Bluehost Blog

How To Use LinkedIn For Business Promotion + LinkedIn Marketing Strategies

Setting up a booth at a trade show is a wonderful way to promote your company. You meet new leads or potential partners, you network with folks in your industry, and you get to showcase your company and its achievements. This is the same opportunity offered by LinkedIn. LinkedIn is not just for job seekers…

How to Develop a Brand That Extends Beyond A Logo

Public perception is a critical factor in determining the success or failure of your business. Even the hottest products and most helpful services can’t save a business from a poor reputation. Too many entrepreneurs focus disproportionate amounts of time, energy, and money on coming up with a high-quality logo. A logo is an important part…

Manage Your Online Reputation: How To Get Product Reviews

What do you do when someone tells you about a fantastic new product? If you’re like most people, you immediately pull out your phone and check online reviews to see what the hype is all about. The internet has dramatically increased the role social proof plays in consumer decisions. Your business’s overall reputation is largely…

How to Add a Blog to Your Business Website

The secret about business blogs is that, besides the obvious benefit of driving traffic to your site, your blog can actually help you create new ideas for your business. But driving traffic and fresh ideas only happens if you really think, plan, and create a meaningful blog. Let’s dive in and make it happen. Discover…

How to Select the Best Legal Structure for Your Business: Sole Proprietor, LLC, Partnership, or Corporation

Once you have a great business plan and a catchy name, it’s time to start registering your company. No matter what kind of business you’re running, you must register formally as a legal entity for tax, liability, and organizational purposes. New owners are often perplexed by the varying legal structures their businesses can assume. With…

Operations Management: How to Choose and Manage Your Suppliers for an eCommerce Business

eCommerce companies come with a lot of advantages over traditional brick and mortar stores. From decreased startup costs to a lower barrier of entry, expenses are lower and marketing is easier. However, even with all the benefits of eCommerce websites, no business owner can escape the need to source and manage suppliers. Operations and supply…

Social Media Tools To Help Enhance Your Website

Social media has continued to be a creative titan that allows people to engage, share, and develop innovative content. In the past few years, we’ve seen an explosion of new social media apps like TikTok and Snapchat which continue to give people creative ways to connect with each other around the world. Social media has…

Combining Shopify and WordPress is a Store Owner’s Dream

If you have a small business or even a big one, you need to have a platform that customers love. In today’s market, it’s all about ease of use. If you’re running an online shop, customer experience has to be at the forefront. Customers want to complete purchases with a few clicks…and who’s to blame them? You can…

TikTok & Instagram Reels: 4 Clever Ways to Use Ephemeral Content To Promote Your Business

Did you know that Instagram and TikTok are the fifth and sixth most-used social media platforms globally? While TikTok may have started as a social networking platform for teens, it’s a critical marketing platform for businesses today. It’s become such a force to be reckoned with that Instagram released a new Reels feature in 2020…

Google Keen 101: What Is It and How to Use It

What are you keen on? Google wants to power your passions with its latest digital product: Keen. Since Google launched this digital content curator in June 2020, the media has been referring to it as Google’s answer to Pinterest. You may remember that Google has tried to venture into social media before with Google+ —…