Bluehost Blog

The How-To Guide to Social Media Hashtags for Business Marketing

An effective social media hashtag strategy that guides customers toward your business online requires a lot more than adding #ThrowbackThursday to your posts. Whatever social media platform you use to build your business, knowing how to research hashtags and correctly use them in your marketing will boost your brand’s growth. This guide explains: What a…

Small Business Experts Tell Us How To Make a Successful Business Plan for 2021

A new year brings a fresh page to plan the future of your company. But with every business resolution you make, there comes the doubt of following through. You might wonder if New Year’s resolutions are futile. Moreover, it’s hard to plan for a year like the one following 2020. How do you prepare for…

8 Lessons Business Leaders Can Learn from MLK

The Civil Rights movement may have taken place almost 60 years ago, but Dr. Martin Luther King, Jr.’s words endure. As the United States continues to pursue the ideal of equality for all, MLK’s lessons on standing up for justice are relevant now more than ever. MLK’s impact is mostly seen in the context of…

Small Business Trends To Know To Prepare Your Company for 2021

The year 2020 changed business in unprecedented ways. Companies had to adapt to new working environments and new customer demands. Specific industries like events and travel took a hit, while others like eCommerce saw unexpected growth. Now that we move into 2021, we can learn from the past year and prepare for emerging trends in…

Powerful SEO Advice: How To Use Google Question Hub

In 2018, Google created Google Question Hub to help content marketers find unanswered questions in Google’s database. Question Hub was initially available in Nigeria, India, and Indonesia. The United States received access to Question Hub in January of 2021, opening up significant opportunities for content marketers. Keep reading to learn: The State of Content Marketing…

Inspire Your Website Visitors With CTA Buttons That Drive Sales

You might think you’ve done everything in your power to optimize your website. But for some reason, your conversion rates still aren’t going up. Your visitors just aren’t doing what you want them to do. How do you entice your readers to become subscribers to your newsletter, contact a sales agent, or make a purchase?…

Harvesting a Dream, Meet: EXAU Olive Oil

Step into the world where the city of Calabria, Italy blends with California to create EXAU Olive Oil. The inspiration for the name derives from the phrase “oleum ex albis ulivis,” which the ancient Romans used to describe the five tiers of olives reserved for nobility. This company was a labor of love from Giuseppe…

What Are Pointer Records and Why You Should Set Them Up for Your Website

The internet lets anyone be whoever they want to be. This fact gets exploited by hackers and spammers, which causes problems. That’s why there are obstacles put in place to ensure identification. When your company sends out an email blast, some servers might reject the message if it can’t verify the website or IP address…

How To Use LinkedIn For Business Promotion + LinkedIn Marketing Strategies

Setting up a booth at a trade show is a wonderful way to promote your company. You meet new leads or potential partners, you network with folks in your industry, and you get to showcase your company and its achievements. This is the same opportunity offered by LinkedIn. LinkedIn is not just for job seekers…

How to Develop a Brand That Extends Beyond A Logo

Public perception is a critical factor in determining the success or failure of your business. Even the hottest products and most helpful services can’t save a business from a poor reputation. Too many entrepreneurs focus disproportionate amounts of time, energy, and money on coming up with a high-quality logo. A logo is an important part…