and offline sales. 

24. Cin7 

Cin7 is recognized as an advanced inventory management tool for growing eCommerce businesses. It brings together your inventory, sales channels and suppliers into one integrated system. With automated stock updates, purchase orders and fulfillment processes, Cin7 helps online businesses save time and minimize errors—so you can focus on scaling your operations with confidence. 

How to choose the right eCommerce tools for your online store?  

Choosing the best eCommerce tools for your online store can make a big difference in business growth and customer satisfaction. When selecting tools for your eCommerce platform, look for seamless integration, robust eCommerce features and proven performance. Follow these simple steps to find the right tools for your eCommerce website: 

1. Identify your needs 
2. Set your budget 
3. Research and compare 
4. Prioritize integration 
5. Test before you commit

Let’s take a closer look at each step to help you make the best choice for your eCommerce platform. 

1. Identify your needs 

Identify which parts of your online business need the most support. Do you want to improve inventory management, boost customer relationships or enhance your marketing efforts? 

2. Set your budget 

Decide how much you can invest in leading eCommerce tools. Many platforms offer free versions, but advanced features may require a subscription. Consider long-term value, not just cost. 

3. Research and compare 

Check reviews, request demos and compare features. Look for a user-friendly interface and integrations with your current eCommerce platform. The best tools solve your unique challenges, not just the most popular ones. 

4. Prioritize integration 

Choose tools that work smoothly together. A fully functional online store relies on seamless connections between website builders, payment gateways, marketing tools and reporting systems. 

5. Test before you commit 

Many essential eCommerce tools offer free trials. Use them to see if a tool truly fits your workflow and helps your business grow. 

How to level up your eCommerce store with Bluehost?  

If you want to run an online store that’s simple to launch and easy to manage, you need a platform that does more than just host your website. This is where Bluehost stands out, especially for those using WordPress or WooCommerce. 

Bluehost eCommerce Premium is designed for business owners who want everything in one place. It streamlines website building, inventory management, payment processing, customer engagement and search engine optimization—all in a unified eCommerce platform. 

Choosing Bluehost eCommerce Premium Solution will be the best choice, as it combines all the essential tools under one roof. Here is a list of key features and benefits: 

1. Bluehost AI Website Builder 

Building an online store doesn’t have to be complicated —thanks to the Bluehost AI Website Builder Just answer a few simple questions about your business and the AI-powered builder will create a professional, fully functional website tailored specifically to your needs. It automatically generates product pages and includes all the essential eCommerce features, giving you a beautiful, optimized site. Everything is customizable, so you can launch your store quickly and focus on growing your business. 

2. Seamless WooCommerce Integration 

WooCommerce is pre-installed and set up for you. Store management, product listings and inventory management are handled from an easy-to-use dashboard. 

3. Creative Mail for Email Marketing 

With Creative Mail, you can launch email marketing campaigns, automate newsletters and segment your audience to nurture customer relationships. This tool is fully integrated with your eCommerce site, making it easy to connect with customers, announce new products or recover abandoned carts—all from one place. 

4. Built-in Yoast SEO 

Bluehost includes Yoast SEO, one of the best SEO tools for eCommerce, so you can optimize your product descriptions, boost search engine rankings and attract more shoppers. 

5. Secure Payment Integration 

Major payment gateways—including Stripe and PayPal are integrated for flexible, secure transactions. Payment processing is simplified, helping you build trust with your customers and making checkout fast and user-friendly. 

6. Enhanced Security and 24/7 Support 

Your online business is protected with SSL certificates, daily backups and advanced security features. Anytime you need help, Bluehost’s expert support team is available around the clock. 

Bluehost brings together everything you need to build, market and manage your online store—no extra hassle, no steep learning curve. 

Final thoughts 

No single path leads to eCommerce success, but choosing the right tools is a crucial step. With an innovative technology stack, you automate marketing, manage inventory and build strong customer relationships. Every hour you save is time you can use to grow your business. 

Remember, every big eCommerce brand started with one step: choosing the right tools and partners.  

Real growth happens when you pick solutions that fit your needs, not just what’s popular. Your store deserves an eCommerce platform that is simple, secure and ready to scale. 

Time is valuable—so invest it wisely. Choose Bluehost eCommerce Premium Solution, streamline your store and focus on what truly counts: building your business. 

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