What Is a Digital Product? 16 Ideas to Sell Online in 2025

Key highlights 

• Learn what is a digital product and how it differs from physical goods. 
• Discover the advantages of selling digital products for a passive income. 
• Explore 16 best examples of digital products to sell online in 2025. 
• Get a step-by-step guide on how to start selling digital products. 
• Master proven digital product marketing strategies for long-term success. 
• Understand how Bluehost makes it easy to sell digital products with our WooCommerce hosting.

Imagine this: What if you could create something once and sell it endlessly, without worrying about inventory or shipping?  

That’s the magic of digital products! Understanding what is a digital product is the first step to selling online successfully. 

Whether it’s an online course, an eBook or a template, digital products can generate passive income while you sleep. 

But here’s the real question: How do you start? What are the most profitable digital products to create in 2025? How can you turn your skills or knowledge into something that consistently earns you money? 

In this guide, we’ll walk you through the exciting world of digital products. From discovering the best examples to exploring powerful marketing strategies that drive sales. We’ve got everything you need to build a profitable online business.  

If you’re still asking what is a digital product, think of any valuable file or experience delivered instantly online.

By the end, you’ll be ready to transform your creativity into a sustainable income stream that keeps growing. 

What is a digital product? 

A digital product is an intangible item created, stored and delivered entirely online. Examples include eBooks, courses, software, templates or audio files.  

These products can be sold repeatedly without physical inventory or shipping. 

Digital products offer low overhead, instant global delivery and scalable, passive income opportunities. 

Digital products vs physical goods  

When deciding whether to sell digital products or physical goods, understanding the key differences is essential. While both can generate income, each offers unique advantages.  

Let’s break it down in the table below. 

Feature	Digital products	Physical goods
Creation and storage	Created once, stored digitally, no inventory needed	Requires manufacturing, storage and inventory
Delivery	Delivered instantly via download or online access	Requires shipping and handling for each order
Cost	Low overhead, no shipping costs	Production, storage and shipping costs
Scalability	Easily scalable, sell unlimited copies	Limited by production and inventory
Revenue model	Passive income, generate sales automatically	Requires active selling and fulfillment for each sale
Global reach	Reach customers worldwide without limitations	Shipping constraints may limit reach

Digital goods provide a passive income stream, requiring minimal ongoing effort once the product is created. You can reach a global target audience without worrying about inventory or shipping. If you’re clarifying what are digital products, think downloadable files or gated access that deliver value instantly. 

On the other hand, physical goods involve greater complexity, especially in terms of production, storage and shipping. While they can also be profitable, they come with higher costs and logistical challenges. 

 Once your digital product is created, it can continue generating revenue while you focus on growing your online store. 

What are the benefits of selling digital products? 

Selling digital products presents several compelling advantages for entrepreneurs and creators looking to expand their online businesses.  

Once you know what are digital products, it’s easy to see why they’re such a smart business choice. 

Here are the top benefits: 

• Low overhead costs: Digital products require no inventory, storage or shipping, allowing you to sell indefinitely without extra expenses. 
• Scalability: Sell unlimited copies without additional production effort, enabling your online business to grow rapidly. 
• Passive income: Once created, digital products continue to generate revenue without constant effort on your part. 
• Global reach: Deliver your digital products instantly to customers worldwide, expanding your international target audience. 
• Flexibility: Create and sell digital products from anywhere, at any time, giving you complete control over your online store. You can learn how to create digital products by identifying a need and designing a solution your audience values.

These benefits make selling digital products an innovative and efficient way to build a profitable, scalable business. Understanding what is a digital product upfront helps you choose formats your audience will actually buy.

16 best digital products to sell online 

Selling digital products online offers endless opportunities.  

Now that you have understood what is a digital product, here are 16 best digital products you can create and sell. We have shortlisted the best products to sell online in 2025 that will help you and your audience’s needs. 

Each of these types of digital products has its own potential for profitability and scalability: 

Product type	Description	Best for	Tools needed	Monetization model
eBooks	Digital books in PDF, ePub or Kindle format. Easy to create and distribute globally.	Writers, educators, niche experts	Google Docs, Canva, Amazon Kindle Direct Publishing	One-time sales, bundled offers
Online courses & workshops	Structured learning programs delivered through videos, modules and resources.	Coaches, trainers, industry experts	Teachable, Udemy, Thinkific	One-time fee, subscription access
AI prompts pack	Curated prompt collections for AI tools like ChatGPT or Midjourney.	Content creators, marketers, designers	Google Docs, Notion, Canva	One-time sales, niche bundles
Printables & planners	Downloadable templates like calendars, trackers and to-do lists.	Productivity coaches, lifestyle creators	Canva, Adobe Illustrator	One-time sales, themed packs
Digital templates, themes & social media assets	Pre-made design files for websites, branding or social media.	Designers, marketers, small businesses	Canva, Photoshop, Figma	One-time sales, licensing
Licensed digital content & premium libraries	Collections of licensed assets like images, fonts and music.	Businesses, agencies, creators	Adobe Stock, Shutterstock	Subscription access, licensing fees
Product photography services	Professional product images for eCommerce and marketing.	Online sellers, brands	DSLR camera, Lightroom, Photoshop	Service fees, package deals
Stock photos, NFTs & digital art	Visual content sold as stock or unique digital assets.	Photographers, illustrators, artists	Adobe Creative Suite, NFT platforms	One-time sales, royalties
Music, audio tracks & entertainment content	Original audio like music, jingles or sound effects.	Musicians, audio engineers	GarageBand, Logic Pro, AudioJungle	Licensing, royalties, one-time sales
Software tools, plugins & mobile apps	Digital solutions for productivity, websites or mobile use.	Developers, tech entrepreneurs	GitHub, App Store, Google Play	One-time purchase, freemium, subscription
SaaS platforms	Cloud-based software with recurring access.	Tech startups, SaaS founders	AWS, Stripe, custom dev tools	Subscription plans
Subscription services & membership sites	Exclusive content or community access via recurring payments.	Educators, creators, influencers	Patreon, MemberPress	Monthly/yearly subscriptions
Online coaching sessions	One-on-one or group virtual coaching.	Consultants, trainers, mentors	Zoom, Calendly, PayPal	Hourly/session fees, packages
Webinars & virtual events	Live or recorded online presentations and workshops.	Speakers, educators, brands	Zoom, WebinarJam, StreamYard	Ticket sales, replays
Meditation guides, wellness content & budgeting spreadsheets	Digital resources for health, mindfulness and finance.	Wellness coaches, finance bloggers	Canva, Google Sheets, PDF tools	One-time sales, subscriptions
Interactive quizzes & assessments	Engaging tests for learning, marketing or entertainment.	Educators, marketers, HR	Typeform, Google Forms	Lead generation, paid access

Let’s dive deeper into each digital product and explore how to get started with them. 

1. eBooks 

eBooks are one of the most popular digital products to sell online.  

They are easy to create and distribute, offering a high profit margin due to minimal overhead costs involved. eBooks remain among the best products to sell online in 2025 for building authority fast. 

Once you’ve written and formatted your eBook, it can be sold repeatedly without worrying about inventory or shipping.  

Whether you’re sharing knowledge on a specific subject or writing a fictional novel, eBooks allow creators to reach a broad audience. 

For anyone asking what are digital products, eBooks are the simplest proof – easy to ship digitally and easy to price.

What are the benefits of selling eBooks? 

• Scalable sales: Once your eBook is available, it can be sold an unlimited number of times to a global target audience. 
• Passive income: eBooks can generate revenue continuously, even when you’re not actively marketing them. 
• Low production cost: There are virtually no costs after the initial creation, making it one of the most cost-effective digital products.

How to get started? 

To start selling eBooks online, you’ll need to choose a platform to distribute them. Examples include Amazon Kindle, Gumroad or your own online store.  

Writing a compelling title and designing an attractive cover are essential to stand out in a crowded marketplace.  

Furthermore, don’t forget to market your eBook using email marketing, SEO-driven content and social media platforms. 

2. Online courses & workshops 

Online courses & workshops are one of the most effective digital products for building a scalable business model.  

By sharing your expertise, you can reach a global target audience and create a source of passive income.  

Once created, the online education course can be sold an unlimited number of times without extra effort. This makes it a highly profitable digital product. 

With platforms like Udemy, Teachable and Thinkific, launching your own online course has never been easier. Courses consistently rank among the best products to sell online in 2025 for creators with teachable skills.

What are the benefits of selling online courses & workshops? 

• Revenue potential: Online courses can be sold repeatedly to an unlimited number of students, making them highly profitable. 

• Authority building: Offering an online course positions you as an expert in your field, enhancing your credibility and visibility. 

• Flexibility: You have the freedom to create courses on your own schedule. You can also adjust content as needed, giving you complete control over your product. 

How to get started? 

To create your online course, start by choosing a topic you’re passionate about and have expertise in.  

Break your content into easy-to-follow lessons, and choose a platform for hosting.  

Incorporating video lessons, interactive quizzes and downloadable resources can make your course more engaging and valuable to your learners. 

Also read: How to Sell Online Courses: The Complete Setup and Marketing Guide   

3. AI prompts pack 

AI prompts are increasingly popular among digital products, particularly with the rise of artificial intelligence tools like GPT and Midjourney applications.  

An AI prompts pack contains a collection of prompts or input sequences. These help users generate creative outputs, such as text, images or data, using AI tools.  

These can be sold as downloadable packs for specific industries, niches or creative purposes. 

What are the benefits of selling an AI prompts pack? 

• High demand: As AI technology evolves, more businesses and creators are looking for optimized prompts to enhance their workflows and productivity. 

• Niche market: You can target specific industries such as content creation, marketing or even art, tailoring your prompts to meet the needs of specialized audiences. 

• Low effort: Once created, AI prompt packs can be sold an unlimited number of times with minimal updates, making them a scalable digital product. 

How to get started? 

To create an AI prompts pack, research popular AI tools and identify areas where users need optimization. You can focus on creating prompts for specific tasks such as content generation, design inspiration or data analysis.  

Package these prompts in a user-friendly format and sell them through your online store or platforms like Etsy or Gumroad.  

Market your product by showcasing its effectiveness in helping users maximize AI tools. 

Also read: Best AI Content Generators in 2025: Advantages and Disadvantages + Key Features 

4. Printables & planners 

Printables and planners are among the easiest and most profitable digital products to create and sell.  

These items include anything from calendars and budget planners to To-Do lists and goal trackers. The beauty of printables is that they can be designed once and sold repeatedly, with minimal ongoing work required after the initial creation. 

What are the benefits of selling printables & planners? 

• Low effort, high reward: Once created, these products can be sold an unlimited number of times with minimal effort. 

• Customizable options: You can cater to specific niches such as business, education, fitness or personal development, ensuring that your printables meet the needs of different audiences. 

• Instant delivery: Printables can be downloaded immediately after purchase, offering convenience to your customers. 

How to get started? 

To create and sell printables, start by choosing a niche that interests you.  

Design your products using tools like Canva or Adobe Illustrator, focusing on eye-catching designs and easy-to-use templates.  

Afterwards, you can sell them through your online store or platforms like Etsy or Gumroad.  

Show how your products boost productivity, organization and goal setting. Use social media to attract customers. 

5. Digital templates, themes & social media assets 

Digital templates, themes and social media assets are highly valuable digital products that cater to a wide range of creative and business needs. Well-designed templates are often the best products to sell online in 2025 for designers and marketers. 

Whether you’re offering website templates, social media post designs or branding kits, these products help users save time and effort. Moreover, it enables them to focus on other areas of their work or business. 

What are the benefits of selling digital templates, themes & social media assets? 

• Time-saving: Customers are always looking for ways to save time on design and content creation. By offering ready-made templates, you provide them with the tools to complete tasks quickly and efficiently. 

• High demand: As more businesses and individuals seek to create professional-looking websites and social media content, the demand for templates and themes continues to rise. 

• Scalable: Once created, these assets can be sold repeatedly, generating passive income with minimal additional work. 

Templates and design kits often rank among the best selling digital products in 2025, thanks to repeatable demand.

How to get started? 

To create and sell digital templates and social media assets, start by identifying what your target market needs.  

You can design WordPress themes, social media content templates, resume templates or brand kits using design tools like Canva or Adobe Photoshop. For readers asking what are digital products, templates are a fast path from idea to income.  

Sell your products on your online store or on platforms like Etsy and Creative Market.  

Market them by showing how your templates save time and enhance the look of your clients’ websites or social media pages. 

6. Licensed digital content & premium libraries 

Licensed digital content and premium libraries are highly profitable digital products. They provide valuable resources to businesses, marketers and content creators.  

These can include items such as stock photography, video clips, music tracks and fonts, essential assets for creating high-quality content.  

Licensing this content lets others use it for their needs. This provides a convenient solution for those lacking time or resources to create quality materials. 

What are the benefits of selling licensed digital content & premium libraries? 

• Recurring revenue: Premium libraries can offer subscription models where customers pay monthly or annually for access to a library of digital content, generating consistent, passive income. 

• High-value product: As businesses increasingly rely on high-quality visuals and media, the demand for licensed digital content is growing. 

• Scalable sales: Once you’ve created a premium library, it can be sold an unlimited number of times, with minimal effort after the initial setup. 

How to get started? 

To create and sell licensed digital content, you’ll need to source or create high-quality visuals, music or other digital assets.  

You can use platforms like Adobe Stock or Shutterstock to sell your content. You can also set up your own online store to sell directly.  

Be sure to clearly outline the licensing terms and ensure your content is exclusive and high-quality to attract buyers. 

7. Product photography services 

Product photography services are a vital digital asset for eCommerce businesses, entrepreneurs and brands seeking to effectively showcase their products online.  

High-quality images can significantly improve the appeal of a product, boosting conversion rates and sales.  

Offering professional photography helps clients market products on online stores or social media platforms. 

What are the benefits of selling product photography services? 

• High demand: With the growth of eCommerce, businesses are constantly in need of professional photos to showcase their products and attract customers. 

• Customizable service: You can offer personalized packages for different business types, from small entrepreneurs to larger brands looking for bulk product photography. 

• Scalable: Once you’ve established a workflow, you can scale your services by taking on more clients or even offering digital files for instant delivery. 

How to get started? 

To offer product photography services, start by building a portfolio showcasing your best work.  

Invest in a good camera, lighting and editing software to ensure high-quality images. Create an online portfolio or online store to showcase your services and use social media to promote your work.  

You can offer packages for single or bulk products and create subscription models for businesses needing continuous updates. 

Also Read: How to Sell Photos Online: A Complete Guide for Photographers   

8. Stock photos, NFTs & digital art 

Stock photos, NFTs and digital art are growing digital products that cater to a wide range of creative and business needs.  

With the rise of NFTs and digital ownership, artists and photographers now have new avenues to monetize their work.  

Whether you’re selling traditional stock photos, digital illustrations or unique NFT art, these products offer an excellent opportunity. They help you reach a global target audience. 

What are the benefits of selling stock photos, NFTs & digital art? 

• High demand: Businesses, content creators and marketers consistently require high-quality visuals for their websites, advertisements and social media content. 

• Passive income: Once created, your digital art or stock photos can be sold repeatedly with little effort, creating a continuous income stream. 

• Global market: With NFTs and stock photo platforms, your art can reach a global audience, expanding your customer base far beyond your local market. 

How to get started? 

To sell digital art, stock photos or NFTs, begin by creating a portfolio of your best work.  

You can sell stock photos on platforms like Shutterstock, Adobe Stock or Getty Images or list your NFTs on marketplaces like OpenSea and Rarible.  

For digital art, consider building a personal online store to sell your creations directly to buyers. Utilize social media accounts like Instagram and Twitter to build your following and promote your work. 

Also read: Best Ways to Sell Pictures Online and Make Money 

9. Music, audio tracks & entertainment content 

Music, audio tracks and entertainment content are highly sought-after digital products in industries like media, advertising and content creation.  

Whether you’re creating original music, sound effects or other audio content, there’s a growing demand for high-quality, royalty-free media.  

Creators and businesses are always in need of fresh audio for their projects, making this a lucrative market for digital creators. 

What are the benefits of selling music, audio tracks & entertainment content? 

• High demand: From content creators to brands, everyone requires music and sound effects for their videos, podcasts and advertisements, making it a continually growing market. 

• Licensing opportunities: You can license your music or audio content for multiple uses, such as in videos, games and commercials, allowing for multiple revenue streams. 

• Passive income: Once created, your music or audio tracks can be sold repeatedly on platforms like Spotify, SoundCloud or Bandcamp, generating continuous sales. 

How to get started? 

To start selling music or audio tracks, create high-quality recordings that meet the needs of your target audience.  

Platforms like AudioJungle, Envato Elements and Pond5 are great for selling audio content. For royalty-free music, you can also list your work on iTunes or YouTube for broader exposure.  

Consider offering exclusive content or custom tracks on your own online store to attract clients who want something unique. 

Also read: How To Create A Music Website In 2025: A Step-by-Step Guide 

10. Software tools, plugins & mobile apps 

Software tools, plugins and mobile apps are highly profitable digital products that cater to both businesses and consumers.  

Whether you’re creating a new productivity tool, WordPress plugin or fitness app, there’s a large market for these products.  

As technology continues to advance, the demand for software solutions remains strong across industries. Utility apps and plugins routinely appear among the best selling digital products in 2025 because they solve daily problems.

What are the benefits of selling software tools, plugins & mobile apps? 

• Recurring revenue: Many software products, especially SaaS platforms, operate on a subscription-based model, providing consistent and predictable income. 

• High scalability: Once your software tool or app is developed, it can be sold to an unlimited number of users worldwide, creating a highly scalable business. 

• Automation: These digital products can run automatically, providing a steady income with minimal ongoing effort once the initial development is complete. 

How to get started? 

To create and sell software tools or plugins, start by identifying a problem that needs to be solved.  

Develop a solution that is both user-friendly and reliable. Use platforms like Envato Market or your own online store to sell your products.  

For mobile apps, you can launch on Google Play or Apple’s App Store and use SEO and marketing strategies to attract users. 

Also read: 17 Unique WordPress Plugins that Will Transform Your Website in 2025 

11. Software as a Service (SaaS) platforms 

Software as a Service (SaaS) is one of the most popular digital products today.  

SaaS platforms provide users with access to software applications through a subscription model, eliminating the need for physical installation or downloads.  

Whether it’s project management tools, email marketing platforms or cloud storage solutions, SaaS offers valuable services. Businesses and individuals rely on them daily. 

What are the benefits of selling SaaS platforms? 

• Recurring income: SaaS platforms are often based on subscription models, providing predictable revenue that grows as more customers sign up. 

• Scalability: With SaaS, you can easily scale your business to serve thousands (or even millions) of users without incurring proportionate costs. 

• Low customer acquisition costs: SaaS businesses benefit from low acquisition costs through word-of-mouth marketing and the virality of cloud-based services. 

How to get started? 

To create a SaaS platform, start by identifying a problem or inefficiency in your target market.  

Build a user-friendly software solution, ensuring it’s scalable and easy to maintain. You can sell subscriptions on your online store or use platforms like Shopify or WooCommerce to manage subscriptions.  

To drive traffic, invest in SEO, affiliate marketing and social media campaigns. 

12. Subscription services & membership sites 

Subscription services and membership sites are digital products that provide exclusive content, tools or resources to paying members on a recurring basis.  

These products often operate under a monthly or yearly subscription model, offering businesses and creators a steady stream of recurring revenue. 

Rather than a one-time purchase, customers pay continuously for ongoing access. This model answers what are digital products by packaging access, updates and community instead of a single file. 

What are the benefits of selling subscription services & membership sites? 

• Steady income: Subscription models offer a predictable revenue stream, enabling better financial planning and growth. 

• Customer retention: With regular access to exclusive content or services, you can build strong customer relationships and loyalty. 

• Scalability: Once your membership site is established, you can expand your user base without incurring significant overhead costs. 

How to get started? 

To create a subscription service, you’ll need to choose a niche that provides ongoing value to users, such as educational content or digital resources. 

You can use platforms like Patreon or MemberPress to build your membership site or create your own online store.  

You can offer free trials or limited access to attract subscribers, then use email marketing and SEO to drive traffic and convert visitors. 

Also read: How to Build a Membership Website? 

13. Online coaching sessions 

Online coaching sessions are a valuable digital product where you provide personalized guidance. You can also provide mentorship to clients via video calls, emails or chat.  

This is a growing market, especially for business coaching, life coaching, fitness coaching and other specialized areas.  

The key to success in selling coaching sessions is offering personalized advice and solutions that cater to the unique needs of your clients. 

What are the benefits of selling online coaching sessions? 

• Personalized value: Coaching provides clients with customized advice, making it a highly sought-after service. 

• Scalable: As you gain more clients, you can offer group coaching or digital courses to maximize your revenue. 

• High-ticket pricing: Coaching sessions often command premium rates, allowing you to earn more per client compared to other digital products. 

How to get started? 

To begin offering online coaching, choose a niche in which you’re knowledgeable, such as business, fitness or personal development.  

Create an online store or use platforms like Zoom and Calendly to book and run sessions.  

Market your services through social media, email marketing and client testimonials to attract new clients. 

14. Webinars & virtual events 

Webinars and virtual events are digital products that allow you to host live sessions, workshops or presentations online.  

These events encompass a diverse range of topics, including business seminars, marketing strategies, fitness classes and creative workshops.  

Webinars offer a great way to engage with your audience in real-time while offering valuable content. 

What are the benefits of selling webinars & virtual events? 

• Engagement: Live events offer real-time interaction, enhancing audience engagement and fostering stronger connections with participants. 

• Scalable income: You can host paid webinars for large audiences without worrying about physical limitations or travel costs. 

• Authority building: Hosting webinars on niche topics helps you establish yourself as an expert, attracting a loyal audience and potential clients. 

How to get started? 

To begin selling webinars or virtual events, select a platform such as Zoom, WebEx or Google Meet to host your sessions.  

Promote your events through email marketing, social media platforms and your online store.  

Ensure your content is valuable and provides actionable insights that justify the cost of attendance. 

15. Meditation guides, wellness content & budgeting spreadsheets 

Meditation guides, wellness content and budgeting spreadsheets are highly sought-after digital products in the health, fitness and personal development markets.  

These products help individuals improve their mental health, achieve wellness goals and manage their finances more effectively.  

Offering valuable resources in these areas can attract a dedicated customer base. 

What are the benefits of selling meditation guides, wellness content & budgeting spreadsheets? 

• High demand: With increasing interest in mental health, fitness and financial management, these products cater to a growing market. 

• Recurring sales: Wellness content, especially in areas like meditation, can be sold as a series or subscriptions, ensuring steady income. 

• Affordable creation: Creating guides and spreadsheets requires minimal investment, making these products easy to develop and market. 

How to get started? 

To create and sell meditation guides or wellness content, focus on crafting content that offers real value to your audience.  

You can sell budgeting spreadsheets on platforms like Etsy or through your online store.  

Use email marketing and social media to promote your content and attract customers interested in self-improvement and financial wellness. 

16. Interactive quizzes & assessments 

Interactive quizzes and assessments are engaging digital products that serve multiple purposes, ranging from personality tests to skills assessments.  

These products offer valuable insights to users while providing an interactive experience.  

Quizzes and assessments are popular tools for educators, marketers and personal development coaches. 

What are the benefits of selling interactive quizzes & assessments? 

• Engagement: Quizzes and assessments increase user engagement by offering interactive, personalized experiences. 

• Lead generation: They can be used to collect valuable data or generate leads by requiring users to provide information before accessing results. 

• Scalable: Once created, quizzes can be sold or used repeatedly without additional effort, making them a great source of passive income. 

How to get started? 

To create and sell interactive quizzes, consider niches such as personality tests, skills evaluations or educational assessments.  

You can use tools like Typeform or Quiz Maker to design and host your quizzes.  

Market them through your online store, social media and email marketing to attract customers looking for fun and insightful content. 

These were the 16 best digital products to sell online in 2025, each offering great opportunities for passive income and business growth.  

And the best part? You can create many of these digital products from the comfort of your own home.  

Whether it’s crafting eBooks, designing printables or creating online courses, there are countless digital products that you can develop right from your home workspace.  

This makes it an ideal business model for creators and entrepreneurs. 

Also read: 20 High-Demand Examples of Digital Products You Can Sell Online in 2025 

How to start selling digital products in 2025? 

Starting a digital product business in 2025 is easier than ever.   

With the rise of online marketplaces and platforms designed to simplify the process, entrepreneurs have endless opportunities to create and sell digital products.  

Here’s a step-by-step guide on how to sell digital products in 2025. 

1. Identify your target audience and niche  
2. Validate your digital product idea  
3. Select the right selling platform  
4. Set up your online store or storefront  
5. Create compelling product listings  
6. Configure payment processing and delivery automation  
7. Determine your pricing strategy  
8. Develop a pre-launch marketing plan  
9. Launch your digital product and gather feedback  
10. Provide customer support and manage updates

Let’s take a look at these steps in detail. 

1. Identify your target audience and niche 

Before selling, understand how to make digital products that meet market demand.  

A deep understanding of your target audience and their niche needs will ensure you build a product that resonates with them. 

• Focus on a specific market: Choose a niche that you’re passionate about and that has an active audience. 

• Research your audience: Identify the pain points, challenges or market gaps that your product can address. 

• Create customer personas: Define who your ideal customers are to tailor your products and marketing efforts better.  

With this clarity, you’ll know how to create digital products that genuinely solve their problems. 

2. Validate your digital product idea 

Before diving into development, it’s crucial to test if your product idea will meet market demand.  

Validating your product ensures that you’re investing your time and resources into something customers actually want. 

• Conduct market research: Use online tools, surveys and social media to gauge demand for your product. 

• Test your idea: Conduct a small survey or share a pre-launch offer to measure interest before fully developing your product. 

• Refine based on feedback: Use the insights you gather to tweak your product idea and better meet your target audience’s needs. 

Once validated, you can plan exactly how to make digital products your customers will want to buy. 

3. Select the right selling platform 

Choosing the right selling platform is essential for a smooth sales process. You have several online options for selling digital products, including eCommerce platforms, digital marketplaces and subscription services.  

Each platform has its pros and cons, so selecting the one that aligns with your business needs is crucial. 

Setting up your own eCommerce store is an excellent option if you want complete control over your sales, branding and customer experience.  

Bluehost WooCommerce hosting offers a comprehensive and reliable solution for selling digital products and managing your online store efficiently. 

Why choose Bluehost WooCommerce hosting? 

• User-friendly AI website builder: Bluehost offers an intuitive drag-and-drop AI website builder, making it easy to design a professional-looking eCommerce store without coding knowledge. 

• Optimized for speed and performance: Bluehost provides performance-optimized hosting, ensuring fast loading times and reliable uptime, which are crucial for customer satisfaction and sales conversion. 

• SEO tools built-in: With built-in SEO tools, your digital product store will rank higher in search engines, helping you attract more traffic and increase sales. 

• Scalability: Whether you’re just starting or growing rapidly, Bluehost offers scalability to grow your business. You can expand your product offerings, integrate with third-party apps and handle increased traffic with ease. 

• Robust security: Bluehost includes free SSL certificates to secure transactions, protect customer data and ensure a safe shopping experience. 

• 24/7 support: With round-the-clock customer support, Bluehost helps you resolve issues quickly, so you can focus on growing your business. 

Bluehost WooCommerce hosting is perfect if you want full control over your online store while benefiting from easy customization, scalability and affordable pricing. 

4. Set up your online store or storefront 

Your online store is the backbone of your digital product business.  

Setting it up is a crucial step in beginning to sell your products and connecting with customers. 

• Choose a platform: Platforms like WooCommerce (integrated with Bluehost) enable you to easily create and manage your online store. 

• Design your store: Customize your storefront to match your branding and make it easy for customers to browse and purchase your products. 

• Mobile optimization: Ensure your store is mobile-friendly to attract users on all devices and increase conversion rates. 

Also read: How to Make an Online Store in 2025 | Beginner’s Guide 

5. Create compelling product listings 

Your product listings need to convince potential customers why they should buy from you.  

Use compelling, clear and persuasive content to showcase the value of your products. Strong digital product marketing turns that value into predictable traffic and conversions.

• Write engaging descriptions: Focus on the benefits and unique selling points of your digital products, whether it’s an eBook, course or template. 

• High-quality images: Use product mockups or demos to visually show your digital products in action, helping customers visualize their value. 

• Optimize for SEO: Incorporate relevant keywords like ‘digital products’, ‘eCommerce store’ and ‘sell digital products online’ to help your product listings appear in search results. 

6. Configure payment processing and delivery automation 

Simplifying the payment and delivery process ensures a smooth shopping experience for your customers.  

Automation streamlines the process of handling orders, payments and product delivery with minimal effort. 

• Choose secure payment gateways: Integrate options like PayPal, Stripe and credit card processing to ensure secure transactions. 

• Automate product delivery: Use automated systems to deliver digital downloads or access links after purchase instantly. 

Clear automation helps audiences experience what are digital products as immediate and seamless.

Also read: Small Business Automation: Smart Ideas & Tools to Boost Efficiency in 2025 

7. Determine your pricing strategy 

Your pricing strategy is a key factor in the success of your business.  

Setting the right price makes your digital products attractive while ensuring you capture the value of your work. 

• Research the market: Examine competitors to determine what similar digital products are priced at, ensuring your pricing is competitive. 

• Offer tiered pricing: Create different pricing levels, such as basic, premium or bundle deals, to cater to various customer segments. 

• Leverage freemium or bundled deals: Consider offering basic access for free and charging for premium features or bundles. 

Also read: Discount Pricing Strategies To Attract and Retain Customers 

8. Develop a pre-launch marketing plan 

A strong pre-launch marketing plan can help you build anticipation and attract your first customers before your digital product officially launches. 

• Email marketing: Build a list of interested prospects and send them sneak peeks or early access offers. 

• Social media teasers: Share behind-the-scenes content and countdowns to generate buzz for your upcoming launch. 

• Early access or discounts: Offer exclusive access or discounts to early adopters to create excitement. 

Treat your teaser emails and social posts as digital product marketing sprints to validate demand early.

Also read: Practical Small Business Advice: How To Create a Marketing Plan 

9. Launch your digital product and gather feedback 

Once you’re ready to launch, promote your digital products aggressively to reach your target audience and drive traffic to your store. 

• Maximize visibility: Utilize email campaigns, social media ads and influencer partnerships to promote your launch effectively. 

• Gather customer feedback: After launch, reach out to customers to understand their experiences and gather insights for future improvements. 

10. Provide customer support and manage updates 

Excellent customer service ensures loyal customers and long-term business growth. Managing feedback and product updates is key to maintaining your brand’s reputation. 

• Offer responsive support: Set up live chat or email support to resolve customer queries quickly and efficiently. 

• Regular updates: Continuously improve your digital products based on feedback and keep them relevant to customer needs. 

• Customer loyalty: Providing excellent service fosters customer loyalty, encouraging repeat purchases and positive reviews. 

Where to sell digital products: Your store, marketplaces or social storefronts?

Choosing the right sales channel affects margin, data access, discovery and control.

Here’s how your own store, marketplaces and social shops compare so you can pick what makes sense for your goals.

You’ll see where you keep profit, how you learn from customer behavior and when to syndicate digital products for reach without losing brand fidelity.

One-line takeaway: Start on your own WooCommerce store to keep margin and data, then syndicate bestsellers to one marketplace and add social shops for launch spikes.

1. Your own store (WooCommerce on Bluehost)

This is your owned eCommerce hub where you control branding, checkout, analytics and customer relationship management. It’s ideal for building long-term revenue, trust and digital product marketing momentum.

As the owner of the channel, you’ll capture direct user feedback and continually improve offers, bundles and funnels, while protecting your visual identity.

Pros

• Highest margins and full control. You can accept payments globally, run advanced promotions and manage tax compliance in one place.
• First-party data and testing let you quickly create iterations based on real customer behavior.
• Works across formats sold in digital form on the internet: eBooks, website themes, social media templates, design assets, stock footage, digital guides and other digital services.
• Deep customization with WooCommerce plug-ins and design software; build your list with a free lead magnet and scale effortlessly.

Cons

• You must drive your own traffic and support.
• Setup requires time for design, integration and policy development.

Best when

• You want brand control and lifetime value compounding through email and content.
• You already know what are digital products and the problem your store solves for buyers.

2. Marketplaces (Etsy, Gumroad, Creative Market, app stores)

Third-party platforms offer built-in search and an audience of new customers. You trade margin and data for faster discovery and lightweight ops.

They’re also handy if you sell limited physical products via a print-on-demand service (like t-shirts) alongside digital SKUs.

Pros

• High discovery with categories, search and instant social proof from reviews.
• Fast validation for the best-selling digital products 2025 without heavy setup.

Cons

• Fees reduce margin and data is limited; branding is constrained.
• Rules and policy changes can impact your catalog.

Best when

• You’re testing demand, learning what are digital products your niche wants or trialing ideas from the best products to sell online in 2025 list.
• You offer visual or creator-focused items (templates, icons, non-fungible tokens, apps).

3. Social storefronts (Instagram and TikTok Shops; link-in-bio carts)

Native shopping inside social apps turns content and short videos into sales. Great for creator collabs, drop launches and speed.

Solo creators and digital nomads can showcase creative skills and drive impulse buys with shoppable posts and live streams.

Pros

• Friction-light checkout and algorithmic reach can spike launches.
• Pairs well with content-led digital product marketing and creator UGC.

Cons

• Algorithm dependence, fee stacks and limited exportable data.
• Less page flexibility than your own store.

Best when

• You want momentum for the best-selling digital products in 2025 and seasonal promos.
• You’re extending wins from the best products to sell online 2025 playbook and educating followers on what are digital products through short, helpful videos.

How do fees affect profit per channel?

Every channel includes visible and hidden costs—platform fees, ads, payment processing, support, refunds and compliance, like tax compliance. Use this comparison to estimate net profit, not just revenue.

Even with similar list prices, fee structures change what you actually keep and how fast you can reinvest in growth.

Quick formula: Profit = Price − (platform fees + ads + payment fees + support + refunds)

Channel	Margin	Data ownership	Discovery	Control
Own store	Highest	Full	Low	Full
Marketplace	Medium–low	Limited	High	Low
Social storefronts	Medium	Limited	Med–high	Low

60-second fee math (example)

A quick, back-of-the-napkin view to show how similar prices can yield different outcomes across channels.

Your actual numbers will vary by niche, ad costs, refunds and seasonality.

• List price: $30
• Own store (no marketplace fee): payment fee ~$1, ad CAC per sale ~$5 → Profit ≈ $24
• Marketplace (10–20% + payment): fee ~$4.50, payment ~$1, no ads → Profit ≈ $24.50
• Social (5% fee + creator revshare 10%): fees ~$4.50, small ad/boost ~$2 → Profit ≈ $23.50

Lesson: Channel ROI depends on fees versus traffic you must buy—test all three, then double down where CAC: LTV makes sense for your digital products portfolio.

What are the best platforms for selling digital products? 

When you know what is a digital product, selecting the right platform becomes easier for seamless sales and management.  

Knowing where to sell digital products helps you focus your efforts for maximum reach. Your platform choice should fit your digital product marketing playbook, not the other way around.

Below are some of the best platforms for digital product creators to consider, each with its unique features and benefits. 

Platform	Best for	Key features	Pricing
Bluehost	Entrepreneurs seeking an all-in-one store setup	Drag-and-drop builder, WooCommerce integration, free SSL, built-in SEO tools, scalable hosting, 24/7 support	Plans starting at $6.95
Gumroad	Digital products of all types	Simple setup, direct sales, low fees, easy digital file delivery and built-in email marketing tools	Low fees (5% + 3% transaction fees)
Shopify	eCommerce stores with scalable growth	Complete eCommerce solution with customization, multiple payment options and shipping management	Monthly fees starting at $29/mo
WooCommerce	WordPress users looking for full control	Self-hosted, highly customizable with many plugins and themes, great for creating a branded store	Free core plugin; paid extensions
SendOwl	Digital product sales with automated delivery	Automated delivery, integrates well with various platforms, handles licensing and subscription models	Starts at $9/month
Podia	Course creators and membership sites	Great for creating online courses and memberships, integrates digital products with webinars	Starts at $39/month

Please note: Pricing details are subject to market changes and may vary depending on your specific requirements, plan selections and additional features. Please check the updated prices from here. 

Choosing the right platform depends on your specific business needs.  

• Bluehost WooCommerce hosting is ideal for beginners selling digital products, offering easy setup, hosting and built-in SEO tools. 

• Gumroad is ideal for beginners selling digital products, while Shopify suits growing businesses with its full eCommerce features.  

• WooCommerce offers control as a self-hosted platform, while SendOwl excels at managing digital files and marketing digital products with minimal overhead.  

• Podia shines for those focused on online courses and membership sites, offering a seamless way to sell and manage digital content. 

By comparing features, you’ll decide where to sell digital products for the best results. That decision should align with your shortlist of the best products to sell online in 2025 and your traffic plan. 

Digital product marketing strategies 

After learning what is a digital product, focusing on marketing effectively helps you reach customers and grow your online business. 

A well-planned digital product marketing strategy ensures your offers reach the right people at the right time. 

From email marketing campaigns to affiliate programs, there are various strategies you can use to boost your digital product sales.  

Here’s how to implement the best marketing strategies for your digital products in 2025. 

1. Email marketing campaigns 

Email marketing is one of the most powerful ways to engage directly with your audience and nurture leads for digital product sales.  

It offers a personal touch and helps build strong customer relationships, leading to higher conversions. 

• Build your email list: Collect emails by offering valuable resources or discounts through your website. Use pop-ups, signup forms and exclusive content to encourage users to subscribe. 

• Create compelling content: Craft engaging emails that inform your audience about your digital products, upcoming offers and product updates. Personalize your emails based on customer interests to make them more relevant. 

• Automate your campaigns: Set up automated email campaigns that nurture your leads and drive repeat purchases. Use segmented lists to tailor your emails to different customer groups based on their behavior. 

If you’re looking for a way to make your email marketing campaigns more professional and effective, Bluehost Professional Email services is an excellent solution.  

It improves your email marketing by enabling you to send branded emails from your business domain. This helps build trust with your audience and makes your communications more polished.  

With Bluehost Professional Email services, you can simplify your email processes, ensuring consistent communication and better engagement with your audience.

2. SEO-driven content marketing 

SEO-driven content is a key part of any digital marketing strategy. It helps you rank higher on search engines and attract organic traffic to your digital product store. 

• Target relevant keywords: Utilize tools like Yoast SEO to identify the ideal keywords for your digital products, ensuring your content appears in front of the right audience. 

• Create valuable content: Write blog posts, product guides and landing pages that solve customer problems and drive traffic to your digital products. These should align with your customer’s search intent and focus on topics like marketing digital products or digital product ideas. 

• Optimize product listings: Ensure that your digital product listings are optimized for search engines. Proper use of headings, meta descriptions and keywords will improve your visibility and click-through rate. 

To fully optimize your content marketing strategy, Yoast SEO helps improve your on-page SEO, boosting your digital products’ search engine ranking. 

This tool helps target specific keywords and boost content visibility, thereby increasing the chances of appearing on search engine results pages.  

Furthermore, Yoast SEO provides valuable insights into optimizing your on-page SEO, thereby enhancing the discoverability of your content.  

3. Social media promotion 

Social media platforms are crucial for promoting digital products and connecting with a broad, engaged audience.  

• Choose the right platforms: Focus on platforms where your target audience spends the most time. Whether it’s Instagram, Facebook, TikTok or LinkedIn, each platform serves a different purpose. 

• Engage with your audience: Share product teasers, behind-the-scenes content and user-generated content to create excitement and build a community around your digital products. 

• Run ads: Utilize paid social media ads to target potential customers who may not yet be aware of your products. 

Integrating social media with a broader digital product marketing strategy can boost long-term visibility and sales. 

Also read: Advantages of Social Media Marketing + How to Use It For Your Business 

4. Paid advertising strategies 

Paid advertising can be a powerful tool to boost visibility and drive traffic to your digital product store. 

• Google Ads: Use Google Ads to target high-traffic keywords and direct potential customers to your product pages. 

• Social media ads: Platforms like Facebook and Instagram allow you to run highly targeted ads, helping you reach specific customer segments interested in your digital products. 

• Retargeting: Use retargeting ads to engage users who’ve previously visited your site but didn’t make a purchase, increasing your chances of conversion. 

Also read: Social Media Advertising Tips To Master Your Small Business’s Strategy 

5. Affiliate and referral programs 

Implementing an affiliate program or referral system can help you reach more potential customers without the additional effort required for direct marketing. 

• Set up an affiliate program: Offer affiliates a commission for every sale they generate. Use tools like AffiliateWP or ShareASale to track sales and manage your affiliates. 

• Referral incentives: Encourage your existing customers to refer others by offering rewards such as discounts or exclusive content. 

• Track success: Monitor performance to ensure your program is working efficiently and delivering value to both affiliates and customers. 

Also read: Affiliate Marketing for Beginners: Start Earning Online in 2025 

6. Influencer collaborations 

Partnering with influencers can significantly increase your digital product visibility and credibility. Fold creators into your digital product marketing calendar so launches stack with content peaks.

• Choose the right influencers: Look for influencers whose audience aligns with your target customers. Micro-influencers can also offer high engagement at lower costs. 

• Collaborate on content: Work with influencers to create content that highlights your digital products and drives traffic to your online store. 

• Use affiliate links: Provide influencers with unique affiliate links to track the sales they generate, making it easy to reward them for their promotions. 

Also read: Influencer Marketing: Boost Your Brand with Strategic Partnerships   

Challenges related to selling digital products 

Selling digital products can be incredibly rewarding, but it also comes with its unique set of challenges.  

From payment processing to piracy protection, here are the common hurdles you’ll face when running a digital product business and how to tackle them. 

1. Managing payment processing and delivery automation 

One of the key challenges when selling digital products is ensuring that payment processing and delivery run smoothly without manual intervention. 

• Choose secure payment gateways: Use reliable payment gateways like PayPal, Stripe or WooCommerce to handle transactions securely. 
• Automate product delivery: Implement systems that automatically deliver your digital products after purchase to ensure a seamless customer experience. This saves time and eliminates errors in delivery.

2. Handling customer support and refund requests 

Customer support is critical in maintaining a positive relationship with your buyers and ensuring their satisfaction. 

• Quick response times: Provide timely responses to customer inquiries via live chat, email or a help desk system. 

• Manage refund requests: Establish clear refund policies for your digital products, ensuring customers understand when and how to request refunds. Automate these tasks to make things easier for you and your customers. 

3. Protecting against piracy and unauthorized sharing 

One significant risk of selling digital products is piracy and unauthorized distribution of your content. 

• Watermark your digital files: Use visible or invisible watermarks on products like eBooks, digital art and software to prevent unauthorized distribution. 

• Digital rights management (DRM): Consider using DRM protection for high-value digital products such as online courses or software tools to prevent unauthorized sharing and usage. 

Also read: Website Security 101: Easy Steps to Protect Your Site from Cyber Threats 

4. Ensuring product quality and version control 

Maintaining high product quality and ensuring your digital products are up-to-date is crucial for customer satisfaction and retention. 

• Continuous improvements: Regularly update your digital products to fix bugs, add new features or improve user experience. This is particularly important for software tools, online courses or membership sites. 

• Version control: Keep track of product versions to avoid confusion and ensure customers always get the latest, most stable version of your digital products.

Transparent changelogs reinforce what are digital products as living, improving offerings.

5. Legal considerations for selling digital products online 

Selling digital products online comes with its own set of legal considerations to ensure compliance and protect your business. 

• Intellectual property rights: Ensure you own or have permission to use any content you incorporate, such as images, music or software. Consider copyrighting your work to protect it from unauthorized use. 

• Terms and conditions: Create clear terms and conditions for your digital product sales, including refund policies, usage rights and privacy policies. This helps set expectations and protect your business from legal disputes. 

• Tax obligations: Understand the tax laws for selling digital products in different regions. Some countries require digital product sales to include sales tax or VAT, so ensure you’re collecting and reporting correctly. 

Final thoughts 

Knowing what is a digital product opens exciting opportunities for entrepreneurs to build a scalable online business. Focus on a small set of the best selling digital products in 2025 and iterate quickly to find traction.

The flexibility, low overhead costs and passive income potential make it an appealing business model in 2025. 

When selling eBooks, courses, software or printables, success comes from knowing your audience, testing ideas and using strong marketing. With consistent digital product marketing, every release compounds reach and lifetime value.

Bluehost WooCommerce hosting provides a user-friendly website builder, fast hosting, built-in SEO tools and secure payment processing, everything you need to run a successful digital product business.  

Bluehost supports your growth with affordable pricing, powerful features and 24/7 support, helping you scale efficiently. 

Now that you know what is a digital product, get started with Bluehost WooCommerce hosting and build your digital product empire with ease. 

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