Best WordPress popup plugin – Top Picks & Expert Recommendations 

Key highlights 

• WordPress popup plugins help capture leads, showcase promotions and recover abandoned carts with targeted popups. 

•  Many plugins feature drag-and-drop builders and pre-designed templates, ensuring ease of use for beginners. 

• Test different designs, messages and triggers to optimize popups for maximum conversions. 

• Reduce bounce rates by triggering popups when users are about to leave your site. 

• Ensure compatibility with popular WordPress themes, page builders and plugins such as WooCommerce.  

Introduction  

Ever landed on a website and been instantly drawn to an eye-catching offer or a perfectly timed signup form? That’s the magic of the best WordPress popup plugin! Whether it’s capturing leads, showcasing promotions or guiding visitors toward important actions, popups are a game-changer for website engagement. 

However, a single popup is not enough. The right popup WordPress plugin gives you full control over when, where and how your messages appear. This ensures they enhance the website visitor’s experience rather than disrupt it. 

With so many options available, choosing the right WordPress popup plugin can feel overwhelming. That’s why we’ve rounded up the best WordPress popup plugins, highlighting their key features and benefits to help you make an informed choice. Let’s dive to understand why you need a popup WordPress plugin. 

Why do you need a WordPress popup plugin 

A WordPress popup plugin allows you to: 

Boost conversions 

Popups can encourage visitors to take action, whether it’s signing up for a newsletter, downloading a freebie or making a purchase. When combined with reliable WordPress hosting, these popups work smoothly without slowing down your site. 

At Bluehost, we’ve got your back. Our WordPress hosting makes it effortless for you to install and manage popup plugins. With an intuitive interface, you can build an attractive website, grow your business and reach more customers seamlessly. 

Grow your email list 

Opt-in popups help you capture visitor information and grow your email list effortlessly. By offering lead magnets like discounts, free guides or exclusive content, you can encourage sign-ups. Advanced targeting ensures popups reach the right audience at the right time, improving conversion rates. Integrating with email marketing tools streamlines automated follow-ups, keeping your subscribers engaged. 

Enhance user engagement 

Promote blog posts, discount codes or announcements without disrupting the user experience. Hosting your website with Bluehost ensures fast performance, so popups load quickly and create a seamless user experience. 

Recover abandoned carts  

Exit-intent popups help prevent potential customers from leaving your site without completing a purchase. If you’re running an eCommerce store on Bluehost, you can use WooCommerce popups for effective cart recovery strategies. 

Personalize offers  

Target users based on behavior, location, device type or past interactions to deliver relevant messages. 

The right popup plugin helps convert passive visitors into active customers while ensuring a seamless user experience Now, let’s explore the range of features to look for before choosing the best WordPress popup plugin.  

Also read: 12 Best WordPress Plugins To Improve Your Website or Blog  

How to choose the best WordPress Popup plugin  

Good popup plugins have four notable features that you need them to increase a website’s conversion optimization rate. These are triggers, targeting capabilities, analytics and integrations with other WordPress plugins or tools. The primary difference among popup plugins lies in how they implement these features. 

Here are brief instructions on how to understand what you need from a popup feature for your website, including some advanced features you might want to consider. 

• Ease of use – A simple user interface, drag-and-drop editor and clear documentation 

• Security – Select a reputable plugin to minimize security risks 

• Popup triggers – Options like exit-intent, scroll-based and time-delay popups 

• Targeting options – Personalize popups based on user behavior or location 

• Built-in analytics – Track performance and improve conversion rates 

• Integration – Ensure compatibility with email marketing, CRM and eCommerce platforms 

• Support and updates – Regular updates and active support ensure reliability 

Also read: WordPress: Installing Plugins 

7 best WordPress popup plugins – Top picks and recommendations  

Popups are an effective way to engage website visitors, capture leads and increase conversions. Choosing the right WordPress popup plugin can make a big difference in your marketing efforts.  

Here is a comparison table to help you choose the best WordPress popup plugin based on your needs: 

WordPress Popup plugin comparison table 

Plugin	Best For	Triggers	Targeting options	Integration	Analytics	Support
OptinMonster	Conversion optimization and lead generation	Auto open, Exit intent, Click-based, Scroll open, Inactivity	Cart contents, User behavior, Device type, Geo-targeting	Email marketing services, CRM tools, WooCommerce	A/B testing, revenue attribution tracking	Live support, tutorials, Facebook group
Popup Maker	Beginners and budget-conscious users	Auto open, Click open, Form submission, Exit intent, Scroll open	User roles, Specific pages, Device specifications, Geo-targeting	WPForms, Mailchimp, BuddyPress, WooCommerce	Open rates, conversion tracking	Support tickets
Icegram	Marketers and bloggers for email marketing campaigns	Auto open, Click open, Exit intent, Scroll open	User behavior, Cart contents, Device type, Geo-targeting	Built-in email tools, WooCommerce	A/B testing, conversion tracking	Email support (premium)
Popup Builder	Advanced targeting and trigger options	Auto open, Hover open, Click open, Exit intent, Scroll open	Cart contents, User roles, Geo-targeting, AdBlock detection	WooCommerce, Mailchimp, Ninja Forms	Trigger-based analytics, conversion tracking	Live chat, email support
Elementor Popup Builder	Elementor users looking for built-in popup solutions	On page load, Scroll, Exit intent, Click-based	Page-level, Logged-in status, Device type, Referring URL	Elementor Pro, WooCommerce, Email marketing tools	Basic conversion tracking, A/B testing with add-ons	Elementor Pro support
Hustle	Lead generation, email opt-ins, social sharing	Time delay, Scroll-based, Exit intent, Click-based	Geolocation, Logged-in user, Device type	Mailchimp, AWeber, HubSpot, Social media buttons	Built-in analytics, A/B testing	WPMU DEV support
BDOW	Affordable marketing features beyond email collection	Auto open, Click detection, Exit intent, Scroll open	Cart contents, Referring website, Specific pages	Email marketing tools, WooCommerce	Impressions, email collection, A/B testing (paid)	Email support

Each WordPress popup plugin offers unique features catering to different needs. Consider your website goals, budget and required integrations before selecting the best plugin. Now, let’s dive into each plugin in more detail. 

1. OptinMonster  

OptinMonster is one of the most popular WordPress page builder plugins for a good reason. It balances powerful features with good pricing. It also includes lead verification options and blocks risky email addresses based on various criteria. These include IP addresses, temporary email addresses, role-based emails, characters, strings and patterns in an address and free email addresses.  

Additionally, OptinMonster is recognized as the best popup plugin for enhancing conversions. OptinMonster also avoids damaging website performance and speed. 

Key features 

Triggers: 

• Auto open 

• Click-based 

• Exit intent 

• Scroll open 

• Inactivity sensor 

• Specific dates and times 

Targeting options based on: 

• The user’s cart contents, order value and cart abandonment 

• Specific pages 

• User behavior 

• Referring website 

• Device type, such as tablet, desktop or mobile 

• Countries, regions and postal codes 

• AdBlock detection 

Customization: 

Drag-and-drop popup builder to customize popup templates 

Integration: 

• Leading email marketing services and CRM tools, such as Mailchimp, ConvertKit and ActiveCampaign  

• Popular eCommerce platforms and form builders like WPForms Popup, WooCommerce Popups and more 

Analytics:  

Tracks conversion rates and revenue attribution. Includes tracking for A/B testing. 

Support:  

Via multiple channels, including a private Facebook group, knowledge base with tutorials and live support 

Best for:  

Website owners needing strong support and help getting campaigns set up. 

2. Popup Maker  

Popup Maker is a popular free popup plugin used on over 600,000 websites. It is a good option for experimenting with popups as a lead generation tool. Popup Maker has great features, such as a visual theme builder, image and video integration and the premium version doesn’t require coding. 

Key features 

Triggers: 

• Auto open with time delay 

• Click open 

• Form submission 

• Exit intent 

• Scroll open 

Targeting options based on: 

• The user’s cart contents (WooCommerce Popup) 

• Specific pages 

• User roles 

• Referring website 

• Device specifications, such as manufacturer, browser, screen size and OS 

• Countries, regions and postal codes 

Customization options: 

• Customization to match your website colors, fonts and images 

• Size 

• Positioning 

• Animation effects 

• Video popups 

Integration: 

Form plugins such as WPForms or Mailchimp for WordPress and others like BuddyPress, Aweber and more. 

Analytics:  

Track popup performance on each page, including open rates and conversion rates. 

Support: 

Via support tickets 

Best for:  

Beginners and those who have a limited budget. 

3. Icegram  

Icegram is an all-in-one email marketing solution that helps you personalize campaigns at scale. It is a family of three powerful plugins: Express, Engage and Collect. Together, Icegram allows you to create and manage popups for newsletters, call-to-action popups and contact forms to help create a smooth workflow within one connected family of WordPress plugins. 

However, each plugin is sold separately, so you can opt for a free plan on the plugin you use least and pay for an upgrade on the plugin you need most to customize your experience. 

Triggers: 

Key features 

• Auto open 

• Click open 

• Exit intent 

• Scroll open 

Targeting options based on: 

• Referring website 

• The user’s cart contents 

• Specific pages 

• User behavior, for example- special offers for returning visitors 

• Device type, such as tablet, desktop or mobile 

• Countries, regions, postal codes 

Customization options: 

• Customization to match your website colors, fonts and images 

• Positioning 

• Animation effects for messages, sidebars, ribbons and buttons 

Integration: 

• Integrates with popular email marketing services besides its own email marketing tools 

• WooCommerce plugins 

Analytics:  

Dashboard to check impressions, number of conversions and conversion rate. Possible to run A/B testing campaigns. 

Support:  

Via email for premium plan members 

Best for:  

Marketers and bloggers needing to create a polished email marketing experience at scale. 

4. Popup Builder  

Popup Builder is a super user-friendly WordPress popup builder plugin with various options to help increase your sales. Popup Builder helps with gamification popups, social proof notifications, advanced closing control and random popup options. 

Key features 

Triggers: 

• Auto open 

• Hover open 

• Click open 

• Exit intent 

• Scroll open 

• User inactivity 

• Adding products to the cart 

Targeting options based on: 

• Specific pages 

• A selected number of page visits 

• Referring website 

• The user’s cart contents 

• Specific user roles 

• Device types, such as tablet, desktop or mobile 

• Countries and regions 

• AdBlock detection 

Customization options: 

• Customize to match your website colors, fonts and images 

• Video content 

Integration: 

Most other popular plugins and tools, including WooCommerce, MailChimp, Ninja Forms, WP Google Maps and more. 

Analytics: 

Track popup performance based on trigger types and the most popular popups over a specified period of time. 

Support:  

Via live chat and email 

Best for:  

Website owners who need advanced targeting and trigger options. 

5. Elementor Popup Builder 

Integrated with Elementor Pro, the Elementor Popup Builder is a powerful popup solution. It allows users to design and customize popups using Elementor’s drag-and-drop editor, eliminating the need for additional popup plugins. With advanced display conditions, triggers and seamless WordPress integration, it’s a great choice for users already using Elementor for page building. 

Key features 

Triggers: 

• On page load 

• Scroll trigger 

• Exit intent 

• Click-based triggers 

• After inactivity 

Targeting options based on: 

• Page-level targeting 

• Logged-in status 

• Device type (desktop, tablet, mobile) 

• Referring URL 

• Custom user roles 

Customization: 

• Fully customizable with Elementor’s drag-and-drop editor 

• Pre-designed popup templates 

• Ability to create modals, slide-ins, full-screen overlays and more 

Integration: 

• Works seamlessly with Elementor Pro and WordPress 

• Compatible with email marketing tools like Mailchimp, ConvertKit and ActiveCampaign 

• Supports WooCommerce for cart abandonment popups 

Analytics: 

• Basic conversion tracking within Elementor 

• A/B testing available with third-party add-ons 

Support: 

Available through Elementor Pro’s support system 

Best for: 

Website owners using Elementor Pro who want a fully customizable, code-free popup solution without installing a separate WordPress plugin. 

Read more: What is the Elementor WordPress Page Builder? 

6. Hustle  

Hustle is a feature-rich WordPress popup plugin designed for lead generation, email opt-ins and social sharing. Hustle offers stylish popups, slide-ins and banners, making it a great option for marketers and bloggers looking to grow their email lists. 

Key features 

Triggers: 

• Time delay 

• Scroll-based triggers 

• Exit intent 

• Click-based popups 

• Inactivity detection 

Targeting options based on: 

• Geolocation-based targeting to reach the right users at the right time. 

• Logged-in user targeting 

• Device type (desktop, tablet, mobile) 

• Geolocation-based targeting to reach the right users at the right time. 

Customization: 

• Customizable templates and layouts 

• Built-in animations for better engagement 

• Ability to design popups, slide-ins and floating bars 

Integration: 

• Compatible with email marketing tools like Mailchimp, AWeber, Constant Contact and HubSpot 

• Supports social media sharing buttons 

• Works well with WooCommerce and membership sites 

Analytics: 

• Built-in analytics dashboard to track conversions 

• A/B testing to compare different popups 

Support: 

Available via WPMU DEV’s support system 

Best for: 

Marketers and bloggers looking for an easy-to-use popup plugin with built-in lead generation and social sharing features. 

7. BDOW  

BDOW, formerly Sumo, is a WordPress popup plugin that focuses on broader marketing rather than just collecting email lists. BDOW has several marketing apps within one WordPress popup plugin, such as social media share buttons and one-off marketing emails. 

Key features 

Triggers: 

• Auto open 

• Click detection 

• Exit intent 

• Scroll open 

Targeting options based on: 

• Referring website 

• The user’s cart contents 

• Specific pages 

• Cart abandonment 

Customization options: 

Drag-and-drop popup builder to customize popup templates 

Integration: 

• Most popular email service providers including Klaviyo, GetResponse, ActiveCampaign, Drip, MailChimp and more. 

• WooCommerce 

Analytics:  

Dashboard to review impressions, number of emails collected and click conversion rate. Paid plans include an A/B testing module. 

Support:  

Via email 

Best for: Website owners who need an affordable WordPress popup plugin with marketing features beyond collecting email lists. 

Final thoughts  

Using a popup plugin that is reliable and easy to use helps you manage your WordPress website. You can choose a plugin based on factors like budget, integration requirements, trigger and targeting options and analytics features. 

But if you need help with customizing the setup of a WordPress popup plugin, try our Pro Design Live support for expert assistance. Our team of experts will help you through the process. You can also expect well-rounded service on backup, account access issues and many other challenges you might face on your way to creating a well-performing website. 

Get expert assistance today and take your website to the next level with Bluehost. 

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