Social Media Tools To Help Enhance Your Website

Social media has continued to be a creative titan that allows people to engage, share, and develop innovative content. In the past few years, we’ve seen an explosion of new social media apps like TikTok and Snapchat which continue to give people creative ways to connect with each other around the world. Social media has become an essential part of marketing your business or brand and there are several online resources and tools available to help you create and manage your social platforms. Whether you’re looking to schedule your content 2 weeks out or wanting to monitor upcoming trends, here are the social media tools you can use to help take your website to the next level.

Scheduling

  • Hootsuite– Hootsuite gives you the tools to manage all of your social media from one platform. You can save time and schedule all of your content to be published in advance by the exact date and time. Hootsuite also features several plan options for entrepreneurs, small teams, and small businesses to help manage multiple social platforms at one time.

  • Buffer– If you want a simple social media tool that will help grow your audience and help you publish your content, Buffer is your tool. Buffer allows you to plan and schedule your social campaigns and measure the performance of your content with in-depth analytics.

  • CoSchedule–  Whether you’re a blogger or marketing team, CoSchedule has a built-in calendar that integrates with WordPress to help organize your content and get it published. You can use their calendar to help you bulk schedule posts, automate your social schedule, and manage all your marketing content.

  • SproutSocial– For businesses looking to improve their social platforms, SproutSocial provides several tools to increase your social media presence through customer care, social management, employee advocacy, and data intelligence. What makes this platform so unique is that it also has social listening tools that can help improve your brand health through industry trends, competitive insights, and understanding consumer sentiment.

  • Iconosquare– Iconosquare uses powerful analytics to help grow your social media presence. Their platform features various courses, ebooks, tools, and resources that are designed to help you have a better understanding of how to use social media.

Link Shortener

  • Bitly– Are you ready to create click-worthy links? Bitly helps you build and protect your brand by transforming your links into powerful marketing assets. When you shorten a custom link you can create consistent and reliable links across every channel where you promote your content. Bitly also provides real-time analytics that can help you understand which content is resonating with your audience by link clicks, geographic data, and top channels.

  • TinyURL– If you are working in a hurry, TinyURL is perfect for creating a short link that won’t expire. What’s great about TinyURL is that it’s free and anonymous and won’t report any of your information to third-parties. Don’t forget that a shortened link is a much cleaner and memorable way of sharing your content because it doesn’t take up a lot of space.

  • Rebrandly– As the industry-leading link management platform, Rebrandly allows you to track and share short URLs using a custom domain name. The interactive platform has several unique features like optimization to grow and target custom audiences, signature branding that puts your brand name on every link you share, and tracking the performance of your link on social media, email marketing, ads, and more!

  • Firebase (Formerly Goo.Gl)– If you are a business or brand with a custom app, this is a program specifically designed for you! Firebase Dynamic Links was created by Google developers that help you create smart URLs that can send existing and potential users to any location with your iOS or Android app. Firebase allows users to convert mobile web users to native app users by transitioning users from your mobile web to content with your app. The process focuses on turning desktop users into mobile app users by sending a “deep link” that will automatically open within your prospective app.

  • T2M– The T2M (Text to Marketing)  link shortener is an all-in-one platform that uses URL shortening and branded link management. T2M is a link management platform that was designed for businesses, universities, and survey agencies by allowing people to track every click on a yearly, monthly, or daily basis. Many of the T2M advanced features also use detailed analytics, campaigns, branding, and API’S and on-demand add on as part of their custom monthly packages.

Photo Editing/Graphic Design

  • Unsplash– Unsplash features freely-usable images that are collected by a dedicated community of photographers all over the world. With over one million photos to choose from, Unsplash features photos for everyone spanning hundreds of topics and collections for you to easily browse through. As a free image website, the Unsplash community is made up of thousands of beginner, intermediate, and pro photographers who contribute their photos to the website for anyone to use.

  • Adobe Lightroom– If you are looking to enhance your photography and photo editing skills, Adobe Lightroom features world class editing tools to achieve your desired vision. As part of the Adobe Creative Cloud suite you can edit, organize, store, and share your photos from your desktop or mobile device. This program was built for photographers and provides the tools to capture, edit, and share your photos all in one place with in-app tutorials from professional photographers and educators to help improve your skills.

  • befunky.com– befunky brings the creativity of graphic design and photo editing all-in-one place to help you easily edit photos, create graphic designs, and photo collages. Users can get started by creating their own design for learning how to use the features of the platform like which features tutorials, photo editing techniques, and more! As an all-in-one creative solution, befunky wants to simplify the process of photo editing and graphic design using unique effects like digital art and cartoonizer or using professionally designed templates with easy-to-use tools.

  • Canva– If you’re looking to create professional designs or custom photo edits, look no further than Canva. Canva features a new way to design via desktop or mobile devices with the power to design anything whether that’s an invitation, social media post, logos, flyers, posters, animated graphics and more! With over 50,000 ready-to-use templates to choose from, you can create custom designs that uniquely fit your brand or business.

  • Pablo by Buffer– Are you looking to increase your social media engagement? Pablo features over 50,000 images to create a stylish and unique message for your business or brand. Their adjustable templates can allow you to select custom sizes to fit the dimensions of any social media platform. Pablo uses filters, text, and an insertable logo tool to help you create beautiful images to keep you branding consistent across all of your social media platforms.

Infographics

  • Easel.ly– Sometimes content shines better on an engaging infographic. Easel.ly is a simple graphic maker that lets your content come to life so it’s easily accessible and shareable for your audience. You can download one of their customizable templates to get started for free, no watermarks or Easel.ly branding to detract from your work.

  • Snappa– Online graphics have become a vital component of establishing your brand or business online. Snappa allows you to create quick graphics you can use for social media, blogs, and more with little to no design experience. Each aspect of the design process is in your hands from creating the perfect image dimensions to adding text, vectors, and shapes.

  • Visme– You always want versatility when creating different types of content and Visme is here to deliver! You can feel empowered to create and present digital stories whether it’s presentations, infographics, documents, videos, flyers or animate gifs. Visme was especially created for non-designers and allows you to create all of your content in one intuitive platform.

  • Infogram– For today’s professionals, it’s important to create presentations that are dynamic and engaging for your audience. Infogram has powerful features with over 35 interactive charts, 550 maps, and customizable themes you can transform using your own brand colors, fonts, and graphics. Their drag-and-drop editor allows you to easily style and design any project in a few simple steps.

  • Google Charts– If you are an intermediate or advanced user looking to improve the way you visualize data on the screen, this is the tool for you! Google Charts allows you to create, customize, and display chart and data tools using JavaScript. Users can select from hundreds of options whether they are looking for a bar chart, pie chart, calendar chart, or geochart. 

TrendWatching

  • BuzzSumo– Ever wondered how you can improve the way your content is marketed? BuzzSumo simplifies the content marketing process through four key components like discovery, research, influencers, and monitoring. Each of these four components is used to identify important aspects of the content such as how it performs, who can help you, and what trends exist within your market.

  • Google Trends– Do you want to be at the forefront of the latest trends in your industry? Google Trends brings you the latest stories and insights using real-time Google data with specialized categories, custom time range, and worldwide access. The detailed breakdown of an individual trend or topic can also help you generate new leads and insights for related topics.

  • Quora– Quora is a great resource that people use to find information that they later use to create social networks and follow topics that interest them. The question and answer format of Quora is user-generated and has the knowledge of a search engine with the innovation of social media. With over 300 million active users, Quora is great for building community, showcasing your industry expertise, and as a source for building your social media presence.

  • Content Studio– If you are looking to amp up your marketing efforts by improving your ROI, Content Studio can help you discover top-performing content in your industry. This all-in-one content solution helps you centralize your content marketing for channels like blogs, social networks, and newsletters. Through their discovery product, you can find influencers for your business, identify trends, and find content gaps using relevant data from their AI analysis.

  • Feedly– While the internet can be full of topics and trends to follow, it can be overwhelming trying to decipher which are best for your brand or business. Feedly helps organize all your trusted content in one place whether it’s a blog, publication, or trusted news source. Using the research assistant “Leo.”

Animations

  • Quick Meme– There is nothing like a good meme to brighten someone’s day. These humorous, quirky, and trendy pieces of content can be a great way to build and establish a connection with your online followers. Quick Meme makes it easy to upload your own original content or to add a clever caption to a popular image.

  • GIPHY– Who doesn’t love a good GIF? GIFs have continued to be a staple of digital conversations on social media and in content marketing. These quick-moving images have become such a phenomenon because of their ability to add personality to an image, blog, or email. GIPHY allows you to search from thousands of GIFs and stickers from their library or create one of your own.

  • Gifmaker.me– The power to create an engaging GIF is in your hands with the Gifmaker. This innovative tool lets you create animated gifs, slideshows, and video animations with little to no design experience required.

  • Animaker– If you have been waiting to make animations, but had no idea where to start, look no further than Animaker. This platform is perfect for beginners, non-designers, and animators looking to create animations and live-action videos. Their video-making tool features a simple drag and drop builder that allows you to create unique characters, complete live editing, and more!

  • Rawshorts– Bring your stories to life with Rawshorts by transforming your text into animated videos. Their custom AI technology will scan/analyze your video script and then transform it into a video outline you can customize and share instantly.

Are you ready to start creating amazing content for your social media? Talk to a Bluehost representative about the professional services and tools available to help market your website.

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Desiree Johnson
Desiree Johnson | Content Specialist
Desiree Johnson is a Content Specialist at Bluehost where she writes helpful guides and articles, teaches webinars and assists with other marketing and WordPress community work.

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