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With over 26.5 million eCommerce websites competing for customers, the design and layout of your website are crucial for the success of your online store.

A well-designed eCommerce website can grab customers’ attention, offer a great user experience and help boost your revenue.

Creating a visually outstanding website might seem tricky and expensive. However, you don’t need a large budget. You can use one of the thousands of free themes to design your WooCommerce website.

Want to know which theme to choose? We’ve compiled a list of the best free WooCommerce themes, along with tips on how to choose the right theme for your store.

Related: Check out the best premium / paid WooCommerce themes.

WooCommerce: The basics

WooCommerce is an open-source plugin that helps you transform your existing WordPress website into an online store. The plugin has all the features you need for your store, such as order management and secure payments.

WooCommerce has all the features required to run an eCommerce website.

According to BuiltWith, over six million websites currently use WooCommerce.

While several other WordPress eCommerce plugins are available, many store owners prefer WooCommerce due to its flexibility and ease of use.

Another significant reason for the popularity of WooCommerce is its affordability. Using the WooCommerce plugin and a free theme, you can build a beautiful online store — regardless of your budget.

Is WooCommerce free?

The core WooCommerce plugin is free to download and use on your WordPress website.

However, there are additional costs for building and maintaining an eCommerce store you need to consider.

Even if you use the free version of WordPress, you’ll see some recurring costs. For example, you’ll need to pay for the domain name and hosting plan for a basic WordPress website.

online store hosting

However, a reliable provider can provide you with high-quality domain name and hosting services within your budget. For example, Bluehost’s WooCommerce hosting plans include a free domain for the first year.

In addition, you may want to purchase extensions, such as shipment tracking and product bundles, to boost the functionality of your website.

You can also invest in a paid theme. However, that cost is avoidable, as you can opt for a top-quality free theme instead.

Many free themes offer useful eCommerce features and are visually appealing, which makes them a great choice for new store owners. If you’re unsure about using a free theme, here’s a side-by-side comparison to simplify your decision:

Differences between paid and free WooCommerce themes for your online store.

Paid themes may be more advanced. But free themes still work great for eCommerce stores.

Regardless of whether you opt for a free or paid theme, you need to make sure it offers the best design and functionality for your website.

How to select a WooCommerce theme for your online store

There are thousands of high-quality WooCommerce themes on websites like ThemeForest and However, some themes might suit your eCommerce site more than others.

Here are a few features to look for when choosing a free WooCommerce theme:


Consumers use various devices to shop from eCommerce websites.

Consumers use a variety of devices to shop for products online.

A responsive theme ensures your website looks good across devices by optimizing the website layout, features and images. Customers get a consistent experience on your website, no matter which device they shop from.


Choose a theme that’s lightweight and loads quickly. Over half of customers expect a website to load in three seconds or less. A bulky theme that’s heavy on images and videos may take longer to load, driving away your customers.


If you use multiple plugins and extensions on your website, your free WooCommerce theme should be compatible with them to ensure a smooth performance. It should also be compatible with the updated version of WooCommerce.


Your theme has a huge role in your website’s search engine optimization (SEO).

The theme determines a website’s load time, page experience and mobile-friendliness — all of which are crucial for ranking in the search engine results pages (SERPs). An SEO-friendly theme helps you optimize your website for these factors and, in turn, improves your ranking.


An insecure theme can compromise your website and customer data. To ensure the theme’s security, download it from a trusted source.

You can also check its developer information in the WordPress theme repository. Look for a recently updated theme with plenty of unbiased user reviews and active installations.

Best free WooCommerce themes

The WooCommerce theme you use should not only look good but also have features to help you run your online store.

The best free WooCommerce themes are customizable, responsive and built for eCommerce websites. However, each theme offers different features and integrations. You also need to consider your brand style and website requirements.

With that in mind, here’s a list of the best free WooCommerce WordPress theme ops:

1. Astra

Astra is a great theme for beginner eCommerce business owners.

Astra is a highly accessible and SEO-optimized theme that powers over two million live websites. Its small size (less than 50 KB) helps it load in only 400 ms, which your customer will love.

Astra has several prebuilt templates for eCommerce stores, complete with cart dropdowns and optimized checkout features. It also offers a codeless template builder with drag-and-drop customization options, so you can create personalized templates.

Astra integrates with popular page builders and WordPress tools, such as Gutenberg and Yoast SEO, extending its functionality. For advanced features, you can opt for a premium subscription plan.

Best free WooCommerce theme for: Beginner WooCommerce users

2. Woostify

Woostify is a free eCommerce theme ideal for fashion websites.

Designed for the best performance, Woostify offers a clean structure and a quick load time. The theme provides numerous options to customize each part of your online store, including the product page, cart and checkout.

Using Woostify lets you implement eCommerce-friendly features, such as product swatches and video galleries. It also integrates with popular wishlist plugins, including YITH WooCommerce Wishlist.

Because it’s RTL (right-to-left) and translation ready, you can even create a multilingual website.

Plus, Woostify’s code is written to keep up with WordPress updates and standards, ensuring seamless usage.

While the free version is feature packed, Woostify offers features like preordering and smart product filters in its premium version.

Best free WooCommerce theme for: Fashion stores

3. Kadence

Kadence is an SEO-optimized theme that helps rank your website.

Kadence is a minimalistic theme that gives your website a clean and neutral look. It has beautiful premade templates for eCommerce stores along with customizable colors, fonts and headers.

Kadence seamlessly integrates with Gutenberg, Beaver Builder and other page builders to allow further customization. Plus, you can add social media icons to your pages to encourage customers to share your products and content.

With SEO-friendly features and responsive website layouts, Kadence offers everything an eCommerce website requires. You can get extra features, like custom fonts and starter templates, and customer support with the pro version.

Best free WooCommerce theme for: Personalized eCommerce pages

4. Botiga

Botiga allows you to create personalized templates with its customization options.

Offering product cards and different cart and checkout styles, Botiga is designed to highlight your products. Its user-friendly interface and numerous WooCommerce features make it easy to showcase your business.

Botiga is fast, secure and lightweight, with 100% Lighthouse and GTmetrix performance scores. It also integrates with popular WordPress plugins and page builders, so you’ll have no compatibility issues.

Even with limited templates and customization options, the free version of Botiga is an excellent choice for starting an online shop. For more templates and features, you can purchase the premium version.

Best free WooCommerce theme for: Product-centric eCommerce websites

5. Blocksy

Blocksy is a modern and SEO-friendly WooCommerce theme.

If you’re looking for an SEO-friendly theme with a modern design, Blocksy is a great choice. The theme is super fast and lightweight, which helps your website perform well across all devices. Moreover, the code is carefully written to be compatible with future features and changes.

You can integrate this theme with other plugins and view layout changes in real time using the Live Preview option.

With Blocksy, you get a theme that’s visually appealing and can help boost your website’s SEO ranking. Want more from your theme? You can go premium with Blocksy Pro.

Best free WooCommerce theme for: SEO-focused websites

6. Neve

Neve’s website templates help you design eCommerce websites in a jiffy.

Neve is a powerful, multipurpose theme designed for blogs, portfolios and agencies. But it also offers custom layouts and robust product features, like optimized checkouts and a floating cart.

It has over 100 starter website templates with global color options. You can choose from the given templates, add your own media or even use custom layouts to personalize your online store.

However, Neve’s free version gives access to limited features. For complete customization options and WooCommerce support, use Neve Premium.

Best free WooCommerce theme for: eCommerce stores with blogs

7. OceanWP

OceanWP offers premium features and templates in its free version.

If you think free themes are limiting, check out OceanWP. This free WordPress theme gives you access to premium features at no cost.

It has customizable templates and multiple page layout options. Not to mention, it integrates with several eCommerce plugins, including WooCommerce, and is RTL and translation ready.

Apart from the built-in features, OceanWP also comes with seven free extensions, including Posts Slider and Modal Window, that expand your website’s functionality.

While the free theme is feature-packed, OceanWP has a pro version for website owners who want more.

Best free WooCommerce theme for: Premium features and extensions

8. GeneratePress

GeneratePress is a user-friendly eCommerce website theme.

GeneratePress is a multipurpose WordPress theme that maintains a balance between aesthetics and performance. The open-source theme is fast loading with a 100% PageSpeed score, which is ideal for image-heavy eCommerce stores.

GeneratePress also has a block-based theme builder that allows you to customize everything from the homepage to sidebars with no coding.

With a library of website designs and additional technical support, GeneratePress helps you create a stylish and user-friendly eCommerce website even with no prior experience. The theme also has a pro version that gives access to more styling and layout options.

Best free WooCommerce theme for: Media-heavy eCommerce platforms

9. Zakra

Zakra is a fast and lightweight theme for WooCommerce websites.

Zakra is one of the best WordPress theme suites that offer seamless WooCommerce integrations. This powerful, reliable and lightweight theme is designed to help rank your website in the search engine results.

The theme comes with a library of starter sites built with popular page builders like BlockArt and Gutenberg. The theme also lets you customize your website’s appearance using color palettes, Google fonts and dozens of other options.

The free Zakra theme offers several features to set up a full-fledged eCommerce store, such as a product catalog. But if you want advanced personalization and WooCommerce features, upgrade to Zakra Pro.

Best free WooCommerce theme for: Easy WooCommerce integration

10. Sydney

Sydney has diverse customization options to help create personalized websites.

Sydney combines blog templates with online store layouts to create elegant and informative eCommerce websites. With minimalist templates and a responsive design, Sydney helps you display your products in unique carousel-style sequences.

The theme offers extensive customization options that allow you to redesign typography, colors and even entire pages. You can also integrate them with additional tools, such as HubSpot and Beaver Builder, to manage your marketing campaigns and personalize your website.

Want to use additional WooCommerce widgets? You can switch to Sydney Pro for advanced features and premium customer support.

Best free WooCommerce theme for: Informative eCommerce websites

11. Hestia

Hestia organizes all website features and information in its one-page templates.

Hestia is a unique one-page theme perfect for compact online shopping websites. The theme organizes all your pages in a single scrolling layout, so your website doesn’t appear bulky.

You can rearrange the sections using Gutenberg, Divi Builder and other page builders or use a starter site from the library. The mega menus in Hestia also allow you to restructure your website menus in a clean layout instead of creating additional pages.

Hestia is compatible with WooCommerce and comes with web designs you can use with the plugin. If you want to enhance the WooCommerce functionality, you can opt for Hestia Pro.

Best free WooCommerce theme for: Small businesses that require compact websites

12. Vantage

Vantage offers several widgets to improve the theme’s functionality.

Vantage is a highly customizable and responsive WooCommerce theme built for diverse eCommerce applications. It integrates with the SiteOrigin CSS editor and retina-ready color templates that help you create a website in tune with your brand.

You can use Vantage’s built-in features or access numerous supported widgets to get the most out of your theme — all for free. But what’s special about Vantage is the support forums to help you resolve bugs and answer your questions.

With multiple website layouts and flexible menu options, you can create a modern and customer-friendly eCommerce website using Vantage.

Best free WooCommerce theme for: Simple and sleek eCommerce stores

13. Storefront

Storefront is a WooCommerce-developed theme that’s fast and secure.

Supporting over 160,000 live websites, Storefront is one of the most popular WordPress themes developed by WooCommerce. The Storefront theme comes with a minimalist design and neutral colors, which make it a classic theme by itself.

It also makes a great base if you want to use custom colors to match your branding or add a child theme. Coming from WooCommerce itself, the theme is highly secure and integrates well with popular WordPress plugins.

It also offers one year of free updates and customer support, so you can keep your website up to date.

Best free WooCommerce theme for: Getting started with theme customization

14. Colibri

Colibri is a Customizer theme that allows you to design a website without code.

Colibri builds on the WordPress Customizer, giving you complete control over your layout.

The theme comes with over 60 premade website templates. However, it encourages custom designing through powerful personalization features and layout options.

The Customizer works with a simple drag-and-drop interface, so you can design your entire website using content blocks. The best part? It requires no technical knowledge.

You can create thousands of website combinations using the page header, shopping cart, contact form and product search options. It also offers features that other themes usually don’t include, such as hero sections and slideshows.

For even more customization options, check out the pro plans.

Best free WooCommerce theme for: Highly personalized eCommerce websites

Final thoughts: 14 best free WooCommerce themes for your online store

A high-quality free WooCommerce theme will help you build a beautiful, budget-friendly online store.

However, you need more than just a great layout to maintain an eCommerce website.

You also need to invest in reliable hosting services to ensure your website runs smoothly and with minimal downtime. Bluehost’s WooCommerce hosting services include secure backups and website analytics to help you grow your online store.

Check out our WooCommerce hosting plans today, so you can focus on your business while we handle all your hosting requirements.

Free Woocommerce themes FAQs

Are free WooCommerce themes good for online stores?

Yes, most free WooCommerce themes have all the features and integrations required to run an online store. Even if they don’t offer advanced features and premium support, free themes are great for starting an eCommerce website.

How do I download and set up a WooCommerce theme?

1. Download your theme’s .zip file from a website like or Themeisle.
2. Log in to your WooCommerce account and go to Appearance > Themes.
3. Click on Add New and upload the theme .zip file.
4. Activate it to apply the theme to your website.

How do I know if a WooCommerce theme is secure?

You can check the developer information in the WordPress theme repository to learn about theme security. Check to see if the theme comes from a trusted source. Additionally, if the theme is frequently updated, it’s likely bug-free and safe for your website.

Can I switch from a paid WooCommerce theme to a free theme?

Yes, you can switch from a paid WooCommerce theme to a free theme. However, you may lose some premium features and integrations, which can disrupt your website. If the themes have drastically different features, you may also need to set up your website again.

  • Tiffani Anderson

    Tiffani is a Content and SEO Manager for the Bluehost brand. With over 10 years experience across all facets of content and brand marketing, she strives to combine concepts from brand marketing with engaging content through the lens of SEO.

    University of North Texas
    Previous Experience
    Content Marketing, SEO, Social Media
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1 Comment

  1. Underscore is also great if you want one that’s really lightweight and bloat free, it’s basically a bare bones theme!

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