The Importance of Backlinks and How to Gather Them

Backlinks are essential for your website if you are hoping to receive free visitors from search engines like Google, Yahoo! and Bing. A backlink is counted when Website A links to Website B. Search engines recognize when one website links to another and therefore considers that website more worthy of appearing within your search results.

So to sum up, with the more backlinks you have pointing to your website, search engines will reward you with higher rankings.

How Do I Get Backlinks?

Gathering backlinks, or link building, sounds complicated but there are many ways you can obtain links to your website with very little effort.

Free Internet Directories

Before there were search engines the web was filled with directories, people browsed these directories to find the website they were looking for. This has left thousands of directories on the internet such as Dmoz and Jayde, many of these are still in business and accepting new links.

The majority of these directories all work in the same way, you choose the most relevant category that suits the nature of your website then you suggest your URL to be included. Once your link has been approved your listing will go live and you will have just achieved your first backlink. Use Google to search for free website directories, there are hundreds out there.

Link Exchanges

A link exchange describe two websites linking to each other. For example, Website A links to Website B, and Website B also links to Website A. This is a great way of quickly gaining backlinks. A free link exchange service is a good place to start.

Article Directories

Article directories allow you to write articles and publish them within the website’s directory, in exchange for your hard work you can include links to your website within the article. Ezine Articles is the most popular of all, but there are plenty more free article sites on Google.

Link Bait

Link bait is a term used to describe articles or pages on your website that are intended to attract backlinks from other websites. Controversial subjects, useful tools, and free resources are just a few ideas, the art of link bating is about being creative – go in at an angle never thought of before.

Link bait is the most difficult form of link building, but since the backlinks are 100 percent organic, the results are very rewarding.

These are just a few ways you can increase the number of incoming links to your website, there are literally hundreds more. SEOBook.com has compiled a list of 101 ways to build link popularity if you need some more ideas.

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Casey Rowland
Casey Rowland | Director of Marketing

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