Key highlights
- Discover how email marketing templates save time, maintain brand consistency and enhance engagement without requiring design expertise.
- Learn how better subject lines, layouts that work on mobile and personalized content help increase open rates and clicks.
- Explore the best free and premium email templates, including options from HubSpot, Mailchimp, Canva, Stripo, ThemeForest and GetResponse.
- See how our Bluehost Professional Email helps you improve delivery, security and brand trust with a custom domain for your site.
Introduction
Struggling to craft the right email for each campaign? Whether you’re launching a product, managing leads or keeping customers engaged, writing emails from scratch can be time-consuming. That’s where email marketing templates help—they streamline the process, ensuring professional, well-structured emails in minutes while keeping branding consistent.
However, even the best templates aren’t enough—you also need reliable email hosting to ensure smooth, professional delivery. Without it, emails may land in spam or appear unprofessional. With Bluehost professional email solutions, you get a secure, seamless connection to your marketing tools, making campaign management easier.
Since well-designed emails drive better engagement, using the right templates can enhance your results.
In this guide, we’ll cover:
- The best email marketing templates—both free and paid options.
- Proven strategies to boost open rates and engagement.
- How Bluehost’s email hosting enhances your email marketing success.
Why do email marketing templates matter?
Email marketing templates help businesses create professional-looking emails without needing design skills. They enhance text readability and improve user experience across multiple platforms, including mobile and social media. These templates also enhance the feel of the brand while saving time. Instead of worrying about formatting and layout, companies can focus on writing great content.
Also read: Business Email Signature Templates: Tips & Examples
Key elements of a high-converting email template
1. Subject line & preview text optimization
A good subject line catches the eye and makes people want to open the email. The preview text gives a short overview and highlights your value proposition. It raises interest and prepares them for what they can find inside. Optimizing these elements helps increase open rates and drive stronger engagement.
2. Mobile-responsive & accessible design
Most people read emails on their phones. This means templates need to work well on all screen sizes. Clear fonts and alternative text for images are also essential for accessibility.. These things help everyone read and understand emails easily.
3. Clear call-to-action (CTA) placement
The strategic placement of CTA buttons makes it easier for recipients to take action. This could mean buying something, signing up for a webinar or downloading something useful. Using contrasting colors, concise copy, and strategic placement significantly boosts click-through rates.”
4. Personalization & dynamic content for better engagement
Personalized emails help engage more people. When emails include the recipient’s name or give special suggestions, they are more effective. Dynamic content based on user behavior, demographics, or preferences makes emails feel more relevant and personalized. This leads to higher success rates.
Also read: How to Write a Professional Email: Real Examples & Pro Tips
Best free & premium email marketing templates
The right template saves time, improves design consistency and boosts engagement. Whether you’re looking for the best free email templates or premium options with advanced features, here are some top choices.
Best free email marketing templates
Free email templates are a great starting point for businesses on a budget or those looking for quick, ready-to-use designs. They offer essential features, responsive layouts and professional aesthetics without any cost. Here are some top free email marketing templates to consider.
HubSpot free email templates
HubSpot offers free email templates for businesses, designed for small businesses and startups. These templates are easy to edit and go well with HubSpot’s marketing tools. They are perfect for welcome emails, newsletters and advertisements.
Mailchimp’s ready-to-use templates
Mailchimp has many of the best email templates for marketing for automated campaigns. These templates work well for businesses that want to use email automation, like drip campaigns and customer follow-ups. Mailchimp’s drag-and-drop editor allows easy customization of design elements and brand assets.
Canva email newsletter templates
Canva’s free email newsletter templates are perfect for businesses that prioritize visual appeal. With an easy-to-use design editor, Canva allows you to create eye-catching, branded emails without needing advanced graphic design skills. Best suited for bloggers, creatives and eCommerce promotions.
Stripo free HTML email templates
Stripo offers free HTML email templates that are highly customizable for advanced users. These templates offer detailed design flexibility and seamless integration with leading email marketing platforms ideal for businesses that require custom-coded email campaigns.
Best premium email marketing templates
If you need more advanced design options, premium email templates offer enhanced customization, high-quality visuals and better functionality. Investing in a premium template can elevate your branding and improve engagement rates. Let’s look at some of the best premium email marketing templates available.
ThemeForest responsive email templates
ThemeForest provides professionally designed, responsive email templates for various industries. These premium templates include multiple layouts, full customization options and mobile-friendly designs. Prices vary depending on the template but generally range from $10 to $30.
GetResponse’s marketing email templates
GetResponse offers premium email templates optimized for conversions. These templates are designed to increase engagement with built-in automation, segmentation and A/B testing features. Ideal for businesses looking to improve their email marketing ROI.
Constant Contact professional email designs
Constant Contact’s premium templates offer an intuitive drag-and-drop editor for easy customization. These templates work well for small businesses, nonprofits and eCommerce stores that need a professional yet simple email marketing solution.
Litmus email builder for advanced campaigns
Litmus provides high-end email design tools for enterprise-level marketing. These premium templates come with testing features that ensure emails render perfectly across different devices and email clients. Best for large businesses running complex email campaigns.
Free vs. premium mail templates: comparison
| Feature | Free templates | Premium templates |
| Customization | Basic | Advanced |
| Mobile responsiveness | Limited | Fully optimized |
| Branding | Generic | Full control |
| Best for | Startups, small businesses | Growing businesses, enterprises |
What are some effective email marketing examples?
1. Promotional email template
Subject: Exclusive 20% Off – Limited Time Offer!
Header: Your Special Discount Awaits!
Body: We appreciate you being a valued customer! As a token of our gratitude, we’re offering you an exclusive 20% discount on your next purchase. Don’t miss out—this special offer expires soon!
Use code SAVE20 at checkout.
[Shop Now]
CTA: Shop Now & Save
This promotional email is designed to drive quick sales by offering an enticing discount. It includes a personalized appreciation message, a limited-time offer to create urgency and a simple discount code for easy redemption. The combination of urgency, exclusivity and a strong call-to-action encourages immediate purchases, making it highly effective for boosting revenue.
2. Newsletter email template
Subject: Stay Updated – Latest Industry Insights & Tips!
Header: Your Monthly Newsletter is Here!
Body: Stay ahead with our latest updates, expert tips and exclusive content designed to help you grow your business. Here’s what’s inside this month’s edition:
✅ Industry trends you need to know ✅ Expert advice on boosting engagement ✅ Special offers just for subscribers!!!
[Read More]
CTA: Read the Latest Edition
This newsletter format is perfect for nurturing customer relationships and keeping your audience informed. It includes valuable insights, industry trends and exclusive offers, ensuring subscribers receive useful and engaging content. The structured layout with digestible bullet points makes the email easy to read, while the CTA encourages further engagement, increasing customer retention and brand loyalty.
3. Transactional email template
Subject: Order Confirmation – Your Purchase is on the Way!
Header: Thank You for Your Order!
Body: Hi [Customer Name],
We’ve received your order # [Order Number] and it’s being processed. Here are your order details:
- Item(s): [Product Name(s)]
- Total: [Order Amount]
- Estimated Delivery: [Delivery Date]
You can track your order status anytime:
[Track My Order]
CTA: Track My Order
Transactional emails like order confirmations provide crucial information that reassures customers. This template includes order details, delivery estimates and a tracking link to enhance transparency and customer satisfaction. By confirming the purchase and offering real-time tracking, this email strengthens trust, reduces customer inquiries and improves the overall post-purchase experience.
How to choose the right email template for your business
Now that we have explored various email templates—like promotional, newsletter and transactional—you may be asking: which one is best for your business? The right template depends on your campaign goals, audience, and overall messaging strategy.
Let’s go into important factors and good tips to help you pick the right email template for your needs.
Factors to consider when selecting a template
Choosing the right email template starts with understanding your campaign’s goals, audience preferences and design needs. A well-structured template enhances readability, engagement and conversions, ensuring your message resonates with recipients. Here are key factors to consider when selecting the best template for your business:
Email campaign goals (promotional, newsletters, welcome sequences)
The purpose of your email campaign should guide your template choice. Use bold designs with strong CTAs for promotions, structured layouts for newsletters and engaging formats for welcome emails.
Audience & industry-specific design needs
Consider the preferences of your target audience and industry norms. A corporate business may need a clean, professional layout, while an eCommerce brand might benefit from visually engaging templates with product showcases.
Mobile responsiveness & customization flexibility
With most emails being read on mobile devices, choosing a responsive template is essential. Look for templates that adjust seamlessly to different screen sizes and offer customization options for branding, colors and layouts.
Best practices for customizing email templates
Customizing your email template effectively can boost engagement and deliverability. From personalization techniques to A/B testing and avoiding spam triggers, applying best practices ensures your emails stand out in crowded inboxes. Let’s explore essential strategies to optimize your email templates for better results.
Personalizing content for higher engagement
Adding the recipient’s name, recommending products based on their behavior or tailoring content to their interests can significantly improve open and click-through rates. Successful email marketing examples consistently show that personalization increases relevance and value.
A/B testing subject lines & design elements
Testing different subject lines, CTA placements, colors and layouts helps determine what resonates best with your audience. A/B testing allows you to optimize emails for higher engagement and conversions.
Avoiding spam triggers & ensuring email deliverability
To prevent emails from landing in spam folders, follow email template best practices such as avoiding excessive use of salesy words like ‘free’ and ‘limited time offer.’ Maintain a proper text-to-image ratio, use a verified sender domain and include an easy-to-find unsubscribe link.
Choosing and customizing the right email template ensures your emails are effective, engaging and deliver the best results for your business.
After you choose and personalize the best email template, the next step is to make sure your emails go out from a trustworthy and professional platform. This is why you need to set up professional email hosting with Bluehost.
Common mistakes to avoid in email marketing
1. Overloading emails with too much text and images
Emails packed with long paragraphs and excessive images can overwhelm readers and reduce engagement. Large image files may slow download times or trigger spam filters. Keep emails concise, visually balanced and focused on a clear message to improve readability.
2. Ignoring mobile optimization
If your emails don’t read well on mobile devices, you risk losing a big part of your audience. A responsive email template ensures that content adapts to different screen sizes for better readability. Always test your emails across devices to ensure consistent formatting and readability.
3. Sending emails without personalization
Generic emails fail to capture attention and feel impersonal to recipients. Adding elements like first names, purchase history or personalized recommendations makes emails more relevant. A personalized approach increases open rates, engagement and customer loyalty.
4. Using generic CTAs instead of action-oriented messages
Weak CTAs like “Click Here” don’t clearly communicate what action the reader should take. A strong, action-driven CTA like “Download Your Free Guide” or “Shop Now for 20% Off” creates urgency and clarity. Well-placed CTAs encourage higher conversions and better engagement.
Set up professional email hosting with Bluehost
At Bluehost, we know how important a professional email address is for building trust and credibility. Whether you’re a small business owner, freelancer or growing enterprise, having a professional email ensures your communication looks polished and reliable. That’s why we make it easy to set up and manage your business email with secure, feature-rich hosting—so you can focus on what matters most.
Why professional email hosting matters
A professional email address (e.g., [yourname]@[yourdomain].com) builds trust and credibility, making your business look more legitimate compared to generic email providers like Gmail or Yahoo. Customers and clients are more likely to engage with a business that uses a branded email, as it reinforces professionalism and brand identity.
Beyond branding, professional email hosting ensures better security and reliability. With advanced spam protection, encryption and malware filtering, your emails remain safe from cyber threats. Additionally, professional email services improve deliverability, reducing the chances of your messages being marked as spam or going unnoticed in crowded inboxes.
Also read: Top 10 Cheap Email Hosting Providers | Discover the Surprisingly Best Option
How to create a business email with Bluehost
1. Register a custom email domain
To create a branded business email, you first need a custom domain. If you already have a domain with us at Bluehost, you can use it for email hosting. If not, you can easily register a new domain through our website:
- Go to our domain registration page and search for an available domain name.
- Choose a domain that aligns with your business name for a professional appearance.
- Complete the registration and connect it to your Bluehost hosting account.
2. Set up an email account
With Bluehost, you can choose either Google Workspace or Professional Email to create an email that matches your website. Here’s how to start:
- Log in to your Bluehost account and navigate to the Email & Office section.
- Choose one of the following options:
Google workspace or Professional email
Option 1: Google Workspace
- Click Choose a Plan and enter your domain name.
- Select the plan that best fits your needs.
- Click Continue and follow the checkout process to complete your purchase.
Option 2: Professional email
- Select the Professional Email plan that suits your needs.
- Choose the number of mailboxes and click Continue.
- Enter your domain name:
- If you already own a domain, search for it and select it.
- If you don’t have a domain yet, you can choose one later.
- Go to your cart and click Continue to Checkout to finalize your setup.
Once your email is set up, you’ll have a professional and reliable way to communicate with customers, clients and team members.
3. Configuring email in Outlook & Gmail
You can access your email with Bluehost through third-party email clients like Outlook or Gmail:
- In Outlook, go to File > Add Account and enter your Bluehost email credentials. Use the provided IMAP/POP3 settings for server configuration.
- In Gmail, navigate to Settings > Accounts and Import > Add a mail account and enter your Bluehost email details. Configure SMTP settings to send and receive emails.
- Follow the on-screen instructions to complete the setup and sync your email across devices.
4. Using Bluehost’s webmail for easy access
If you prefer accessing your emails without an external client, we at Bluehost provide an easy-to-use webmail service:
- Go to webmail. [yourdomain].com or access webmail via your Bluehost dashboard.
- Enter your email credentials to log in.
- Use the webmail interface to send, receive and manage emails from any browser.
With these steps, you will set up a professional email. This enhances your brand’s credibility and improves business communication.
Also read: Set Up Your Professional Business Email in 5 Minutes: A Smart Step-by-Step Guide
Bluehost email hosting plans & features
At Bluehost, we offer email hosting plans designed for businesses of all sizes. Our plans provide reliable email solutions with robust security, ample storage and seamless integration with key platforms. Here are the main features:
- Storage capacity – You get 25GB per user with the Essentials plan and 80GB per user with the Plus plan.
- Email aliases – You can create up to 25 aliases for each user to handle several addresses in one inbox.
- Ad-Free experience – Enjoy a clean and professional email space with no ads.
- Mail management – Use many filters to sort emails and forwarding to send messages to another address.
- Security features – Keep your emails safe with spam filters, antivirus tools and anti-phishing measures.
- Accessibility – You can use webmail from any browser and sync emails, contacts and calendars across your devices.
- Collaboration tools – Share calendars, contacts and documents to work together easily as a team.
Also read: Bluehost Business Email – Exactly What Your Business Needs
Additional features
- Email undelete helps users get back accidentally deleted emails. This stops important messages from being lost.
- Email signing adds digital signatures to emails, verifying sender authenticity and improving trust in communications.
- Safe unsubscribe service helps manage subscriptions securely, reducing clutter and spam.
- One-click email & file encryption (available with Professional Email Plus) ensures secure communication by encrypting sensitive messages.
Our email hosting plans offer businesses a secure, scalable and feature-rich solution for managing professional email communication.
Final thoughts
Email marketing templates save time, maintain consistency and boost engagement for promotions, newsletters and automated follow-ups. But they’re only effective if emails reach inboxes. Professional email hosting enhances trust, improves deliverability and keeps communications secure with a branded business email like [yourname]@[yourdomain].com.
Bluehost email hosting offers a reliable, professional solution that integrates seamlessly with your marketing efforts for stronger branding and better deliverability. We offer stronger branding, better email performance and enhanced security—all in one place.
Ready to send high-converting emails? Set up your business email with Bluehost today and boost your email marketing success!
FAQs
The best free templates come from HubSpot, Mailchimp, Canva and Stripo, offering professional, customizable designs. These templates help businesses create engaging emails without needing advanced design skills.
Use responsive email templates that automatically adjust to different screen sizes. Keep the layout simple, use clear fonts and test your emails on multiple devices before sending.
Yes, you can build custom templates using HTML/CSS or drag-and-drop tools like Canva and Stripo. This allows full control over branding, design and functionality.
Most email marketing platforms let you upload or change templates. You can send emails straight from your business email. If you use our Bluehost email, you can seamlessly connect it to marketing tools like Mailchimp or Constant Contact to run effective campaigns. This will help you run good email campaigns. Always check your domain authentication (DKIM, SPF) to ensure your emails get delivered.
