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WordPress is a content management system that anyone can use. Its core code is simply a framework that provides essential elements for creating a basic website.

To fully customize a site’s functions, appearance, and performance, you’ll need a set of plugins – independent pieces of code that can be added to any WordPress website to meet a user’s specific needs.

With just a little know-how and guidance, you’ll find that building a WordPress website is easy, fast, and affordable for all website owners.

Since WordPress is open-source code, anyone can create and sell a plugin or make it available for free. With so many options, selecting which plugins are best for your WordPress site can be tough.

Keep reading to discover 12 of the best WordPress plugins for executing essential functions on just about any WordPress site. 

What website plugins do you need?

Whether you are looking for free live chat plugins or plugins for photographers, you can use various templates and plugins to create a unique website.

The crucial plugins that are essential for most operational WordPress websites can be categorized into the following key groups:

  • Content management – WordPress comes with basic tools for creating, publishing, and managing a variety of content types, but specialized page builder plugins can make your workflow more efficient and your content more accessible with appealing landing pages. Plugins related to content management include those for editing and formatting, image optimization, galleries, and many other custom post types.
  • Social sharing, marketing, and SEO plugins – Any website hoping to find an audience needs tools for optimizing a site for searchability and sharing on social media.
  • Website performance – Plugins can speed up loading time, optimize images, and provide a better user experience.
  • Security and safetyWordPress security plugins can back up the site, add firewalls and other protections against hacking, and protect the site from spam and spam comments.
  • Website Analytics – See where you’re succeeding and where you need to tighten up. Analytics plugins can break down any site’s traffic using Google Analytics to help understand your visitors’ conversion rates and audience better.

Some of the must-have WordPress plugins are free. Others have both free versions and premium versions with additional features.

Best WordPress Plugins

Here are twelve great plugin add-ons for users looking to improve their site:

1. Yoast SEO

Yoast SEO Plugin - WordPress Plugins

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Optimizing your content for search engines is essential for getting traffic to your site. Yoast SEO is a WordPress SEO plugin that helps you optimize every aspect of your site for searchability.

Yoast automatically grades content for keywords and metadata and tags areas for improvement. Efficient and functional, Yoast is available from the WordPress plugin directory as a free plugin with a premium version for more features.

Price: Free. Premium plans start at $89 for one website.

Alternative: All in One SEO

2. Jetpack

Best WordPress plugin — Jetpack

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Initially created for the hosted WordPress site, Jetpack is now available for self-hosted WordPress sites. It’s an “all in one” solution for social media sharing, site statistics, and search engine optimization.

Users can activate and customize the Jetpack features of their choice. It’s available in a premium or free version from the WordPress Plugin Directory.

Price: $47.97/month when billed annually.

Alternative: Duplicator

3. WordFence Security

Best WordPress plugin — WordFence Security

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WordFence Security is a full-featured security solution for self-hosted WordPress sites. Available in free and premium plugin versions, WordFence Security provides a firewall with multiple features and protection from hacking, malware, and viruses. 

WordFence also includes email alerts for critical problems and real-time traffic monitoring.

Price: Plans start at $99/year.

4. MonsterInsights

wordpress plugin - monster insights

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MonsterInsights brings the features of Google Analytics right to your WordPress dashboard. This plugin allows tracking traffic, clicks, visitor statistics, and more without manually installing or interfacing with Google’s comprehensive analytics tool. 

MonsterInsights is a premium plugin with multiple plans from third-party developer

Price: Plans start at $199/year.

5. WP Rocket

Best WordPress plugin — WP Rocket

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Improving site functionality, WP Rocket is one of the best premium caching plugin options. While there isn’t a free version, it makes up for it with its user-friendly interface, decreased load times, and lazy loading options.

Offering database optimization and two different methods of cache preloading, it’s simple to configure, speeding up any WordPress page in no time.

Price: Plans start at $49/year.

Alternative: WP Super Cache and SiteGround Optimizer

6. WooCommerce

wordpress plugin - woocommerce

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WooCommerce is one of the most popular e-commerce plugin solutions in the world. This plugin includes all the features you need to set up a full-service online store on your WordPress site.

WooCommerce is fully customizable with multiple themes and product page layouts, and it supports sales for both physical and digital products and affiliate marketing.

You can get started using WooCommerce in either its free or premium version from WordPress.

Price: Plans start at $24.95/month with a triennial plan.

Alternative: Easy Digital Download

7. Pretty Links

wordpress plugin - pretty links

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Affiliate links can be long and ugly. Pretty Links is a WordPress membership plugin with multiple plan tiers that let marketers cloak links using their site and domain name.

Pretty Links include auto-linking to keywords and a year of support and updates with all plans.

Price: Plans start at $79/year.

8. Really Simple SSL

wordpress plugin - really simple ssl

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Really Simple SSL converts a site from HTTP to HTTPS with one click. This plugin allows you to safely migrate your entire site to a secure site in a single step and avoid the “Not Secure” warnings on Google.

Really Simple SSL updates site URLs, handles redirects, and enhances site security. You’ll need to acquire a free SSL certificate to use this free plugin, with paid versions available across multiple sites.

Price: Plans start at $29/year.

9. WPForms

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WPForms is among the most user-friendly contact form plugin options. You can also get on board with WPForms Lite, one of the best free WordPress plugins.

With its drag-and-drop form builder, it’s an excellent primer for email marketing and building up an email list or gaining subscribers for more effective lead generation.

It provides spam protection, and it’s fully customizable with pro versions. Moreover, it can easily integrate with services such as MailChimp, making it one of the top WordPress plugins with just cause.

Price: Plans start at $79/year.

Alternative: Formidable Forms

10. W3 Total Cache

wordpress plugin - W3 Total Cache

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Website caching is an effective way to speed up the load time of your website. If that sounds appealing to you, then this plugin is just what you need. W3 Total Cache does a ton of work. It stores a static copy of your pages, makes your CSS/HTML/Javascript files smaller, and handles content delivery network (CDN) uploads. Not only will your visitors enjoy a faster site, but you can also save money on bandwidth costs.

Price: $99/month

Alternative: WP Rocket

Related content: The best WordPress newsletter plugins.

Price: Free

11. Disqus

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If you’ve always wanted a more feature-rich commenting system for your blog, then Disqus is for you. Disqus features a full range of user icons, login options, spam protection, and share options. 

A single Disqus account works across all blogs that have the plugin installed, so the user can keep track of comments wherever Disqus is found. 

Disqus is already featured on more than 2.5 million websites across the web, so chances are you’ve seen or heard of it already.

Price: Plans start at $12/month for the ad-free version | Free version will have ads placed above the comments

12. WP-Touch

wordpress plugin - WP Touch

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You don’t want to be left behind as the world surges towards the mobile web. 

WP-Touch lets you design a touch-friendly mobile website that is optimized for different screens without changing the desktop site or content. 

Initially, it only created websites compatible with iPhone, but it has since expanded to create more fluid, responsive websites. There is a free version and a premium version that allows you to add your own branding and embed ads.

Price: Plans start at $45/year

Final Thoughts

Whether you’re a humble blogger or a business owner looking to secure services with an e-commerce store, these plugins should help get you on the right track.

Fitting into all WordPress blogs and pages, plugins, and widgets are easy to manage with simple tutorials and competitive pricing options.

WordPressplugins are a boon to those who want to get more out of their WordPress site. However, a word of caution: Don’t get too plugin happy. Installing too many at once can slow down your website, and some might even conflict with each other. Choose your plugins wisely to ensure that you get the best WordPress plugins and enjoy the great results they yield for your website.

And remember, no matter which plugins you choose or how great they are, you must back your site with reliable hosting to ensure your customers and visitors enjoy an excellent user experience.

Check out our WordPress hosting solutions and WooCommerce hosting plans today.

Common questions about the best WordPress plugins

What is a WordPress plugin and how do they work?

A WordPress plugin is a piece of software containing a group of functions that can be added to a WordPress website. It extends or adds functionality to the site. They work by integrating seamlessly with WordPress through hooks, actions, and filters, allowing users to customize and enhance their website without altering the core code.

Do WordPress plugins affect site speed?

Yes, plugins can affect site speed. Some are well-optimized and have minimal impact, while others can be resource-intensive, leading to slower load times. It’s essential to choose well-coded plugins and avoid overloading your site with too many.

How many plugins should I use in WordPress?

There’s no strict limit, but it’s best to use only the plugins you need. It’s about quality, not quantity. Every plugin can introduce potential vulnerabilities, conflicts, or performance issues. Before adding a plugin, ensure it’s necessary, well-reviewed, and maintained.

Are top WordPress plugins worth it?

Popular or top-rated plugins often have a good track record of reliability, support, and regular updates. While being popular doesn’t guarantee quality, it can be an indicator. It’s essential to evaluate each plugin’s merits, reviews, and developer support before deciding.

What is the best free plugin for WordPress?

The term “best” is subjective and depends on your needs. For example, “Yoast SEO” is highly regarded for SEO optimization, while “Wordfence” is popular for security. Always assess your site’s requirements and choose plugins that best fit those needs.

  • Tiffani Anderson

    Tiffani is a Content and SEO Manager for the Bluehost brand. With over 10 years experience across all facets of content and brand marketing, she strives to combine concepts from brand marketing with engaging content through the lens of SEO.

    University of North Texas
    Previous Experience
    Content Marketing, SEO, Social Media
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  1. So… You might want to update this. I just got it in my email and the only plugin that I don’t have and wanted – Wassup – gives this message: This plugin has been closed as of November 3, 2023 and is not available for download. Reason: Security Issue.

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